Dentistry show saw the launch of Euro Dental Depot with great success. (www.EuroDentalDepot.eu) Euro Dental Depot is a new concept in supply and communication within the UK Dental market.

It is a “members only” Ecommerce company supported by numerous Dental manufacturing companies and their product lines. The traditional method of realising a profit has been turned on its head allowing reduced pricing of products available on the site. The website also has a platform whereby members can communicate with colleagues, share clinical experiences, review courses, promote courses, share material experiences or even post job vacancies you have available. Registration is free using your GDC number and members must be registered to have access to the benefits the site has to offer.

The Dentistry show was used as a platform to register members. The stock of products along with details of participating companies will be introduced to the site when material stocks arrive in the UK early May, to ensure prompt delivery.

The Euro Dental Depot ecommerce company is also shortly launching into a further five European countries. So support Euro Dental Depot and join the site today.

www.EuroDentalDepot.eu

I have been keeping an eye on the cases emerging from the Fitness to Practice and other committees of the General Dental Council [GDC] for some time, I am sure other GDPUK readers will be interested to know what goes on each month. So, the aim will be to write summary monthly, in what we hope is a short lived blog.

Monthly breakdown of case types and outcomes

The month of March saw 59 hearings scheduled after one was moved back to start in April.  There was 1 registration appeal which was granted.  Of the remaining cases, 18 were new Practice Committee hearings, 6 were Practice Committee review hearings and 2 were health cases.  Interim Orders held 14 new hearings and 18 review hearings.  Broken down by registrant type, there were 48 dentists, 4 dental nurses, 4 dental technicians, 2 hygienists and 1 clinical dental technician involved in hearings.

Interim Orders handed out 8 new suspensions and 8 continuation of suspensions, placed 1 registrant on conditions and kept 7 on conditions.  One suspension was revoked, 1 suspension was downgraded to conditions and 5 cases had no order.  Of the new suspensions 6 of the 8 registrants were not represented and not present.

The Health Committee suspended 1 registrant and placed another on conditions. The Practice Committee erased 1 registrant, issued 2 suspensions, 2 extensions of suspension, and placed 2 registrants on conditions whilst 2 had their conditions extended.  Four suspension orders were revoked, 3 reprimands were given, 3 cases were adjourned, 3 registrants were found not impaired, 1 case was referred back to the Investigating Committee, and in 1 case no misconduct was found. 

March’s cases of interest

The erased registrant was neither present nor represented, but the case mainly related to failing to take appropriate radiographs, failures in treatment planning and record-keeping, lacking indemnity cover whilst treating patients on 4 days, and a failure to cooperate with the GDC.

In the ‘No Misconduct’ case the registrant essentially faced charges which related to not providing an estimate of costs for root canal treatment (although he did not actually invoice the patient for any of the treatment provided), not informing the patient of the risks of the proposed treatment and therefore failing to obtain informed consent. In fact, the registrant had only provided emergency treatment to try to relieve pain and infection.  This was ultimately not successful and the tooth was removed by another dentist. The patient/witness actually complained to the GDC about something else, but this was not worthy of any charges so how this case actually came about is not clear from the determination.  Despite having a confused recollection at times, the patient was still described to be a credible witness. Another matter which is not clear in the determination is why there were 3 experts involved - 1 for each party and a joint expert statement.   The registrant admitted all the charges, but the panel found some aspects not proved and despite both the GDC and defence counsel accepting misconduct and impairment, the panel found neither on the basis that the treatment was emergency in nature rather than a definitive RCT procedure, and the failings not so serious as to be considered deplorable.  A happy outcome here with the lesson of not assuming that because you have not charged a patient they won’t complain about you.   

The case referred back to the Investigating Committee involved fissure sealants on a single patient, which the GDC-appointed expert Professor Deery (who is a paediatric dentistry consultant and Dean of Sheffield School of Clinical Dentistry) had concluded were appropriate after he had examined the patient, and that wear on the patient’s teeth was due to erosion rather than damage caused by the registrant.  It was submitted that this evidence would change the view of the IC and that no realistic prospect of a finding of misconduct existed, begging the question did one exist in the first place?  How the case came about, and on what the basis of the patient complained is not explicit in the determination but it is implied that the registrant may have perhaps been accused of creating damage in which to place fissure sealants or otherwise creating unneeded work for themselves.  This case highlights the inherent issues with the lack of a clinical examination until a late stage, (if at all) in the FtP process and how assessors and experts creating charges purely on clinical records is a flawed concept.  This case will have involved a significant waste of registrants’ money in reaching a Practice Committee that could have perhaps have been avoided with an earlier examination of the patient. Hopefully with the recruitment of dentally-qualified caseworkers cases like this can be avoided in future.

Mr N, who was neither present nor represented, was suspended following his hearing which included 73 individual heads of charge, many of which had several sub-headings.  The GDC-instructed barrister may have missed Jonathan Green’s presentation at the Dental Protection Study Day last October where he stated that no over-drafting of allegations would take place following the embarrassment of the Kirschner case.  In the determination the GDC-appointed expert, Professor Morganstein seems to advise that linings ought to be placed under amalgam restorations.  With no representation there is no means of contesting such a view even though many GDPs would now not line amalgams, nor is there any conclusive evidence that they need to be.  Professor Morganstein is apparently the Dean of the dental school at the University of Buckingham (I know what you are thinking…. and I’ve not heard of it either).  I feel this case nicely highlights the problem with the GDC using experts who are focused on academia or in specialist practice opining on GDPs, and is directly contributing to the stealthy moving of standards in an upwards direction.

Finally, the long-running Carew case which I have been watching with interest due to the charge of:

·         you failed to adequately record the clinical reason why a try-in was required……

has left me somewhat disappointed as this charge was withdrawn on day 1 of the hearing. It looks like we will never get to find out why this element of record-keeping was considered to have been essential.  

Our site is free for members of the dental profession to join. Established since 1997, we are proud to have nearly close to 10,000 members of our online community.

Revenue for the site is generated by companies from the dental industry advertising on the site.

Advertising on the site is done in the form of banner ads. These work well on the platform because they are reaching an audience who are interested in what services or products are available and you are offering something the audience is interested in.

We also offer advertising on our daily digest emails, which get sent 3 times a day and on average get opened over 100,000 times a month. These are opened on a frequent basis because they the content changes as the forum posts change.

As part of this advertising experience, we feel we can offer you more than traditional advertising mediums. GDPUK offers a value added experience.

• Exposure on the site or daily digest for a full month or as long as you want. Pricing is on a per month basis. This generates a large number of impressions of your message.

• Opportunity to post PR or blogs onto the site to accompany your campaign, these are then shared with our thousands of followers on social media. So as well as reaching our community audience, you are reaching another audience through social media.

• By posting content and information to our blog pages, you can be seen as an opinion leader in your sector.

• Our ad serving software can display more than one ad at a time, instead of having all your impressions on one message, you can split the exposure between as many messages as you want. This works well for a dental business that has a number of product or service offerings eg. a business that does dental repairs and sells equipment, can advertise both services at once. This is a fabulous way to test what works and experiment with which ads gain the best response.

• Click throughs can be to a dedicated landing page on our website, where you can collect data or provide further information to the audience.

• Advert can appear on our front page and our news / blog pages, which get viewed thousands of times in a month.

• Option to run a forum review of your product or service for a small extra fee.

• Option to have a sponsored post on the forum for a small extra fee.

So as you can see, we offer banner ads but we also offer a number of extras that we include in the package that makes it a great marketing opportunity. If you would like further information and are interested in reaching your target audience, please get in touch today. Pricing starts from £299 + vat.

Email - This email address is being protected from spambots. You need JavaScript enabled to view it.

Tel - 07786571547

We will be attending the Dentistry Show, please This email address is being protected from spambots. You need JavaScript enabled to view it. if you would like to meet up.

This year Patient Plan Direct (PPD) is exhibiting for the first time at the Dentistry Show. Now working with over 300 practices across the UK, PPD business development manager  – Janice Charlton, outlines 3 reasons why you should visit stand B75 and the PPD team if you’re attending the Show at the NEC this Friday 22^nd or Saturday 23^rd April.

Janice explains: “Whether your practice already offers a dental plan via another plan provider, or you’re considering how you can create less reliance on the NHS and take steps to plan ahead of changes in the future, or you simply want to explore launching a dental plan to offer patients greater choice and nurture patient loyalty, PPD can help.

“Just take a look at how other practices have benefited from taking advantage of our efficient, low cost approach to helping your practice run, develop and grow a practice-branded dental plan thanks to our admin fee of just £1 per patient per month.”

Reason 1: Consider transferring from another plan provider: Read how High Street Dental significantly cut their plan administration fees and saved thousands in costs, spending savings to further develop their practice CLICK HERE

Reason 2: Consider creating less reliance on the NHS: Read how and why Causeway Dental Practice have successful created less reliance on the NHS and grown private revenue streams in working with PPD CLICK HERE

Reason 3: Consider launching a plan for the first time: Read why Holly Dental felt it was essential to introduce a private dental plan and why they opted to work with PPD  CLICK HERE

If you’re not going to the show, but you would like to discover how PPD can help your practice please contact us to arrange an exploratory meeting at your practice:

Call: 08448486888

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.  

Web: www.patientplandirect.co.uk

The new Minister was being briefed by the new Permanent secretary, Lady Arabella Sternchin.

“Good morning Minister.”

“Good morning Arabella - it is OK for me to call you Arabella I hope? “

“Quite acceptable Minister.”

“Good I didn’t want to get off on the wrong foot. I heard that old Humphrey could be a stickler for protocol.”

“I never worked directly with him, Minister, so I was never more than ‘my dear girl’.”

“Well that’s all clear then. Now as we’re both new boys, what are we going to do to get rid of the dentists Arabella?”

“Ah yes, I have done some research.”

“Splendid. Burning the midnight oil what?”

“No Minister. Burning out interns. It seems that one your predecessors thought they had things sorted out a decade ago.”

“What was the intention?”

“Well they imposed a new contract that was so ridiculous, so half baked and so poor for all parties that no-one with any common sense would sign it.”

“What happened?”

“The dentists signed it. They ignored advice and signed in their droves. Now the doctors, as Mr Hunt is finding, love a fight, the BMA is a nasty opponent and of course people like doctors. We presumed that as it was so obvious the dentists would lose their clinical freedom and wouldn’t be able to do clever work they would say no and head for private practice. But no such luck.”

“That was 10 years ago though Arabella, haven’t we tried anything since?”

“We got this chap Cockcroft to tell everybody that everything was wonderful.”

“Oh yes I met him once - the shifty one who can’t look you in the eye?”

“That’s him. Well in spite of the fact that nobody ever believed a word he said, indeed quite the opposite, they all opted for to jam today instead of no bread tomorrow.”

“Didn’t we try anything else?”

“Yes we opted for ‘death by acronyms’, the civil servants’ foolproof fallback.”

“What did we use?”

“First there was something called HTM01 oh something, it was all to do with cross infection. We put it about that dental practices were death traps and full of all sorts of bugs. We backed it up with lecture tours by a couple of burned out bug counters and some research work by the manufacturers of some extraordinary things called washer disinfectors. They were really souped up dishwashers but had the lifespan of a mayfly. Did no end of good for our German chums who sold them and made the fang farriers pay for servicing. Fact finding trips to the Black Forest all round!”

“I remember that. What else?”

“Then we thought we would trial the CQC on them - totally inappropriate for their industry of course but it helped us prepare for the real targets, the GPs. We made them pay for our mistakes too - what a naive bunch these are.”

“Didn’t they smell a rat?”

“Sadly not at all, in fact they kept coming back for more. A bit like dental Oliver Twists, “give us more UDAs”, they said.” Then a stroke of genius, they sent Bill Moyes to the GDC.”

“What madman Moyes? He’s not still at large is he?”

“Oh yes indeed Minister and he’s on our side now.”

“So let me get this straight, the original plan was to freeze them out of the NHS, into the good old private sector. How would we placate the voters, you know the Daily Mail reading “we support the NHS” brigade? They vote for us you know.”

“Privatisation minister.”

“Shhhh! Keep your voice down. How?”

“You remember the Carlyle group?”

“What the chaps who sell guns and ammo? They’re so bad even the Yanks don’t like them. How did that work?”

“We arranged for lots of little practices to be bought by Carlyle.”

“Goodness that’s cunning - what did the dentists do?”

“Some of them especially those growing long in the tooth - if you’ll excuse the pun - hated these “corporates” with a vengeance, but they hated the CQC, GDC and so on even more.”

“That doesn’t sound too good.”

“Bear with me Minister.”

“Chance would be a fine thing.”

“Cheeky. It seemed that once these upright, responsible members of the profession saw the colour of Carlyle’s cash they couldn’t wait to trouser the money, roll over, mutter “what principles?" and head for the golf course to blow their lump sums on Rory McIlroy clubs and Audi estates”.

“Gosh - I wondered where old Keith the teeth went. He was my constituency’s BDA rep and a right royal pain in the posterior.

So where are we now?”

“It has proved such a success that the first thing on your desk - once we get rid of this Brexit thing of course - is to consider the idea that we let the Carlyle conglomerate have the whole dental, err, shooting match. It will stop us having to pretend to deal with that dreadful Armstrong man from the BDA, apparently everyone preferred Martin as he knew how to make a decent G&T but this fellow just drinks pints of real ale and keeps nipping out for fag breaks and, by the look of him, the odd pie or two.”

“Isn’t that a bit drastic?”

“Not at all if the Mancs can manage health care, then Dentistry is just nickel and dime stuff as the cousins would say.”

“Just like that?”

“Indeed, Brexit may be a fly in the ointment, however.”

“How so?”

“Keeping these dental sweat shops, sorry surgeries, manned depends upon foreigners who can’t find work in their own lands. At the moment they can get work here easier than our own graduates.”

“Is that fair?”

“What’s fair got to with it? When was a dentist ever fair with you?”

“Sorry Arabella, do continue.”

“Our graduates are so in debt, what with £45k of tuition fees and much the same in beer loans that they are starting to undercut Johnny dental foreigner.”

“Maggie would be proud.”

“Indeed Minister. But it doesn’t stop there. We have plans for the private dentists too.”

“What now?”

“The Dutch control the fees that these cruel b****** can charge so we plan to do that and also to introduce a compulsory insurance plan to match the fees. We started talking to Wesleyan and Simply Health a couple of years ago and they have been very active and are readying themselves.”

“Goodness you have been busy.”

“That’s just the start minister. Your next meeting this morning is with Nigel my colleague from education. We intend to liberate the dental schools from University control. It’s something that we have been working on for a decade - it was Blair who originally got the ball rolling.”

“You know Tony was a good man really, a shame he pretended to be a red and a bit too keen to press the button. But ethically one of us.”

“Instead of teaching the new dental apprentices in ivory towers they will go to urban silos or, as Peter Mandelson christened them, “outreach centres”. These will be run by Carlyle, using their new branding of “ToothSkool”, and the apprentices will learn on volunteer patients for the new three year course. The volunteers will get rewarded with beer vouchers and the children a sticky bun. We have no end of great people coming on board to sponsor these places. Coca-Cola, Tate & Lyle, Kraft Food, Tesco.”

“What fun….good lord Arabella there’s a seat in the Lords waiting for you if this works out.”

Yes Minister.

American Express and Henry Schein Dental will be co-hosts of the Business Lounge at The Dentistry Show 2016.

Access to the Shows’ Business Lounge is complimentary for all VIP delegates and is one of the benefits of the full VIP experience which includes fast tracked entry to the event, a free lunch and front row seats in the Aesthetic Dentist Theatre, for qualifying delegates.

From rewarding business spending through the Membership Rewards programme, to assisting with cash flow management, American Express representatives will be inviting delegates to find out how the American Express Gold Business Card for Henry Schein customers can assist their business.

The highly experienced team from Henry Schein Dental will also be on hand to demonstrate the wide variety of industry-leading products and technologies designed to help your practice thrive.

To make the most of all the learning opportunities, world-class speakers and cutting-edge innovations available at The Dentistry Show, and to do so in style, find out more about the VIP experience and Business Lounge today!

For more details about the exclusive welcome offer for Henry Schein customers please visit americanexpress.co.uk/henryschein.

The Dentistry Show and DTS 2016 – Friday 22^nd and Saturday 23^rd April –

NEC in Birmingham.

For further details visit www.thedentistryshow.co.uk call 020 7348 5270 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

The Kerr team is delighted to be exhibiting at this year’s Dentistry Show and excited to be launching Maxcem Elite Chroma resin cement into the UK market.

Maxcem Elite Chroma is the first self-etch/self-adhesive resin cement offering a colour clean-up indicator, dispensing as a pink colour before fading at the gel state, letting clinicians know the optimal time to clean up any excess.

In celebration of this unique characteristic, we are inviting visitors to the stand to take the Maxcem Elite Chroma challenge. Participants will be asked to try Maxcem Elite Chroma; when it is time to clean up they will be able to reach their own conclusions regarding how easy it is to remove the excess from each cemented tooth.  

Other features and benefits of Maxcem Elite Chroma include:

• Dual-cure

• Enhanced bond strength

• Radiopacity

• Dual-barrel automix delivery system

• One-Peel™ clean-up

• Easy storage without refrigeration

• Compatibility with all indirect restorations.

Also on show will be other standard-setting products that make up Kerr’s rich portfolio, including the sonically activated bulk-fill SonicFill 2 system, the elementsfree obturation system, and the TF Adaptive file system with Adaptive Motion.

For further details on the products available from Kerr Restoratives, Endodontics and Prevention, please visit stand G10. 

Providing an educational pathway that guides GDPs through a recommended sequence of courses but also affords flexibility with multiple entry points for dentists with prior educational and clinical experience. IAS Academy is pleased to announce the next course dates.

IAS Inman Aligner Hands-on Course:

• Birmingham – 3^rd June 2016
• Belfast – 4^th June 2016
• Manchester – 22^nd July 2016
• London – 23^rd September 2016
• London – 18^th November 2016

IAS Clear Aligner Hands-on Course:

• London – 20^th May 2016
• London – 19^th August 2016

IAS Fixed Introductory Hands-On Course:

• London – 17^th-18^th June 2016
• London – 11^th-12^th November 2016

IAS Fixed Conversion Course:

• Manchester – 24^th June 2016
• London – 4^th November 2016

IAS Photography Hands-on Course:

• London – 24^th September 2016

IAS Advanced Ortho-Restorative Course:

• London – 15^th July 2016

IAS Advanced Programme:

• London – November 2016 – November 2017

Overseen by Clinical Director Professor Ross Hobson and taught by globally renowned dental professionals, IAS trainers share their extensive knowledge and expertise.

All training and follow-up support is designed to ensure professionals develop the competency and confidence to deliver safe and effective treatment to a wide range of patients.

To discover how IAS Academy could help you grow your practice, book your place on one of the above courses or for more information, contact the team today.

For more information on upcoming IAS Academy training courses,

please visit www.iasortho.com or call 0845 366 5477

Denplan has announced that it will be rolling out its new hygiene payment plan nationwide from today. This follows a successful trial that has been running in Scotland since January 2015. Hygiene Plan is a simple non-insurance based payment plan that can be used in mixed, private or NHS practices. Denplan’s Hygiene Plan will support dental practices that would like to increase their income from private hygiene treatment. It’s also an easy way for patients to spread the cost of their dental hygiene treatments with a hygienist at a practice.

Chris Mackenzie, customer and product strategy manager at Denplan commented: “By using hygiene plan, practices can eliminate unwanted white space from the diary, generate additional income and fully utilise experienced hygienists, therapists and treatment co-ordinators to create and deliver hygiene programmes for patients.

“Hygiene Plan will help patients enjoy that ‘just cleaned’ feeling without having to worry about the cost, and includes the provision of preventive dental advice.  Practices can enjoy the benefit of a more regular private hygiene income with patients that are likely to attend more regularly*.”

The plan is priced for practices with a patient administration fee of £1 per patient per month and can be used to:

·         Attract new patients to a practice with an attractively priced entry level plan

·         Provide NHS patients with additional hygiene treatment at their request when not currently available on the NHS

·         Provide patients who would like additional hygiene treatments with a cost effective programme to improve the appearance of their teeth and smile

·         Support patients undergoing periodontal treatment

·         Provide patients with a full hygiene maintenance programme following implant therapy

·         Create a regular oral cancer screening programme in practice, which could be further supported with Oral Health Advice and underpinned with an evidence-based risk screening using a DEPPA assessment (Denplan PreViser Patient Assessment tool)

·         Support patients who are trying to give up smoking to improve their oral health. In fact BDA research in 2015 showed private practices are supporting more smoking cessation activities than their NHS colleagues. This is in part due to private practices being able to budget time, staff training and meet the significant expected demand practices think they will face**

Denplan has also set up a dedicated customer service telephone number for Hygiene Plan patients.

Further information about Hygiene Plan is available at www.denplan.co.uk/dentists/hygiene

Sources:

* Payment plan patients are the most likely to visit their dentist at least every six months (92%) compared to

private patients who pay as they go (50%). Source: Denplan/YouGov Survey, January 2016. Online survey

of 5,152 UK adults. All respondents who are regular attenders that pay privately, who have a dental payment

plan or pay fee per-item: 822.

** https://www.bda.org/dentists/education/sgh/Documents/Smoking%20cessation%20in%20NHS%20

dentistry%20V2.pdf

About Denplan

Denplan Limited is the UK’s leading dental payment plan specialist owned by Simplyhealth; with more than 6,500 member dentists nationwide caring for approximately 2 million customers. Established in 1986 by two dentists who pioneered the concept of dental payment plans, Denplan has been at the heart of dental care for nearly 30 years. Today, Denplan has a wide range of dental plans for adults and children, enabling patients to spread the cost of their private dental care through a fixed monthly fee. Denplan supports regular attendance and preventive care, reducing the need for clinical intervention and helping patients to maintain healthy teeth and gums for life. Patient enquiries telephone: 0800 401 402   Dentist enquiries telephone: 0800 328 3223

www.denplan.co.uk

·         Denplan Care: all routine and restorative care + worldwide dental injury and dental emergency cover

·         Denplan Essentials: routine care only + worldwide dental injury and dental emergency cover

·         Plans for Children: routine and other agreed care + worldwide dental injury and dental emergency cover

·         Membership Plan: registered with the dentist + worldwide dental injury and dental emergency cover

·         Denplan Emergency: worldwide dental injury and dental emergency cover only

·         Corporate Dental Plans: company funded, voluntary and flexible benefit schemes

Denplan also provides a range of professional services for its member dentists and their practice teams, including the Denplan Quality Programme, Denplan Excel Certification Programme and Denplan Training.  Plus regulatory advice, business and marketing consultancy services and networking opportunities.

For more information about Denplan:

Rebecca Hutton

Denplan Press Office

Tel: 01962 829 179

This email address is being protected from spambots. You need JavaScript enabled to view it.

Follow us @denplandentists on Twitter and at linkedin.com/company/denplan-for-dentists

It would appear that I have to make an unreserved and wholehearted apology to the entire profession. You might have read my blog of the 1^st April, and for those who didn’t realize it, this was an entirely tongue in cheek observation of the profession in general.

However, in my attempt to take a humorous look at dentistry and so e of the characters that inhabit it, it appears that I was closer to the truth than I thought. It appears someone has taken it a little too seriously as only a couple of days later the real life manifestation of ‘Speedy Smiles’ seemed to appear in the guise of http://straightteethdirect.com. I didn’t bother patenting the idea as I thought it was too far fetched, but obviously someone saw more potential in it than I did.

Now many of us felt that this was someone just perpetuating my joke a little longer, but alas, it seems that this is a real defacto business.

I am aghast. I must apologise unreservedly that my joke has become someone’s new business plan.

I’m all for innovation in dentistry and long been a supporter of it, but it has to be in the patients best interests and above all ethical and moral. There are some true innovators out there who combine aspirational patient care with inspirational treatment ideas, and the profession and our patients are all much richer for that. In fact, there has always been a trend for the true innovators in business do something totally ‘disruptive’ to the models that we know. Apple have built an entire lifestyle culture around their products and their innovative ideas of how we do things such as listen to music and purchase software. So much so, many of the old media systems are becoming defunct. And what about the rise of Uber? Having a disruptive view of the taxi service has lead to the inexorable rise of this new service provider, and certainly divided opinion in the sector. Whilst it can be argued that a new way of providing dental care to the masses is precisely one of these types of established market disruptions there is an enormous difference in our market over that of taxis and phones; that of patient safety and our ethical responsibilities.

I’ve long been arguing that we seem to be in a race to the bottom, and it appears to me that we are now plumbing some new depths that I even I thought our profession would never reach. For me to invent a company one week and then find my overactive and warped humour has actually been closer to the truth than I thought has been a shock to me. This new company has very little information on its website, so there are many questions that need answering. I have indeed tried to ask them, but lo and behold, the ‘contact us’ link doesn’t work. How better to avoid having to answer awkward questions than to have a dead link on your website?

A bit of digging reveals that this business venture is actually headed by a UK dental registrant. I can only assume that they have been in some form of suspended animation for the last couple of years whilst the GDC has trundled its way through the profession like a bulldozer in the Amazonian rainforest. Only someone who has been on a retreat to the deeper depths of another planet without any form of contact with the UK dental market could actually think this is sensible move.

This raises so many important questions that I’ve tried asking but had no reply. For instance:

• How on earth can an entirely remote system of diagnosis and treatment planning meet with any of the GDC standards?
• Where is the duty of care?
• Does a specialist diagnose the malocclusion?
• Are all the technicians GDC registered? (I am lead to understand it is a UK laboratory providing the service)
• Who will be stupid enough to provide IPR on a patient who you have no relationship with, not knowing the final treatment plan?
• When some dentists can barely take impressions, how do you expect patients to do this?
• Who is responsible when (not if) the treatment goes wrong or doesn’t meet expectations?
• How are the distance selling rules and cool off periods dealt with?
• How does the legal responsibility to determine the material risks to a patient we now have because of Lanarkshire v Montgomery square with this?
• Who are the ‘assigned dentists’ who oversee the cases? Are they orthodontists or graduates of the Academy of Seen One Done One Taught One?
• Is this actually a ploy to drive the patients to affiliated dental practices for the work?

I am sincerely hoping that the indemnifiers for once use their discretionary power to withdraw any support from this venture if it is as ill advised and crass as it appears.  Certainly I hope that none of my money will be used to defend such a venture, so one can only hope the person behind this has enough personal wealth to back it themselves if patients suffer, and not ‘Cameroned’ it all off into an offshore haven.

If I may give a medical analogy, would this company jump on the opportunity to allow one to buy a kidney on line and cut out the middle man? Is that ethical or even legal? Would they offer to deal in controlled medicines direct to the patients without proper prescription? Because this is in reality no different to what is being offered. A set of pictures and models looked at remotely are NO substitution for a full examination, and that should be from an experienced practitioner in the field. The provision of dental care is like any medical specialism and as such is governed by legislation in order to protect the patient. It is just like any other form of treatment, and whilst I’m in full support of marketing and the development of new initiatives to allow patients to seek treatment more easily (so I’m no dinosaur) this is a step into the black hole of dubious ethics and seems driven more by the financial gains than the desire to help patients. And on the subject of Dinosaurs, just because the technology probably exists to recreate one of those genetically, that wouldn’t make it right. Technology needs ethics and a moral compass to be used for patient care, and this venture doesn’t seem to have either from where I sit. I know many people that agree given the chatter on social media.

Whilst it sticks in the throat to admit it, one only has to look at the crass forms of marking that sometimes occurs in dentistry to have to sometimes agree with the GDC that its pursuit of the profession is justified, because there really are some people who should be ejected from our profession forthwith. When you have aggressive tag lines such as ‘Click Convert Sell’, (which is also something to do with the same registrant behind this venture), and things like ‘Best of the Best’ awards for ‘piratical’ dentists,  one only has to recall the mis-selling of PPI in the 90’s to think this is probably going to visit our profession very shortly with this sort of venture. We will all suffer then, but usually the main perpetrators of these things get away with it and it’s the rest of the profession that has to pay.

The Orthodontists and GDP’s have long been at loggerheads, and will probably remain so, but this really is something that they should now get their heads together over. It appears to me that most of the time they seem to argue about the evidence base for this that and the other, and rarely come to any conclusion other than the other side is wrong. But I think they both might be able to pull together on this one, and agree for once that there probably really isn’t much in the way of proper studies that show the success of a self administered orthodontic alignment system that would stand up to peer review of any kind.

Perhaps the BOS can therefore simultaneously build some bridges and produce a press release and advert this time that would be also supportive to GDP’s in their condemnation of what appears to be a dangerous venture. At least if a GDP goes on a weekend course for the latest fad system, the patient has recourse to a real indemnified person (the dentist), and there is a human input for the patient to discuss issues with. A duty of care has been established and the refined law of this land will recompense for any negligence that ensures. With an entirely digital system (and one that doesn’t seem to have the ability for you to contact easily) then where is the necessary communication that patients will need when things go wrong? Who is responsible? Will it all be down to a dodgy impression the patient sent? Will it therefore always be the patient’s fault?

I would like to formally invite the person behind this venture to enter into a public discussion on this forum as to the business plan, the problem solving modalities, the indemnities in place, and the ethics and morals backing this new venture. I’m more than happy to be proved wrong (as I’ve spent my entire marriage being wrong according to the wife!), and it might just be my ignorance that is making me have these concerns. Perhaps we can invite some of the indemnifiers and maybe even borrow one of the attack-dogs of the GDC (once they’ve sated their appetite on a single issue complaint of course) to referee the discussion and give us their input.

So come on. Lets discuss this professionally. Surely we haven’t reached the point where the profession has eaten itself?

Image Credit: Emily Davies

With it being Masters week, I thought it would be the perfect excuse to use a golf analogy for my current blog!

Little Red Golf Book by Harvey Penick is one of the most influential golf instruction books of all time. The book has a number of short and quick messages for the reader to understand and digest easily which are centred around Harvey’s learning and observations after a lifetime in the golf world. A chapter that I have always remembered can be found on P.45 titled “Take Dead Aim”. Harvey says he tells his students to take dead aim, “Shut out all thoughts other than picking out a target and take dead aim at it.” As an avid golfer, it is a great piece of instruction which is simple and works! I believe it can actually be applied to all walks of life.

In all areas of business we are given targets or we are looking to reach target audiences and we usually need to focus our thoughts or energies on these targets.

Reaching a target audience is now the cornerstone of all successful marketing whether we are using social media, the adverts during Coronation Street or a professional network to get a message across. Whatever area we are looking to reach, we want to reach our target audience and if we can take “dead aim” it works even better.

Reaching work targets also shares similarities, as long as the targets are realistic, you have to take dead aim and focus on reaching those goals. Focussing on the small targets then leads to the bigger prize in the end.

In life we also need to identify our target and then aim for it.  It is good to set specific goals and avoid the distractions. If we are distracted by too many goals or by short term projects and lesser opportunities, we will probably not achieve the important long-term goals that we should all set for ourselves

Are you taking dead aim?

Reach your target audience on GDPUK.com. Get in touch today - This email address is being protected from spambots. You need JavaScript enabled to view it.

What else does Harvey do so well to get his message across in this book that has sold millions of copies…… he always shares a story in each chapter! This makes the audience relate to the chapter and remember the piece of wisdom in the book. This shows the immense power of telling a story. That thought can be discussed another day :)

Further reading on Harvey can be found here - 

http://www.golf.com/instruction/golf-teacher-hall-fame-harvey-penick

Welcome back. I think Easter if officially over, just watch the traffic next week!

Your regulator, the GDC, is trying make the news again.  Perhaps in that ironic respect, it is very successful.  I suggest the smell is not good.

However, perhaps not in in the way it might be hoped. The GDC is spinning the facts to serve its own interest. Again.

You remember the GDC?

It’s that organisation for whom you pay the best part of £900 per year as a work tax.  If your business also funds your staff registration, you will be paying well over £1000 per year. 

It’s that organisation, paid for by you, that squanders money on frippery and self-serving PR, accountancy consultation and £9M building expenditure.  Prudent management of other people’s money is not part of its remit, it would seem.  Your money is used in part for its role as a World Class Complaints Agency [remember all those outrageous FtP cases? …  they are still coming through!].

Seconds away … Round 4  -  Dentistry versus the GDC

It is the latest bleating of the Chairman that should catch your eye and stir your loins with a sense of disbelief and injustice. It certainly has for the BDA [ are you a member - £30 a month for the fighting fund, get on with it!] who have returned to the ring for another fight.  We can but hope that Big Mick is aiming to knock over Chairman Bill and obtain the final ‘fall’.

If you have not taken great interest so far, I am sorry to lean on you again, but please – without YOU taking a simple action, nothing will happen.

As a wet fingered GDP, you CAN make a difference.

The BDA alone cannot clean the stable on your behalf.  The smell and the excrement remain, and it “All hands to the brooms”

Why all the fuss?

You will, I hope, have noted the PSA Report before Christmas.

Finally some three months later Dr Moyes, Chairman of the GDC sticks his head over the parapet. Writing in his Blog, you could take a rosy view of the world in Wimpole Street. This Blog is seemingly the first of many. Boy, I look forward to those … the excitement is too great.

I suggest to you that these are the words of a professionally dying man.  If you read the minutes of the 3 March 2016 GDC Meeting, to which Dr Moyes makes reference, it is clear that the Executive Management Team [EMT] of the GDC have been explicitly humiliated so that the Council can remain in post.

What's the problem?  This is the problem:

• The Council of the GDC have completely washed their hands of any responsibility.
   
• There is no mention anywhere of the failed oversight of the Council
   
• The Council have abjectly failed and yet remain in complete denial.
   
• The Council have been explicitly criticised to an unprecedented level by external bodies from the PSA to Parliament, and yet they hold their heads in the air singing “La La La”.

The BDA are to be congratulated for shovelling more coal on the fire, but I think more is needed yet.

If you know a Council Member, ask them why they have not resigned? If you know of them, write to them and ask them the question.

What "Point of Principle" causes them to stay?

Dr Moyes may think he has got away with it but I think we must all prove him wrong. So very, very wrong.

Until this Council are forced to resign en-masse, nothing will change because it was Dr Moyes and his merry band of Members that oversaw the woeful actions of Ms Gilvarrie, and it is the GDC Council which will design the Job Spec for the new CEO.

If you mix your cake with a poisoned spoon, the cake will always be poisoned.

The GDC have fallen  - The political referees should end it now

The Council of the GDC should resign. The Chairman should already have gone. It is an amazing arrogance of unholy magnitude that he and they have not.

Whom should be first?

It is clear the Chairman has the skin of a rhino and so it is down to the Council to consider their positions based upon the principle of what is right.

Your profession needs your help. Support the BDA. Write to your MP. Write to the Registrant members of the Council. Phone people.

JUST DO SOMETHING

DO NOT BE SILENT.

There is a sense that the BDA have started the final round. You need to shout and holler’ your support.

May all of you have Spring in your steps.

https://www.bda.org/news-centre/press-releases/Pages/New-era-at-GDC-comes-with-0.5-million-cleaning-bill.aspx
BDA: ‘new era’ at GDC comes with £½ million cleaning bill

https://www.bda.org/news-centre/press-releases/Documents/Mick-Armstrong-Bill-Moyes-letter-01-Apr-16.pdf
Mick-Armstrong to Bill Moyes letter 01 Apr 16

https://www.bda.org/news-centre/press-releases/Documents/BDA-GDC-FOI-response-18-Mar-16.pdf
GDC response to BDA FOI request

http://www.gdc-uk.org/Newsandpublications/Pressreleases/Pages/Bill-Moyes'-Blog;-Learning-the-lessons-of-the-past.aspx
Bill Moyes' Blog; Learning the lessons of the past

http://www.gdc-uk.org/Aboutus/Thecouncil/Council%20meeting%20documents%202016/20160303%2005%20-%20PSA%20Investigation%20Report.pdf
GDC Council Meeting 3^rd March 2016 Discussion about the PSA

https://www.professionalstandards.org.uk/docs/default-source/psa-library/investigation-report---general-dental-council.pdf?sfvrsn=6
A report on the investigation into the General Dental Council’s handling of a whistleblower’s disclosure about the Investigating Committee
21 December 2015

Technology continues to evolve bringing new challenges and opportunities to dental practices. The role of the practice manager in particular has changed considerably, and now requires candidates with increasing knowledge of IT systems[i].

Taking on younger candidates can be an ideal way to meet the changing demands of the job and usher in the sort of diversity that is required. Many companies welcome young employees, while others tend to avoid them, opting for more mature and experienced individuals[ii]. However, while there are advantages and disadvantages of recruiting from either age group, the changes dental practices are and will continue to face favours the younger generation who are more readily able to understand and apply technology into business.

Good dental practices operate on a hierarchical system with patients’ interests and the dentist at the top and other members of the team supporting them to enable the practice to run to its optimum capacity¹. The manager has to help deliver the most efficient service possible and contributes significantly to the smooth running of the business. With the increase in laws and regulations in recent years, there has also been a huge rise in administrative work, which the modern day practice manager must complete in a timely manner, along with their other duties. Implementing new IT systems and advanced technology can reduce time spent on mundane tasks, allowing the manager more time to provide support and direction to the team.

Having young employees can bring in fresh perspectives, providing new ideas and solutions to enhance workflow and meet the changing demands. They are often more adaptable, have an abundance of energy and a natural thirst for knowledge, which can inspire colleagues around them and invigorate the workplace. Hiring a young person can also give practices the opportunity to have a greater influence in the kind of employee they become².

Youngsters can provide an inexpensive way to grow the workforce, particularly when taking on an apprentice. In recent years there have been significant improvements made to the UK’s vocational education and training systems, as well as an increase in government funding for apprenticeships, especially in England[iii].

Through well-developed pathways, apprentices can learn the skills in the workforce that go beyond general employability. The schemes allow individuals to gain essential experience in the workplace by learning from real professionals and thus acquiring industry-specific knowledge. Senior staff will be able to work with the new recruit to encourage common values and good ethics from the outset, giving them a chance to truly understand the practice. Having learnt from current team members, the practice manager will be more able to deliver a high performance in line with the practice’s strategy, goals and values³.

Currently, practices can benefit from offering individuals the Apprenticeship in Dental Practice Management. Barnet and Southgate College is a lead provider of the scheme and offers intake for the programme periodically throughout the year, with the next start dates on: 4^th May, 6^th July and 14^th September 2016 with other dates to follow. Find out more today about this exciting scheme and start building your business for tomorrow.

For more information on the Apprenticeship in Dental Practice Management, please contact Barnet and Southgate College:
www.barnetsouthgate.ac.uk

0203 764 4333
employer@barnetsouthgate.ac.uk

www.facebook.com/barnetsouthgate

twitter @barnetsouthgate

Dental teams should screen for diabetes and offer dietary advice in the global battle to control the onslaught of the disease.

World Health Day is on Thursday (7 April) and this year’s campaign focuses on the growing epidemic of the disease, looking at the causes, the costs and the need for prevention.

Some 350 million people around the world have diabetes and this figure is set to more than double in the next 20 years.

In a bid to halt the rise in cases of type 2 diabetes, in particular, Amanda Gallie, president–elect of the British Association of Dental Therapists (BADT), is suggesting dental practices could – and, therefore, should – expand their health remit to include blood glucose testing, diet and wellbeing advice and motivating patients to better health habits, thereby minimising the risk of diabetes.

She said: ‘Preventive health care lies at the very heart of the role of the dental profession and, in primary care, we are better placed than most health providers to alert patients to the early signs of health-threatening behaviours as we see patients so regularly.

‘Offering in-practice screening for diabetes, in the form of blood glucose testing, not only adds value to the patient’s dental experience but also acts as a key marker regarding risk for pre-diabetics and can be a catalyst to discussions about the importance of good dental hygiene and other preventive measures.

‘When we consider the current financial restraints within the NHS – and the seemingly unstoppable increase in chronic conditions such as diabetes – the role of dentistry has never been so important in an overall health care. The government should consider funding these diabetes tests as an investment in the future health of a nation because, with regular screening, and education about preventive measures we can draw attention to this disease and keep the associated health risks at bay.’

Fiona Sandom, president of the BADT added: ‘Effective health promotion and prevention of oral disease, including supporting general health improvement activities around diet and nutrition, are key parts of what dental therapists do. Day in day out, they deliver oral health care that's evidence based while offering education about the risks of poor diet, and the dangers of smoking and excessive alcohol intake to patients, for example. As many of our members work closely with the public on a daily basis, they are in an excellent position to talk to people about their wellbeing and help them make healthy choices.’

This year, Philip Preshaw, professor of Periodontology and consultant in restorative dentistry at Newcastle University, is the keynote speaker at the BADT’s annual conference – From Cradle to Grey: Developing 21st century strategies for age-related oral care – taking place in Manchester on 23 and 24 September.

He will be addressing the clinical challenges presented by diabetic patients, will look at how the disease increases the risk for periodontitis and will offer an insight into the links between periodontal disease, diabetes and heart disease.

For more information, visit www.badt.org.uk

For more on World Heath Day, visit http://www.who.int/campaigns/world-health-day/2016/en/

For more information, visit www.badt.org.uk or contact Julie Bissett on 079 39 89 09 72 or email This email address is being protected from spambots. You need JavaScript enabled to view it..

When it comes to selling a dental practice, no two sales are the same. From variations in goodwill to due diligence to the type of contract in place, each process is unique. The latter in particular can have a huge impact on the overall transaction, especially NHS practices with an orthodontic contract.

There is no doubt that NHS practices are highly sought after and they typically command higher prices than private practices. However, since the implementation of the dental contract reforms in 2013 – in place of the original 2006 framework – the process of selling a practice with an NHS orthodontic contract has become much harder. It is important to note that if you hold an NHS orthodontic contract, you most likely have a PDS agreement – and it is this not so small detail that will affect the way in which your practice is sold.

From PCT to LAT

The difficulty stems from the fact that unlike GDS contracts, a PDS agreement cannot be shared through partnership. When contracts were under management by PCTs the transfer was sometimes viable, as although there was provision for this within the drafting of the PDS agreement, most turned a blind eye to the absence of the relevant clauses, or simply didn’t know the difference! So what’s the alternative? Essentially, there are two possible pathways; you can either sell the assets or incorporate to sell the shares.

Gain Consent From NHS

The first way an orthodontic practice can be sold is though the sale of assets accompanied by a direct transfer of the contract between the seller and the buyer. However, this can only be achieved with permission from the LATs, which requires long and laborious negotiations. It is important to note that as the NHS is under no obligation to accept a proposal to transfer a contract, this is not a guaranteed route. In fact, this is incredibly rare as most are petrified of being challenged under the EU Procurement Regulations.

Incorporation

The other option is to incorporate the dental practice into a limited company structure, which means transferring the company’s assets as well as the contract to the limited company. By selling the shares to a buyer, the transfer can then be completed. Although incorporation is certainly a viable option for practices with an orthodontic contact, it is not one that comes without difficulty. Once an initial request has been made an LAT will consider each application individually based on its merits and key criteria. Only an approved application will progress to the next stage of being issued with a new PDS contract in the name of the limited company. As it stands NHS England Policy allows LATs to approve these requests but there are still local politics to deal with, and many try and refuse such applications. They can demand a benefit for the application, with the focus typically placed on how the incorporation will benefit the LAT itself rather than the practice. You guessed it – a price per Unit reduction! Thus, it would be prudent to accept that certain compromises may need to be made in order to incorporate, and later sell, a practice.

Lastly, it is important to note that if a PDS contract is permitted to become a limited company and a practice decides to sell, the LAT must give approval and produce what is known as a Deed of Novation. This is an agreement that transfers one party’s rights and obligations under a contract or agreement to a new third party. But what does this entail? The first section of the document that sellers should be aware of, is that the LAT will require a personal guarantee from the contractor that the contract will meet requirements and perform to the expected standard. Similarly, this is also a lifetime financial guarantee against under-performance – a guarantee that cannot necessarily be swapped to a purchaser at a later stage.

However, because of the way the Deed of Novation is designed, the LAT is not obliged to agree with the sale. Due to the change of control clause, any transference of share holdings of 10% or more must be approved by the LAT. While there would need to be a valid reason for the refusal, it’s an aspect of the process that is important to be aware of, as challenging the refusal is very difficult.

All in all, selling a PDS orthodontic contract is not a straightforward process – but it is not impossible. Seeking the advice of a trusted and experienced agency in this situation, such as Dental Elite, is therefore imperative, and will ensure that you follow the procedure to the letter.

For more information on Dental Elite visit www.dentalelite.co.uk, email This email address is being protected from spambots. You need JavaScript enabled to view it. or call 01788 545 900

Finding people with the right skills can be a common barrier for business stability and growth, but with the new Advanced Apprenticeship programmes you can select individuals from the local area and ‘grow your own talent’ in house.

The recently approved Apprenticeship in Dental Nursing has been designed by leading employers within the dental sector to train individuals in the specific skills that they need in order to prosper. The programme is delivered by Healthcare Learning, a leading supplier of dental education, in partnership with Barnet and Southgate College, which has successfully provided first class apprenticeship courses for many years.

Apprentices are trained using a combination of practical work-based learning and theoretical knowledge. The main part of the programme is the Level 3 Diploma in Dental Nursing which is equivalent to two A levels. With on-going support from the provider, candidates are required to complete 15 mandatory units via paperless portfolio. This is delivered through high quality live webinars, interactive eLearning and online assessments from Healthcare Learning. This format means that delegates are able to gain the knowledge and understanding they need to perform their duties competently from any location within the UK.

Apprentices are required to attend just three to four classroom-based workshops over the 18-month course and on-going assessments take place in the workplace.

A clear advantage of apprenticeship programmes is that it allows practices to train capable dental nurses at the practice with very little disruption to business operations. Candidates learn in the work environment, developing the practical skills, experience and understanding they need to excel in their role. In addition, training your team through the new apprenticeship programmes is not expensive. The government has pledged to really drive apprenticeships forward over the next few years and currently candidates pay no fees and funding initiatives have been created to make the schemes both attractive and economical for employers.

The advantages for apprentices are numerous. Candidates have the opportunity to earn a salary and receive on the job training, gain a nationally recognised and industry standard qualification while learning the specific skills they need to succeed in their chosen career, all within their local area. Throughout the apprenticeship programme candidates will benefit from the support and encouragement of their employer and practice colleagues. They will also be assigned a course mentor and have access to comprehensive training support such as the Dental Nurse Education Zone (DNEZ) provided by Healthcare Learning, offering them additional help and resources needed to complete their studies and maintain their skills effectively. Upon completion, apprentices are able to register with the GDC and begin a professional career in dentistry and it also provides a means to progress and take further training in the future.

Apprenticeship programmes offer a fantastic opportunity for you to attract the best entry-level recruits directly from the local community. They also allow practices to build links to local schools and colleges and to the pool of skills needed to drive your business successfully into the future.

The Apprenticeship in Dental Nursing programme is delivered by Healthcare Learning and Barnet and Southgate College in London with start dates in early 2016 and periodically throughout the year.

For more information or applications contact Healthcare Learning

 Tel: 020 7400 8989

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Contact Barnet and Southgate College at:

www.barnetsouthgate.ac.uk

020 8266 4000

This email address is being protected from spambots. You need JavaScript enabled to view it.

www.facebook.com/barnetsouthgate

twitter @barnetsouthgate

Millions of adults in the UK suffer from dental anxiety.[1] Manifesting in a number of different ways – from the fear of needles to the fear of the sound of the dental drill – dental anxiety is probably the main reason people forgo their regular check-ups.

Whatever the underlying reason, the implications of dental anxiety can be serious. If unchecked, it can lead to people avoiding treatment altogether which, as we all know, can have an incredibly detrimental effect not just on an individual’s oral health, but also their overall wellbeing.  

It also prompts some people into trying ‘DIY dentistry’[2] – from using cheap kits purchased from the internet to more drastic (and ultimately dangerous) methods like using superglue to reattach teeth[3] or using bow and arrows to extract them.[4]

That people feel the need to take such measures indicates the challenges faced by the profession and highlights just how important it is for dental practitioners to find better ways to overcome patients’ fears.

And there are many techniques that can be employed to this end. Perhaps the most recognised, and widely enacted, is the way in which the practice staff interact with their patients. This is particularly important at all stages of treatment, from first entering the practice and being welcomed by kind, approachable and attentive reception staff, to the actual treatment with a practitioner who is considerate, calm and receptive. Interpersonal skills are crucial when dealing with anxious or scared patients and getting to know them, striking up a friendly rapport and listening to their concerns will all help to put them at ease.

Physical environment also plays a major role in assuaging patients’ fears. Designing a dental practice to appear welcoming rather than clinical can immediately change the way in which a fearful patient assesses their treatment. By taking inspiration from spas and hotels, rather than hospitals or laboratories, dental practices can become areas of relaxation rather than sterile fear. This method is entirely viable and can be achieved relatively easily, while maintaining essential cross-contamination protocols.

Investing in high quality equipment can also be an incredibly effective approach. For example, dental chairs are increasingly being designed to offer exceptional comfort for patients. This can truly encourage them to relax – and, in conjunction with relaxing music, distracting screens and noise-cancelling technology, can produce significant results. What’s more, modern chairs can be adjusted smoothly, without any jerky movements or mechanical noise, which allows any work to be conducted calmly and comfortably.

Similarly, a flexible delivery system that can be manoeuvred behind a patient’s head will remove from view any instruments that might cause fear, while still allowing the practitioner to access what they need with ease.

A-dec is renowned for designing dental units that offer practical, reliable solutions to everyday issues. The range of chairs and delivery systems, such as the A-dec 500, offer unparalleled ergonomics for both practitioner and patient, and can transform the look and feel of your surgery.

For more information about A-Dec Dental UK Ltd, visit

www.a-dec.co.uk or call on 024 7635 0901

Last year it was reported that the UK has the most expensive dentists in Europe. While the NHS does provide funding for some treatments, it remains the case that many procedures are not supported by the health services – particularly treatments of a cosmetic nature, such as teeth whitening and veneers, which are in high demand at the moment.

It is because of this that dental tourism has seen an increase amongst patients in the UK. Indeed, rather than paying the price of treatment in this country, more and more people are travelling to clinics in Hungary, Poland, Turkey or even India and Thailand to take advantage of the relatively low-cost dentistry they can find there.

In many cases, the quality of treatment patients will receive on their trips abroad will be of a good standard. Indeed, within the EU, there have been efforts made by the Association for Dental Education in Europe to harmonise the standards of dentistry within the Union’s borders. 

Yet on the other hand, there are many examples of patients travelling abroad only to receive treatment that is, at best, second rate and, at the very worst, dangerous. This is particularly true beyond the borders of Europe, where it is hard to control and standardise quality on dental services.

Indeed, one of the main issues for dental tourists is the relative lack of legal protection they have for their overseas treatments. If something should go wrong, there is very little recourse that can be taken to rectify the problem. Indeed, it is often the case that a patient who returns to the UK with questionable foreign dentistry will have no other option but to pay for retreatment in a UK practice. Needless to say, this will incur even greater costs but, more importantly, it could have a longstanding impact on their oral health.

There is also the question of reliable – and safe – equipment. Within the EU, the CE classification is necessary on all equipment and materials, showing that the product is of a certain standard. Beyond the borders of Europe, these sanctions are non-existent, and a patient may be at higher risk of being treated with counterfeit or substandard appliances. Again, if something should happen to a patient on account of faulty or inferior equipment they will be entitled to very little legal protection once they have returned home.

It is therefore very important for UK-based dental professionals to provide options for patients to encourage them to remain in the country for treatment.

One effective solution is to offer patients finance options for treatments. In this way, patients will be able to afford the procedures they want most – eliminating the need to travel abroad instead. Not only does this benefit individual practices – since the uptake of higher-end treatments will inevitably raise a practice’s bottom line – it will also have positive ramifications on the UK dental profession as a whole. What’s more, it will mean patients in this country will be able to access safe, predictable treatment for which they are adequately protected.

However, since the Financial Conduct Authority (FCA) took over the management of consumer credit, it has become more complicated to offer these options to patients. This is mainly due to the amount of administration that is required of a dentist – including quarterly and annual reporting – as well as regular fees and penalties should anything be forgotten.

As such, many companies are now offering dental practitioners the option to hand over the management of FCA authorisation to a third party. This liberates a dentist from the time-consuming responsibilities of handling a consumer credit authorisation, but does represent a high cost that must be mitigated by patient uptake to be viable.

Chrysalis Finance, however, offers a third option. Due to its unique contract, Chrysalis Finance can provide dentists with the UK’s only licence-free consumer credit options. By being able to make practices Appointed Representatives of the company, Chrysalis can assume complete responsibility of the FCA authorisation – leaving dentists to concentrate solely on providing affordable, high quality dentistry. What’s more, the Chrysalis Finance team also provides participating practices with an easy-to-use dashboard, which allows the application and approval of finance to be made from the surgery.

Make sure your patients are travelling abroad to find the treatments they want. Support them, the UK dental profession and your independent business by offering easier finance options with Chrysalis Finance. 

For more information about Chrysalis Finance call us on 0333 32 32 230 or visit www.chrysalisfinance.com

Martin Gilbert author

Martin Gilbert is the Director of Chrysalis Finance. Having qualified as a chartered accountant in 1978, he has since worked as a Financial Director in a wide range of different successful businesses, many of which have been involved in the provision of consumer credit. With over 30 years’ experience of the finance market, his understanding and expertise is second-to-none.  

Spring is finally here, but with it comes the first wave of new UK legislation for 2016.

So what key changes do you and your practice need to be aware of?

National Living Wage. From 1^st April 2016 any worker who is 25 years old or above will be entitled to the National Living Wage, which is initially set at £7.20 per hour. The National Minimum Wage will continue to apply to workers under the age of 25. In addition, the penalty for employers who fail to pay the minimum amounts to workers has doubled from 100% of the underpayment to 200%. This, along with the introduction of Pension Auto Enrolment (which for many practices is due to take effect this year), will mean further increases in the cost of running your business. There is therefore little comfort in the 1% pay rise announced by the DDRB (for more on this see below).

Apprenticeships. As part of the Government’s drive to create more apprenticeships for young people, they have abolished the requirement on employers to pay NIC for apprentices under 25. This comes into effect from 6^th April 2016. In addition, although not yet in force, the Government wants to ban organisations from using the term ‘apprenticeship’ unless it is a statutory apprenticeship. In order to be a statutory apprenticeship, there are certain legal requirements that must be met.

Zero Hour Contracts. It is unlikely that these contracts are common within in the dental community. However, if you do employ staff on a zero hours contract, for example bank nurses, if those contracts contain an exclusivity clause, stating the employee can only work for you, the employee can now seek redress against unfair dismissal and detrimental treatment following a breach of such a clause. 

Hazadous Waste. From 1st April 2016 dentists in England, who produce or store waste of 500kg or more per year, will no longer have to register with the Environment Agency. Dentists in Wales still need to register with Natural Resources Wales. This will mean slighlty less adminsitrative paperwork for dentists in England. 

Immigration. From April 2016 tier 2 skilled workers from outside the EU who have been in the UK for 5 years or more must be earning £35,000 or above to remain in the UK. This will not affect workers on the Shortage Occupation List, such as nurses, but could affect teachers and IT workers. 

Pension. From April 2016 there will be a new flat rate pension; as opposed to the lower basic rate pension and secondary and additional payments. 

In a parallel universe….

We have recently learnt of a new entry into the burgeoning short term orthodontic market in the UK. Due to launch on the 1^st April 2016, this news comes as a GDPUK exclusive.

Speedy Grins is a system designed to fit as seamlessly in to a practitioners armoury in the same way as 12lb lump hammer would in a florists. Based on a revolutionary bracket design, where the individual brackets are made from papier mache and dissolve after 3 months whether the teeth are straight or not, the system is backed by 12 hours of extensive research from the Baywatch University Lifelong Learning Self Help Institute of Technology. The unique selling point is that it is the first system to guarantee no extractions will ever be needed for treatment to work. As a result they claim this will make GDP’s ‘experience the same joy as orthodontists do at never having to take out teeth anymore’.

There is a sister product called Slanted Smile which is exactly the same as Speedy Grins, and only comes into being at the end of treatment when the analysis of the smile is done; if the teeth are straight then the patient had the Speedy Grin treatment, and if the teeth still look they were thrown at the face and stayed where they landed then the patient bought the Slanted Smile Product. The company claim this is the first example of a “Patient Responsive’ system. Dentists upload a drawing of the patients teeth, and using their patented treatment planning system called the ‘Central Responsive Analysis Program’ which is designed to give the patient an indication of what someone else’s teeth would look like in their mouth, a treatment plan is formulated by the company, and then the components are sent back for fitting. The company obviously take full responsibility for the treatment planning result, making this ideal for the beginner to ‘orthomadontification’, as the company have called the technique.

The company is headed up by entrepreneur Rolf Pialo who realized there currently aren’t quite enough orthodontists angry with GDP’s at the moment and he saw a hole in the market which he swiftly stepped in to fill. Claiming the system will move teeth ‘faster than a speeding hedgehog’, the brackets come pre-glued with a revolutionary 76^th generation cement which only has to be held next to the mouth for the bracket to automatically find and attach itself to the correct tooth. A bond strength ‘stronger than wet tissue’ is also claimed.

The training is a 22 minute FacetwitTube video which is presented by the celebrity dentist and system endorsee,  Dr Sean One-Dunnwan, who was recently voted the 945^th most influential person in Ovine Dentistry in the Falkland Islands after qualifying last week. Apparently there are only 11,782 places left on the next course so people need to hurry before it sells out completely. In an exclusive interview recorded from behind the wheel of his new rented 701 ½ bhp Porshabentlighini, the celebrity toothsmith explained why he got involved with the new system. “It’s basically the best thing since the last best thing before the previous best thing I was involved with so that’s good enough for me.” Unfortunately he had to cut the interview short as his tea was ready according to his mum.

There has been some controversy (as there always is when these new systems come out) that this will affect the business models of the specialist orthodontists, but the company behind Speedy Grins are adamant that given their experience in the Oral Surgery Sector with their MegaSupaImplant system and the huge increase in workload for Oral Surgeons now taking out simple retained roots and mobile teeth so the delegates on their Advanced Implant technique 1hr course can start placing their products means that the Orthodontists should have nothing to worry about. So much so that they have also added a free refresher course to their portfolio to enable orthodontists to fill the gaps in their books with premolar extractions instead.

As part of the package, delegates will also get free marketing materials endorsed by Marketing ‘Guru’ and failed Seal trainer Billy Bull consisting of a badger suit, 3 stuffed gerbils, a tin of lilac paint and a pink biro. There is also a version with a costume of a Parus Major as well for those who want to make a great tit of themselves.

The system is already accredited by a new regulatory body, the General Expert Specialist & Technical Amalgamated Professional Organisation who have already started recruiting case handlers from Costa and Starbucks in anticipation of the increase in patient complaints arising from the use of such an advanced system. We understand they think the patient is unlikely to be able to consent to the treatment without a 17 year cooling off period and explanation of the procedure in Andalusian interpretive mime with Gaelic Subtitles. Work is well underway to ensure the ‘Organisation’ meet their new targets. As a result, their new gallows facility will be constructed from a variety of materials, including the finest aged mahogany and oak (although pine would have been sufficient). There will also be one made from Meccano for the implantologists so they feel at home before their final drop. Any registrant caught gaming will be hung in the same way as anyone else, but they will now have to pay for their own rope as that is only available privately. Their new Head of Corrective Discipline Mme Prila Olof was said to be most excited at the news of the Speedy Grins announcement as there were still some registrants who had not been ‘disciplined’ yet and she was described as being ‘positively moist’ at the thought of more business for the ‘Organisation’.

The announcement has also been broadly welcomed by a new professional association for dentists, the Association Somehow Leading Everyone Everywhere Professionally, the spokesperson for which was quoted as saying ‘Baaaaaaaa’ and making a sound like a wet fart in a colander before flouncing off in a puff of talcum powder.

All persons depicted in this article are entirely the product of the author’s imagination and bear no resemblance to any person living or dead. Any similarities are therefore entirely coincidental. Any organisation or company is also entirely the product of fiction and again is not intended to represent any current or past organisation or business. Any similarities are entirely coincidental. This article is for the reader’s entertainment and is not intended to be representative of any situation real or otherwise in any way shape or form.

[This blog was first published on the morning of 1st April 2016]

“Whilst at a seminar on ‘selling your practice’, I met Luke Moore, a representative of Dental Elite” says Dr John Campbell who has recently sold two of his practices. 

“The valuation was organised promptly, we had a fantastic response and we received the full asking price.

“Despite the fact that a deferred consideration was involved pursuant upon contract extensions, Luke’s confident and professional approach eased the process; to date the deferred considerations have been met with no issues.”

Naturally, when it came to selling his second practice, Dr Campbell felt that there was really only “one choice of broker.”

“Full asking price was once again achieved and this time without a deferred consideration, despite only one year remaining of the contract!” John adds. “I think that this is testament to Dental Elite’s accurate understanding of the dental market.

“I would whole heartedly endorse Luke and Dental Elite for their thoroughly professional and supportive approach to selling a dental practice. Selling can be a very stressful event but Dental Elite certainly eased the process! I would without hesitation, recommend Luke and his company to any colleague, and indeed have already done so.”

For more information and to find out how Dental Elite can value
and assist your practice sale visit www.dentalelite.co.uk, email This email address is being protected from spambots. You need JavaScript enabled to view it. or call 01788 545 900

The Nobel Biocare Global Symposium is a must-attend event for all professionals looking to take their implant dentistry to the next level.

The exciting four-day programme will be delivered by more than 150 industry experts from around the world, presenting a dynamic combination of podium lectures, interactive forums, masterclasses and hands-on workshops. Headline speakers will include:

• Oded Bahat
• Edmond Bedrossian
• Markus Blatz
• Wolfgang Boltz
• Steve Bongard
• Chee Chang
• Renato Cocconi

A vast selection of topics will be explored from immediate loading protocols to soft tissue management, materials and techniques for bone regeneration, screw-retained restorations and much, much more.

Key Nobel Biocare innovations designed to enhance your practice and help you grow your business will be discussed as well, including NobelClinician™, the All-on-4® treatment concept and the NobelActive® Wide Platform implant.

In addition to the outstanding educational programme, the Nobel Biocare Global Symposium will also offer fantastic social and networking opportunities, giving professionals from all corners of the globe the chance to meet and learn from those at the very forefront of the field.

To find out more or to register, visit the website today.

For more information, contact Nobel Biocare on 0208 756 3300, or visit www.nobelbiocare.com

Orthodontic treatment remains as popular as ever with patients.

To ensure you can provide quality comprehensive orthodontic treatment, Wrights is offering top-of-the-range products at unbeatable prices.

An exclusive distributor of G&H Orthodontics, Wrights has everything you need from Bracket Systems to Buccal Tubes, Molar Bands, Pliers, Bonding Supplies, Cheek Retractors and more.

The leading supplier also offers a range of high quality own-brand orthodontic products that are competitively priced.

Plus, Wrights offers free next day delivery on any order, regardless of the value or size.

For a full list of products and exclusive deals available, either visit the easy-to-use website and examine the detailed catalogue or contact Wrights to speak to a friendly sales adviser.

Get your orthodontic supplies for less with Wrights.

For more information contact Wrights on 0800 66 88 99 or visit the easy to navigate website www.wright-cottrell.co.uk

We all know what fight or flight means. We all know the situations where you feel the rush of tension before you panic and go one way or the other.

The third response, freeze, is often overlooked. But freeze is exactly what I did, day in, day out, for years.

I froze. Standing, at the counter in my local big name coffee shop, for what felt like an hour. In reality it was only a second. What had caused this rush of fright?

The barista repeated. “Do you have a busy day?”.

That was it.

This wasn’t in my mentally rehearsed plan. I was ordering a cappuccino, the same as I did every Thursday in the morning, part of my weekly coping strategy. Going out of the house, doing SOMETHING, was better than sitting at home, waiting for the afternoon shift to start. I had become accustomed to going to the coffee shop, ordering the same thing every week, and gradually became more and more comfortable with my surroundings. And then this happened. I couldn’t go back. Well, at least not for a long time. I was comfortable, and she had ruined it by asking a straightforward question that any reasonable person would have answered without hesitation.

Social anxiety is a problem I’ve had since I was 8. I don’t remember exactly how it happened, but I was never really comfortable around people. Having someone who was obviously uncomfortable around other children drew the bullies out like flies to a turd. So I was a very obvious target of bullying. I froze, all the time. I couldn’t do anything. It got worse and worse, every time I was asked anything by an authority figure, I ground to a mental halt, unable to answer and unable to move. Rabbit in the headlights.

I was pushed into social events by my parents, who were clearly at their wits end and thought that forcing me to go to interact with other people would help. It didn’t. It made things worse.

As a teenager I got great solace in music. The louder the better. By putting earphones in, I could block out the cacophony of the outside world, and if anybody tried to talk to me, the brief time it took to take the earphones out gave me a fraction of a second to steady my nerves.

And then I discovered alcohol. I went to university, unable to feel comfortable when surrounded by anybody, and I found that at first beer took the edge off, then it became whisky. At the same time, I started smoking cannabis. Cannabis was wonderful. My anxiety was gone, I could be much more “myself” and it even allowed me to sit in a room and have no nerves at all.

But illicit drugs and alcohol soon took their toll and were starting to take over my life, as I descended down the path of alcoholism, and being so anxious of normal life that I couldn’t function without the instant and total relief brought on by cannabis.

I decided to stop everything. I stopped drinking, I stopped smoking cannabis. I was left (briefly) with the one drug that provided any form of relief, nicotine, although I stopped that fairly soon after.

Meeting new people was always very tough after that. It went back to how it was when I had been at school. I completely froze. When you freeze and struggle with conversation, people make all kinds of assumptions, with the stories sometimes making their way back to me through friends. If only they had known the truth, I don’t think people would have been so judgemental. The worst experiences were when people talked ABOUT me, to a third party, when I was right in front of them, on one occasion telling the third party that I was “the weirdest person I’ve ever met”, and the other, that I had “zero personality”. That was a trigger for a complete meltdown, and when it happened I struggled to leave my flat for a couple of weeks afterwards on each occasion.

And so on to the world of work. Eye contact became increasingly difficult. I somehow managed to develop a different persona for dealing with patients, and could blag my way through. I was able to talk to patients with comparative ease, but I always kept it very informal. Staff, however, were almost impossible to deal with. The more people tried to assert themselves as an “authority figure”, the worse it became. I once again got labelled as “weird”, got left out of social events, and then told that I made no effort to socialise. I do wonder if they knew how much effort it was to smile and say “Hi” to somebody in the morning, whether the same judgement would be made.

I recently decided to get treatment for this as I was incapable of living a normal life. It’s a lonely existence, plodding through life without any real social interaction. Social media has equally helped and hindered me at the same time, in that while providing an outlet for at least some socialising, it has also acted as a crutch, and got in the way of normal social interaction.

I had 8 sessions with a psychotherapist to try to overcome the social anxiety, and while progress is slow, the realisation that nobody looks or cares about me or what I say, was actually a huge relief. My GMP prescribed some antidepressants that unfortunately made my anxiety worse. However, after nearly a year of pushing myself into more and more uncomfortable situations, I’m much better. I can finally look somebody in the eye, and I don’t freeze when the conversation goes “off script”. I don’t take any medicines and I am no longer receiving any psychotherapy.

My only regret is that I hadn’t been able to access the treatment earlier. 

Image credit -PracticalCures under CC licence - not modified.

The Apprenticeship for Dental Practice Managers has recently commenced at Barnet and Southgate College, London. Employers have the opportunity to train staff members on this fantastic new course, which aims to develop candidates’ ability to lead and support the workforce, manage a practice competently and drive the business forward.

The first 6 months of the apprenticeship programme is dedicated to the Level 4 ILM certificate in Management and Leadership covering three skill domains – leadership, management and communication. Dentabyte is delighted to be involved in delivering this nationally recognised qualification – a tremendous asset for any dental practice manager and a chance to progress into a number of career pathways. Here the renowned healthcare lecturer, Seema Sharma, explains how this section of the course will be structured:

“I am conducting the ILM Certificate part of the apprenticeship programme with full workshop sessions. These workshops encompass the three skills development domains but are cleverly wrapped into a project format and conveniently designed into three core units.

Understanding the managers role

The first unit will teach apprentices the specific responsibilities of middle managers to enable a dental organisation to achieve its goals. They will learn how communication and interpersonal skills affect managerial performance and how to assess personal development opportunities to improve their own managerial performance.

Managing a complex team activity

The second unit will show learners how to plan a complex team activity, communicate information effectively and how to lead a team. Candidates will need to organise efficient operational practice systems including elements such as:

- setting SMART objectives

- planning and delegating work

- allocating resources efficiently to produce reports and meet deadlines

- monitoring, evaluating and improving individual and team processes

- developing advanced IT skills to meet requirements in their management role

Leading innovation and change

This unit will teach apprentices how to improve through innovation. It will cover interpreting and presenting data, negotiation skills and overcoming barriers to change in order to improve compliance, patient care and business growth.

“Trainee managers will complete an assignment for each of the three areas. This could include completing a work-based assignment, a reflective review, a practical task and report or a group discussion and write up. It is hoped that during the ILM Certificate programme each trainee will learn one topic in depth whilst completing their own project and also gain an overview of how they can approach the other topics from their peers.”

The Level 4 ILM certificate in Management and Leadership is Phase 1 of the apprenticeship programme. Candidates are then required to compose a portfolio of evidence of practical skills gained, before end point assessments take place. All aspects of the course have been structured and designed by leading employers working within the dental sector to ensure that delegates meet the standards required to become valuable, leading members of the dental team.

“I will closely supervise the first assignment and then candidates will be required to complete further projects (eight in total) for their portfolio, with the support of their mentors,” continues Seema. “Along with the workshops, delegates will be expected to conduct independent study with access to email and telephone support from myself as well as online resources from the Dentabyte Learning Zone and the ILM Learning Zone.”

Barnet and Southgate College is running the Apprenticeship for Dental Practice Managers periodically throughout the year and the next start date is 16^th March 2016, with more dates to follow.

For more information on the Apprenticeship in Dental Practice Management, please contact Barnet and Southgate College:

www.barnetsouthgate.ac.uk

0203 764 4333

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

www.facebook.com/barnetsouthgate

twitter @barnetsouthgate

For more information on content and assessment, please contact me on This email address is being protected from spambots. You need JavaScript enabled to view it.

Jon Drysdale of Chartered Financial Planners, PFM Dental, assesses today’s Budget. Headlines may focus on the fragility of the economy and the need to further cut public spending The Chancellor offered positive news on personal finances which could benefit dentists.

·         Higher rate tax threshold to rise from £42,385 to £45,000 in April 2017. The majority of dentists are higher rate tax payers and will therefore feel the benefit. 

·         Many dentists employ their spouse and will take advantage of the tax-free personal allowance to rising to £11,500 also in April 2017. 

·         Annual Isa limit to rise from £15,000 to £20,000. This is a welcome increase to the alternative savings vehicle for those dentists no longer funding personal pensions (due to lifetime and annual allowance limits). 

·         Dentists trading as a limited company will welcome the changes to corporation tax, cut from 20% to 17% by April 2020. This may somewhat offset previously announced increases to dividend tax effective from April. 

·         Reforms to business rates will mean 6,000 small businesses pay no rates and 250,000 have their rates cuts from April 2017. 

·         Dentists buying a practice with a freehold property are likely to be affected by changes to commercial stamp duty – 0% rate on purchases up to £150,000, 2% on next £100,000 and 5% top rate above £250,000. The freehold of a dental practice is often valued at less than £250,000 so this could be an advantage to many buyers. However, buying a larger freehold practice, especially one in the south east, could make you worse off.

The much anticipated changes to personal pensions and tax relief didn't transpire - but we already expected that didn't we?

A more detailed appraisal of the 2016 budget will shortly be available at pfmdental.co.uk

Walk down any high street and you’ll likely witness a cornucopia of contrasts and contradictions. Overweight people, painfully thin people. Healthy looking pensioners, teenagers who couldn’t run for a bus. Naturally wrinkly old people, unnaturally smooth-skinned middle-aged people. Adults with bright shining teeth, children with a mouth full of decay.

It’s deeply ironic that in an age when many of us could live to a 100 and all but the most serious diseases can be treated, some people are clearly missing out. As a mother of two and former practice manager it particularly disturbs me to see children with bad teeth. The numbers are staggering. According to the Health & Social Care Information Centre recent report NHS Outcomes Framework for England, tooth extractions due to decay in children admitted as inpatients to hospital, aged 10 years and under were at the rate of 462.2 per 100,000 population in 2014/15. That’s about one in every 216 children.

That’s an average for England, in Yorkshire and The Humber the figure was about one in every 112. The report also showed that: ‘Nationally, there is a strong correlation between area deprivation and the rate of tooth extraction. As deprivation increases so does the rate of tooth extraction. The rate of tooth extraction in the most deprived decile is almost 5 times that in the least deprived decile (808.7 compared to 167.5 per 100,000 population).’

What does Google say?

To attempt to answer the question posed in the title of this blog I decided to post it into Google. The result was many references to information on children’s oral health and an article in the Daily Mail with the headline: ‘The lazy middle-class parents who don’t teach children to brush their teeth: By a teacher who’s seen the horrific consequences’.

The article claimed that parents were too busy to show the children how to brush their teeth and when the teacher opened a pack of tiny toothbrushes and tubes of toothpaste in her class of four-year-olds ‘the children were saucer-eyed with curiosity.’

An article on parents.com claims: ‘Many parents are surprised to learn that kids need help brushing their teeth until at least age 6. Young children simply don't have the manual dexterity to do the job well.’

In October 2014, in guidance aimed at local authorities, NICE said: “Schools and nurseries should run tooth brushing schemes to help standardise the oral health of younger children.”

In an article about this guidance in The Telegraph, Joyce Robins from Patient Concern was quoted as saying: “Nice has often been accused of pushing nanny state measures but this is more like a ‘supernanny state’.

“What will they suggest next, that parents can drop their children off at school naked and unwashed, and leave the state to step in and do the rest?”

Oh dear.

There is an answer

So if parents are too lazy, too ignorant, too impoverished, living in area of deprivation or are combination of some of these factors, what is to be done? The answer comes from the USA. Tegwyn H Brickhouse D.D.S., Ph.D. Department chair, research director and associate professor in Pediatric Dentistry at the Virginia Commonwealth University was the lead author of a paper presented to the IADR/AADR/CADR conference in March 2013. In it she wrote about a study into a scheme to decrease the number of low-income children in the Roanoke Valley with long term dental disease. The Child Health Investment Partnership of Roanoke Valley (CHIP) provides in-home preventive oral health services designated as the Begin with a Grin Program. The paper states: ‘In the context of a home visit, Community Health Nurses (CHNs) and Pediatric Nurse Practitioner (PNP) apply fluoride dental varnish (FV) to the teeth of CHIP-enrolled children from tooth eruption to 36 months. They educate the caregiver in preventing tooth decay and the importance of a dental home.’

The study found that: ‘Two applications of FV to the child’s teeth significantly reduced the likelihood of having any decay.’ The conclusions were: ‘Home visiting programs such as CHIP’s Begin with a Grin serves as a model to improve the oral health of high-risk children. The CHIP program provides an innovative solution for providing oral health care to the nation’s medically underserved populations.’

NHS Choices states: ‘From the age of three, children should be offered fluoride varnish application at least twice a year. Younger children may also be offered this treatment if your dentist thinks they need it.’

That presupposes a parent takes their child to a dentist. The CHIP Begin with a Grin programme avoids that requirement. However, dental practices would need to be informed when children are born in their area.

Is this something the GDC and NMC (Nursing & Midwifery Council) should be liaising about? Another question seeking an answer…

Image credit -Tiffany Terry under CC licence - not modified.

In April 2015, a group of key opinion leaders met with a team from Johnson & Johnson at a National Advisory Panel event in Dublin to advise on the topic of ‘Improving the periodontal health of Irish population – prevention and treatment’.

At the meeting, the key opinion leaders agreed on the following periodontal health consensus statement:

• ‘Effective plaque and calculus removal is key to oral health;

• Dental healthcare professionals have a responsibility to educate patients on their disease status and to direct patients appropriately;

• Patients should receive tailored oral hygiene instruction and demonstration;

• Patients have a responsibility to act upon the advice given by dental healthcare professionals;

• For effective management optimal patient home care and professional debridement are both essential;

• Long-term periodontal maintenance with continuity of care is critical for successful treatment outcome;

•Clinically proven mouthwashes, gels and pastes should be considered for recommendation to those individuals who are not achieving optimal levels of plaque control in their home care routine.’

The key opinion leaders were:

Prestige Dental is delighted to announce that ACTIVA BioActive-Restorative from Pulpdent has received a 98% clinical performance rating from The Dental Advisor One-year Clinical Performance Report.

In summary, the ease of placement, finishing, polishing and final aesthetics of ACTIVA BioActive-Restorative was rated as ‘excellent’.

Speaking about the report, Fred Berk, Vice President of the Pulpdent Corporation, commented: ‘ACTIVA  BioACTIVE products are the most exciting development of a lifetime. They combine the bioactive ionic resin, the rubberised-resin molecule and reactive ionomer glass to mimic the physical and chemical properties of natural teeth. 

They are the first bioactive dental products with the best attributes of composites and glass ionomers but without any of the disadvantages of those materials. They are strong, durable and highly aesthetic, and they release and recharge calcium, phosphate and more fluoride than glass ionomers. They are ‘smart’ materials that respond to the pH cycles in the mouth and provide long-term prevention benefits. My team and I couldn’t be prouder to have these attributes recognised by The Dental Adviser.’
 

Pulpdent ACTIVA BioACTIVE products are available in the UK through Prestige Dental. For further information, please call 01274 721 567 or email This email address is being protected from spambots. You need JavaScript enabled to view it..

Harry Singh considers the repercussions of having the Conservative party in power for dentists investing in buy-to-let property....

So, it’s old news that in May the Conservatives came to power and set the UK a-flutter for all sorts of reasons in all sorts of areas. For those of us who are in the property game there was something of an initial sigh of relief – just in that regard – since the Labour party had said it would introduce rent controls, leading to fears that the property industry would become more heavily regulated and overtaxed.

But what has the reality been? Has there been the expected increase in confidence in the UK property market? Given the last few months of political shenanigans, what might we expect over the next few years?

Broken promises

The truth is that George Osbourne is now looking to restrict mortgage interest tax relief for buy-to-let property purchasers to the basic rate of income tax, even if, as many dentists do, they pay the higher tax rates of 40% or 45%. The current system, whereby buy-to-let landlords can offset their mortgage interest payments against their income, is set to be phased out from 2017.

In advance of the Conservative party conference in October, Damian Green, a Conservative MP, laid it out for us in The Telegraph. He wrote: ‘We need to reclaim the mantle of the party of home ownership, and to do that we not only to build more houses but ensure that they are available for people to buy. Too many new houses and flats are immediately snapped up by buy-to-let landlords, and never become available for first-time buyers. I am delighted that we have taken the first steps towards removing the tax advantages for buy-to-let, but I suspect there is much further to go (and therefore more political courage required).’

Well let’s face it – all of that certainly doesn’t tally with what I and others perceived we would be dealing with; namely, a political party that appeared more in favour of landlords and property investors than Labour in the run up to the election.

If you feel you may be affected by the proposed changes I would encourage you to visit http://saynotogeorge.co.uk/. There is a wealth of information on there explaining the potential repercussions in depth, and if you decide you are against what is being planned you may choose to sign the on-line petition. 

Dealing with reality

According to the experts, however, it’s not all gloom and doom. As reported in The Guardian, Andrew Montlake, a director at mortgage broker Coreco, said: ‘These changes will undoubtedly make some prospective landlords think twice about entering buy-to-let, but the response we have had from landlords suggest that while it will cut down on their profits, it is not enough to fundamentally change their views and start selling off all their properties.

‘It will just be a case of taking these changes into account when making a business decision on each property to see if the basic maths of a new purchase still works.’

We also know that earlier forecasts of interest rate hikes mid-2016 are unlikely to come to pass now, with conservative (with a lower case ‘c’!) predictions suggesting the first quarter of 2017 to be more likely. This is good news for anyone looking to source a mortgage over the coming months.

However, here’s the caveat – always be prepared for the worst. When making your buy-to-let decisions hope for the best but factor in the worst. Make sure your calculations allow for George’s tax changes to come to pass and interest rates to increase at any time, and you’ll be able to face the future with equanimity come what may.

Harry would like to share his professional property secrets with his dental colleagues free of charge. For further information, please visit www.dentalpropertyclub.co.uk.

                                                                                                   -ends-

Harry would like to share his professional property secrets with his dental colleagues free of charge. For further information, please visit www.dentalpropertyclub.co.uk.

The content of this article is for information purposes only and should not be relied upon when making legal or financial decisions. It is recommended you seek the help of a financial and/or legal expert to assess your needs fully before making any decisions and/or making changes.

Bio - Dr Harry Singh, BChD (Leeds), MFGDP (UK)

After qualifying from Leeds Dental School in 1996, Dr Harry Singh followed the traditional VT, Associate and Principal routes in dentistry, owning three dental practices along the way. Amongst these was ‘Aesthetics’, an award-winning private practice in Hertfordshire.

Like most dentists, Harry was making good money; however, it left him working long hours and missing out on family time, hobbies, holidays, going to the gym, healthy eating, etc. Even when Harry was away from the practice, he found himself thinking about patient emergencies or complaints, as well as staff issues.

Feeling alone on a professional level and unhappy with his lifestyle, Harry sought to make a change so, as well as practising dentistry, he started to invest in property and stumbled upon some professional property secrets that helped to develop his business interests. 

Over a 2-year period Harry bought 27 properties and sold 6. The profits from these deals allowed him to buy into dental practices and set up 2 squat practices.

The passive income that these properties brought in covered all of his financial commitments, enabling him to reduce his clinical dentistry hours and to spend more time with his family and on himself.

Eventually he found that he was making more money from property and practising dentistry two days a week, rather than full-time. Two years ago he retired from dentistry to concentrate on the property side of his work.

He now has a property portfolio valued at around £7 million, yielding a passive income of £8000 per month.

With the new tax year looming, it is important to re-examine how the latest Budget – the first Conservative Budget for 19 years – will affect the dental profession. Having had time to evaluate the pending changes, it seems that dividend taxation could have the largest impact, especially those drawing dividends from their own limited company.

As dividends from UK shares are currently paid for with a 10% tax credit, previous years have presented incorporations with opportunities for reducing tax. From 2016, however, all dividend income will be treated as untaxed income and the current system will be replaced with a tax-free dividend allowance of £5,000 with higher taxes on income above that. What this ultimately means, is that practices will see a 7.5% increase in tax on any dividend income above the £5,000 tax-free allowance.

Although this is an aspect that will undeniably affect incorporated practices and their overall income, for those considering the decision to incorporate in the future, it could be pertinent to seek out professional financial advice to determine if it is the right decision to make.

In regards to dividend income received on Stocks and Shares ISAs and private pensions, however, thanks to the 1997 Budget, there will be no tax consequences introduced. This is good news for private pension protection, especially as tax relief claims will shortly be changing from £40,000 to £10,000 for dentists with incomes over £150,000 per annum.

The changes to employment allowance, income tax and inheritance tax are much more promising. Indeed, as from April, the employment allowance will be increased from £2,000 to £3,000 for all private practices. With the additional increase of the income tax higher rate threshold from £42,385 to £43,000, the Budget does present potential benefits to practices and dentists alike.

This is especially true where inheritance tax (IHT) applies. With the transferable main residence allowance set to gradually increase from £100,000 in April 2017 to £175,000 per person by 2020/21, this may prove to be a comforting thought for dentists and their families who have concerns about the effects of the Budget.

All in all, the Budget has revealed some interesting changes. While George Osborne and his fellow Conservatives expect to see public finances run at a surplus from as early as 2019, it would be prudent for all practices and dentists to stay cautious of what the future holds. Ultimately, until the changes take full effect it is uncertain what financial downfalls and benefits may occur, which means for now, preparation and calculation are very much advised.  If you are unsure of how the Budget affects you, contact money4dentists today.

For more information please call 0845 345 5060, email This email address is being protected from spambots. You need JavaScript enabled to view it. or visit www.money4dentists.com

The most responsible elements of a dental professional’s remit is making effectual clinical decisions and planning appropriate dental care. Most often patients seek treatment to address comfort function and aesthetics but this can be compromised by fear, cost, time and access.

Practitioners are able to base clinical decisions on their professional knowledge, scientific evidence and experience. However, in order to preserve the trust and to serve patients well, dental professionals must take time to understand their expectations and limitations before any treatment begins.

Patients favour a personally active approach to dental treatment. A collaborative decision, with patient and dentist equally sharing responsibility for decision-making, is increasingly popular.[1]  As well as examination, diagnosis, determining aetiology and formulating appropriate treatment options, individual preferences and requirements should be tailored into the treatment plan. Additionally, well-informed, engaged patients are placed in a stronger position when deciding between treatment options and are more likely to take ownership of the final treatment decision and outcome.

Patient expectations should be considered carefully and practitioners need to recognise that the focus of the general population has shifted from ensuring teeth are healthy and pain free to an ever-stronger desire that they should also be aesthetically pleasing.[2] As a result, the demand for higher standards of treatment and cosmetic procedures are on the increase, but when both the practitioner and patient bring value and information to the treatment plan they can build an agreement together, which is more likely to result in patient satisfaction.

There will, of course, always be occasions when things happen that are beyond our control but by covering every eventuality, both patients and professionals can be aware of any factors or risks that could compromise the treatment outcome. When shared decision-making takes place, patient acceptance of any less desirable consequences increases and the likelihood of complaints and claims arising from clinical decision-making are also reduced.

Planning well is an attribute that all professionals aspire to achieve. It is particularly important in the dental practice because a detailed treatment plan is beneficial not only for the patient and practitioner but the dental team and laboratory. With forward thinking, realistic scheduling and organisation, the skills, services, materials and time can be communicated and allocated efficiently to ensure the most effective results.

At times, cases present that are beyond the technological parameters or skill set of the practice. This could be due to the complexity of the treatment or due to the patient needs and enhanced imaging, sedation or specialist clinical skills may be required. Whatever the circumstances, dental professionals need to recognise any limitations and make a decision to refer.

Calling upon the additional assistance will ensure the success and accuracy of treatment. Furthermore, it extends the professionalism of the referring dentist and practice. However, these professionals must be able to trust the people and services they chose to work with and have confidence in their expertise.

London Smile Clinic is able to provide a referral service that can be integrated into any treatment plan. Referring dentists can rest assured that they will remain informed throughout the treatment and feel confident that their patients will receive first class treatment to achieve the most successful results possible.

For more information, please contact 020 7255 2559 or
visit www.londonsmile.co.uk/refer

John Grant of Goodman Grant Solicitors explains the difficulties that NHS orthodontists may encounter when the time comes to sell their practice…

It is often the case that the majority of NHS orthodontists will have a Personal Dental Services (PDS) agreement rather than a General Dental Services (GDS) contract, which, unfortunately, can make it difficult for a contractor to sell.

This is because PDS contracts are time-limited; at present, the longest contracts are being renewed for three years. While LATs are likely to grant this, there is nothing obliging them to do so. Indeed, if an LAT were to decline a renewal request, there would be nothing an orthodontist could do.

The second issue is that, unlike GDS contracts, PDS contracts cannot be transferred  using the partnership route . Since 2006, NHS practices have been bought and sold by introducing a partner to the contract with the seller subsequently retiring – resulting in a  smoothish transition from one principal to the next. As this is simply unavailable for PDS contracts, on the face of it they are unsalable.

In 2006, there was a change in the law that allowed dentists to incorporate their businesses. After years of uncertainty in 2013, NHS England introduced its incorporation policy – effectively making incorporating possible – if by no means guaranteed. For orthodontists, this created the opportunity for the sale of their contracts: by transferring the practice’s assets, including the NHS contract, to the limited company. Then, by selling the shares in the company  the value of the practice could be realised.

Nowadays, however, the LATs’ attitudes towards incorporations have changed. More and more often, they are requesting tangible benefits – and the focus tends to be on the patients. Typically, their requests manifests as a request for extended opening hours; a recent case saw an incorporation application denied because the practice refused to commit to more than an extra hour a week, showing how stringent the LAT can be in this regard.

Of course, assuming the LAT does agree to the incorporation in principle, the problems for the contractor will not suddenly cease. At this stage, the LAT will produce a Deed of Novation – which operates to transfer the NHS contract to the limited company. Included in this document are two sections of which practitioners must be particularly aware.

The first is that the LAT will require a guarantee from the contractor that the contractor will personally guarantee the performance by the limited company of the NHS contract. This does not represent a problem whilst the contractor holds the shares in the limited company – it places them in no worse position than they were prior to incorporation. Complications arise, however, after the sale of shares, due to the way in which the deed is drafted unless amended the personal guarantee will continue even after the contractor has sold their shares.

Secondly, a Deed of Novation will include what is known as a change of control clause, which subjects any transfer of shares  of 10% or more in the Company (which obviously will be the case on a sale)  to the approval of the LAT. This essentially puts the decision as to whether the principal can sell in the LAT’s hands – and if they were to refuse it would be extremely difficult to challenge that decision.

John Grant of Goodman Grant Lawyers for Dentists - a NASDAL member

For more information call John Grant on 0113 834 3705 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

www.goodmangrant.co.uk

A NASDAL and ASPD MEMBER

2D digital imaging has given the dentist greater opportunity to visualise the tooth than ever before, but with the revolution in 3D imaging and cone-beam computed tomography (CBCT), the practitioner can now visualise the full picture.

Due to its wide range of applications and its contribution to easier, quicker and more effective results, it has become embedded in the practice’s daily routine. It allows the tooth to be viewed in any direction or orientation, and negates the need for speculation, which is what has often happened with 2D views. Dentists can interpret this valuable new information to make better treatment plans and give more accurate diagnoses.

One of the more specialised areas of dentistry that 3D imaging is of particular use in is implantology. CBCT allows for bone evaluation in terms of thickness and density, identification of anatomical landmarks and provides multiple options for views. Most notably it also allows for ‘virtual’ implant placement. When the implant has been placed, historically, 2D images would have only shown a portion of the placed implant, but with 3D imaging, the whole picture can be seen meaning the greater likelihood of long term success.

Endodontics is another speciality finding this development in technology essential. Root morphology can be more accurately assessed and the ability to see different views of the canal, be it in cross section, long axis or oblique, allows the endodontist greater virtual visualisation of the form and structure of the root canal. More accurate measurements can be achieved resulting in more effective treatment success. It is also effective in the identification of post endodontic treatment infections, which often could not be identified with 2D radiographs.

Making it a Reality

Manufactured by the world class Sirona and supplied by the experienced Clark Dental, the ORTHOPHOS SL 3D is at the cutting-edge of technology. Clark Dental can help you make the leap to 3D imaging, and all the advantages that it brings with it, a reality.  The ORTHOPHOS SL 3D offers exceptionally sharp 2D panoramic images with its ‘Direct Conversion Sensor’ (DCS) and ‘Sharp Layer’ (SL) Technology, but also full 3D flexibility with its selectable fields of view. 

With just a single rotation, thousands of images can be taken and the SL technology can bring the entire jaw into sharp resolution.  Further still, the interactive element of SL allows you to manipulate the image and select a particular area that you want to focus on.  The ground-breaking DCS provides unrivalled character sharpness with unmatched clarity, ultimately resulting in greater success in all fields of application.  

For more information call Clark Dental on 01268 733 146, email This email address is being protected from spambots. You need JavaScript enabled to view it. or visit www.clarkdental.co.uk

Are you offering your patients finance options?

In this day and age, most people will expect credit – particularly for large-scale purchases. As elective dental treatments grow in popularity in the UK, this expectation will certainly extend to your service.

But these days, gaining and maintaining  consumer credit authorisation from the Financial Conduct Authority (FCA) is a lengthy, time-consuming process – one that many busy dental practitioners will not have time to complete.

Which is precisely why Chrysalis Finance is the perfect option.

Its unique service allows you to become Appointed Representatives – essentially allowing you to offer consumer credit through Chrysalis Finance’s existing authorisation: it’s quick and easy and allows you to offer your patients more options.

Simply sign up for a nominal monthly fee and let the expert team at Chrysalis Finance deal with all the regulatory management and FCA reporting. All you need to do is continue providing your patients exceptional, affordable dentistry!

As the UK’s ONLY licence-free provider of dental finance, Chrysalis Finance is changing the way practices offer credit. To find out more, contact the friendly team today.

For more information about Chrysalis Finance call us on 0333 32 32 230 or visit www.chrysalisfinance.com

Dedicated to bringing you the best, RPA Dental recently launched a new uniform range from leading medical clothing designer, Pastelli.

Pastelli uniforms are handmade in Italy from the highest quality of Egyptian cotton assuring you comfort and safety at work.

The collection – which boasts over 150 models in 32 different colours – is available in a variety of sizes and has been specially designed to inspire confidence and endure the day-to-day life of a dental professional.

Pastelli uniforms are also seven times stronger than a pair of jeans, thus offering you the highest quality and a guarantee on your product!

As Pastelli uniforms have been designed with professionalism in mind, RPA Dental is offering you the opportunity to take your practice’s appearance to the next level.

Essentially, a uniform can be as influential as your choice of equipment and the design of your practice; it has the potential to improve your status and reputation.

Make a lasting impression on your patients with Pastelli – contact RPA Dental for more information.

To see how RPA Dental can transform your dental practice, please call   

08000 933 975 or visit the website www.dental-equipment.co.uk

Renowned supplier of dental cabinetry, RPA Dental offers a dental practice design service tailored to helping you to achieve an efficient and stylish dental environment.

With years’ of experience specifically within the dental industry, RPA Dental has all the skills and expertise to ensure your practice not only looks great to your patients, but that it also functions with maximum efficiency. Regardless of the size or shape of space available, the team will be sure to put it to maximum use.

With an extensive selection of Tavom cabinet ranges, colours and surfaces, you can also be sure to create a practice unique to you, while also promoting your professional values and high quality patient service.

Combine the sophistication of Italian design with the expert support services of UK-based engineers, and take the stress out of creating your next practice with RPA Dental.

To see how RPA Dental can transform your dental practice, please call

08000 933 975 or visit the website www.dental-equipment.co.uk

Last week, a group of Dental Industry Leaders from the UK went on a fact finding trip with Bridge2Aid in Tanzania.

The group visited Kasamwa in Geita District where a Bridge2Aid team was training and treating. They met with the Site Clinical Lead, an experienced dentist with several trips under his belt who is leading the clinical team on this programme. Bridge2Aid’s sustainable model of training first attracted him and has kept him firmly committed ever since. The training team had already registered 99 patients for the morning, with more arriving as word spread.  Among the first to arrive that day was an 86 year old man who had started walking before dawn for 4 hours to reach the clinic, having been in pain for 2 years.

The visitors spent several hours touring the clinic and talking to volunteers, Health Workers (the trainees), and the local government dentist.  They viewed the treatment in progress, all performed today by the Health Workers, all of whom have passed the 9 day course, and coached by the training dentists who started work with them just last week. They saw the sterilisation processes used and taught to the Health Workers, and heard an oral health education talk given to the group of waiting patients by one of the Health Workers, a key component of Bridge2Aid’s programme.

The visitors gave us these reflections on the day:

Patrick Allen – Henry Schein Dental

 “The passion and dedication of the volunteers was incredible and meeting people who have been on 6+ programmes and who clearly will be back again was inspiring. …[this is] a special programme which is clearly creating lasting and sustainable change”

Alison Speak - Director Oasis

“Although I’d been on a B2A training day in the UK , to see, first hand , just what an impact the programme is having was very emotional. Everything I observed today (commitment of volunteers, skills of the  clinical officers in training, organisation and admin skills of the employed local staff) confirmed to me that the approach B2A have taken will effect lasting change.”

 Jason Newington – FMC

“An amazing and humbling day watching the Bridge2aid volunteers at work. To see the life changing effect their work has on the lives of the local people who have suffered for so long with pain, was truly incredible. Bridge2aid are simply making a massive difference to the community and its clear that the years of hard work and persistence by the team and volunteers has paid off”.

 Bob Newsome – Dentisan

“I witnessed great teamwork in play today, between indigenous Tanzanian Clinical Officers and Dental Volunteers from the UK- in less than ideal conditions the rhythm of work and the camaraderie established was a delight and pleasure to see”

Steve Booth – Straumann

“Today was truly an inspiring day in several ways. 

 “The patients, some clearly in pain and discomfort, were themselves immensely patient and grateful for the treatment they had or were about to receive. For a patient to have chronic dental pain and to be able to relieve it must have a dramatic effect on the quality of their lives. 

“The team spirit, respect and closeness of the volunteers was clear to see. The way they supported each other and the Clinical Officers was amazing. How they run such an efficient clinic in such an environment is astonishing and clearly a testament to the quality of the people and the process you have put in place.

 “To see all six clinical officers today taking charge of all of the clinical work shows what can be achieved with the right mindset and people. A truly inspiring day in so many ways.”

Note for editors

For further information please contact Paul Tasman at Bridge2Aid, This email address is being protected from spambots. You need JavaScript enabled to view it. or 07796 951855

This year GSK Consumer Healthcare, one of the world’s leading research-based pharmaceutical and healthcare companies, will be visiting the Dentistry Show and will be showcasing leading oral care brands, Sensodyne® and Pronamel®.

GSK will be revealing the New Sensodyne® Repair & Protect - now with stronger repair*, which offers sensitivity sufferers the benefit of both advanced NovaMin® technology with sodium fluoride in a single formulation. With twice daily brushing Sensodyne® Repair & Protect can create an even harder reparative hydroxyapatite-like layer* over the exposed dentine.^1-4

Pronamel® has an optimised fluoride formulation to help minerals penetrate deep into the tooth surface, actively strengthening and re-hardening acid-weakened enamel.?^-8 Visit stand G40 to find out further information on how Pronamel® can help protect your patients’ enamel from the effects of erosive tooth wear.

This year GSK will be sponsoring not one but two presentations! Visit the Dental Hygiene Theatre at 14:45 on Friday 22^nd April where Ali Lowe will be presenting “The hygienist’s role in prevention”. The second presentation is due to be revealed shortly!

Feel free to ask any of the GSK team about how Sensodyne® and Pronamel® products can help improve your patients’ oral health.

To request sample of GSK products for your patients visit www.gsk-dentalprofessionals.co.uk

Trade Marks are owned by or licensed to the GSK group of companies

References: 1. Parkinson et al. J Clin Dent 2011; 22(3): 74-81. 2. GSK Data on File. ML498. 3. GSK Data on File. ML584. 4. GSK Data on File. ML589. 5. Edwards MI et al. Correlation of Enamel Surface Rehardening and Fluoride Uptake – DSIMS imaging. Presented at IADR. September 2006. 6. Fowler C et al. J Clin Dent, 2006; 17(4): 100-105. 7. Hara AT et al. Caries Res 2009; 43: 57-63. 8. Barlow P et al. J Clin Dent. 2009; 20(6): 192-198.

*Vs. previous formulation. Forms a protective layer over the sensitive areas of the teeth. Brush twice a day for lasting sensitivity protection.

The 2016 Talking Points in Dentistry lecture series, presented by the Sensodyne® brand, offers tailored sessions for different team members to maximise relevance for the whole dental team.

“The personal and social impact of dentine hypersensitivity”

Lecture one: for dentist, hygienists and therapists 

Professor Peter Robinson BDS MSc PhD FRACDS FDSRCS FHEA FFPH – is Head of School and Professor of Dental Public Health at the School of Oral and Dental Sciences, University of Bristol.  Professor Robinson’s research interests include the evaluation of oral health care and the impact of oral conditions on everyday life.

Lecture title - Measuring the effect of dentine hypersensitivity on everyday life

Professor Barry Gibson BSc MMedSci PhD – Professor in Medical Sociology and Head of Academic Unit of Dental Public Health. His research interests include medical sociology and oral health related quality of life. Professor Gibson was involved in the development of an OHQoL measure for assessing the impacts of dentine hypersensitivity.

Lecture title - The changing meaning of dentine hypersensitivity: understanding the social dynamics of the concept

 “Dealing with nervous patients”

Lecture two- for dental nurses and other practice staff

Professor Tim Newton – Professor of Psychology as Applied to Dentistry at King’s College London Dental Institute. Professor Newton has worked in the behavioural sciences in relation to dentistry for over 20 years and his particular interests include the management of dental anxiety.

Lecture title - Psychological approaches to dental anxiety: A proportionate approach

Brid Hendron – Brid has worked in general practice for many years and has a specialist interest in relaxing nervous, anxious and phobic patients. Many practitioners have enlisted her help communicating with patients and she lectures extensively throughout the UK.

Lecture title - “Be not afraid” - practical tips on caring for anxious patients

This year’s venues include:  

5^th May                                                Hastings Europa                      Belfast

12^th May                                              Watford Colosseum                Watford

17^th May                                              GSK House Brentford              London           

19^th May                                              ICC Birmingham                     Birmingham

BOOK YOUR TICKETS NOW! – VISIT http://talkingpoints2016.eventbrite.com

Not able to make it to a venue?

This year a special bitesize video of the speaker’s lectures will also be available shortly after the event at www.gsk-dentalprofessionals.co.uk

We look forward to seeing you at the 31^st year of Talking Points in Dentistry! 

By 2050, 22% of the global population will be aged over 60.¹ This increase in the elderly population may present a greater stress on your dental practice and the need for specialist oral health products.

This year the GSK Consumer Healthcare team will be at DTS to showcase one of the UK’s leading denture brands, Poligrip®. Visit stand 630 to find out more about the Poligrip® range of cleansers and fixatives and understand how they can help make your patients’ denture experience more comfortable. 

The stand will feature additional materials to help support your patients in adapting to life with their new dentures and the Poligrip® team will be on hand to answer your questions.

GSK sponsored lecture – “Implants are great, but we still need dentures”

Visit the DTS Education Forum for a GSK sponsored lecture session on “Implants are great, but we still need dentures”. The lecturer, Tim Friel, has been a fully qualified Clinical Senior Lecturer for 28 years. He has a clinical interest in all aspects of fixed and removable prosthodontics and dental care of older people with special care requirements – all which will become evident in his presentation.

Visit the DTS Lecture Theatre[SS1]  on Friday 22^nd April at 12:45 for this unmissable opportunity!

-ENDS-

Reference:

1. UNFPA & HelpAge International, 2012

The third NHS Confidence Monitor has revealed that 70% of survey participants would not recommend dentistry as a profession to a family member or friend.

To reflect the profession’s growing interest in the NHS Confidence Monitor, this latest survey was launched to enable all members of the dental team to share their thoughts, providing a deeper and wider understanding of the whole profession’s perception of NHS dentistry. With 590 participants, it is the most comprehensive survey in the series thus far and makes it clear that all dental team members feel similarly to those dentists who answered the questions posed by the previous survey in the summer of 2015.

As before, the survey monitored the profession’s confidence in:

•               The future of NHS dentistry as a whole

•               Future career prospects

•               Remuneration levels

•               Getting the balance of treatment versus prevention within the NHS right

•               The ability of the team to work effectively within the NHS

•               Whether patients will be happy with level of care provided.

In addition, the survey was extended to explore two new issues: whether respondents would feel happy encouraging a family member or friend to pursue a career in dentistry, and their proposed age of retirement to gauge the possibility of a staffing crisis in the future.

When considered as a whole, the NHS Confidence Monitor indicates that an overwhelming majority of dental professionals are lacking confidence in many aspects of NHS dentistry.

Speaking about the results, Judith Husband, a dentist who participated in the second Insights Panel meeting and who sits on the BDA’s Principal Executive Committee, commented: ‘I was unsurprised but nonetheless sad to learn that confidence levels are so low among dental team members across the board. We need to look at these figures within the general landscape of dentistry, so not only how the NHS contract is affecting the profession, but also regulations, the role of the GDC, and the levels of patient complaints. All of that can make practising NHS dentistry a daunting prospect, to say the least.’

Looking at the results in greater detail, it was further revealed that dentists’ desired age of retirement ranges significantly, with an average of 60 years old.

In relation to this outcome, Andrew Lockhart-Mirams, co-founder of Lockharts Solicitors and a member of the Insights Panel, said: ‘We are seeing a greater number of dentists considering their retirement plans earlier than ever before. 60 may not seem a young age to retire, but certainly the number of people who, broadly speaking, have said to me that they are retiring four or five years earlier than they had anticipated is growing. The age has come down, without any doubt at all.’

The results of the latest survey will shortly be presented to an ‘Insights Panel’ made up of key opinion leaders and experts from the dental profession who will explore and debate their significance and implications for the future of NHS dentistry. The panel’s findings will then be shared with dental professionals throughout the UK.

For detailed results from this and the last two surveys, as well as to gain access to the discussions from our previous Insights Panel meetings and interviews with our panel members, visit www.nhsdentistryinsights.co.uk

This Friday 18th our NHS Dentistry Insights Panel are meeting to discuss the results of our latest NHS Confidence Monitor survey. The panel consists of 6 KOL's and dentists, including Eddie Crouch, Judith Husband and David Houston. If you'd like us to pose your question on NHS dentistry to our esteemed group, please post them here and we will feed back their answers after the event.

You can view the latest results of the confidence monitor here http://www.nhsdentistryinsights.co.uk

Notes:

The NHS Confidence Monitor is an independently verified survey commissioned by Practice Plan.

The NHS Confidence Monitor was conducted to gain insight into the confidence levels in NHS dentistry. The results will ensure Practice Plan has the most up-to-date information to provide the very best support to dentists looking to make an informed decision about the future of their practice.

The third forum of key opinion leaders will be held in March and includes Judith Husband, Eddie Crouch, Andrew Lockhart-Mirams, Sarah Franks, David Houston and Paul Worskett. Information on their thoughts will be released soon.

Practice Plan is the UK’s number one provider of practice-branded patient membership plans. They have been supporting dentists with NHS conversions for over 20 years, helping them to evaluate their options and, for those who decide to make the change, guide them through a safe and successful transition to private practice. 

Designed by The National Apprenticeship Service, this special week celebrates the positive impact that apprenticeships have on individuals, businesses and the wider economy. It highlights how apprenticeships can help businesses across all sectors ‘rise to the top’ with young, enthusiastic talent and invites employers to get involved.

Apprentices follow a comprehensive work-based programme and work towards a recognised qualification that is relevant to your business. You can harness fresh new talent to your team or use the schemes to develop the skills and experience of existing employees.

In dentistry, newly approved, employer led apprenticeships are available for:

·         Dental Nurses

·         Dental Practice Managers

·         Dental Laboratory Assistants and

·         Dental Technicians

With almost 9 in 10 of every employer that takes on an apprentice reporting benefits to their business[1], there has never been a better time show your support.

The National Apprenticeship Service has set up an online tool – Pledge-o-meter for businesses to share their apprenticeship and traineeship pledges – get involved and show your commitment at:

www.gov.uk/government/topical-events/national-apprenticeship-week-2016

Find out more about dental apprenticeships at one of the
TRAILBLAZERS LAUNCH EVENTS
on March 16^th at Barnet and Southgate College -
www.barnetsouthgate.ac.uk and
on March 17th at the University of Bolton University - www.bolton.ac.uk/dentalapprentice

For additional information from the National Apprenticeship Service, please visit: www.apprenticeships.gov.uk

If you are incorporated as a limited company or incorporation is something you are considering here’s important information about dividend tax changes in April 2016. Changes also apply if you are an associate trading as a limited company.

The majority of earnings are likely to be paid out of the company via dividends. Currently, UK dividends are paid with a notional 10 per cent tax credit; as of April 2016, the dividend tax credit is being scrapped and replaced with a tax-free dividend allowance of £5,000 per year for each shareholder. Additionally, the income tax attributable to dividends is increasing by 7.5 per cent within each income tax band, including the basic rate band – which was previously tax free.

Hayley Hudson ACA, Manager for PFM Townends LLP, says: “There are a number of beneficial reasons to incorporate as part of a tax planning scheme, however, there are many factors to consider. Incorporation should be analysed on a case-by-case basis to ensure it is indeed the best course of action.

“At PFM Townends we always proactively discuss all the advantages and disadvantages with our clients.”

For more information visit www.pfmdental.co.uk

In my last blog, I noted a developing Critical Mass for change in how we address infant caries and its consequences. And barely a month later, the steam pressure has been increased once again.

The Chief Dental Officer Dr Sarah Hurley, is starting to make public inroads into her role, and recently delivered the 2016 Pendlebury Lecture. It was in stark contrast to the one delivered in 2014, demonstrating a wide understanding of the playing field that is dental health.

Critical Mass 2

It comes at the end of a week in which the state of children’s teeth once again was publicly pilloried, on the back of the General Anaesthetic numbers.

While it remains a problem in England, just look at Scotland. After many decades when Scotland has been spiritual home of the UKs dental problems, it suddenly produces numbers through its Child Smile initiative that suggests significant inroads are being made to improve the health of children’s teeth and prevent dental caries [and thereby reduce the costs and morbidity of unrestricted dental breakdown]. It is not really rocket science, they have just been investing in infant dental health.

So we in England [and Wales and Northern Ireland to a similar extent, but out with the CDO[NHSE]’s remit] have a problem.

We know the target population for any changes must now be parents and infants in equal measure.  There seems to be ample evidence that parking the dental professionals in discrete buildings, called Dental Surgeries, is simply not working, and it is evidence that Dr Hurley seeks.

We know that the medical stakeholders are now on board, as obesity and diabetes rear their heads with all the long term cost implications. Indeed it is the medical drive for a sugar tax to discourage the dietary shortcomings that is also driving the publicity that emerged in the Daily Telegraph over the weekend of the 26^th February, and was subsequently widely discussed on broadcast and printed media.

Follow the money

So increasingly the priority is being defined. But the thorny issue will arise of funding.

Which Departments will pay?   How will we [the public] pay for the inevitable targeted measures that are due to follow, as day follows night?  A sugar tax undoubtedly could easily raise the funds but the political will in the chaos pre-Referendum is clearly not there.

There is a serious danger in the current fiscal period of restraint that the HM Treasury will insist on a cost neutral option.  Maybe not, but we must for now assume that.

Could it be that the GDP Budget is being eyeballed [at £3.4Bn] as the low hanging fruit of funding that could or perhaps should be used to address the issue of infant dental health?

The Chief Dental Officer is clearly leading dental health to a better place – but who will pay for this Piper’s plans?

The role must soon change it seems to that of Chief Decision Officer.  

Interesting times, but the sooner we address the issue of Dental Health for the young child, the sooner we can restore some pride to our profession.
 

As a GDP you would do well to plan for big changes. Not sure what but for sure very significant.
 

Have great Easter, assuming the snow has eased back!

2016 letter to Telegraph http://www.telegraph.co.uk/comment/letters/12077501/Letter-The-NHS-dental-health-system-is-unfit-for-purpose.html

Dentistry response http://www.dentistry.co.uk/2016/01/11/nhs-dentistry-letter-published-in-the-telegraph-unhelpful/

Feb 26 article DTel  http://www.telegraph.co.uk/news/health/news/12174796/Thousands-of-children-have-decayed-teeth-out-in-hospital.html

BDAs Press release  https://www.bda.org/news-centre/press-releases/tooth-decay-stats-should-offer-wake-up-call-on-prevention

GDPUK News https://www.gdpuk.com/news/latest-news/2151-gas-for-dental-extractions-in-children-on-increase

GDPUK CDOs response https://www.gdpuk.com/news/latest-news/2152-strong-response-to-child-ga-figures

GDPUK Scan of other media [Dr Tony Kilcoyne]  https://www.gdpuk.com/forum/gdpuk-forum/telegraph-third-world-dentistry-crisis-in-engand-21379?start=130#p239340

Scottish example  http://www.child-smile.org.uk/professionals/childsmile-core/toothbrushing-programme-national-standards.aspx

·         Since 2011, all elements have been delivered in all Health Board areas throughout Scotland.

·         "As a result of our efforts, dental health in Scotland is improving, particularly in deprived communities. In the Primary 7 age group dental health has never been better and on a Scotland level the target of 60 per cent of this age group having no obvious decay has been met. This is a fantastic success story."

Summary of 2016 Pendlebury lecture http://www.fgdp.org.uk/content/news/synopsis-of-the-2016-malcolm-pendlebury-memorial-l.ashx

As an online publisher we like to keep an eye on the stats on the site, how the banner ads are performing and also hope to increase the number of visitors and users of the site.

We publish a number of news and blog pieces a week, which all help to bring a steady stream of the target audience to our website.

The daily email digests, which get sent three times a day also keep our members engaged with what is happening on the forum and ensures the community spirit is maintained.

Since our mailing list was turned into a website and forum in 2008, we have seen the site evolve and grow. In early Jan we went past 20,000 threads created since mid-2008. Screenshot below of the most recent threads created and forum posts received.

The 20247 topics have received 229387 replies, which is around 11 replies to each topic, an amazing amount of input from the members of the site.

Below we can also see the amazing growth of the site in numbers since 2013, by using the month of February as a comparison, the growth in unique visitors and total visits made in each month demonstrates the popularity of the community.

As the site continues to grow year on year we have now also moved the serving of our banner ads to Google Doubleclick for Advertisers which we have found improves the serving of the banners and isn’t as susceptible to click fraud as other software. It has a number of advantages, with the main one being that an advertiser can book a certain space for a month and then advertise more than one thing in that space, with each banner getting an equal share of the impressions. Useful for a dental business that wants to advertise a new product as well as an existing service. You can promote both!

There are many ways we can work together to use differing formats for banners, HTML 5, video ads, and we have space ready for a new size banner, the Super Leaderboard.

Advertising is also available on our email daily digests which is sent three times a day to thousands of dentists, who have voluntarily subscribed to the list and use the digests to look at the latest news and forum posts on the forum.

For further information about GDPUK and what we can offer companies looking to reach dentists, please This email address is being protected from spambots. You need JavaScript enabled to view it. or give Jonny a call on 07786571547.

It is with the greatest pleasure that Wrights can announce the appointment of Charlie Cope as the Equipment National Sales Manager.

With 34 years’ experience as a Sales and Service Engineer, Charlie is a perfect addition to the award-winning Wrights Engineering and Technical Services team.

Charlie started his long career with a four-year apprenticeship with Ferranti – a name known throughout the aerospace and defence industry – before qualifying as an Electrical and Electronics Engineer. He then worked with the leading company for ten years developing radar systems for Harrier Jump Jets and Eurofighters.

Thereafter, Charlie added to his accomplishments, putting in five years as a Field Service Engineer with Leco instruments before making the move in to dental and medical equipment sales. He has worked with Prestige Medical, Viasys Healthcare and A-dec – which he was with for 13 years.

With a great wealth of experience and an extensive skill set, Charlie has established himself as one of the dental profession’s leading Engineers, and looks forward to offering a quality service to Wrights’ customers.

Contact Wrights to find out more on services available from the superior team.

 For more information contact Wrights on 0800 66 88 99 or visit the easy to navigate website www.wright-cottrell.co.uk

Thanks for clicking through to find out more about advertising your course, conference or website on GDPUK.com.

Get noticed by the thousands of Dentists on GDPUK every month.

Below we have put some excellent pricing for advertising on the site from April 16 onwards. We believe the site is an exceptional place to attract dentists who are interested in learning on your course or conference in 2016.

Advertise your course one month at a time, improved pricing offered for 2 or more months booked. Please get in touch for more information.

All advertising includes 2 PR pieces per month published on the site, which we share on social media to our 5,000 + followers.

Advertising Options start from £250+vat for the month

All banners appear in rotation with other banner ads throughout the month you book.

Email banner - appears on our daily digest emails - 468x60px

Usual Price …. £395 + vat  …….Special offer - £250 + vat

Forum banner Spot 2 - appears on forum pages on left hand side of page - approx 30,000 impressions per month - 300x250px

Usual Price - £475 + vat ……. Special offer - £325 + vat

Forum banner Spot 1 - appears on forum pages on left hand side of page, above Spot 2 - approx 30,000 impressions per month - 300x250px

Usual Price - £550 + vat ……. Special offer - £395 + vat

Leaderboard Banner - available from May onwards, appears on all pages of the site at the top, 728x90px

Usual Price - £950 + vat ……. Special offer - £750 + vat

This email address is being protected from spambots. You need JavaScript enabled to view it. to book your space on the site and

get your course advertised in front of your target audience.

TEXT TEETH TO 70660 TO DONATE £5

Plus your standard network rate

www.dentaid.org/get-involved/fundraise

Founded specifically to meet the ever-growing demands of modern dentistry, the IAS Academy has always been a firm advocate in delivering ethical treatment. The Academy is proud to be largely responsible for the change in dentistry over recent years that has seen the profession embrace a more minimally invasive approach. The IAS Academy is now a well-established provider of highly popular anterior alignment training courses and support tailored to meet the needs of modern GDPs and ensure they deliver safe and effective treatment.

As anterior alignment procedures have increased in popularity, the need for appropriate professional education and training has also become essential. Orthodontics is no longer covered in any great detail by the dental schools, with current GDC aims limited to assessment and referral. Through no fault of their own, this means that GDPs often lack the experience or skills to know when they can provide safe orthodontic treatment and when they should refer, as well as the processes that should be followed.

That said, with the correct training and support GDPs are more than capable of delivering anterior orthodontics for simple to moderate cases. In recognition of this, the IAS Academy pioneered the ‘guided learning pathway’, which is designed to lead practitioners through a recommended sequence of training courses in order to ensure they have the competency and confidence to offer safe and effective treatment to their patients.

With different courses providing education on various appliances, this sequence also affords flexibility with multiple entry points for GDPs of various experience levels. The training courses include IAS Inman Aligner and IAS Clear Aligner, which are recommended as initial courses for those with little previous experience who wish to learn how to provide anterior alignment orthodontics using simple removable appliances. Leading on from these is the IAS Fixed course, which teaches simple anterior tooth alignment using fixed appliances allowing full 3D movements. The final step of the IAS Academy pathway is the IAS Advanced year course for practitioners with significant experience in fixed appliances. This teaches dentists how to treat more complex orthodontic cases such as extraction cases and functional appliances.

All courses are structured and overseen by Professor Ross Hobson, who is a renowned Specialist in Orthodontics and Clinical Director of the IAS Academy. All the IAS courses have a strong emphasis on carrying out full orthodontic assessments, formulating a diagnosis and then treatment planning with digital guidance . Professor Hobson is adamant that GDPs should fully understand what is appropriate for them to treat and to refer. He comments:

“In order for GDPs to ensure orthodontic treatment is successful, they need to know how to properly assess, diagnose and plan. When these steps are followed correctly, professionals are able to select appropriate cases and effectively communicate treatment to patients for informed consent, protecting themselves from any potential litigation. If GDP orthodontic training does not cover these stages in detail, the clinician will be left putting their patients and themselves at risk.

“All the IAS Academy courses place a heavy emphasis on ensuring GDPs can assess, diagnose and plan effectively. We believe it is always best to plan for the ideal and then determine if there are any acceptable compromises, depending on other factors affecting treatment. Therefore, this is what our training focuses on.”

Dr Anoop Maini, who is very well known in the UK for raising the profile of cosmetic orthodontic training for general dentists, adds:

"IAS training doesn’t stop there, however. A learning continuum has been developed that encourages clinicians to carry on refining their practical skills and experience through a range of additional courses, study clubs, workshops and online resources. Full case mentoring is also provided and new users are required to submit their first completed cases for review and evaluation via the online support in order to achieve full accreditation."

Complimenting the carefully designed learning continuum, there is on-going support available for all users of IAS appliances. The experts are always available to provide fast and relevant advice or guidance to those posting cases or questions on the dedicated forum. Plus, professionals can learn from their peers’ cases and queries, accelerating their own learning in an efficient way.

As Dr Tif Qureshi – the world’s most experienced clinician of the IAS Inman Aligner – concludes:

“Fundamentally, the IAS Academy advocates an effective diagnostic pathway. It’s not about marketing, it’s about performing treatment correctly and protecting patients. This is why we founded the guided learning pathway in the first place – to ensure GDPs have the skills and support they need to offer safe, ethical and effective anterior alignment. Our treatment protocols combined with our experienced understanding of restorative dentistry and function mean that we can help our Academy members create aesthetically outstanding results that are also stable, and with good planned functional results.

“Our team has 10, 20, 30 years of experience in different aspects of orthodontics and it is this same team who will provide quality mentorship throughout every GDP’s journey – from simple cases at the very beginning to the much more advanced cases a few years on. In this way we can ensure a continuum of learning and support GDPs in their mission to develop orthodontic skills and provide the right treatment for the right patients.”

For more information on upcoming IAS Academy training courses,

please visit www.iasortho.com or call 0845 366 5477

Waitrose hit the headlines recently for their animal welfare policies in dairy farming[i]. Now the supermarket chain is further endorsing their ethical values by proudly announcing the arrival of the Humble Brush to their stores.

Waitrose and Humble Brush are a perfect match. ‘The Waitrose Way’ is defined as showing a total commitment towards respecting the environment and treating people fairly. These values perfectly mirror those of the eco and panda-friendly toothbrush.

Currently with over 10,000 likes on Facebook, Humble Brush has also just been awarded Best Wellness product 2016 at Biofach/Vivaness Exhibition in Germany. At the world’s leading international trade fair for organic food and natural personal care, Humble Brush was selected for this accolade by over 50,000 visitors.

Humble Brush toothbrushes are equal in performance to traditional, plastic versions but with a 100% biodegradable Moso Bamboo handle. The bristles are also bisphenol-A (BPA) toxin-free nylon, which degrades over time and is processed through regular waste channels.

Every year, 5 billion toothbrushes are produced, most of which end up in landfills or in our seas, threatening our eco-systems and marine life. However, the fully biodegradable, sustainable bamboo used for Humble Brushes is the fastest growing, naturally antibacterial plant on earth. It’s also kind to our environment,  requiring no pesticides or fertilisers during its cultivation. What’s more, because pandas do not eat this particular bamboo, they are safe too!

The eco-friendly theme carries right through to the fully compostable packaging.

The Humble Brush’s ‘buy one, give one approach’ is simple – for every brush sold, the equivalent in funding goes to The Humble Smile Foundation. This group of volunteers currently operates in 15 remote communities across the globe delivering oral health awareness and critical dental care where the need is greatest.

One example is the Humble Smile Foundation’s collaboration with the Gabriel Project operating in the slums of Mumbai. Here, the aim is to counterbalance poverty and suffering to some degree for Mumbai’s children in the form of hunger relief, literacy support, health and empowerment. The simple slogan, “Eat to Learn” is promoted – in return for attending classes, children are given daily nutritious meals. The idea is to alleviate the immediate and pressing issue of hunger whilst at the same providing long-term care through education, the key to changing lives.

The Humble Smile Foundation joined forces with the Gabriel Project at the Kalwa slums, training local educators to become Oral Health Ambassadors and encouraging them to continue promoting oral health in schools across the wider district. Many children had never heard of a dentist before and almost without exception, didn’t own their own toothbrush. Tooth decay is rife, as the children have had no access to dental care. However, with many yet to establish their adult teeth, the Humble Smile Foundation afforded them a second chance. All of this is possible from the funding supplied by sales of the Humble Brush.

Do you care about the fair treatment of people and the environment? The Humble Brush, available in Waitrose stores, is the toothbrush for you!

For more information about the Humble Brush visit www.humblebrush.co.uk or to find out more about the Humble Smile Foundation’s work visit www.humblesmile.org

Follow us on Facebook, HumblebrushUK

and Twitter

@HumbleBrush

Trade media has been slow to embrace digital but below you will find 8 compelling reasons why now is the time to embrace digital media. The way we all use and share content has totally changed, with the large majority of people under 40, using only digital mediums when looking for news, information or opinion. Dental publishing is no different.

This change is now picking up speed, with the number of dentists reading and joining GDPUK growing all the time. The start of 2016 saw the site go over 20,000 threads created on the forum, which has produced an impressive library of content and knowledge. As dentists spend the majority of their time online, the companies looking to reach dentists will also do so.

Below are our 8 reasons that you should start embracing digital media.

1. Lead generation / Data

For years advertising in magazines has been based on brand recognition but now with digital you can gather data from who visits your site, or who is interested in your product. The opportunities are endless. We are currently helping with a product trial in conjunction with a leading dental manufacturer who are offering products to our users on a trial basis, in return for feedback on the product. 10 dental practices were successful with their application and have now received the product. By encouraging engagement with our community, the manufacturer is also gathering data and generating potential leads as well as increasing brand awareness.

2. Back Catalogue

Online publishers are constantly publishing content, whether it's blogs, daily news or the 20,000 + threads created by our community. A monthly or weekly magazine, are very rarely stored by anyone for more than a few months and it’s not straightforward to search for a particular article or opinion piece. All our content can be found online.

3. Gain extra exposure

With over 4000 visitors a day to the site, we have a large number of eyeballs looking at our content. Online publishers receive a large number of readers on a daily basis, some of our news articles will receive thousands of views in a week. Instead of a banner being seen once, your ad will get seen numerous times in a month by one user!

4. Visit an exhibition every day of the week!

In the dental industry there are a number of events cropping up on a weekly basis which unfortunately crowd the market for the established shows. Sites like our own often have thousands of visitors a day which is like an exhibition every day of the week, so the value of advertising when compared to exhibiting is exceptional because you are getting thousands of eyeballs on your product or service a day.

5. Measure what works

The ability to be able to measure how many impressions your ad has received or which content is engaging users is an incredible advantage. Digital methods provide real-time results.

6. Experiment with content - Flexibility

Another amazing advantage of digital is the ability to experiment with your ad or content. With our software you can even run more than one ad at a time and advertise two products or services at once. Ads can be tweaked or amended at any time giving tremendous flexibility. Make changes quickly based on real-time metrics and performance. There is no need to wait 12 months to identify what is and what is not working.

7. Community

With a digital community content can be shared instantly. Obviously not everything is going to go viral but when your marketing efforts get shared, it is a great way of increasing engagement and exposure.

8. Control your Sales Funnel

With a well functioning landing page you have extra control in your customer's journey. When an ad appears in a magazine you hope they remember the brand or remember to call you, but with a well designed landing page, you can capture information in a much quicker and less random manner. I have written previously on the importance of a good landing page, read more here.

Thanks for reading, get in This email address is being protected from spambots. You need JavaScript enabled to view it. for further information about GDPUK.com.

The majority of dentists will not be financial experts. The team at money4dentists are.

Running a dental practice as a successful business includes many complicated aspects, some of which are far beyond the knowledge imparted at dental school. To achieve business prosperity and security these factors need to be efficiently managed. 

This is where money4dentists can help. With excellent knowledge of the dental sector, the team of expert advisers can help with any financial query practice owners might have. As IFAs, they offer objective, unbiased advice – meaning you can be assured that the only thing they have in mind is your best interests. 

Whether it’s income protection, mortgage advice or tax planning, the IFAs at money4dentists will you their in-depth knowledge to offer you relevant and appropriate advice, every time.

Contact the friendly and professional team to find out just how they could help you today.

For more information please call 0845 345 5060 or 0754DENTIST.

Email  HYPERLINK "mailto:This email address is being protected from spambots. You need JavaScript enabled to view it." This email address is being protected from spambots. You need JavaScript enabled to view it. or visit  HYPERLINK "http://www.money4dentists.com" www.money4dentists.com

Providing an in-depth educational pathway with multiple courses, the IAS Academy is dedicated to training GDP’s on the full range of orthodontic options, including the ClearSmile Brace.

Having previously completed training in several different appliances, Raoul Patel had been looking to build a foundation in orthodontics. 

“Wanting to build my skillset, I undertook ClearSmile Brace training to add a new, safe, discreet and gentle appliance to effectively treat more of my patients,” says Raoul, who took the conversion course last April in London. 

“The course I attended was excellent. It didn't waste any time going over basics, but focused more on diagnostics and the concept of anterior alignment orthodontics instead. 

“The instruction during the training was very clear and because you need approval before beginning a case, the IAS Academy provides you with a sense of mentorship and support which is ultimately invaluable. 

“If you are a GDP wanting to expand your orthodontic foundation, I would definitely recommend this course.”

To find out how you can develop your orthodontic skill-set using a fixed brace appliance, contact the IAS Academy today. 

 For more information on the ClearSmile Brace and upcoming training courses,
please visit www.iasortho.com or call 0845 366 5477.

At EndoCare, we pride ourselves on our empathetic and patient-focused approach. Our friendly team is dedicated to providing a caring, comfortable and continuing service to your patients – and is enthusiastic about making and maintaining excellent relationships with referring practices.

If you are looking for a high quality and trusted specialist endodontic referral centre, look no further than EndoCare. Our experienced and compassionate team are fully committed to providing outstanding levels of endodontic care, every time.

Across three main locations – Harley Street and Moorgate in London, and Richmond, Surrey – all of our practices feature state-of-the-art equipment and facilities and are staffed by a support team that is ready to assuage any concerns your patients might have.

By working together with referring practices, we at EndoCare can become an integral part of your service team, helping to deliver outstanding endodontic treatment. 

Refer your patients to EndoCare today for effortless, stress-free referrals, and an excellent level of patient care. 

For further information please call EndoCare on 020 7224 0999

Or visit www.endocare.co.uk

Almost half of British adults say they feel stressed every day – that’s according to the Mental Health Foundation. It is generally well known that stress can contribute to health problems such as depression and heart disease. What is less well known – but imperative to address for emotional and physical well-being – is that it can also damage your teeth.
 

This is what happens – one of the more common signs of stress is tooth grinding but there’s a good chance you don’t even know you’re doing it, as it often happens in your sleep. However, its effects cannot be underestimated, often resulting in physical symptoms such as tooth sensitivity, gum problems, difficulty chewing, headaches and neck ache, as well as the possibility of ultimately losing teeth, which can have a devastating emotional effect.
 

If a dentist examined your mouth, they might find teeth that are:

• Sharp or chipped

• Broken

• Shortened

• Loose

• Wearing flat and looking shiny and pitted.

The good news is that making a few simple lifestyle changes can be a big help, such as:

• Doing something relaxing before bed, such as yoga, reading or having a bath

• Learning to brush effectively yet gently with a relatively soft toothbrush and a toothpaste that is low in abrasivity (ask your dentist for advice on this if you’re not sure).
 

In addition, if you’re suffering from sensitivity (which should be diagnosed by a dentist to ensure there is no underlying condition that needs treatment), using a fluoridated mouthrinse every day at a different time to toothbrushing is an effective first line of defence. A desensitising toothpaste used when brushing or applied directly onto a sensitive tooth can also be helpful to calm any sensitivity.
 

Commenting on this growing problem, Professor Andrew Eder, an expert in tooth wear and Clinical Director of the London Tooth Wear Centre^®, said: ^‘If you’re worried that your teeth may be wearing, tell your dentist. They are, after all, there to help and will be able to make a diagnosis, provide guidance or refer you, if appropriate.
 

‘Possible treatment options include the provision of a suitable mouthguard to be worn at night to relieve pressure on the teeth and jaw, prescribing muscle relaxants or recommending care from a physiotherapist or osteopath with specialist knowledge of the muscles involved.
 

‘If there was one piece of advice above all others I’d offer, it would be this – don’t delay in seeking help. If damage resulting from tooth wear is diagnosed and addressed in its early stages, you can avoid extensive and expensive dental treatment that might otherwise be necessary to correct the situation. The bottom line is that you needn’t suffer alone or long-term.’
 

If you have any concerns about your oral health or would simply like some preventive advice, please contact your dentist. If you prefer, the team at the London Tooth Wear Centre^® is happy to help. For further information, please visit www.toothwear.co.uk, email This email address is being protected from spambots. You need JavaScript enabled to view it. or call 020 7486 7180.