In this exclusive interview, Laura Hannon shares with readers how the BDA Benevolent Fund has continued to support the profession in times of unprecedented challenges.

Say hello to your friendly chatbot

In the news today is a story about Facebook planning or already on the way to creating a single underlying service, that integrates the Messenger, WhatsApp and Instagram message services that so many of us use.

It will mean that a Messenger user will be able to send messages to an Insta user or Whatsapp user, of whom they don’t have other personal or contact details.

This integration, whilst retaining the apps of each separate branded platform, may be the source of some friction during 2018, when the Instagram founders, Mike Krieger and Kevin Systrom unexpectedly left Facebook. They were followed by the Whatsapp founders, Brian Acton and Jan Koum, all for largely unspecified reason, like “playing more Frisbee”.

There will be other advantages for users, as well as the reasons I give below, and one will be the addition of end to end encryption of messages as standard. This will mean neither Facebook itself, nor others, can read what is being sent. Some feel the integration will be a further reason to move away from these services, as they doubt the altruism of Facebook in all of this. Whatsapp users don’t give away too much of their personal data to use that messaging service. However, Facebook users have given an ongoing dump of their personal data to the company in exchange for the service for many years. I think there will be a long debate on what people are willing to share across the platforms. One thing is for sure, billions of people will be more wary of what they share with the data giants.

There is one another basic motivation. Whatsapp has about 1.5 billion active users each month, yet it generates very little revenue for Facebook. Instagram has 1 billion monthly users, this business has very valuable advertising revenue. There must be an undisclosed masterplan behind this move, which must raise revenues.

Here are two possible [speculative] reasons this might all be going on:

Firstly, business would like to message people using these systems. Messenger presently allows automation of some interactions of business with their customers. Invoices and receipts can be sent this way, and some organisations have chatbots working successfully already.

Here is an example from my personal phone – an airport car park chatbot.

It’s not too hard to see that message could be sent by email, or to Whatsapp, but the improvement is the interaction with the chatbot – ask it for directions, or the confirmation, and the result is instant. Humans might chat and smile, but the chatbot simply responds with the answer you want, instantly.

This sort of interaction will allow companies to compete to provide super efficient customer services we cannot yet imagine. Of course the reach can therefore be worldwide, and would not bar the present users of the other services.

Whatsapp already has a platform to allow for customer services direct, BBC news uses Whatsapp for news images and remote crowd sourced news gathering, the uses of these services is gathering momentum daily.

Secondly, email is failing for personal communications. Randomised spam emails are a nuisance, as well as needing to be filtered daily. People use email for business use, but so much personal comms traffic is now via the various messaging apps, on our smartphones.

Putting it very simply, people read these massages when their phones buzzes or vibrates, somehow emails are easier to ignore, or delete later. This is a further factor which will drive businesses to communicate and provide services in this way.

On the other hand, we can expect spammers will find a way through these systems, but no doubt there will be privacy settings in place, and instant long term blocking. Apparently, the email marketing industry is already turning over more than $100 billion.

Any company, individual or spammer can guess, buy or steal your email address, then send you those unsolicited messages. But if these three services I have described above are integrated, the ecosystem created, with verified contacts, the resulting service could take over from email, possibly consigning email to the dustbin of technology history.

The rules must be that users would opt in to receiving messages from business, so we would only receive messages from the people and business that we know, interact with, and possibly have an account with already.

Life without spam email? You never know. . .

Branding on the gazebo where the screening is based

Boundaries for Life was founded in 2010 to provide free health checks to fans or staff at sports grounds at major matches, engaging with people who may otherwise not encounter professional medical and dental advice.

Sponsored by SimplyHealth Professionals, they hope to help even one person prevent illness, using simple health checks followed by a little more sophisticated follow up which I will detail further.

I had the pleasure of visiting Chet Trivedy and his team at the Old Trafford One Day International between England and Australia, the series that England won 5-0, on Sunday June 24th. All the team there were volunteers, and the presence of their tent was helped by The Lancashire Cricket Foundation and Healthy Stadia.Helping even one personn  change the course of their future health was the aim.

Chet is the founder and clinical lead of Boundaries for Life. He is dual qualified as a dentist and medic, with an interest in emergency medicine and maxillo-facial emergencies. In addition to his clinical work, he is an Academic Clinical Lecturer in Emergency Medicine at Warwick Medical School.

Chet said: “Given that men in their 30’s and 40’s are particularly poor at presenting early symptoms of diseases to their GP, and with limitations on access to dental services, the availability of free health and dental checks in the relaxed atmosphere of a sporting event is a valuable resource in the early detection of symptoms associated with chronic diseases. We are particularly pleased to be offering fans a ‘heart age’ test for the first time in 2018, and explaining why it’s important to know blood pressure and cholesterol numbers.”

Amongst the health checks made in the small branded gazebo    

• height
• weight
• waist size,
• body mass index
• blood pressure
• cholesterol levels and ratios
• heart age assessment
• diabetes - will check the HbA1c with blood testing run by xxxxxx

Each person is given a login to review their health results online, with a secret question and answer to safeguard future logins. The subject will then get an email follow up in several months to nudge them to follow the recommendations made during the short check at the cricket ground. The Biochemistry tests and team members who do this from minute blood samples are provided by BHR Pharmaceuticals of Nuneaton.

He set up these screening events after founding the Boundaries for Life organisation, then amazingly Chet suffered a stroke, he briefly lost his vision then found he was diabetic but thankfully has returned to good health. Ironically, as a dual qualified dentist and doctor, he hadn't had his own checks!

BFL is really proud to have helped over 3500 people have these health checks over the last eight years, with your help more can be seen in the future.

An appeal to dental readers of this blog – Boundaries for Life is seeking further dental volunteers for the oral health screening at future cricket matches. The schedule of matches is planned, but the number of dental colleagues volunteering is small. On the day I was there, one colleague was working the whole day and getting more volunteers shares the load. The ones who are off duty can watch the top class cricket!  The more the merrier, it becomes a win-win-win.

To volunteer please use our contact page https://www.gdpuk.com/more/contact-us and GDPUK will pass on your details. I might join you, four colleagues, we can do checks for 2 hours, watch cricket for 6 hours!

Simply Health Professionals, using their network or practice contacts are also seeking dentists to volunteer to do the oral health screening. On Sunday, one family was helping their father, with daughters measuring height, weight and measuring waists! Chet reminds us it’s all worth it - if one helps the health of one person.

Boundaries For Life also seek further sponsors, and hope to cover even more sporting events in the future, dependent on their team and their funding.  

​

Links:

http://boundariesforlife.co.uk/

Twitter @Boundaries4Life https://twitter.com/boundaries4life

Twitter @SHP_Dentists https://twitter.com/shp_dentists

Lancashire Foundation http://foundation.lancashirecricket.co.uk

Healthy Stadia http://healthystadia.eu/  - Enabling sports clubs to influence health and behaviour.

news article http://healthystadia.eu/boundaries-for-life-fixtures-2018/

Blood biochemistry tests https://www.bhr.co.uk/  - small machines which run rapid tests of blood biochemistry.

What is HbA1c? https://www.diabetes.co.uk/what-is-hba1c.html

GDPUK article https://www.gdpuk.com/blogs/entry/2133-knocking-mouth-cancer-for-six-simplyhealth-professionals-announce-boundaries-for-life-sponsorship

Today is the 20th anniversary of the first posts by four members of GDPUK, by email.

Yes, that is how we started, unbelievably before Google and Facebook!

I do love telling this story, and I'd like to share it with you. I was online from 1996, in those days it was dial up with those nostalgic modem sounds. The web was much more simple in 1997, and I taught myself, as many of you did, how to write a web page, rudimentary html, including how to upload it and make it display. I was interested in email communication, and before the ease of modern social media, email lists were the best method, using an internet protocol older than the WWW.

I was a member of an American dental group, IDF, which is still going, but it was very US centred, not particularly useful for a UK dentist. In April 1997, I got the idea of founding a mailing list for UK dentists, and thought about how to get a group together. The BDJ was the way forward.

So, I wrote a letter on my word processor software, posted to BDJ that month and carried on with work and my family. This was the pace of life only 20 years ago. Then in June, [only 8 weeks later :) ] I received a postcard [!!] from the editor of BDJ, saying yes, we will publish your letter. So, in the second August magazine, my letter was published, three colleagues replied, and we got started in the September. Here is the Medline link to that letter .... https://www.ncbi.nlm.nih.gov/pubmed/9293127

I must have the hard copy somewhere, ready for the GDPUK museum!!

We are celebrating the anniversary of GDPUK with our Conference in November. Early bird discounts available here https://www.gdpuk.com/conference/ I am looking forward to an interesting and unique day in Manchester - meeting colleagues old and new... all are welcome.

Looking forward to a celebratory drink with you all at the end of that day… cheers.

Thanks for reading and helping GDPUK grow for 20 years.

Tony

?

Tony Jacobs BDS, dentist, publisher of GDPUK.com

Image credit -Fernando Butcher under CC licence - not modified.

Here is a campaign in which GDPUK can be the leader and get the whole profession to change their thinking, and from there spread outwards.

I believe dentists, their teams and dental company offices and dental events must lead the way by being sugar free.

When we visit a dental organisation offices, or we go on a dental course, a conference, an exhibition, any event at all, we must demand that the organisers make the catering sugar free. As well as the granulated white stuff, we must banish the biscuits and the cakes, put out fruit and other snacks. Our chefs can conjure up delicious sugar free creations - let's make dental events the showcase for them.

I have found it weird that for years we would go to dental events and find white sugar, brown sugar, but we cannot find artificial sweeteners.

We need to banish the sugar from OUR events and encourage hotels, venues and offices to do the same. After dentistry, we must campaign for the NHS events to do the same, there must be hundreds of those every day. Minister of Health?

There are multiple alternatives to sugars for drinks, there are many sugar free options amongst soft drinks

In terms of table top sweeteners, there are intense sweeteners such as saccharin, and there are bulk sweeteners such as sorbitol or sucralose.  Some people cope with artificial sweeteners in drinks, some dislike, we can accept that.  At the premises of dental companies, and in our dental practices the law demands no smoking in the workplace, let dentistry take the lead and encourage adoption of sugar-free to trickle down to all food outlets, all hotels, all workplaces, and from there into homes. It does not have to be forced on anyone, no legislation, just a gentle change.

The larger dental organisations need to change their policies, and shout this from the rooftops. It would be good PR. Give journalists packets of sugar free sweets when the story is launched.

Let's do it, colleagues - we can take the lead and start the change to help our nation's health.

Main blog Image credit - Moyan Brenn under CC licence - not modified.

Acronyms should be catchy in dentistry, shouldn't they? Surely that's a rule? GDC, BDA, DPL, CQC, NVQ, CPD . . . It also seems to be a rule that they have to be three letter acronyms but maybe the exception proves the point!

I have been puzzled by the newer demand to note non-verifiable education. GDC call it "General CPD".

In my mind non verified means it cannot be defined nor denoted as a specified event in time.

I feel if written down, this act of noting the time spent means it is verified. Expressing this the other way, the act of writing, noting the activity, makes it no longer non-verifiable, to my mind. I therefore offer you 2 minutes of recorded general CPD for reading this article on a dental website, and of course, closing your eyes and reflecting on it.. There you go. Only 174 hours 58 minutes to go and RECORD!

I propose, if the GDC insist we must continue to note this time spent, and they do, this part of recorded CPD has now become not-non-verified and must be renamed as "self verified personal study time".

I'm off to do some SVPST!

Now that's bound to catch on.

Image credit - Moyan Brenn  under CC licence - not modified.

I have been reading coverage and watching interviews about the latest book by Steve Hilton. Apparently, he is the favourite political guru of David Cameron and therefore his ideas are ones we might expect to be implemented in the next five years. You might find a perusal of @stevehiltonguru on Twitter to be interesting, his TV appearances suggest he has been coach to “Call me Dave” in the way Chris Barrow has been a polarising national coach to the UK dental profession.

Our profession has massive frustrations with our daily lives and the restrictions which are all around us, reaching out to almost affect our pattern of breathing. Steve Hilton argues that what has happened, as our information society has developed, is that it has become easier and easier for systems which we must follow to be written and then codified. I believe our dental profession has been trapped by this codifying of systems, almost trying to make every dentist work and behave in the same way, with the same paperwork, the same records. The words I am using here could be used for every field in the UK, ask your spouse, your friends, professional colleagues, business people, all are being stifled by the weight of the state's hefty duvet of regulation.

In the 20th century, Hilton argues, due to the way communications worked, only the people in the centre were able to make decisions, and these rippled out, in some cases enforced. Before the Industrial Revolution, decisions were taken locally as the communications of the times meant a distant ruler in the capital city may impose large scale decisions such as war and taxation. The King in the castle could not micro-manage the daily actions of subjects hundreds of miles away, the local lord, or sherrif imposed their version for their area.

Can the philosophy of applying those systems allow us to be trusted again with making our own decisions, our own leadership, rather than being force fed by the nanny state?

Nationally, this broad idea encompasses powerful, executive, city mayors. This concept is being taken forward, we will see this as more and more city mayors take office across the UK. The benefits will be a translation of what may be a well meaning law or regulation emanating from a Whitehall Minister's desk, into what this means in a locality, where a well argued, seemingly sensible, national edict may be counter intuitive to the situation on the ground.

If there are to be more and more local mayors, or decision makers, could this idea be applied to dentistry? Many agree that the whole profession is frustrated daily by the national edicts which do not fit in with how we run things on the ground, in our own practices, or in our own areas?

In oral health provision, the needs of differing areas do vary widely. Truly local decisions will help people on the ground, the providers of healthcare working together with the recipients of this care. How can we move the profession away from political control, away from the politicos who are able to speak publicly and utter soothing platitudes, but when devising and enacting changes, they seem to be regularly and plainly wrong? But our decision makers must be of the people, possibly elected, and definitely not from the present Dental Public Health elite who continue to drive change in their narrow eyed image.

Decision making for the future of our profession needs to be more human, more involving, and not just showered onto dentistry from the top down. This itself will mean different things to different people, but will allow concepts from grass roots to flourish, we have many mechanisms for communication, to set the agenda, and make the changes. The age of imposing change must now be over.

My call now is for our largest trade union, the BDA, to take this forward to this new Government on terms that fit in with their style, their politics, their understanding,  in order to make a change to the top down mindset. This is about freedom, modern politics, and a move away from the paternal style of the last century, using modern coimmunications but not only in a single direction.

In forming the ideas for this blog, I have thought about the changes that have occurred in the leadership and role models for the dental profession in the UK in the last decade or so. Some bodies have not changed their style, nor the stature of their dental leadership. In some government controlled ones, they have.

I will consider two leaders, Chair of the General Dental Council [GDC] and the Chief Dental Officer [CDO] of the Department of Health [DH].

As you will know, an era is over with the retirement of Dr Barry Cockcroft as Chief Dental Officer, NHS England. I am sure the whole profession wishes Dr Cockcroft well, we hope he has a long and healthy retirement.

The dental profession knows the role of CDO was downgraded when this incumbent was moved sideways from the Department of Health, giving advice directly to Ministers. Of course this role has always been a civil service post, but included advisory duties as well as the expectation of leadership qualities.

During this recent tenure, the role of CDO seems to have changed to a more "director of dentistry" style, implementing imposed changes from the DH, in order to carry out the political will of the DH.  Not necessarily changes which benefit patients, nor the public, nor the profession, sad to say, but changes which have benefited HM Treasury. No doubt this would be argued against by the outgoing CDO, the changes under his watch have been dictatorial, and controlling, often based not on evidence, but on political expedience. In fact that concept of lack of evidence base is a marker for his term, of course dentists must follow an evidence for all our decisions, but UDAs and HTM01-05 demonstrably lacked any proper evidence. Only one person would argue that they do.

The historical model was that a highly respected, highly qualified colleague fulfilled this role, and often with a public health aspect, and watched over dental developments emerging from the DH, supervising in a more nurturing, parental style. We do not know how internal battles were fought with the DH over dental policy historically, but the role of the CDO appeared to be protective of patients and the profession. Will these days return?

Now over to the GDC at Hallam Street and now Wimpole Street, and from 1956 to 2012 leadership was provided by a President, who served a fixed term, elected from the body of the elected GDC.

The Presidents of the GDC over the years have included some of the heavyweight names from the surgical and scientific fields of the profession. Those dentists may have been in positions of authority, but they were colleagues that other dentists could look up to, admire their achievements, and accept leadership in thoughts, philosophy and deed.

The same thoughts would also go for the holders of the post of Chief Dental Officer.

But, as we know, the present Chair of the GDC, imposed by the Government, and put into position by the  Privy Council, has been a lay person, Dr William Moyes. Not a leader of the profession, and indeed, someone who has shown little insight into the way the UK dental profession ticks. For example, in a speech, he suggested that UK dentistry should be comparable to the supermarket industry, with shoppers able to choose between the Waitrose style practice, or the Aldi/Netto/Lidl style.

Colleagues in dentistry shudder to think who will be appointed to be the next CDO. I personally hope the appointee will be able to show the profession the way forward, to be able to speak to the profession, and not be one who is planning further degrading downgrades to professional status, or perish the thought another appointee who sets in train solutions which offer lesser results for the people of the country, or which transfers the blame for reduced outcomes back onto the profession. We need a CDO who stands up for the profession and professional ideals.

We have figureheads of the indemnity societies, the faculties of the Royal Colleges, the universities [who seem to be inward looking], trade unions, private care providers, corporate bodies, online groupings, in place, all carrying out their roles, but none of them have yet emerged as a true leader, widely recognised.

My hypothesis is there is a vacuum in strong, thoughtful, highly moral leadership of the profession, this vacuum has been created by barmy ministerial edicts over a decade or more, when politicians have either not had advice or ignored it, and have chosen to appoint different types of people, the wrong people. What do you think?

Who will provide the leadership? From where will this person or people of stature emerge, when the profession so badly needs the core values of moral, philosophical and intellectual guidance?
 

http://www.gdc-uk.org/Newsandpublications/Publications/Publications/Thefirst50years_Gazetteinsert_summer06[1].pdf

http://www.thetimes.co.uk/tto/health/news/article4081701.ece

http://www.breathebusiness.co.uk/blog/make-a-visit-to-the-dentist-more-like-a-supermarket-trip/

https://www.flickr.com/photos/pedrosimoes7/


 

1. Royal College of Surgeons report January 2015
2. Daily Telegraph letter 2014
3. Daily Telegraph letter 2015
4. Mintel market insight reports

Image acknowledgement

Running to Paradise Garden
by Nicolas Alejandro
https://www.facebook.com/nicolas.alejandro.ph  Shown under Creative Commons licence

What a great testament to the powers of humanity is the Rosetta comet chaser and viewing project. Not only a great success for the co-operative that is the European Space Agency, but for mankind., and an advertisement for human teamwork. Launched way back in March 2004, this craft has used a few slingshot manoeuvres around planets to gain speed on its 4 billion mile journey to reach Comet 67P at the planned time, travelling at the same speed as the spinning, irregular lump of rock.

The concept must have been dreamt up way back, maybe ten years before its launch, and the thinking and planning must have been so detailed. Then the team working from MUSC in Koln must have had  a seemingly endless ten year wait for this week to arrive.

But consider the team work, design, manufacturing, planning, mathematics and forethought that must have gone into this project over the best part of two decades. The distances involved, the risks of failure were massive, yet this team have got the craft to land on the planet, and even though it has bounced around in the micro-gravity there, it is communicating electronically to the base, where witty tweets are being posted in many languages. https://twitter.com/philae2014

And just think - Twitter wasn't a twinkle in anyone's eye when Rosetta was launched!

Even though now the lander is under the shadow of a cliff, and has lost battery power, it might get some daylight and re-charge itself. 

The comet itself is larger than one might think, around 3 kilometres by 5 kilometres, it rotates around each 12.4 hours, and takes around 6.4 years to orbit the sun

The goals of the mission are to look at the structure of the comet's core, its chemical and mineral composition, measurement of the comet's other phyical properties, an observation as the comet approaches the sun.

Let's congratulate the ESA team, hope for more successful results and images from Philae whilst anchored!

http://en.wikipedia.org/wiki/Rosetta_(spacecraft)
http://en.wikipedia.org/wiki/Timeline_of_Rosetta_spacecraft
http://dlr.de/dlr/en/desktopdefault.aspx/tabid-10394/

Disastrous events have and will still occur in dentistry, despite being, in the UK, the most over-regulated profession. But my question in this "open-letter" blog is not just about the right touch of the regulators, but about who runs and who controls the regulators.

In the good old days, the regulators of the professions were drawn from the professions themselves, people of good standing who were willing to put themselves forward, possibly by election or appointment, and it was the case that many good people did indeed come forward.

During the last twenty years, or less, political theories developed suggesting greater and greater roles for the lay members' control of regulators, and my strong contention is that the pendulum is proven to have gone too far away from professional input and control. In other words the regulators have visibly and clearly lost touch.

Regulators insist that professionals show insight into themselves. As professionals, do we educate ourselves correctly, probe our own weaknesses and failings, educate ourselves away from those weaknesses?

But have the regulators shown any form of insight? I also contend, in a very short time frame, the lay element just do not have insight of the profession. How it ticks, how practitioners think? Do they know? How new professional problems are viewed and solved? Intelligent people, as professionals, are put into the rapidly shifting sands of a hightly regulated and inspected system, how do the professionals respond to all those influences, and how do they cope? Do the lay regulators pick this up? How? GDC regulators, the people making the policies have now become so detached from this they have no idea at all. That detachment has been so vividly apparent this summer and autumn, with the GDC remaining with its' collective head deeper and deeper in the sands of 37 Wimpole Street.

Dentistry is also regulated by the Care Quality Commission [CQC]. The CQC early engagement with dental profession was disastrous. In many ways the initial relationship between the CQC and the English dental profession could have served as a case study in how not to engage, a manual on how to alienate. Even in 2014, when CQC have pronounced that dentistry in England carries a low risk for patients and inspections will be made each 5 years, the early alienation created by CQC remains at the forefront for the profession.

The style of CQC speakers, tasked with communicating to dentists in around 2010, was bullying, harrassing and when they saw the dental audience was visibly angry, they invoked the Health and Social Care Act 2008, and said they will do what they want, the law says they can. No negotiation, no compromise, no concept of listening to the senior dental people they were visibly insulting.

They got it wrong then and things may be improving [with added DENTAL input] but the D'Mello case shows how the CQC were getting it wrong. The report on that Mansfield practice shows an inspection was passed, but the main concern was that the mops were the wrong colours. ^[1] [For those who do not know, a system exists, which all dental practices must follow - mops used for the floors in each room must be the right colours, and cleaners educated and make tick charts of the use of the mops in differing areas.]  ^[2]  However, the lay CQC inspector did not note other more worrying aspects, such as, this dentist was seeing, to meet the demands of that particular NHS general dental contract, around 55 patients per day.

Even assuming a full 8 hour day, and knowing all professionals flag after a long day of executive processes and clinical decision making, that is close to seven patients per hour, an average of less than nine minutes per consultation. And we know some of those visits must have been for treatment, not just examination. And dear reader, think about the time it really does take for a patient to enter a room, take off their coat, say hello, be quizzed about their medical history, examined, explained, full informed consent given, explanation of costs, then final greetings, rinse, stand, coat back on. Could you do this in around 8 minutes? This is without allowing for the natural breaks in the day. Even if this dentist worked 10 hours every day, that only gives 12 minutes per patient, including treatment, day after day, hour after hour.

I omitted one thing here - time for cross infection control, several minutes each patient - and this was the thing D'Mello is now notorious, having been proven to have cut this essential aspect out.

But the lay inspector missed this massive aspect of how this practice was being run, something a dentist might not have picked up, but it is much more likely a dentist would have seen in a long, detailed, inspection visit.

So my words for politicians, civil servants, British Dental Association negotiators, and Department of Health; reforms of dental regulation are needed again, and do not cut the corners this time. We need appropriate intellectual and professional input at all levels of new regulation processes that urgently need re-specifying.

Tony Jacobs.

[1] see appendix 1 p15 

[2] CQC report updated at time of suspension of dentist.

Image credit - John Morgan   under CC licence - not modified.

Cometh the hour, cometh the man?

That phrase may be a cliche but where does the profession go from here? We have seen careful reaction in the form of a press release from GDC defending themselves against criticism, showing they are not totally thick skinned.

There has been action on all the UK dental websites, GDPUK has been busier then ever, and response to GDPUK on Twitter has increased by 1061% within the last week.

Vereen Gupta's petition has over 11,500 signatures at the time of writing 

Prem Pal Sehmi's Facebook group has over 4000 likes, and many more are now "liking" the GDC's Facebook page. there must be several more strings of anger, please let me know and I'll add them to this blog.

GDPUK forum has several threads ongoing on this topic, with over thousands of readers and over 350 dentists posting.

But . . . . I think the binding together of all the strings of anger into a rope of action is where the profession is still lacking leadership. We need a person or a body to emerge which has great respect on all sides, and there needs to be practical leadership, not pie in the sky. This leadership has to take on the GDC, warn them or provide proof which makes the PSA or DH take serious action to regulate this out of control regulator.

Cometh the hour, cometh the man?

Social Media outpouring from UK dentists, against GDC ARF rise, July 2014.

Since news emerged at the very end of June that the General Dental Council [GDC]  was planning to raise its annual retention fee [ARF] from £576 to £945 per year for all dentists in the United Kingdom.  This coincided with an announcement of a consultation on the matter of this fee, yet the fait accompli of the rise proposed was publicised.

GDC maintains a register of all dentists working in the UK, and it remains illegal to practice any form of dentistry without this registration. This monopoly held by the dental profession is there to protect the public from imposters, and despite this serious registration process there are always queues of impending prosecutions of people who feel they can practice forms of dentistry without a degree, training, nor the proper registration and indemnity cover.

Dentists are livid and united about this unprecedented rise in costs by an increasingly out of touch, unjust body.

It appears the large rise has been caused by the exponential increase in complaints against dentists administered by the GDC, a very stressful process for dentists who remain innocent until findings are proven. GDC accepts cases, investigates, and will proceed with a risk to the professional future of a dentist even if there is a single incident of complaint. This wall of actions has led to delays and blockages in the GDC processes, something dentists are finding unacceptable, and this is one of the factors behind the social media congregations in the last 48 hours.

GDPUK has had a large rise in visitors, one thread on the topic has had over 90 replies from dentists within 36 hours of the first posting on the topic. Twitter has been ablaze, and on Facebook, one page, The Project, in which dentist Prem-Pal Sehmi has commenced a campaign for colleagues to pay £576 when the ARF becomes due next December has attracted more than 2400 colleagues on Facebook, also within a very short time frame. [At the time of writing]

https://www.facebook.com/pages/THE_Project/1378516855727456

On twitter this image shows the sort of exchange progressing. The profession is like a bear which has been poked in the eye too many times, says Eddie Crouch of the BDA PEC and Birmingham LDC.

On the Government’s e-petitions page, Dr Vereen Gupta commenced a petition on the matter, and within 24 hours, this has over 5,500 signatories.

https://submissions.epetitions.direct.gov.uk/petitions/66982

Statistics emerging on GDPUK show that the anger is derived from this rise in Fitness to Practice [FtP] cases, which GDC figures state are stand at 3,700 presently. There are around 24,000 dentists in general practice now, so almost 15% have a case against them. Foir na serious and learned profession, this alone shows the system is very wrong.

The Professional Standards Authority, which oversees the GDC, has reported its grave concerns with the running and governance of GDC, which seems to roll along, unfettered.

All the groups must unite and harness the energy being generated on this matter, so it is up to BDA, Facebook groups, GDPUK, Twitter devotees to keep up the pressure, ensure this campaign goes to the heart of its target.

Open letter to David Behan, Chief Executive of CQC.

Are you really listening?

It is interesting after two full years of regulating dentistry in an illogical and frustrating manner, CQC has now changed its method of charging dentists for its dubious services to the nation. Has the CQC changed to some form of listening mode, rather than the one way, top down approach?

If so, the door is open, I’ll push and see . . . . . .

Dentists told the CQC 24 months ago the previous method of charging was not right but CQC ploughed on in its dictatorial way. I remain uncertain if the new method of charging announced this week is fair, especially when compared with the general medical practitioners, who have their own problems? Why are the medical practice annual registration fees so much less when CQC policy has insulted dentists by saying that medical practices are much busier than dental practices, so they get a two week notice of inspection. By implication, CQC thinks dentists are sitting around twiddling thumbs, therefore our profession can be given 48 hours notice of an inspection. If the medics are busier, they must need more inspection, therefore higher fees. Please explain, Mr Behan.

Inspections of dental practices are now to be three yearly, we hear, so why do total fees collected remain at effectively the same level? And if the CQC is not recovering 100% of regulatory costs from the medical practice sector, the dental sector should pay at the same rate or raise the medical fees. I suggest a solution, CQC should halve dental practice registration fees to make a semblance of equality.

From the early days when the CQC engaged with the dental profession, there has always been a stance of being in charge, the profession are in an adult-child relationship, and dentists must do as we are told. Otherwise the blunt, and oft-repeated threat is that our practices will be closed down. Even now your Fixed Penalty Notices are doled out without warnings, it seems, and are wildly disproportionate to the "crime". During March 2014, CQC sent a communication by email only, it was mandatory, a survey of dental chair numbers. This email contained a threat of a larger registration charge of £1300 if not completed. What if the email was not delivered, or found its way into spam folder? CQC still likes to use the big stick, even in a simple email question. Did the inspectors not record the number of dental chairs in each practice during the exhaustive inspection process?

Recently one colleague told GDPUK forum his practice passed a recent inspection with one proviso, the floor mops were stored the wrong way round, they must be kept with the mop head upwards. The inspector insisted on a further visit to check this, before signing off the livelihood of the practice. Life saving equipment counted for nothing, cross infection controls all passed with flying colours, reams of paperwork counted were discounted, vocal satisfied patients - nothing. The practice might be carrying our complex implant operations, or microscopic endodontic treatments. But it all came down to the mops. But if those mops are not the right way up - that is just not good enough - the public must be protected.

Yet another example of how the CQC have not adapted nor heeded the dental profession has been the issue of having a Nutrition Policy, Outcome 5. Even as a simple dental practitioner, it is easy to understand why, for example, a care home should have a policy for the nutrition of the residents. However, the fact that every dental practice, up and down the country, has to have a Nutrition Policy for its patients is a farce. Dental practices are not care homes, we do not have in-patients, we do not feed our patients. Let's see some sense and remove this glaring foolish error.

Inspections have also been done badly by the CQC, using lay inspectors, people with training in care homes or pharmacies who cannot check dental aspects with a knowing eye. They can carry the clipboard, they can empathise with patients, but what do they know about running a dental practice? A simple example - emergency drug boxes contain dangerous items - but they have to be easily accessible and not double locked and secured in a locked room, otherwise they cannot be accessed in an urgent moment. Dentists would understand this, some inspectors have not.

As a dentist myself, I do not know enough to properly inspect a nuclear power station, or an abattoir, and many other places. I am sure the right people check on power stations but my point is that the real knowledge of any sector, any profession or industry, is held by people who are immersed in that sector. Inspectors from the sector know the shortcuts, they know the boxes that are ticked without real care, they know where the secrets might be hidden, the true ins and outs.

The Health and Social Care Act dealt the CQC a hand that was difficult to resolve. Each health sector has to pay for the inspections and administrations for their activities, but dentistry continues to feel it has been given a tougher set of cards, then bullied by CQC carrying a big stick.

My message, Mr Behan – listen more, get off the back of the profession, cease the bullying style, and equalise the disproportionate fees our sector bears.

References:

CQC release http://www.cqc.org.uk/public/news/registration-fees-1-april-2014

Notes from CQC http://www.cqc.org.uk/sites/default/files/media/documents/20140331_fees_2014-15_legal_fees_scheme.pdf

GDPUK disucssion thread: https://www.gdpuk.com/forum/gdpuk-forum/cqc-no-fee-increase-in-registration-for-dentistry-16500

The Mirror recently reported a story as a consumer interest item, about a beautician who paid for training and supplies for a tooth whitening system but then failed to get her money back from the company when she found the practice was illegal. Megawhite continue to trade as suppliers to the beauty salon industry. The Mirror story is benefiting the dental profession in reminding again both the public and the beauticians that whitening teeth is part of dentistry, that is the law, it remains in the domain of the highly regulated dental profession. In this way the public are protected.

But the supplying company continue to advertise, make sales and attend consumer shows, they continue to dupe beauticians into "investing" in training and materials they cannot legally use.  The article goes on to suggest the GDC is getting to grip with this, by writing strong letters to alleged law breaking beauticians. But the wholesaler is quoted as saying "all our customers have had this GDC letter and all ignore it".

Common sense tells us the average beautician, with a salon, or working at their client's premises, does not wish to break the law. They do not want trouble and they certainly do not want to harm their clients. However, it is the suppliers who have vested interests who now need to be brought to task.

The dental profession should not call for the beauty industry and its suppliers to be regulated. However, this news story and the established trade in knowingly selling whitening products for illegal use shows how gullible people can be, and on the other side, it reminds us how persuasive sales tactics can be, particularly when one side of that trade tells blatant untruths to their potential customers.

To conclude this personal view, I do call for Trading Standards and exhibition organisers to clamp down on the activities of the suppliers of illegal whitening materials. Dentists must also ensure they stay well clear of these companies too - don't let your name be sullied by their poor reputation.



Mirror story http://www.mirror.co.uk/news/uk-news/teeth-whitening-dispute-nothing-smile-3210595

Facebook campaigns https://www.facebook.com/StampOutIllegalToothWhitening

Recent news stories:
https://www.gdpuk.com/news/latest-news/1512-another-tooth-whitener-prosecuted
https://www.gdpuk.com/news/latest-news/1449-fake-dentist-caught-at-excel
https://www.gdpuk.com/news/latest-news/1411-beautician-pleads-guilty-in-tooth-whitening-case
https://www.gdpuk.com/news/latest-news/1395-whitening-case-concluded-in-court

This period of low interest rates in the UK combined with changes in society and demographics have had some long term effects which are far from coming to roost. Since the financial collapses of 2008, UK Government policies have been to minimize the economic shock; people have been protected by saving the banks from failure and also by continuing low interest rates. 

History tells us that economic policies designed to insulate from short term shock tend to come with a long term consequences. But no-one has thought about a cohort affected more badly by this economic effect, hard working young adults. They have to deal with high property prices and high rents, less secure employment together with rock bottom interest rates if they manage to save, but high interest rates if they have credit card or pay day debts.

Will there be friction between the younger generation whose lives are markedly different from their parents in so many ways? There hasn't been a revolution or even a rebellion, just a combination of changes of circumstance in society at large – greater access to further education, starting careers later on average, starting families later, so many important aspects of life have been shifted by a few years.

One piece of good economic news in the UK, along with growth of the economy, has been the gradual fall in the employment rate in late 2013 and early 2014. However, in UK dentistry, this seems to be in reverse, through unintended consequences, and the combination of many seemingly unaccountable people acting in what they think is the right way, but having a terrible effect on the lives of young dental graduates.

In our dental profession we are now seeing, possibly for the first time in history, unemployment of newly qualified dental professionals. What is now known as the Dental Foundation Training [DF1] scheme, which was commenced as an educational process to help young graduates move to the pressures of working as a trusted professional from those of a dental student. This scheme has now, over many years, become a requirement that dental graduates must complete before they can do any work within the NHS. They have to have a "performer number", obtained by joining then completing this scheme. 

Interestingly, graduates of dentistry from the EU do not have to gain this requirement in order to work in the NHS. However, in the present national foundation dentistry scheme, EU dental graduates have equal standing with UK graduates, and each year some of those from the UK miss out, and cannot work. They may reapply but can only enter the recruitment process twice. After that, if they fail to get through an interview and psychometric assessments, they can have no future career in NHS dentistry EVER.

In the interview process which started in November 2013, with results issued in mid January with no fanfare nor press release, it is estimated [and this is a SHOCKING figure] that more than 10% of UK dental graduates have been left with no employment next summer when they graduate.

What a waste of studying, hours of hard work and sacrifice. Students these days live from loans, those qualifying presently have student debts around £30,000 with potentially no prospect of working in dentistry. Last year, tuition fees rose to £9,000 per annum, so those qualifying soon will have debts of £60,000 or more, yet carry this risk of not having a job when they pass their university examinations and graduate. A further insult is the 18 month rule, where applicants have two chances to apply and go through the process. If then unsuccessful, the artificial rule that bars them from following their career in the UK adds to the injustice.

In addition, this pre-judgment of their chance of a career is insulting and morale sapping, to say the least, before even sitting for their final exams, which seems to relegate those exams, which are the true arbiter of whom is fit to practice, not this FD1 assessment.

Dental colleagues rightly ask where is the British Dental Association in all this? Cannot the dental schools do something – teams of staff there must be angrier than GDPs. And what about COPDEND, who administer this – you must know what is going on? Why can someone take the problem by the horns and change something to benefit UK dental graduates and exclude EU nationals qualifying elsewhere in the EU? Even if you believe there is a risk of breaking an EU law, surely that is better than wrecking the careers and morale of hundreds of young dentists, prejudging the results of their university finals?

The inter-generational friction I referred to earlier might surface in the dental school. Morale must have been affected by this unjust system, university staff must feel that action must be taken for the sake of those they educate. 

This is now the third year of this disastrous situation – something must be done, someone must take responsibility, and make the system fair for UK dental students.

1. COPDEND DF1 Policy statement: http://www.copdend.org/content.aspx?Group=foundation&Page=foundation_policystatement
2. GDPUK forum discussion: https://www.gdpuk.com/forum/gdpuk-forum/vt-national-recruitment-process-opens-9971 [this page requires a GDPUK login]

Food for thought from the Bank of England:

In the week where the UK dental industry was tied up at the NEC, the Chief Economist of the Bank of England gave a question and answer session to the world using the medium of Twitter. It appears he made a good job of it. Some commentators criticised the fact that the answers were standard PR fare, but others realised he did, in fact, release some crucial financial information.

Other companies in the world of high finance feel forced by their regulators to only release critical news via official channels. Twitter does not count as "official".

So did the Bank of England break its own and other regulator's rules? Newspapers were once new, as were radio and TV, the world realised these were tools of communication, and engaged with those media.

Let's turn to the consumer field, where large retail and customer facing companies use Twitter and other social media to enhance their customer service operations. They have teams of people, sometimes responding 24/7, to show that they are giving the best customer service and that they are listening. Ask a few people at Dental Showcase, I did, and they all have a story. "My train was cancelled, I had paid through the nose in advance, and I missed a very important meeting, what will the railway operator do about it?" Or " My heating is broken, we have a small baby, an engineer to fix our heating in seven days time is not good enough".

Do have a look in the social media - those two comments are only a small example of the complaints aired daily, and addressed to the relevant companies. In those cases Virgin Trains and British Gas did reply, and fixed the problems rapidly. The responding company hopes the complainant returns to the same social medium to say how great the service recovery was.

So, back to dentistry.

Dental practices and their teams do face the social media and partake, they take the risk that a complaint may be aired, but they know they must respond to this, and respond seriously.

However, some of the dental industry are scared of GDPUK, on whose website you are reading this blog. GDPUK gives dental professionals a platform to tell their colleagues [and only that limited group]  when they have had great service, and that sort of comment is rewarded by a magnified, greater uptake of that service. I know this is a true fact.

As well as sharing all sorts of news, information, questions and experiences, some dental professionals use GDPUK to tell their colleagues when they feel they have had bad service. Sometimes the complaint is only about what is perceived as poor service. The effect of this can be magnified, in the world of the isolated dental professional, when two or three other fellow professionals appear and confirm they too have had the same less than perfect experience. This is the power of the internet in the modern world, we all know it allows us to rapidly compare prices, compare services, and read reviews. Surely the winning technique for the dental companies, and other small businesses the world over, is to monitor those media, and if a problem occurs, respond in that medium, and try your best to give the best service possible. This could be a winning formula and may lead to positive results, and positive feedback, which in turn will create more sales.

I am convinced the modern companies who adopt this approach will be the winners in the long term. Censorship cannot win, but open-ness will.

Refs:
http://www.telegraph.co.uk/finance/bank-of-england/10388036/Bank-of-Englands-chief-economist-says-2014-rate-rise-very-unlikely-in-AskBoE-Twitter-chat.htm

Blog image by Gord Fynes, @gordasm. With thanks.