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MAR
27
0

Liar Liar

Liar Liar

  6627 Hits
6627 Hits
MAR
24
0

Part 10 - Digital Can Help Your Non-Digital Media Channels

Part 10 - Digital Can Help Your Non-Digital Media Channels

 

In a 2014 study commissioned by Brand Science and Microsoft, the study shows that not only does online advertising deliver excellent ROI efficiency, but it also provides extra value to your other spend in the media. Can be read here [PDF].

In basic terms the report shows that the difference in ROI is striking when a campaign has an online element against those that do not have any online element. When online advertising is added into the mix, the return on investment is much improved.

From a dental point of view, this means that when a brand sponsors an event or runs a conference for their clients, the marketing campaign needs to cover all mediums.

Over recent years, this is the way the online marketing world has evolved. Brands within dentistry have been hesitant to spend all their budget on online marketing but will often use some of their budget online, to compliment campaigns in magazines, events they are hosting or to promote attendance at an exhibition.

Businesses can see that they need coverage across all mediums, their customers are constantly using and sharing digital content and therefore digital is becoming as important as non-digital channels when looking to achieve maximum ROI on their marketing spend.

Therefore, digital is certainly important in the marketing cycle and plays a part in helping produce results from non-digital media channels. This is another reason that online marketing is here to stay. 

  3079 Hits
3079 Hits
MAR
24
0

It’s not the scan, it’s the plan

It’s not the scan, it’s the plan


Balraj Sekhon discusses the benefits of guided surgery to deliver predictable treatment outcomes

Although implant dentistry has evolved into one of the most predictable treatment alternatives for patients who are missing teeth, we are still striving to improve our surgical and restorative techniques. The foundation for all procedures should be a proper diagnosis to determine the appropriate treatment options.

To help take the guesswork out of the diagnostic phase the use of 3D imaging (CBCT) with interactive treatment planning software, such as coDiagnostiX™, aids the planning of implant placement, the design of surgical drill guides and the ultimate restoration. I have found that by incorporating a digital implant planning system and working closely with a lab who offer CAD/CAM production, I benefit from well-designed surgical drill guides and high-quality implant-borne restorations. This in turn, reduces complications and enhances the communication within the interdisciplinary team.

The use of CBCT and coDiagnostiX™ has greatly impacted my ability to diagnose in all dimensions, allowing a full appreciation of individual, patient-specific anatomy and a clear understanding of the existing quantity and quality of bone, trajectory of the alveolus, and location of vital structures. It also serves as a powerful communication tool for patients, colleagues, and with my lab of choice.

Digital workflow for implants
The ideal for me is to achieve prosthetically driven implant reconstruction. To achieve this, I need a complete understanding of the relationship between the tooth and the underlying bone. In addition, proper diagnosis may require working closely with a lab to create ‘virtual’ diagnostic wax-ups of the surgical guide and the proposed final restoration, allowing adjustments to be made to achieve the best possible outcome. Therefore, “it’s not the scan, it’s the plan” that becomes my driving force.

The coDiagnostiX™ system offers many options for diagnosis, consultation and seamless workflow integration. Virtual implants of known length and diameter can be simulated within the receptor site, establishing the proper trajectory of the implant within the cross-sectional image and in relation to the desired restorative option (i.e. screw- or cement-retained). Using advanced software features and the process of segmentation, the existing tooth root can be virtually extracted and the proposed implant with an abutment projection can then be positioned to emerge through the desired restorative result.

 

Balraj Sekhon - BDS (Manc), MJDF RCS (Lond), PGCert (UCLan), MSc Dental Implantology (Distinction)
Balraj graduated from the University of Manchester in 2003 and has since worked throughout Manchester providing the highest quality dental care. He is one of the principal dentists at Circle Dental. Balraj’s ethos is to treat every patient with the utmost care and provide the best evidence-based dentistry.

Since qualification he has been spent many hours learning from the best dentists in the country in the fields of restorative and implant dentistry. He has acquired the Diploma of Membership of the Joint Dental Faculties from the Royal College of Surgeons and a Masters Degree in Dental Implantology with Distinction from the University of Central Lancashire. Balraj is also a published author in the Journal of Operative Dentistry.

Balraj has studied dental implantology to the highest possible standard and currently works with a Yorkshire-based surgical team with Specialist surgeon, Dr Robert Dyas. He has a growing referral network of practices and has also managed problems encountered by other dentists. He has a keen interest in teaching and this has been recognised by his appointment as Educational Supervisor by the Northwest NHS Deanery.

For more information on case planning and guided surgery, contact Straumann on 01293 651230 or visit one of our sites:


straumann.co.uk
straumanndigitalperformance.co.uk
therevu.co.uk

Facebook: Straumann UK
Twitter: @StraumannUK

  4181 Hits
4181 Hits
MAR
22
0

Exciting times for Patient Plan Direct

Exciting times for Patient Plan Direct
 
 
Patient payment plan provider, Patient Plan Direct (PPD), is very pleased to introduce Dave Grant and Marie Agnew who have joined the company's client administration support team. This reflects the strong start PPD has had to 2017, particularly dealing with an influx of dental practices transferring from other plan providers. Dave and Marie will join the rest of the team who are always on hand to provide a high level of consistent support to the practice clients. 
 
Simon Reynolds, commercial director of PPD commented, “As well as welcoming new members of staff to boost the team and ensure customers are well supported, PPD's expansion will also include moving offices to bigger premises in April. This will allow us to further develop our team, business and service.”
 
PPD already enjoyed success at FMC's Dental Industry Awards at the end of last year, scooping the coveted award of Outstanding Business of The Year (under 25 employees), and are clearly carrying on this momentum well into 2017 and beyond.
 
Patient Plan Direct offers a low cost, simple, flexible and practice-branded solution to running patient payment plans, with a focus on delivering first-class support and expert advice to ensure a practice reaches its plan objectives. For more information please visit www.patientplandirect.com, email info@ patientplandirect.com, or call 0844 848 6888.
 
  3174 Hits
3174 Hits
MAR
22
0

Medic Footprints - Alternative Careers and Wellbeing for Doctors.

Medic Footprints - Alternative Careers and Wellbeing for Doctors.

 

I’m Abeyna Jones -  the Co-Founder of Medic Footprints. (pictured above)

With a background of drastic career changes moving to South Africa (& back), switching from surgery to Occupational Medicine, and also working out how to manage my own various health problems along the way - I realised that my journey was not so unique, yet the topics were still relatively taboo amongst our profession.

Hence, having created Medic Footprints in 2014, I’m proud to say we’ve grown to a community of >10k.

We are now looking to expand further with the aim to support all medical professionals needing independent support networks focusing on career change and wellbeing.

Who Are We?

Medic Footprints seeks to provide medical professionals with the tools and resources to explore alternative careers in a supportive wellness environment.

We are a social enterprise for doctors, by doctors.

Are we encouraging doctors to leave medicine or dentistry? We’re not. But, we are encouraging doctors to explore their career options beyond the conventional confines of a hospital or clinic.

We help with providing ideas of what options there are out there for doctors and what sort of plan should be made, remembering that a doctor’s career doesn’t have to be in medicine.

What We Do.

Our mission statement is as follows:

  • Raise the visibility of the wealth of careers available to doctors, beyond traditional medicine,

  • Promote bespoke wellbeing initiatives for doctors

  • Support doctors in achieving their true career potentials by developing invaluable skills beyond their clinical practice, essential for great medical leaders in any domain.

 

We organise and promote events in medicine, entrepreneurship and business and encourage doctors to reach out. A growing number of medical professionals are burnt out and exhausted from their stressful and tiring jobs - we are here to support exactly those people and build strong, meaningful networks of like-minded doctors.

Doctors tend to possess strong transferable skillsets, a passion for helping people and business minds, and we encourage these to be developed, explored and nurtured.

How you can get involved in our community?

Visit our website - medicfootprints.org - a huge free resource of information regarding career change for medical professionals

Join our free membership for updates on events, and activities. Our next event is a workshop about  Succeeding as a Medic in Business on 22nd April 2017 at the London Business School.

Write for us - we welcome contributions of all kinds in the world of alternative careers and wellbeing

Save the date for 27/8 Oct 2017 - our third annual extravaganza of alternative careers. Not your average conference!

  6500 Hits
6500 Hits
MAR
20
0

Dentistry - The Thief of Time

Getting Your Timing Right

  7251 Hits
7251 Hits
MAR
15
0

Making the switch with Patient Plan Direct

Making the switch with Patient Plan Direct

 

 

Leianna Minty from Dental Inspirations discusses her experience of changing plan provider from Denplan to Patient Plan Direct

 

I joined the reception team at Dental Inspirations in 2011 when the decision had just been made to switch plan provider in order to cut administration fees and make operational cost savings. As such, one of my first tasks was to handle this transition. Whilst I had some knowledge of our dental plan, I had no experience of carrying out a move from one provider to another, but I have to say that Patient Plan Direct made the process very simple indeed.

Handling the move

We were given clear, concise and to the point training on what to say to patients and how to explain the move, which made us all feel confident in what we were doing and made the switch seamless. This left us with no uncertainty or any windows of mystery, meaning that the task was pretty simple really.

Of course, switching plan providers involved some effort from our side, but we have a good team in our practice so it was more than manageable. If you are concerned that there will be a lot of work involved in switching plan provider, my advice is not to worry. We simply sent out letters to patients explaining the move and the long term benefit to them as well as the practice and they signed new direct debit mandates under our new practice-branded plan at their next appointments. This is a process Patient Plan Direct now fully manages on behalf of practices, making the process even easier than when we made the move six years ago. There are a range of options of how Patient Plan Direct can manage the transition to best suit your practice and patient relationships.

The team at Patient Plan Direct offer so much support and it really helps that I deal with the same people every time I have an enquiry. The client support team explain things very well and as a practice we've built up a relationship with them, as well as our dedicated business development manager – Carole. The Patient Plan Direct team feel like an extended part of the Dental Inspirations team.

When new team members join our practice there are no problems at all getting them up to speed with our dental plans and the Patient Plan Direct system because its so simple, but if they have any questions it's just a case of phoning Patient Plan Direct who take the time to explain everything or come in practice to deliver training.

Whilst any issues or queries are few and far between, as soon as anything is flagged, Patient Plan Direct resolve things very quickly. In fact, in my role I have to deal with a lot of different companies and suppliers and I have to say that Patient Plan Direct cause me the least stress out of all of them, they are a pleasure to work with.

Benefits for everyone

For us, alongside huge cost savings versus the administration fees we were charged by our previous plan provider, another big benefit of the move is the fact that we now handle patient enquiries in our own practice, rather than them having to contact a third party. This means we can offer a much more personal service that our patients really appreciate, while we also have more control over the way things are handled and subsequently monitored. Plus, Patient Plan Direct’s service seems to continually improve. For example they have enhanced their supplementary Worldwide Dental A&E cover for patients twice in the past couple of years, benefiting our existing plan patients and making our plans even more attractive for any patients not already on plan.

As a practice, the benefits of switching plan provider were very clear; in the long-term we would be able to offer our patients a lower cost, more affordable, practice-branded plan without running at a loss ourselves thanks to a lower admin fee that we incur as a practice. We're simply offering an almost identical product without having to pay for the big name brand.

What we've found six years on since the move is that the plans we now offer for any new patients sell themselves because the price point is so good, patients ask us about our plans and all we need to do is sign them up. I didn't want my reception team to feel like they were in a sales role, that's not what we're about at Dental Inspirations, and I really like that our staff don't feel pressurised to sell.

Leianna's advice

If you're unhappy with your existing plan provider, or you’re looking for ways to save money for the practice and your patients, I would 100% recommend Patient Plan Direct due to the high level of support they provide and the tailored plans they create to suit your practice. Switching over really isn't as scary as it might initially seem, my advice is to overcome that fear! At Dental Inspirations we have no regrets. Patient retention during the transition from our previous plan provider was very high and we are constantly adding new patients to our plans all the time.

 

Leianna Minty is the practice manager at Dental Inspirations in Aberdeen, providing the highest quality dentistry in a caring, relaxed and professional environment.

 

Patient Plan Direct offers a low cost, simple, flexible and practice-branded solution to running patient payment plans, with a focus on delivering first-class support and expert advice to ensure you reach your plan objectives. For more information please visit www.patientplandirect.com, email This email address is being protected from spambots. You need JavaScript enabled to view it., or call 0844 848 6888.

  3284 Hits
3284 Hits
MAR
15
0

Simplyhealth invests £137k in Teeth Team

Simplyhealth invests £137k in Teeth Team

 

 

Simplyhealth is delighted to announce today that it is investing £137k into Teeth Team, a nationally-recognised, award-winning child oral health improvement programme.

Teeth Team, which was set up in 2010 in Hull, works to improve the oral health of children in socially deprived communities. The investment from Simplyhealth will enable Teeth Team to continue its work and roll out its programme to an additional 50 schools in 2017. In addition, Simplyhealth Professionals and its member dentists will be proactively involved in delivering the programme as it expands.

With charitable giving at the heart of the healthcare organisation, Simplyhealth is passionate about supporting charities and organisations that are focused on making a difference to the everyday health of people.

In the last two years, Teeth Team has recorded a reduction of 19.8% in local children experiencing dental extractions under general anaesthetic. The oral health survey for five-year-old children 2014-15 in Hull, carried out by Public Health England Survey (DPH), recorded an improvement from 43.4% to 37.8%.

Chris Groombridge, Chair of Trustees for Teeth Team, said: “We are absolutely delighted to receive this momentous support and investment from Simplyhealth to our charity. To be working in partnership on this level means that moving forward we can expand the programme into scores of new schools in other areas of need and continue to make a real different in child oral health.

“What is important about this partnership is that it’s not just financial – it is a commitment to the charity on other levels and grows our network of support as we push to take this essential programme national.”

 

 

Last month Teeth Team won the Outstanding Innovation Award 2017 from the British Society of Paediatric Dentistry (BSPD). The programme was described as “excellent” and a “clear winner” by the BSPD Executive judges and as the prize the charity will present to the Annual Conference and Scientific meeting to be held in Manchester in September.

Henry Clover, Director of Dental Policy at Simplyhealth Professionals, said: “We are incredibly excited about being involved with Teeth Team. Simplyhealth Professionals is ideally placed to provide practical, proactive support through our member dentists, some of whom will have the opportunity to visit these schools and help children understand the importance of preventive oral health care through the Teeth Team programme.”

Simplyhealth has pledged to donate 10% of pre-tax profits to health-related charitable causes in 2017. Roger Cotton, Head of Charitable Giving at Simplyhealth, said: “This programme presents a great opportunity to provide hard evidence that demonstrates the effectiveness of the ‘prevention’ approach to better oral health amongst the five- to nine-year-old age group. In the longer-term, we also hope that the accumulating evidence as the project expands can be used to lobby government and encourage it to divert a percentage of the savings realised by Teeth Team for the NHS to help fund further expansion of the project to other areas and schools.”

 

For more information about Teeth Team, please contact:

Emma Ideson, Teeth Team Press Officer

T: 07976 512340 E: This email address is being protected from spambots. You need JavaScript enabled to view it. W: www.teethteam.org.uk

 

Teeth Team, 543-549 Anlaby Road, Hull, HU3 6HP

  4927 Hits
4927 Hits
MAR
15
0

Looking To The Future

Looking To The Future

    

 

Dental Showcase Is Back……And Is Bigger Than Ever!

 

Technology is constantly evolving and chances are it will have been a few years since you invested in new equipment for the practice.  Your existing tools might be working just fine, and may not ever become obsolete, but aren’t you just a teeny weeny bit intrigued to find out just what’s out there and how it might assist you in your day-to-day work?  At this year’s Dental Showcase you really will gain an insight into the latest innovation in the industry.

 

Could New ‘Gear’ Move Your Practice ‘Up A Gear’?

 

To use a common analogy, if you’ve looked after your iPhone 4 it will still be perfectly functional and you may be perfectly happy with it, but what if you had an iPhone 7 in your hand and could see the advanced camera, hear the improved audio, feel the streamlined shape and learn about the better battery life not to mention the fact that it was water resistant!  Well, at Dental Showcase you have the opportunity to see, hear, feel and learn about all that’s new in dentistry.  Moreover, as everything is under one roof you can comfortably do it all in a day, and earn yourself some valuable CPD in the process.

 

Tomorrow’s World

New to this year’s Dental Showcase will be the Dental Surgery of The Future.  Purpose built for the show it will include a reception area, built to the highest specification, a patient information zone and a fully functioning surgery, equipped with only the very latest technology.  The futuristic surgery will have seating, so that delegates can relax during keynote speeches and demonstrations.  As well as learning about what’s new in the industry, you will also be able to listen to talks on topics such as handling medical emergencies, 3D printing, business management matters and IRMER guidelines.  Delegates will, of course, have the opportunity to play with all the new gadgets and gizmos in the surgery!

Education….The Passport To The Future

Once you’ve done a little ‘window shopping’ or maybe even bagged yourself an exclusive Showcase bargain, you might like to spend some time freshening up your CPD.  The latest clinical content, delivered by the biggest names in the academic community, will be presented at the Dental Update Theatre.  The programme, which will be chaired by the charismatic but also very pragmatic Professor Trevor Burke, will give you an unrivalled insight into the latest research.  The scope of the programme will be wide, but common to all presentations will be the need to provide you with education, which you will be able to apply within your practice.  Dental Update firmly believes that their lectures should focus on matters that impact the day-to-day lives of practices up and down the country.  Priority entry will be given to Dental Update subscribers.

Further Information can be found on - www.dentalshowcase.com

 

 

Dental Showcase

-          Dates – 19-21 October 2017

-          Venue – Birmingham NEC

-          Exclusively Featuring:

o   The Surgery of the Future

o   Dental Update Theatre

 

 

 

 

For more information on this release please contact:

Michelle Hurd, AB Communications, Tel: (020) 8399 6730, E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

  2966 Hits
2966 Hits
MAR
14
0

April & May Offers on GDPUK

The dental exhibitions are approaching in May.
 
So we have put together some offers for you.
 
Reach thousands of dentists on a daily basis. Established since 1997, GDPUK has over 10,000 members, who are part of the dental profession. 
 
Publish content to the most read dental online publication in the UK. Over 22,000 threads created. Thousands of readers of our daily news and blogs. 
 
Even get content shared on our forum thread for advertisers. 
 
Banners appear on the forum, news and blogs.
 
Excellent value, you can publish more than one banner ad at a time. Ask us for more details. 
 
Limited space available on our featured email banner slot in April and May. Email arrives in your target audience's inbox, 3 times a day. Opened over 120,000 times a month.
 
For April and May 2017 we are offering buy 2 months and get an extra month free. You can choose your third month at your own discretion. Terms and Conditions Apply. Email below for further info.
 
Get in touch today for more information and pricing. This email address is being protected from spambots. You need JavaScript enabled to view it..
 
 
 
 

 

  3479 Hits
3479 Hits
MAR
14
0

Part 9. Engagement

Part 9. Engagement

 

In Part 9 of this series, we take a look at engagement and the number of options we have to engage with potential customers. 

Online advertising lets you know a customer's exact level of engagement. You can see how many impressions and clicks an ad has and where the ad has been clicked. This again gives you the marketer, a lot more information than ever before.

Although the click to a landing page is a form of interaction and engagement, the measure of engagement is often based on other criteria and seen as a compliment or an alternative to measuring the traditional click which has been historically the first form of engagement taken into account. So this means this could be via content, ads or audience interaction.

You therefore can see what has been effective for your product or brand in achieving engagement; comments, impressions, shares, recommendations, social media, contact forms, competition entries etc

You might have circulation and readership data for a print publication, but you can’t know how much time customers spend interacting with your ad, how much time they spent on your website, if they researched more of your products, and whether that ad led to conversions. In fact, with print it is impossible to even see if someone has seen the ad in the magazine. Print advertising is often just following the old adage of “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” (John Wanamaker (1838-1922) At least with online ads, you get to see how much engagement there has been.

An online presence gives you all of a whole range of valuable data and places you in a position to learn where your most engaged prospects live, work or interact. With a bit of research you can find out where your potential customers congregate, whether that is a forum, social media or a marketplace like Amazon or Ebay.

This access to data means you can start to reach people where they are most engaged and where they are genuinely interested in receiving your message.

When using social media, online ad engagement can then be used for engagement retargeting, which is now used by all major retailers and marketplace sites.

To summarise this part  of the series, online advertising has all the right skills not only to attract your potential customers but to get them properly engaged and totally involved in what product or service you are looking to offer. Online advertising opens a world or opportunity and options to get your client engaged within your story. 

  3492 Hits
3492 Hits
MAR
14
0

The whole tooth and nothing but the tooth - criminal investigations explained.

The whole tooth and nothing but the tooth - criminal investigations explained.

 

 

If someone makes a criminal allegation against you, whether true or false, you will be subject to a police investigation. This will no doubt be a daunting experience for you. In this article we guide you through the process and give you some important advice to help you protect your registration as a dentist.

At the police station:

It is a fallacy that only those who have done something wrong need to seek the advice of a lawyer. If you are facing criminal allegations the first thing you should do is seek legal advice from a criminal defence specialist solicitor. Good representation at an early stage will ensure your rights are protected, and can in some circumstances even prevent criminal charges being pursued. Facing a criminal allegation can be one of the most stressful events of your life, you do not need to face it alone.

The police can choose to either conduct an interview following arrest, or on a voluntary basis – commonly referred to as “caution plus three”. An interview after arrest means that you will be detained at the police station and are not at liberty to leave until the police or courts allow it. Under “caution plus three” is less draconian, and means that you are free to leave at any time as you will not be arrested. Everyone who attends for a police interview, whether, voluntary or under arrest, has the right to free and independent legal advice.

Can I choose my own solicitor?

Yes, if you are given notice of the interview it is important to research and identify an appropriately qualified lawyer.  However, if you are arrested unexpectedly and are not able to request your own lawyer, you will be offered the assistance of a “duty solicitor”. There is a duty solicitor on call at all times to provide assistance in the police station.

When you are arrested, and again at the beginning of your interview, you will be read the police caution:

“You do not have to say anything. But it may harm your defence if you do not mention when questioned something which you later rely on in Court. Anything you do say may be given in evidence.”

There may be circumstances when it is appropriate to answer “no comment” to questions being asked by the police officer. For example, where there is in fact limited evidence that you were present or have participated in a crime and the police are essentially “fishing” for incriminating information. Alternatively, if you do not feel comfortable or confident in answering all questions put to you, it is possible to provide a prepared statement setting out the terms of your defence. If this is done properly then it is unlikely a jury would be invited to draw an adverse inference as a result of your failure to answer all questions put.

Whilst legal advice and assistance is free and available to everyone in a police station, regardless of their means, you can choose to instruct a solicitor on a private paying basis, if for example you wish to have a consultation with them in advance of the interview.

It is very important that you make clear to your solicitor that you are a dentist, and that any police action against you could have serious consequences on your registration with the GDC. You must bear in mind that what you say to the police may be used in any later fitness to practice hearing. It can be a difficult balance to strike in providing information that offers a defence to a criminal allegation, but will not inadvertently leave you open to disciplinary action with the GDC. A defence of innocent incompetence to an allegation of fraud for example, may amount to a breach of the GDC Standards for the Dental Team.

If you did use the duty solicitor at the police station but were not happy with their service you are not obliged to continue to be represented by them.

Court Proceedings

Low level offending, such as common assault, shop lifting and traffic offences are all dealt with at the magistrates’ court. Your case will be heard by either 3 magistrates (lay people) or a District Judge. There is unfortunately very limited rights to anonymity before the criminal courts, and your name will appear on the court lists regardless of whether you are found guilty or not guilty.

Legal aid is available in the magistrates’ court, but it is both means and merits tested. The threshold for automatic financial eligibility is income under £12,475 per annum, as such most dentists will not be eligible for legal aid. When paying privately, it is important to bear in mind that even if you are found not guilty you will not be reimbursed for all your legal costs. Any reimbursement is at the legal aid rate, which is very low, and is dependent on you having applied for and been refused legal aid at the outset. Some insurance policies will cover criminal allegations, particularly where they are related to professional misconduct charges. It is always worth speaking to your insurers to find out what they will cover at the outset and remember you have the freedom to choose your own solicitor to represent you under such cover, you do not need to rely on the solicitors appointed by the insurers.

In the magistrates court you can be represented by either a solicitor or a barrister. It is worth considering very carefully the trial experience of the person who is going to represent you. Do not be afraid to ask what their experience is and whether they have dealt with similar cases in the past.

More serious offences are dealt with at the Crown Court. Legal aid is technically available for everyone who appears before the Crown Court, however, applicants have to make a contribution towards their legal costs of up to £900 per month, which is capped dependent upon the seriousness of the offence. For more serious offences you are likely to have the benefit of both a solicitor and an advocate representing you; this can be either a barrister or solicitor advocate.   Your solicitor should discuss their choice of advocate with you before they are instructed to ensure that you are happy with their choice of representative.

If I have been arrested but not charged with any criminal offence should I notify the GDC?

If you are arrested but not charged with any offence there is no obligation to inform the GDC. However, if you are charged, but not yet convicted, of an offence anywhere in the world, you will need to inform the GDC. Similarly, if you are given a formal ‘police caution’ (not the same as the caution above, but a warning from the police regarding behaviour following an admission of guilt), or accept a penalty notice for disorderly behaviour, then you will need to let the GDC know.

If you receive a fixed penalty notice for a driving offence or antisocial behaviour order, you will not need to inform the GDC.

When do I need to inform the GDC of criminal convictions/cautions?

Generally dental care professionals do need to inform the GDC immediately if they are convicted of a criminal offence. However, if you are registering with the GDC you do not need to inform them of a conviction if it is considered “protected”.

  • This means it is not a “listed offence” under S2A(5) of the Rehabilitation of Offenders Act 1974 (amended)
  • A custodial sentence was not imposed
  • The individual has no other convictions
  • It was received either when the individual was under 18 and at least 5 years and 6 months has passed, or it was committed when the individual was over 18 and at least 11 years has passed.
  • If you have a police caution that does not relate to a listed offence, and was given either when the individual was under 18 and at least 2 years has passed, or it was committed when the individual was over 18 and at least 6 years has passed.

If I am convicted of a criminal offence will I automatically face fitness to practice proceedings?

All criminal convictions and cautions will be referred to the GDC Fitness Practice department for consideration. The GDC will then consider whether the offence committed involved a departure from the high standards required of dental professionals and whether it impacts on their fitness to practice. Consideration will also be given to the dentist’s character and conduct since the commission of the offence. The GDC will assess the level of risk that the conviction or caution will have on protecting the public and maintaining confidence in the profession.

Do I have to declare my conviction to future employers?

Whether you need to declare your convictions to your employers will depend on whether it is considered ‘spent’. The rules are complicated and vary depending upon the type of conviction you have and the reason you are being asked to provide the information. For instance, an enhanced criminal records check is usually required for all jobs that involve working with children, so any convictions, including those that are ‘spent’, will usually have to be declared. If in doubt, ask an expert!

If you or someone you know has been contacted by the police, or faces criminal charges, call our criminal team on 020 7388 1658. Our dental experts work in conjunction with our criminal lawyers to ensure you have the best possible representation to protect both your personal, but also your professional life.

Julia Furley, Barrister

 

  10049 Hits
10049 Hits
MAR
14
0

The X-ray Experience for Patients with Dementia - Pete Higson

The X-ray Experience for Patients with Dementia  - Pete Higson

As the prevalence of dementia in the UK increases, and researchers struggle to find concrete evidence for the possible causes of the disease, controversial studies have emerged hypothesising that dental X-rays could be the source of the infamous disorder. With no evidence to support this claim, however, and no indication that research can actually be conducted to prove such a theory, it would, perhaps, be more pertinent for professionals to reverse their concerns and focus instead on the effects diagnostic imaging can have on people currently living with dementia.

Presently, there is next to no research on how the experience of undergoing an X-ray can affect dementia patients both emotionally and psychologically, apart from one study funded by the Clinical Research Fellowship titled “Exploring the experiences of diagnostic imaging for people with dementia”, which has not yet published its findings.[i] The project hopes to improve understanding through interviews with patients and their carers as well as develop recommendations for practice change.

As it stands, there are advice pathways in place to steer professionals in the right direction – including Nice guidelines (CG42)[ii] and recommendations from the Society of Radiographers –[iii] with some consideration placed on support and intervention methods. However, it is also important to examine ways in which distress, confusion and discomfort can be minimised within the dental practice.  

To do so, it is necessary to consider how the patient might feel before, during and after the process. Before the X-ray is taken, for instance, the patient is required to remove all jewellery, dentures, eyewear and any other metal objects or clothing that might interfere with the images, which can be an ordeal in itself for someone living with dementia. Indeed, depending on the level of their understanding, they might not be able to comprehend why you are removing their wedding ring, or why they aren’t allowed to have their glasses, without which, they cannot see.

That’s not to mention the confusion the patient might feel when the machine is positioned close to the body. Plus, if the equipment is big, bulky or intimidating in appearance, there is a possibility that the experience could induce anxiety or fear.

Emotional and psychological distress could occur during the process too, especially if the patient is unable to keep still and the images need to be retaken. Not only could this induce further feelings of anxiety in a situation that is already stressful for the patient, but it also puts the patient at risk of increased radiation exposure.

It is important to take into consideration the waiting time that is required after the examination is complete to check if all the necessary images have been obtained. If the equipment does not enable the user to view the images immediately, there is a chance that the patient could become impatient or agitated, which could lead to challenging behaviour. 

To minimise such risks and create an experience that is as positive and comfortable as possible, there are several measures that could be implemented within the dental practice. One potential strategy could be to alter protocol and develop a specialist system specifically for patients with dementia – a service that is already being developed within innovative hospitals and clinical commissioning groups (CCGs). The Mid Essex CCG, for instance, funds a service affiliated with the national charity Carers Trust, which has developed a pathway that enables patients with dementia who require an X-ray to have direct access to radiology services.[iv] If practices were to implement a similar protocol and allow patients to bypass the waiting room, it could help the patient to feel more relaxed and minimise the likelihood of agitation and distress from occurring.

A clinician’s understanding and attitude towards the disease could also affect patients’ overall X-ray experience. Indeed, one study found that the approach of participating radiographers towards people with dementia was largely of a negative nature, especially from staff with fewer than 10 years’ work experience.[v] With better training, and an increased awareness of the affects of dementia, clinicians could help minimise agitation and behavioural symptoms during the X-ray process.[vi]

Lastly, the machine itself can have a huge impact on the outcome of the appointment and the patient’s experience. By using an X-ray unit such as the RXDC Hypersphere+ from RPA Dental, that provides a larger source-to-skin distance, generates consistently sharp images and reduces the irradiated surface area – and therefore exposure – practices could improve negative elements of the experience.

While it is clear that evidence is needed to discover more on how an X-ray could affect patients with dementia both emotionally and psychologically, there are practical solutions that practices can implement that could help make a difference. Nobody can know for sure what the cause of dementia is, nor can they reverse its effects, but it’s not too late to change the way patients live with it.

 

For more information, contact RPA Dental on 08000 933 975 or visit the website www.dental-equipment.co.uk

 

 



[i] Alzheimer’s Society: Research. Exploring the experiences of diagnostic imaging for people with dementia. Accessed online May 2016 at https://www.alzheimers.org.uk/site/scripts/documents_info.php?documentID=2510

[ii] National Institute for Health and Care Excellence. Nice Guidelines. Dementia: supporting people with dementia and their carers in health and social care. Accessed online May 2016 at https://www.nice.org.uk/guidance/cg42/chapter/1-guidance

[iii] Society of Radiographers. Caring for People with Dementia: a clinical practice guideline for the radiography workforce (imaging and radiography). Published 2015. Accessed online May 2016 at file:///Users/officeone/Downloads/society_of_radiographers_-_-_.pdf

[iv] Mid Essex Hospital Services NHS Trust. Dementia Action Alliance 2013 Update. Accessed online May 2016 at http://www.meht.nhs.uk/EasySiteWeb/GatewayLink.aspx?alId=4146

[v] Kada S. Radiographers’ attitudes towards persons with dementia. European Journal of Radiography. 2009; 1 (4): 163-168. Accessed online May 2016 at http://www.sciencedirect.com/science/article/pii/S1756117510000236

[vi] Magai C, Cohen CI, Gomberg D. Impact of Training Dementia Caregivers in Sensitivity to Nonverbal Emotional Signals. International Psychogeriatrics. 2002; 14 (1): 25-38. Accessed online May 2016 at http://journals.cambridge.org/action/displayAbstract?fromPage=online&aid=273702&fileId=S1041610202008256

 

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What the Spring Budget could mean to you

What the Spring Budget could mean to you

 

**** This article has been amended on the 15th of March ****

 

How will the Spring Budget affect you?

On 8th March 2017, Chancellor Philip Hammond presented his first – and allegedly last – Spring Budget, outlining the UK’s plans for spending and borrowing as well as proposed changes to taxation. As always, the Budget was met with mixed reactions, though it would be fair to say that it was moderately upbeat considering recent events and the uncertainty surrounding Brexit.

Among other things, the Chancellor allocated extra money to health and social care services, free schools and addressed housing, transport and domestic violence issues, so the Budget did have many redeeming features. The fact that the UK was the second-fastest growing economy in the G7 in 2016 and the growth forecast for 2017 has been raised from 1.4 per cent to 2 per cent is also extremely good news. What many dentists will want to know, however, is how will the recent announcements affect them?

Firstly, the Government has imposed a new reform that will decrease the tax-free allowance on share dividends from £5,000 to £2,000; in other words, shareholders and company owners will benefit less from receiving a dividend. If you operate as an incorporated business you may well be affected by this, though it is likely the change will be relatively insignificant to your overall take-home.

Another key measure that was introduced to tackle tax avoidance and aggressive tax planning, is the plan to apply a 25 per cent transfer charge to qualifying recognised overseas pension schemes. Combined, these measures will make mitigating tax much harder moving forward. 

The good news is that personal tax-free allowance will increase this year to £11,500 from £11,000 as planned, and again to £12,500 by 2020. Disappointingly, business rates relief will remain the same, but after the amount of changes announced in 2016 we can’t be too shocked at the Chancellor’s decision. What he did say on the matter is that no business losing small business rate relief will see their bill increase by more than £50, though that will likely prove to be a small comfort for those hoping for bigger change.

Of course, there are other positives to have come out of the Spring Budget, including the fact that vehicle exercise duty rates and the HGV Road User Levy has been frozen for another year. With fears rising about potential increases in dental materials due to Brexit, no change in this area is the best that can be hoped for, because once their prices rise, so will yours!

Regulation concerning alcohol, tobacco and sugar should also be celebrated, as this could help to improve patients’ oral health. Tobacco, for instance, will rise by 2 per cent above Retail Price Index (RPI) inflation, which will cost patients an extra 35p for a packet of 20 cigarettes. As for beer, cider, wine and spirits, costs will increase in line with RPI inflation, which will result in a rise of 2p on a pint of beer, 1p on a pint of cider, 36p on a bottle of whiskey and 32p on a bottle of gin.

Perhaps one of the most victorious announcements of all is that the much anticipated sugar tax will go ahead as planned at a rate of 18p per litre where there is more than five grams of sugar per 100ml, and 24p per litre where there is more than eight grams or more of sugar per 100ml. Should this move prove successful, the profession will hopefully begin to see improvements in children’s oral health.

One of the bigger talking points to have come from the Spring Budget is the Government’s U-turn on plans to increase Class 4 National Insurance Contributions for self-employed people. Originally meant to increase from 9 per cent to 10 per cent in April 2018 and again to 11 per cent in 2019, it has since been dropped after the Chancellor faced backlash by Conservative backbenchers. The proposal to scrap Class 2 National Insurance in April 2018 is still set to go ahead.

For all of the drama that occurred afterwards, though, it wasn't a particularly groundbreaking Budget, nor will it have a huge impact on dentists. There will be fewer opportunities to mitigate tax moving forward, but with National Insurance Class 4 rates now set to remain the same, it is not as bad as it could have been. If you are thinking of maximising the legitimate tax reliefs available or simply want to find out more about how the Budget could affect you, get in touch with your Independent Financial Adviser.

For more information please call 0845 345 5060, email This email address is being protected from spambots. You need JavaScript enabled to view it. or visit www.money4dentists.com

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What’s your special day?

What’s your special day?

 

So, did you do anything special for World Play Your Ukelele Day? Lame Duck Day? Wave All Your Fingers at Your Neighbours Day? No, we’re not kidding - these are all ‘special days’ that were celebrated last month. You may think it’s all getting a bit much, with several special calls to action competing for every single day of the year. But we’d ask you to think again, because the flip side is that these are all opportunities for your marketing to take a free ride on social media.

Step out of your dental scrubs for a minute and see things from your patients’ perspective. Most of them are logging on and off social media pretty much all day long. And the posts they’re sharing are the ones that catch their imagination, which probably doesn’t include your strict reminder to floss twice daily. So how do you grab their interest? Have fun and be engaging. Choose a few special occasion days and tie them into your practice, making them highly shareable, whilst still working for you.

An example? 2nd March was National Old Stuff Day, so why not ask your followers what they’re planning to recycle or throw out and, at the same time, remind them to replace their old toothbrush? 2nd March was also National Book Day, a perfect time to ask your patients who their favourite fictional dentist is (and remind them to ‘like’ and ‘share’ if YOU are their favourite real dentist)! Anything that gets them to engage with you and, ideally, share your post, is marketing gold. Your posts will be seen by not only your followers, but everyone searching for the associated hashtag. And, best of all, it’s free.

Oh and don’t forget the special weeks and months too! Most, if not all, are conveniently indexed on https://www.awarenessdays.co.uk (for more serious causes) and https://www.daysoftheyear.com (for the more whimsical) so why not put a few on your social media calendar and ride those hashtags to success?

And if you don’t have time for such shenanigans, don’t worry - we have two dedicated social media gurus on staff whose job it is to post fun and engaging content for you (yes, they do love their work). So give us a call on 01844 292086, visit our website (link to https://milkshakedental.co.uk) or connect with us on social media (@MilkshakeDental) and we’ll soon have you participating in Quirky Country Music Song Titles Day on 27th March (just joking)!

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Check out Connect Dental Campus

Check out Connect Dental Campus

 

 

Connect Dental Campus (connectdentalcampus.co.uk) is the latest online resource from Henry Schein Dental. Featuring an array of on-demand webinars, live webinars, product video guides and informative articles, this site tackles every topic that clinicians and technicians need to explore if they want to get ahead in the exciting world of digital dentistry.

With a focus on implants, CAD/CAM, digital planning, intraoral scanning, restorative materials and more, there is something for everyone involved in the digital workflow, regardless of whether you work in practice or a laboratory. On-demand webinars feature highly experienced and engaging speakers, all experts in their fields, discussing all aspects of the digital workflow, implant planning, digital processes and CAD/CAM techniques.

In collaboration with industry partners 3Shape and Dentsply Sirona, visitors to the site can also learn from a wide selection of step-by-step video tutorial guides on digital implant planning, surgical guide solutions, shade matching and follow a variety of subjects covering CEREC®’s increasing clinical applications. This on-demand feature means these resources are available to view at a time that suits everyone.

 

Find out what Connect Dental Campus has to offer. Register for FREE today at connectdentalcampus.co.uk or call 01634 878750 for more information.

henryschein.co.uk

Twitter: @HenryScheinUK

Facebook: HenryScheinUK

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Part 8. Reach

Part 8. Reach

 

 

The image above greeted me this morning in an email from Google. The email read “With last week's announcement of YouTube TV, the lines between TV and online video continue to blur.”

Read more here. I thought this was perfectly linked to part 8 of the blog on Reach and how attracting interest in your product or service needs to incorporate so many different mediums to be effective. 

So according to Google, people are watching less live TV and turning to their computers, smartphones or tablets for their favorite shows, music, and to access their news.

Marketing professionals therefore need to make sure that they are staying in front of their customers and tracking their behaviour. So as all the latest stats suggest, your customers are online, so you should be too, and sooner rather than later!

Moving online gives you access to a global audience (if that is your target) and it means your ads can be working for you 24 hours a day. The options are practically limitless when it comes to your reach capabilities when you take your campaign online.

This means that your reach increases dramatically once you start the online advertising journey, as discussed previously you have a lot more control over your ads and they are building up impressions and clicks 24 hours a day, reaching unique 

Online advertising enables you to promote your products and services locally, or even worldwide. With the print media you can only reach fix number of customers limited to a certain location, but online offers you a global opportunity and certainly a larger number of options than has ever been possible before.

So with a modern marketing plan, your reach can be greater than ever before. Your online advertising plan can incorporate social media, video, blogs, plus of course specialist sites for your particular niche. Utilising all these methods of retargeting, means you can reach your target audience a number of times a month and hopefully get your message across to your desired audience.

Thanks for reading.

 

Part 7 on Affordability Here.

 
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Dental Occupational Health Risks

Occupational health

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22,000 Threads Created

22,000 Threads Created

 

Established since 1997, GDPUK.com continues to go from strength to strength. 

Since moving to our present site in 2008, the forum has had over 22,000 topics created. The 22,000 topics have received over 250,000 replies! That is 11.3 replies per topic created, which is something that is quite incredible and shows the amount of knoweledge and opinion shared on the forum pages day in and day out. This makes the forum, unique in UK Dentistry. It is also all fully searchable. 

GDPUK also continues to post daily news and a number of weekly blogs which receive thousands of readers. We love keeping UK Dentists, upto date with what is happening in UK Dentistry.

Thanks again to all our readers who help to keep the site growing and improving.

The site continues to be a fantastic resource for the whole dental community and is free to join. Register here and join over 10,000 colleagues in discussing Dentistry in the UK, whilst also learning and sharing about everything Dentistry.

 

We are currently running an offer for advertising on GDPUK in April and May. This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Follow us

Twitter - @gdpukcom

Facebook - GDPUKforum

Register for Forum.

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Daily care for implants

Daily care for implants

 

 

Many of your patients will have chosen implants to replace a missing tooth or teeth.

The stability of their implant will depend, in no small part, to the quality of self-care in between appointments.

Tandex has a range of brushes and other adjunctive products to answer all your implant patients’ needs. For example, the FLEXI™ is an interdental brush available in nine different sizes for complex implant spaces. The SOLO™ interspace brush will clean efficiently around critical points and give easy access around implants too. Used with a non-abrasive toothpaste, such as Tandex GEL, your patients will comfortably be able to remove the maximum amount of plaque and bacteria from all surfaces.

Proper cleaning will keep the implant stable and help avoid future complications, such as peri-implant mucositis, which can lead to peri-implantitis if left unchecked.

A simple routine performed twice a day will protect your patients’ investment. Recommend Tandex to your implant patients, so they can enjoy optimal oral health and implant stability for as long as possible.

For more information on Tandex’s range of products, 
visit www.tandex.dk or visit the facebook page:

Tandex Facebook

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Nothing But Praise

Nothing But Praise

 

 

When Henry and Jane McFarlane sold their practice in Burnham-on-Crouch, they decided to utilise the services of Dental Elite. When asked about it, Henry commented:

“Having gone to one of their lectures, I knew what documents were needed to complete due diligence. As such, we made sure that 95 per cent of the paperwork was ready before the practice even went on the market – and I would strongly advise others to do the same. We were in contact with Leah Turner, our representative for some years before we went to market; she helped us enormously in maximising the value of our practice.

“Leah was more than helpful with all the paperwork and was very positive, which is exactly what we needed in such a stressful situation.

“Helen, one of Dental Elite’s administrative staff, was also amazing. If we ever needed anything she would sort it immediately, and was great at problem solving quickly and efficiently – we really have got nothing but praise for the team.”

To view Henry and Jane’s interview in full, go online today.

 

For more information contact Dental Elite. Visit www.dentalelite.co.uk, email This email address is being protected from spambots. You need JavaScript enabled to view it. or call 01788 545 900

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The benefits of guided surgery

The benefits of guided surgery

 

 

Balraj Sekhon highlights two cases to illustrate the benefits of guided surgery

As a general dentist, I have found using advanced implant planning software such as coDiagnostiX™ to be very beneficial and I have been using it fully for about a year now. I don't have a CT scanner in-house (it would be difficult for me to justify the costs as a mixed practice), so we refer our patients to a local scan centre and they send us an open file scan that we can place into the software. Once in the coDiagnostiXTM system we can take the various measurements and assess the best placement for the implant.

coDiagnostiXTM is an investment in terms of direct cost and time to gain the depth of knowledge to fully utilise all the elements and tools in the system. However, I firmly believe it improves the patient journey, delivers a more efficient surgery process, reduces stress, and ultimately delivers better dentistry.

Case example 1 using Straumann coDiagnostiXTM

Replacement of two posterior teeth with screw-retained crowns.

Straumann coDiagnostiX Case 1

Case example 2 using Straumann coDiagnostiXTM

Replacement of upper left central incisor with screw retained crown.

Balraj Sekhon - BDS (Manc), MJDF RCS (Lond), PGCert (UCLan), MSc Dental Implantology (Distinction)

Balraj graduated from the University of Manchester in 2003 and has since worked throughout Manchester providing the highest quality dental care. He is one of the principal dentists at Circle Dental. Balraj’s ethos is to treat every patient with the utmost care and provide the best evidence-based dentistry.

Balraj has studied dental implantology to the highest possible standard and currently works with a Yorkshire-based surgical team with Specialist surgeon, Dr Robert Dyas. He has a growing referral network of practices and has also managed problems encountered by other dentists. He has a keen interest in teaching and this has been recognised by his appointment as Educational Supervisor by the Northwest NHS Deanery.

 

For more information on case planning and guided surgery, contact Straumann on 01293 651230 or visit one of our sites:

straumann.co.uk

straumanndigitalperformance.co.uk

therevu.co.uk

Facebook: Straumann UK

Twitter: @StraumannUK

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Fake News and La La Land

Fake News and La La Land

“The NHS is safe in our hands. The elderly are safe in our hands. The sick are safe in our hands. The surgeons are safe in our hands. The nurses are safe in our hands. The doctors are safe in our hands. The dentists are safe in our hands.”

Margaret Thatcher, 1983.

I remember thinking that when Margaret Thatcher said those words, written by speechwriter John O’Sullivan, that it was thoughtful of a politician to mention dentists. Thoughtful and unbelievable.

The use of the ‘Epistrophe’, the rhetorical tool of repeating of a word or phrase at the end of each sentence was used to echo Churchill’s ‘Anaphora’ of “We shall fight them etc”. Rhetoric has given way to the sound bite of, “The NHS is safe in our hands” which has always been Fake News or as my schoolteachers would have called it “Lies”.

The majority of politicians when given the opportunity have repeated the “safe hands” mantra. I wondered if it was a stock phrase they taught you at MP elocution school along with, “Hard working families” and "Education, education, education”.

“La-La Land” has been defined as “a euphoric dreamlike mental state detached from the harsher realities of life”. Few dentist fall into that category but I believe there are many who may hope: “To think that things that are completely impossible might happen, rather than understanding how things really are”.

A definition of madness is to do the same thing again and again hoping for a different result. Since Mrs Thatcher, governments of every hue have sought to undermine the dental profession by repeated assaults and insults both specific and general.

In the UK, like the majority of countries, most routine dentistry is provided by small businesses with the owners taking the financial risk of failure but also any profits from success. For years there was a 3-way set up, patient, dentist and NHS; the first paid the second the fees that were decided by the third that also set the rules. There was the possibility of competition, expansion and genuine entrepreneurship within the system. 2006 changed much of that.

The 2015 saw the Tories return to government free of their Lib-Dem coalition partners with talk of SMEs (Small and medium sized enterprises) being the “lifeblood of the economy”. Promises were made of more investment in super-fast broadband for entrepreneurs, a review of benefits for the self-employed and a trebling for the start-up loans programme.

A commitment was made by Prime Minister David Cameron (remember him?) to, “slash red tape” and to change employment laws to enable greater competition. One promise that was kept was for referendum, an excuse for any and all procrastination for the foreseeable future.

Cameron not only promised “the NHS is safe in our hands”, but also, “there will be no top down re-organisation” before letting Andrew Lansley set about things like a drunken bull manoeuvring a JCB in china shop.

The (genuine) news that the Inland Revenue’s “Make Tax Digital” (MTD) plans will mean all self employed individuals and small businesses having to make some form of tax return and payment on a quarterly basis hardly bodes well for dentists looking to reduce their costs. It will involve far more time and increase accountancy fees.

Changes in Business Rates will have a profound effect on many businesses, with London rates set to rise by 35.5% over the next two years. The fact is these changes should be made every 5 years but were delayed from 2015 so as not to interfere (i.e. prove unpopular) with the general election is further evidence of interference with the truth. Mrs May quickly promised help, then admitted there is no more money.

For years the GDC said that they could not make any changes and an act of parliament was required. This happened in late 2015, I am not sure that anyone has felt the benefits of “a more streamlined complaints system with timelier decisions, and with appropriate safeguards for both patients and dental professionals”.

Finally on the Fake News front that (new) NHS contract. As the BDA says, “The 2006 dental contract is not fit for purpose. It rewards dentists for hitting government targets for treatment and repair, not for improving their patients’ oral health.

In the 2010 general election, the opposition Conservative manifesto pledged a new dentistry contract. The coalition agreement – struck between the Conservatives and Liberal Democrats – pledged the contract would be introduced by the next election, in 2015.

In August 2016 Lord Prior said, “I believe that we expect the new contract to be introduced fully in 2018.”

And lawyer, John Grant ,wrote after yet another debate on the proposed contract.

At some point there will be a new contract, but at present no one knows at all what this is going to look like.

When it does come in the government – no matter which party is in power – is going to want an awful lot more from dentists and in return is going to pay significantly less.”

If you think things can only get better (see 1997) then you are not only living in La-La Land but still expecting it to win the Best Film Oscar.

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Visit Wrights at the Scottish Dental Show 2017

Visit Wrights at the Scottish Dental Show 2017

 

With over 100 years’ clinical and business experience, Wrights is one of the oldest established full service dental suppliers of top quality products at competitive prices.

Exhibiting on stand F10 and F11 at the Scottish Dental Show 2017, delegates will have the opportunity to see a sample of Wrights’ extensive catalogue first hand. With a number of special show deals on offer, you may even grab yourself a bargain!

If you get a chance, the Scottish Dental Show is also an ideal occasion to chat with the friendly and knowledgeable representatives about setting up an on-going account. With the ‘My Wright Place’ online account management system, you can easily place an order, monitor department spending and create a customised product list.

Regular customers also benefit from tailored loyalty discount structures, meaning you get even more for your money when you choose Wrights.

Can’t make it? Pick up the phone to find out more!

 

For more information contact Wrights on 0800 66 88 99 or visit the easy to navigate website www.wright-cottrell.co.uk

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Make the most of your business with Henry Schein Rewards

Make the most of your business with Henry Schein Rewards

 

 

 

Make the most of your relationship with Henry Schein by becoming a member of our innovative loyalty programme, Henry Schein Rewards (hsdrewards.co.uk).

Henry Schein Rewards is free to join, and once enrolled, members can gain valuable points for every pound spent on almost all Henry Schein Dental and Software of Excellence products and services. In addition, as a member you can also benefit from exclusive special offers which attract double or triple points to boost your total. Members will be the first to hear about new products at special member previews and receive Early Bird discounts for member-only events.

Managing your Rewards account is simple. Just visit the Rewards website hsdrewards.co.uk, log in to check your balance and set points goals, then sit back and watch as your points total grows.

Since its launch 8 months ago Rewards has been incredibly well-received by Henry Schein customers who have quickly seen the value and signed up to start earning points.

Emma Emerson, who manages the Rewards programme, says, “The programme is a great success and our customers love the fact that they are being rewarded for buying across the product range from both Henry Schein Dental and Software of Excellence. The breadth of our products and services is just one way in which we are practically demonstrating our commitment to providing everything needed to run a successful and profitable dental practice.”

 

“Working with Henry Schein Dental, I always knew I would be well looked after, however the Henry Schein Rewards programme seems to be the icing on the cake and a great way to reward committed and loyal customers!” Paul Worskett, Ambelcote Dental

 

 

Get your Rewards total rolling by applying today for free at hsdrewards.co.ukAll new successful applicants will automatically receive 1,000 bonus points.

Tel: 0800 083 8559

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Twitter: @HenryScheinUK

Facebook: HenryScheinUK

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The power of three for outstanding Class II restorations

The power of three for outstanding Class II restorations

 

 

When placing a composite Class II restoration, one of the key challenges is to achieve excellent adaptation. Dentsply Sirona is addressing this issue with three innovative products designed to work together to provide superior adaptation at every stage of the restorative process:

  • Palodent® V3 is a Sectional Matrix System that adapts to the natural contour of the tooth, providing predictable and accurate contacts and a tight marginal seal with minimal flash and fast finishing.
  • SDR® Smart Dentine Replacement is a bulk fill composite that fully adapts to the cavity floor and matrix band. Its flowability and self-levelling properties reduce the occurrence of voids and bubbles, lessening the possibility of post-operative sensitivity.
  • ceram.x® universal is a nano-ceramic composite used to finish the restoration. It fully adapts to the cavity and the SDR layer beneath it, while simplifying shade matching and finishing, creating long-lasting restorations with excellent aesthetics.

 

Each of these products alone offers the best in convenience, handling and performance. Used together, they complement each another and provide a complete Class II solution with superior adaptability.

 

To find out more about Restorative solutions contact Dentsply Sirona on 0800 072 3313 or visit dentsply.com/en-uk

Earn DENTSPLY Rewards £s on all your Restorative solution purchases at dentsplyrewards.co.uk and access free CPD webinars and product demonstrations at dentsplyacademy.co.uk

Facebook: DentsplySirona

Twitter: @DentsplySirona

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Train Your Dentist

Train Your Dentist

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A guide to implant mentoring

How mentoring in implant dentistry can improve clinical outcomes and create a more rewarding professional life

Taking the first steps into implant dentistry can seem a daunting prospect for those lacking practical experience, and to successfully introduce and benefit from implant treatment in practice is something that’s not easily achieved alone. Academic training and having the most up-to-date knowledge of the processes involved is of course essential, but having limited experience and lacking confidence in hands-on practical skills can make things far harder in moving forward with treatment planning and placement.

Where to begin

For those who want to take their career to the next level and develop their skills in implant dentistry, yet are unsure how this can be achieved, should consider the benefits from ongoing guidance and support in the form of clinical mentoring. Mentoring can be successfully used to accelerate the development of skills, improve clinical outcomes and help in making complex clinical judgements to assist in building confidence and gaining essential hands-on experience in planning and placing implants.

Mentoring is a long-term relationship and a good Mentor is someone who genuinely cares for the mentee’s development and knows how to combine the desire for learning with practice clinical skills. They have the experience, teaching and support skills to offer high-level guidance for long-term development, to find a clinician’s strengths as well as weaknesses, and know precisely when to step in to help achieve successful treatment outcomes.

The role of a Mentor is not to tell or lecture mentees about what to do, but instead to come into their working environment to offer advice to help them think through challenges and find their own way through the myriad of clinical choices and treatment solutions available. Mentors are not there to undermine a clinician’s skills and competencies, but to guide and reassure them through their first cases and beyond based on individual skill levels and training requirements.

Support where it’s needed

Just as starting out in implant dentistry without expert guidance can be a challenge, finding a suitable Mentor without help can also prove to be problematic. Straumann, a market leader in implant dentistry are ideally positioned to partner clinicians with highly-experienced Mentors throughout the UK and Ireland through their Clinical Mentoring Programme, to deliver high quality and consistent clinical and educational skills in implant dentistry.

The benefits of a reputable training pathway and working closely with a Mentor to achieve consistent clinical outcomes and gain valuable hands-on experience in implant procedures should not be underestimated. This level of guidance is the safest and most effective way to start successfully and confidently placing and restoring implants within your practice.

In my first year all my cases were first and second premolar implant placements, but through the guidance of a mentor I have been able to develop my skills and undertake the placement and restoration of implants in all sites, as well as sinus and bone grafts. When I compare my level of clinical care now to when I first started out in implants I can see a huge difference in not only my clinical capabilities, but my restorative skills too.”

Milisha Chotai, DDS, MSc, PGDip, PGCert

For more information on how to get started with dental implants visit straumann.co.uk or call Straumann on 01293 651270. To join the Straumann Clinical Mentoring Programme visit straumannmentoring.co.uk

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Are you award-worthy?

Are you award-worthy?
 
 
It’s awards season in Hollywood and who among us hasn’t at some point imagined ourselves standing in front of an adoring audience, accepting a gleaming statuette and making the most eloquent and gracious of acceptance speeches? If you thought that, by choosing a career in dentistry instead of film, you’d have to kiss that dream goodbye, think again.
 
There are several dentistry awards in the UK, including the FMC Dentistry Awards and The Dental Awards. More niche awards include the Aesthetic Dentistry Awards and the Private Dentistry Awards. In short, there are plenty to go round and, as the entry cost is either minimal or free, you’ve really nothing to lose and a great deal to possibly gain by entering.
 
Why bother? We’re so glad you asked. In marketing circles, we often talk about word of mouth being golden - the best kind of advertising money can’t buy. Well winning an award is even better, because it’s word of mouth from your peers. Being able to call yourself ‘award-winning’ (or even shortlisted) tells current, lapsed and prospective patients that your fellow dental professionals consider you to be among the best. In marketing terms, that’s priceless.
 
The Dental Awards 2017 have recently extended their entry deadline to 17th February, giving you just enough time to be in with a chance. Entry is free, so why not try your luck? All that’s required is for you to put your best foot forward and showcase your achievements in the best possible light.
 
Once you’ve secured your place amongst the finalists, get to work tooting your own horn on your website and of course on social media. This is certainly no time to be modest, and you should have a marketing campaign ready to take that award and run with it. After all, doesn’t your community deserve to know they have an award-winning practice just around the corner?
 
If you would like help preparing your entry (and marketing your big win!) get in touch with the team at Milkshake Dental Marketing. We’ll do the work while you do the fun stuff - practicing your big acceptance speech!
 
Contact Milkshake today for further information. 
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Part 7: Affordability

Part 7: Affordability

 

 

Compared to TV or print ads, online ads are still relatively low-cost for companies who are looking to reach their desired market.

Additionally, online advertising tools give you the ability to lower your budget or even stop your campaign within a few seconds. Print or TV operates on contract basis, and when you are in a contract, things are not always as flexible.

Because you are spending less with online ads and have the flexibility to reduce costs or spend more instantly, advertising online gives you a loads of options for your marketing campaign.

With the added flexibility that online ads provide, the amount of options you suddenly have are a huge advantage. The ability to publish a number of ads at once, or change the ad as often as you want is a huge advantage. This flexibility is all part of the package and therefore the costs don’t rise. If you advertise on a billboard or in print, you can’t adapt your message instantly and you certainly can’t change the message as you go along.

According to this article on whether online advertising is expensive, which I have to say does go off some generalisations and is US centric they sum up their article with the following statement:- “Offline, traditional marketing costs an average of $22.00 per impression as opposed to $3.45 per impression with online marketing.”

Online advertising reflects modern society in being instant, flexible and results driven! If you are looking for value in your marketing, you have to be looking online.

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Room 101

Room 101

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Charitable donations following the GDPUK Conference in November 2016

Charitable donations following the GDPUK Conference in November 2016

 

 

 

On November 4th 2016, GDPUK hosted a conference for our members in Manchester. The day was a fantastic success both educationally as well as socially and the feedback we received was incredibly positive. 
 

 

We were extremely proud to host event that was different in style than your “normal” dental event and we believe that was also something that made a difference to the atmosphere on the day. Thanks again to everyone who attended, our excellent speakers for making the day so enjoyable and our sponsors who supported the day and continue to support GDPUK. 
 

We have now made two charitable donations following the event:-

  • £600 went to a Manchester based charity, close to the Jacobs family, named Prevent, a cancer research organisation, it used to be named Genesis. www.preventbreastcancer.org.uk
  • £400 went to British Dental Association Benevolent Fund, a charity which many of you will know, which supports dental people in times of hardship. www.bdabenevolentfund.org.uk

For 2017, we will be celebrating the 20th anniversary of GDPUK, and we are planning a bigger, even more exciting event in Manchester on Friday November 17th – Please put this date in your diary! More details to follow in next few weeks.

 

GDPUK.com is a social media site for dentists run by a dentist, Tony Jacobs. Established since 1997, there are over 10,000 dental professionals who have joined the community, they use the site to read dental news and blogs, as well as reading and contributing to the GDPUK forum where there have been over 250,000 posts since 2008! GDPUK is a fantastic resource for dentists and a great place to learn about as well as share your own opinion on important matters within UK dentistry.

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Dentist Stuff for Dummies

Everyfing

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Part 6. Flexibility

Part 6. Flexibility

 

"Flexibility - the ability to be easily modified."

Online advertising campaigns can be adjusted with a few clicks or changes to a banner.
You have the flexibility to respond to incoming data and make changes instantly. Similarly, you always have the ability to pause a campaign or adjust your marketing plan within minutes. This flexibility allows you to stay in front of your customers– anticipate customer needs and adjust your ads before anyone even notices.

 

At GDPUK we offer extra flexibility because our software gives the customer a number of options when they book a space on our site. Via our DFP software, our customers can actually run more than one advert at once in a given month. This means one of our customers can actually advertise two things or more from the same booking. One of our clients is currently using this method to advertise a number of offers at once. Added value and flexibility from GDPUK!
 

Having the option to change or adapt a campaign as you go along is another advantage to online advertising. Once you send an ad to a magazine it can’t be changed but with advertising online you can always experiment and adapt as the campaign develops. Online advertising definitely provides flexibility.

Part 5. Brand Awareness can be read here.

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How to fund a legal case without breaking the bank

How to fund a legal case without breaking the bank

Our society has become more litigious over the years; patients are quick to complain to see if they can get a ‘quick buck’ and dentists fear such complaints being escalated to the GDC.

Litigation can be a costly game. For example, it has come to light that the legal costs for the recent 9 day fitness to practice hearing against D’Mello was an average of £10,437 per day. Given the allegations were undefended by Mr D’Mello, who chose not to attend the hearing, this has left many dentists questioning the use of their registration fees and asking why the costs were so high. [ see GDPUK news report].

If a dentist is faced with either a patient complaint or an investigation by the GDC, the traditional course of action has always been to approach their defence union; you pay subscriptions and therefore expect to be represented. However, is the defence union the best and only option to fund a case? What are the advantages/disadvantages with the various funding options?

When deciding whether or not to pursue or defend a claim, determining how you will fund the case will be one of the biggest factors to take into account. Knowing what options are available will make you better informed and can help you with this difficult decision. Here we consider those options and the pros and cons of each. 

Pay Privately. You may choose to pay privately for the legal costs. However, this is often the most expensive way to fund a claim, as it is likely you will be paying the solicitor on an hourly rate basis for all work done to prepare the case, unless you are able to negotiate a fixed fee agreement. The benefit of this is that you can pick an expert in the field and someone you can trust to do the best for your case. The old adage that you get what you pay for is particularly true here. The down side is that due to the very nature of litigation it can be hard to say from the outset the likely fees, as this can change depending on how the case progresses. A solicitor should however be able to give you a ball park figure and may agree to cap costs for you based on this or in respect of various stages to help you manage funds.

If the claim is in the civil courts, you may be able to recover some of your legal costs if you succeed. However, if you lose you could be liable for the other side’s legal costs. Unfortunately, in relation to fitness to practice hearings, you cannot recover your legal costs. Similarly, in the Employment Tribunal you can only recover costs in very limited circumstances and as such it is rare that costs are recovered.

‘No win, no fee’. These agreements are more normally found when one is pursuing a claim rather than defending it. The benefit to you is that there are no solicitor’s costs unless you win; this usually means a solicitor will be confident in the prospects of success of the claim, as otherwise they could do a considerable amount of work for no money. The down side is that as a result of you not paying up front, the solicitor will take a success fee from your compensation if you win.  Also check the terms of any agreement before signing, as there may be hidden costs if you lose or in other situations, which may mean you do have to pay some costs even if you do not recover any monies.

Legal Expenses Insurance Policy. Such policies are normally attached to other insurance policies such as employer’s liability or home contents insurance. The downside to legal expenses insurance is that you often have to meet certain criteria before funding is agreed. They also normally only apply once a dispute has arisen, and do not provide legal assistance to help you resolve a matter before getting to this stage.  The benefit is if funding is approved for your claim your legal costs and disbursements are covered, and often that of the other party’s should the case not succeed. There are different types of legal expenses insurance and it is often worth shopping around to find one that suits you; for example some will cover your legal costs no matter what and some will cover any compensation payable if you lose. Obviously such policies are likely to attract a higher premium. Remember, if you have legal expenses insurance, you have the freedom to choose your own solicitor and do not have to use the panel solicitors instructed by your insurance company.

Defence Union. If you are part of a defence union you will have access to a number of services including legal representation. However, the defence union are not obliged to follow your instructions, and can decide, due to commercial reasons, to settle a claim that you do not what to settle. This can leave you with a sense of injustice and frustration. Another consideration when choosing a defence union over standard indemnity insurance is that you will have no freedom of choice when it comes to choosing the solicitor or barrister that you want. Non-discretionary insurance policies are legally obliged to give freedom of choice in this regard.

After the Event Insurance. As the name suggests this is insurance you purchase after the dispute has arisen. It will normally cover your disbursements and the other side’s disbursements and legal costs should your claim fail. The policy therefore does not provide cover for your legal costs, which you will still need to fund. However, if your claim is in the civil costs and you succeed then you will recover some of your legal costs and disbursements from the losing party.

Do it yourself. There is always the option of representing yourself in proceedings. The benefit is you have complete control over your case and you do not have any legal costs. Beware; if the claim is in the civil courts and you lose you could have to pay the winning party’s legal costs. If you do represent yourself, remember to take a step back from the case; it is all too easy to get caught up in proving every wrong or to throw every allegation into the mix, which can often detract from the strengths in the case. You can consider instructing a solicitor to give you an initial advice so you know what direction to head in. You can also seek advice from a solicitor on an ad hoc basis to help you at various stages which can help keep the cost of litigation down.

How you fund a claim will depend on the type of claim being pursued. A solicitor has a duty to provide you with advice on your funding options, not just their fees, so you can ask them to explain the options available to you. Also make sure you understand any potential costs consequences of losing a claim, as you may want to seek insurance to cover such costs.

Laura Pearce, Senior Solicitor

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Patientspotting

Patientspotting

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Ivoclar Digital – Consolidated digital expertise

Ivoclar Digital – Consolidated digital expertise

 

 

Ivoclar Digital is the name of a strong and focused new brand developed by Ivoclar Vivadent. It provides dentists and dental technicians with state-of-the-art professional expertise throughout the entire digital process chain. The concept behind the brand will be presented at IDS 2017.

Since the successful introduction of IPS e.max more than ten years ago, Ivoclar Vivadent has significantly developed the company’s expertise in producing materials for the digital manufacture of esthetic dental restorations. Over 100 million restorations have been produced with this material to date, making it the most widely used CAD/CAM materials system in the world. The clinical reliability of the system has been proven many times over. The know-how gained by the company over many years will be integrated into digital dentistry workflows and marketed under the brand name of Ivoclar Digital. Particular emphasis will be placed on ensuring easy and comprehensible processes: selecting materials and designing and producing restorations. The product range will be rounded off by a wide selection of services that will be accessible to dentists and dental technicians. 

Ivoclar Digital will be presented to the public for the first time at IDS 2017. The international dental show will take place in Cologne, Germany, from 21 to 25 March 2017. More information about this cutting-edge brand for dental laboratories and practices can be obtained in Hall 11.3. at stand A20 – D39. Preliminary information is available at www.ivoclardigital.com.

IPS e.max® is a registered trademark of Ivoclar Vivadent AG.

Caption:

(IvoclarDigital.jpg)

Fig.: Ivoclar Digital: Consolidated digital expertise

 

________________________________________________

 

 

For additional information, please contact:

 

Ivoclar Vivadent Ltd

Compass Building

Feldspar Close, Enderby

Leicester, LE19 4SD

Phone: +44 (0) 116 284 7880

Fax: +44 (0) 116 284 7881

E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

www.ivoclarvivadent.co.uk

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What's New for 2017

What's New for 2017

A number of new features and opportunities on GDPUK in 2017. Get in touch if you have any questions. Contact details below.

Satisfied customers

We have had a number of satisfied advertisers recently, which pleases us immensely. Thanks to all our customers for their continued use of the site and all the new clients we have taken on recently. We wrote about an extremely satisfied client a few weeks ago, you can read it below, their offer was extremely well received and resulted in a number of sales, which is very pleasing to hear.

Blog on a satisfied GDPUK Client.
 

New refreshed website

As you will have noted, our website is refreshed and less crowded which we believe makes it look clearer and hopefully easier to navigate. If you have any feedback or would like to provide feedback - please This email address is being protected from spambots. You need JavaScript enabled to view it..
 

20th Year Anniversary

2017 marks the 20th anniversary of GDPUK, something we have mentioned a number of times and will keep mentioning! We are close to putting together plans for a 20th anniversary Party and Conference in November and it is something that we would like as many of our members to attend as possible. Would be fantastic to celebrate with as many people as possible.
 

Super Leaderboard

Our leaderboard banner continues to be extremely popular with our advertisers. It is 728x90px and appears at the top of all our pages as you can see above. A recent option that we added to the site, is the super leaderboard which appears in the same space as the leaderboard but is super sized - 970x90, giving you even greater brand awareness and exposure on every page of GDPUK.
 

Number of banners at once

Via our DFP software, our customers can actually run more than one advert at once in a given month. This means one of our customers can actually advertise two things or more at once. One of our clients MC Dental / Repairs is currently doing using this method to advertise a number of offers at once. Added value from GDPUK!
 

News and Blogs

We continue to publish daily news and blogs, that get read by thousands of healthcare professionals on a weekly basis. Via our daily emails, tweets and facebook posts, we help to educate and inform our readers with the latest dental news and opinion. Something we are very proud of.

Banners are now appearing on the right hand side of the news and blogs. Considering the articles attract plenty of readers on a daily basis, it provides even more exposure for your brand.

As you can see GDPUK continues to evolve and improve, even in its 20th year! Thanks for reading.

 

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Part 5. Brand Awareness

Part 5. Brand Awareness

In part 5 of the blog series, we are looking at brand awareness and its part in the online advertising journey.

Online advertising can be used to drive traffic to your site and build brand awareness. Effectively targeted campaigns can create brand influencers and reach complementary audiences.

The online space that gets booked, helps to establish your online presence, and get your potential customers / consumers excited and interested about who you are and what you have to offer. As mentioned in previous blogs, online advertising enables brands to focus on their ideal audience and tailor messages that improve both recall and engagement with the brand.

To be easily recognisable has to be the aim for every brand within their sector, which then builds your brand awareness. Creating brand awareness is one of the key steps in promoting a product. Brand awareness is particularly important when launching new products and services; and for a company to differentiate similar products and services from its competitors.

So using online advertising can be part of building brand awareness and making your target audience more aware of your brand. The more aware your audience are of your brand, the easier it is to convert the awareness into sales.

What options do we have available to create and improve brand awareness?

  • Traditional advertising
  • Online Advertising
  • Sponsoring an event.
  • Publicity stunt
  • Word of mouth
  • Reviews / testimonials
  • Content / Blogs


So as you can see when building a brand, we have a number of options to play with but  what is the role of online advertising?

Online advertising plays a critical role in brand management and awareness whether at the corporate, retail or product level. With the help of advertising you can increase your brand's value and then it helps you to gain the new customers that we all look for :)

The end goal of any online advertising is to eventually convert all leads that you gather to actual sales. Whether it be an awareness or educational campaign, all businesses engage in advertising to ultimately generate sales! By creating a strong presence online, with whatever medium you choose, your investment in advertising and marketing will produce results and ultimately bring the extra revenue we all strive for.

So online advertising becomes a major part of building a brand and brand awareness. Online needs to be taken as seriously as the other more traditional mediums in helping to build that ultimate goal we all share of making your brand synonymous with the product or service you offer.

Thanks for reading part 5.

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GDC- Time for change

The GDC - Time for change

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Castellini for Contentment and Composure

Castellini for Contentment and Composure

 

 

Along with your chair side manner and expertise, Castellini can help to put anxious patients at ease.

The stylish Italian design of the Castellini Skema 8 dental unit is conducive to patient composure because it reduces the frightening sights and sounds of the treatment room.

The Skema 8 is a fully integrated treatment centre with instrument and tube modules to keep tools and leads out of the patient’s field of vision. This innovative system also offers fluid movement with silent hydraulic functions and Silent Power turbines to reduce operating noise.

Ideal for both patient and practitioner comfort, the Skema 8 has a pneumatic headrest with a tri-axis pivot to angle the head with minimal fuss. It is also equipped with full multi-media technology to enhance patient communication.

The Skema 8 is available in a choice of fourteen shades to compliment the calming environment of your treatment room. Providing the ultimate in style, efficiency and ergonomics, the Skema 8 makes it possible to keep patients calm and relaxed, while you work in comfort.

To find out how you can turn anxious patients into contented ones, contact Castellini today.

 

 

If you require any further information please call 08000 933975
and speak to Castellini UK directly for assistance.

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Why Cyber Insurance Is Vital for 2017

Why Cyber Insurance Is Vital for 2017

 

 

It may come as a shock to you to understand that the healthcare sector is the primary target sector for Cyber attacks. With sensitive information on patient's medical history and general health, Cyber criminals know that if they obtain this type of data then it will be highly profitable for them. 

Attacks of this nature in the healthcare industry are becoming more regular, and more severe, than any other market sector.

We all hear about Cyber attacks of the largest scale when the make the headline news, however, even small, family run businesses are at risk. These proficient hackers are not selective about who they target as such; if there is an opportunity on any scale, they are likely going to take it.

If you have protection technology and software then it's a starting point, although don't think that this will be enough to protect your practice data and systems. 

It is now essential that you also protect your practice and business, financially, if something on this nature does occur. 

What are the true consequences of a Cyber attack?

If criminals obtain your patient data, there are a couple of things they may do with the data. 

Firstly, they can sell the data on the black market, which means your patients suffer a breach of confidentially, 

Or, secondly, they may request a ransom for keeping the data confidential, which means your business needs to honour their demands at great expense. 

Cyber attacks often result in the following for practice owners:

1. Redundant hardware and software, which needs to be replaced

2. Hefty litigation and legal costs in dealing with the matter in hand

3. Compensation requests from your patients, for the breach

4. Loss of revenue, whilst you get back up and running

5. Often it is combination of all the above

This is the cost element, but also there could be a direct impact on the reputation of your practice. 

After all, bad news spreads fast and it could certainly deter existing patients and new patients from choosing you over one of your competitors. 

Does your Practice Insurance sufficiently cover you? 

So you may be thinking that your Practice Liability Insurance covers you against such crimes. Here, it is essential to read the Terms & Conditions in detail, as most policies only offer an introductory level of cover. 

Specific Cyber Liability Insurance covers your practice, comprehensively, in the event that this nightmare materialises. 

 

Cyber Insurance policies vary, however many include:

·         Compensation payments to your patients

·         Your patient’s legal fees

·         Statutory fines

·         Hardware replacement costs

·         Data Corruption & Reinstatement Costs

·         Liability Cover for Affected Third Parties – e.g. patients

·         Cyber Financial crime

·         Data – Breach Expenses

·         Loss of Gross Revenue

 

As we are now part of a very digital working environment, it is your responsibility as a business owner to protect the data you hold in the form of patient records. 

In 2017, it is essential to not turn a blind eye, or be ignorant to what could happen, hoping that it won't happen to you.

For further information please get in touch with All Med Pro - 0203 757 6950 - www.allmedpro.co.uk

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A new movement in orthodontics is launched

A new movement in orthodontics is launched

 

 

 

New for 2017, Henry Schein Dental is delighted to announce the launch in the UK of Henry Schein Orthodontics, providing everything you need to run a successful orthodontic practice.

The new service offers an extensive range of orthodontic products from renowned  manufacturers, including bracket systems, buccal tubes, molar bands, archwires and intraoral appliances. In addition, exclusive lines such as the innovative Carrière SLX self-ligating bracket and Carrière Motion Appliance, which limits extractions and turns complex Class II and Class III cases into simpler Class 1 cases, will also be available.

Henry Schein Orthodontics will stage a series of educational courses featuring luminaries of the orthodontic world including Dr Luis Carrière, who will deliver a Carrière Philosophy course on Innovative Concepts in the Correction of Class II and Class III Malocclusions. Courses are running throughout 2017 at Henry Schein Dental’s training facilities and details are available at hsdeducation.co.uk.

To find out more about Henry Schein Orthodontics, request a product catalogue or arrange a visit from one of Henry Schein Dental’s orthodontic product specialists visit hsdorthodontics.co.uk or speak to one of our orthodontic team on 01634 266060.

All purchases of orthodontic equipment and materials will qualify for Rewards loyalty points. New members can sign up for Rewards today for free at hsdrewards.co.uk and automatically receive an additional 1,000 FREE bonus points.

 

henryschein.co.uk

Twitter: @HenryScheinUK

Facebook: HenryScheinUK

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Body Odour in the Workplace

Body Odour in the Workplace

If your best friend won’t tell you what do you do? A different problem.

“I’m feeling a little bit under the weather”. Another vague absence. Karen was good team member, a hard worker and, with the exception of a couple of days a month, punctual and reliable. The principal and the practice manager didn’t know what to do; they had tried the usual approaches mixing concern and compassion but had got nowhere.

A recent survey of 10,000 office workers has found that most one-off sickies are due to hangovers with “just hating the job” coming in second. Neither was the case with Karen, she never drank and clearly enjoyed her career.

“Alun, I wonder could you do her appraisal when you’re next visiting the practice? We’re struggling with what to do about her absences.” Sometimes a different face, voice or ear will bring results. This time was a success and I was able to get to the heart of Karen’s problem. I found her to be a sensitive soul, caring and concerned but in the horns of a dilemma.

The practice consisted of six surgeries with one principal, four full and part-time associates and part-time three hygienists. They operated an egalitarian system where, in order to ensure their were no opportunities for favourites or cliques, the nurses moved around on what appeared to be a fairly complicated rota. This way they worked with associates, principal, hygienists, did their turn in the LDU and had a share of being a “float”.

It turned out that Karen’s absences always coincided with her being due to work with Pam, one of the associates. Pam was experienced, had worked in a variety of practices, hospital departments and had also had a spell working in the community. It was acknowledged she could be a bit brusque with both patients and nurses, but her work was good, she ran to time and grossed well. She was recently divorced, had no children and lived alone.

I managed to get to the heart of things when I met Karen. She was under the impression that the visiting Business Coach was there to see her for some sort of disciplinary matter but I soon disabused her of this and she relaxed. We proceeded with her appraisal, which went well, and having gained her confidence I introduced the matter of her absences. She eventually shared with me the fact that Pam suffered from what used to be labelled as “B.O.” - in other words she was smelly. All the nurses were aware of it but for some reason Karen was particularly sensitive and had needed to run to the toilet to be sick the last time that she worked with Pam. She had now got herself into a real state in case the same thing happened again. She had started to believe that she was the one with the problem and hence the absences.

When I asked the principal and the practice manager they both admitted to having noticed Pam’s odour but had presumed that it was a rare event. Bromhidrosis or body odour, is a common phenomenon in post-pubertal individuals and can rarely become pathologic if it interferes with the life of the individual concerned.

So far, so good we had a diagnosis, but how to treat the problem?

As I was there, and Pam was there that day, it was felt that there would be less of an embarrassment if I were to broach the subject with her. Fine I thought, the client is always right and I have to earn my corn. It wasn’t something that I had done before and I am all for new experiences, if it went badly then I would get the blame and could walk away for another three months.

We met after work and I gave myself 15 minutes to achieve the objectives which were, to point out to Pam as subtly but effectively that there had been comments, to find out if she realised that there might be a problem and then work out a way to deal with it.

Her reaction, thankfully, was not one of denial or to attempt to blame someone for “sneaking” on her. She was horrified and visibly upset. It turned out that she had rather “let herself go” (her words) following her divorce and some days it was all she could do to drag herself out of bed and often didn’t get round to showering or bathing. She wore a tunic at work but wore it over clothes and we agreed that a change to scrubs might help. Most, but not all, of the clinicians wore them and as they were laundered by the practice it removed any home washing. An easier conversation than I feared with, hopefully, a positive result.

When I checked in with the practice owner during our regular coaching calls Pam had obviously had a bit of an awakening. The odour problem had gone and she had taken ownership of the problem by taking the time to ask each nurse at the start of her next session with them to please tell her if there was any recurrence.

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Student to master....

Student to master....

 

 

How MClinDent  helped Dr Wahab Shakir

Many delegates value Tipton Training’s close ties with the City of London Dental School’s Masters degree programme known as ‘MClinDent’.

This ‘fast-tack- degree partnership means that successful completion of Tipton Training’s dentistry courses can lead to a PG Diploma from the British Academy of Restorative Dentistry(BARD) or British Academy of Dental Implantology(BADI). Delegates with the PG Diploma can register with The City of London Dental School, to facilitate their APL entry into the third year of either the MClinDent Restorative and Cosmetic degree, or the MClinDent Dental Implantology degree.

Student to master

One dentist that has followed this route is Dr Wahab Shakir - who is now one of Tipton Training’s faculty members. After studying at Newcastle University and experiencing life at a private practice in London, Wahab furthered his career by taking on The Restorative Course and The Phantom Head Course at Tipton Training in 2013 and 2014 respectively. What’s more, Wahab was presented with the Best Dentist Award for The Phantom Head Course.

“I completed The Restorative and Phantom Head Courses with Tipton Training. Both courses have changed the way I do dentistry, I would definitely recommend the courses to clinicians at wanting to upgrade their skills. It will take your abilities, understanding and treatment planning to advanced levels,” explains Wahab.

“The courses are strongly rooted in evidence and they provide both the practical and theoretical knowledge necessary to treat patients to the best standards. I especially liked the way Paul and the team teach occlusion, TMJ diagnosis, articulators and occlusal splint therapy.

“The courses also had a big positive impact on my monthly salary before I even finished. They gave me the confidence to diagnose and carry out work I would have referred off and not attempted before. Which is great as the I started to work solely in a private practice.”

'Not only do I think it's the best training pathway out there, and there appears to be more and more courses setting up daily as we speak run by dentists who have a spare room and turn it into a 'lecture theatre' or 'conference centre' (and Tipton Training has trained most of them) but it's the only one I know of that has this unique pathway between the course, BARD/BADI and MClinDent to make it such an easy transition in your own time to a Masters. So there's the second reason if you needed one to do these courses."

“Further training is obligatory nowadays, especially when moving into private practice. If you are need a boost in the world of dentistry, if you want to expand your knowledge and take your operative skills to top class levels then the Tipton Training Courses are a must,” adds Wahab.

Wahab was one of the first dentists to take advantage of the partnership between Tipton Training and the MClinDent in Restorative and Cosmetic Dentistry at the City of London University. He found the conversion process was easy and that the teaching from Paul and the team have helped him prepare for the complex curriculum of the MClinDent.

An excellent industry reputation

Wahab is now passing his expertise to Tipton Training’s latest pool of ambitious delegates and enjoys a reputation that is typical of our lecturers. In particular, Wahab is respected for his knowledge of up to date cosmetic and general dental techniques, in addition to occlusion.

He believes the in-depth knowledge of the available evidence, thorough treatment planning habits and exacting clinical protocols that the Tipton Training courses instil in the delegates are invaluable. This in turn helps delegates produce dentistry with a good prognosis and pleasing aesthetic results.

Delegates particularly benefit from Wahab’s ability to advise them of the best ways to produce outstanding restorations and high-quality preparations for (amongst other things) anterior and posterior composites, crowns, inlays, onlays, veneers, post and cores and bridges.

Studying dentists can also gain insights into how Wahab uses the principles of occlusion to restore his patient’s worn dentition with the utmost respect for their TMJ, parafunctional habits and any associated pain or tension.

 

 

ABOUT TIPTON TRAINING

Tipton Training aim to provide the best courses for dental professionals in the UK by drawing on the experience of their talented dental team. They aim to increase levels of confidence and self-belief in their delegates and to teach them excellence in dental techniques so that they can achieve their career ambitions. Tipton Training provides access to specialist guest speakers to ensure that delegates receive the most advanced knowledge available.

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The Only Way is Ethics

The Only way is ethics (2)

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7146 Hits
JAN
23
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Part 4. Creative Opportunities

Part 4. Creative Opportunities

Your ability to target goes beyond reaching just your target audience. Online also offers advertisers a limitless creative canvas.

For some reason, there is a common misconception that online ads are of poor quality, when in fact digital advertising provides the opportunity to be highly engaging with video and other rich media. Using flash and in-banner video ads can increase brand recognition and highlight your competitive edge. In the instance, when one of your ads is under-performing  A/B test your copy, your image, your headline and serve ads that are as dynamic as the online space in which they are living. A well-designed banner ad can turn your digital campaign from good to great.

At the beginning banners were extremely basic but now the digital landscape is incredibly clever and innovative. Below is a link to some amazing online campaigns from the last year or so. Some of the designs and creativity on show is breathtaking and shows how clever a banner ad can be made, which certainly helps to catch the attention of your target audience.

This Audi banner ad is fun and engaging - https://digitalsynopsis.com/audi-curves/

Or a GSK one which will remind you of your party days! - https://digitalsynopsis.com/glaxosmithkline-party/

The full list can be found here.

Plenty of information from Google about creating compelling content here.

Thanks for reading. I hope this has got you thinking of the possibilities for your next marketing campaign.....

Part 3 of the series on Targeting can be found here.

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3609 Hits
JAN
20
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Help is always given to those that need it

Help is always given to those that need it

 

 

In the field of dentistry, dentists may sometimes experience stress at work – after all, it can be a very fast moving, performance-driven environment.

As such, dentists (just like everyone else) are at risk of developing a substance abuse problem such as an alcohol or smoking addiction. According to a recent well-being report published by the British Dental Association, almost half of general dental practitioners (GDPs) surveyed reported low levels of life satisfaction and 44 per cent reported low levels of happiness.[i] On top of that, 55 per cent admitted to experiencing high levels of anxiety the day prior to being surveyed, which suggests that the number could be even higher if you take into account those dentists who suffer from sporadic episodes of anxiety and nervousness.

As it stands, the exact number of dentists suffering from an addiction problem and/or mental illness is unknown. What we do know, however, is that high levels of stress at work can have a negative effect on emotional well-being and mental health,[ii] which is why the profession must continue to place importance on staff welfare. After all, with the right help and support, such a risk could be completely avoided.

Luckily, there is help available for those dentists that need a hand with getting over an addiction. The Dentists’ Health Support Programme, which is managed by the Dentists’ Health Support Trust (DHST) offers dentists in difficulty an opportunity to remedy their problems, get their life back on track and, where possible, back into practice. Part of the struggle can be to admit to having a problem, but with the help of an organisation like DHST, which has an 80 per cent success rate (the highest of any comparable charity in the country), dentists can receive the necessary diagnosis and intervention that they need to get better.

All support, treatment, rehabilitation and assistance with recovery and reintegration is delivered by an expert team comprising of a psychiatric nurse and a recovering alcoholic with many years of sobriety under his belt. Without such a service, dentists would have no-one to turn to – and it is for that reason that the profession must continue to offer its support to charities like DHST. Similar to other organisations within the dental sphere, the work of the Dentists’ Health Support Programme relies entirely on the generosity of the profession for its funding.

 

One of the establishments that has taken an active role in providing monetary support is the Association of Dental Groups (ADG). “At the ADG, we are very much aware of the importance of providing support to dentists in need,” says David Worskett, the Chairman of the ADG. “That is why we will continue to assist the Trust and the delivery of the Programme as much as we can, and we encourage others, where possible, to do the same.

“While addiction isn’t a prevalent problem in the profession, it is important that a service is available, even if it serves just one person.”

The Dentists’ Health Support Trust is grateful for all of the support that it receives from the profession. If you would like to help, get in touch with the Trust today – any donation, no matter how big or small, would be hugely appreciated.

 

For more information about the ADG visit www.dentalgroups.co.uk

 

For more information about the Dentists’ Health Support Trust call 020 7224 4671 or visit www.dentistshealthsupporttrust.org

 



[i] British Dental Association. Is there a well-being gap among UK dentists? 2015. Accessed online January 2016 at https://www.bda.org/dentists/policy-campaigns/research/workforce-finance/gp/Documents/Dentists'%20well-being%20%20report.pdf

[ii] Myers, HL, Myers LB. ‘It’s difficult being a dentist’: stress and health in the general dental practitioner”. British Dental Journal; 2004; 197 (2): 89-93. Accessed online January 2017 at https://www.ncbi.nlm.nih.gov/pubmed/15272347

N:B

The Association of Dental Groups (ADG) is a trade association whose members are dental providers and employers using a corporate or group model to serve both private and NHS patients across the UK.

Dentistry in the UK is changing rapidly. One of the key characteristics of these changes is recognition that good business models and consistent best practice are vital to providing the highest standards of patient care.  As dental employers, ADG members are at the forefront of these changes and recognise the importance of innovation, investment and the contribution made by all dental professionals and skill sets in a business.

The ADG’s objectives are to help members:

 

·         To ensure delivery of consistent quality outcomes for patients in a sustainable, high quality manner

·         To support the Government's aim to improve access to high quality dental care

·         To adopt and maintain best practice across all their practices

·         To work with the NHS to promote prevention of dental health problems

·         To modernise working practices and maximise the roles of all dental professionals in dentistry

  • To work with regulators and commissioners to ensure that regulation supports and responds to the changing needs 

 

 

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4510 Hits
JAN
20
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Rodericks Dental Brings Eye Care Back Into Healthcare

Rodericks Dental Brings Eye Care Back Into Healthcare

 

 

 

Dedicated to providing excellent patient care and dental treatment, Rodericks Dental is extending its services to bring eye care back into the healthcare setting.

 

It seems that too often these days, a visit to the opticians puts more emphasis on retail than healthcare. A trip to the opticians can feel more like shopping than tending to important eye conditions.

 

Rodericks is looking to change this by providing a combined healthcare solution for their valued dental patients that focuses more on their healthcare needs and giving advice on how to take care of their eyes.

 

The first Rodericks Dental Eye Care successful service was opened more than year ago from Buckingham House Dental Practice, with second following last year in Luton House Dental and Eye Care. Providing the same patient-centred care the group has become known for in dentistry, Rodericks is excited to watch the service develop and open more eye care services in the coming months.

 

Rodericks Dental – proud to be the corporate with a difference.

 

For more information please visit www.rodericksdental.co.uk

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4166 Hits
JAN
20
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In-house patient plan: Yes or No?

In-house patient plan: Yes or No?

Patient Plan Direct’s commercial director, Simon Reynolds, discusses key considerations in managing a patient membership plan ‘in-house’

Often the rationale for a DIY project is the perception that doing ‘it’ ourselves is likely to be lower cost and will enable us to achieve our desired outcomes in line with specific objectives. We adopt the mind set of “how hard can it be” and get to work.

In some instances, with the right planning and commitment a successful DIY project can be highly rewarding. However, in other cases we can be left to reflect on blood, sweat, tears and challenges that were far greater than we had anticipated. In hindsight, perhaps it may have been a better option to have turned to professional support in the first instance.

When it comes to patient membership and capitation plans many practices may have considered, or have already adopted, administering their own patient plans ‘in-house’. Let’s face it, when stripping back to its bare bones the work involved in administering a patient plan, it isn’t rocket science. The basics being; determining the care and benefits included in your plans, setting plan prices, collecting regular payments from patients and promoting your plans effectively to encourage uptake from patients.

However, as with many things in life the devil can often be in the detail and there are important considerations that may be overlooked when opting to administer a patient plan in-house rather than the outsourced option of working with a plan provider.

Direct debit vs. Standing order

Often mistaken as the same thing, there are significant differences between standing order and direct debit payments – the most likely means of managing regular plan payments. A standing order is an instruction set up by the payer i.e. your patient via their bank, which can limit the ease of patients joining your plan in practice. If a patient cancels their standing order you will not be notified, instead you’ll have to perform manual checks every month. Moreover, managing periodic plan price increases can prove somewhat challenging as a change to the value of a standing order requires each patient to amend their individual standing orders – a tedious task for patients that is not under your practice’s control.

Managing plan payments by direct debit on the other hand offers the beneficiary (your practice) greater control. This is an instruction by the payer giving permission for your practice to collect a regular amount, which can be amended with advance notification to the payer. However, obtaining sponsorship in to the direct debit scheme via your bank can be a lengthy process and thereafter you’ll have to utilise some form of Bacs approved platform to manage collections. This can prove complicated and costly in addition to the processing charges your bank is likely to apply.

Admin: Time versus Real cost

Time is money. Often the reality of managing a patient plan in-house can be more administratively demanding and time consuming than you may think. Preparing and submitting collection files, identifying payment cancelations, managing plan related communications to patients, creating promotional material, training your team in promoting your plans and so much more can be a real bind on your time. No matter who takes on the role of managing an ‘in-house’ plan, there’s every chance this time could be better spent elsewhere in delivering first-class care and building a successful practice.

When you come to sell your practice

In consideration of the complexities that can be involved in managing a plan in-house, when you come to sell your practice potential buyers may be put off. Moreover, in some instances if you have your own sponsorship in to the direct debit scheme, it is not a given that the new vendor will be able to obtain their own sponsorship via their bank to take on the goodwill of plan patients. Finally, historical records of plan collections via a third party can prove more favourable throughout any due diligence processes.

In summary

For some practices, managing their patient plans in-house may be the most effective means of offering patients a plan. However, for many, utilising the services of a trusted plan provider is much more likely to be the more time and cost efficient method. Working with a plan provider does not have to mean huge administration costs and overhead. There are more plan providers than ever before to choose from, each offering their unique service proposition, support and fee structure. It is simply a case of taking the time to discover each provider and working out which is the best fit for your practice.

 

 

Patient Plan Direct is a membership plan provider recognised for its low-cost admin fees and is also the winner of the 2016 Dental industry awards – Outstanding Business of the year (under 25 employees). Plan launch, Provider transfer and NHS conversion experts.

www.patientplandirect.co.uk

This email address is being protected from spambots. You need JavaScript enabled to view it.

08448486888

 

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4260 Hits
JAN
16
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Part 3. Targeting

Part 3. Targeting

As a marketer, do you know the profile of the perfect customer for your business?
Of course you do :)

Online advertising gives you the ability to target and retarget the ideal prospects you identify for your business.

When advertising online, you will choose a website or community where you believe that your perfect customer will be a user or reader. Online ads reduce the chances of advertising to the wrong group of people, thus wasting your budget and time. This means that your campaign can be targeted at your perfect customer and help you reach your desired target audience.

When it comes to social media advertising, retargeting will serve ads based on prior engagement, enabling you to identify your ideal customer profile. Once you know what your customers look like, you will know just who to target and where to find all similar users online, making sure they too are being served your ads. You can focus on customers based on their geographic location, gender, age, behaviour patterns on social media and special interests.

This means that when for example you want to attract women to your latest endodontic course, you have the ability to target a population as specific as women, age 40-65, who have endodontics listed as their profession or an interest. This will help to make your campaign extremely targeted and hopefully successful.

The ability to target your perfect customer, whether through a specific special interest website or through social media, gives you a whole variety of advertising options that have never been possible before. Popular options include display, search, email marketing and affiliate marketing. This gives advertisers the chance to communicate with the audience they want to target, using the right technique, whatever their particular objectives are for that campaign.


Thanks for reading.

Part 2 of our series on Online Advertising can be found here.

Part 4 - Creative Opportunities.

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4182 Hits
JAN
16
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Contemporary solutions helping you treat more patients better

Contemporary solutions helping you treat more patients better

 

 

Nobel Biocare will be among the leading implant product suppliers and manufacturers delivering programmes in the Corporate Forum at the ADI Team Congress 2017.

 

Don’t miss Bertil Friberg‘s session on ‘Treating the compromised patient, what we have learned from 40,000 patients at Brånemark Centre in Gothenburg’ or Alessandro Pozzi’s titled ‘Using technology to solve complex treatment problem – from design to prosthetics’.

 

From the UK, Guy McLellan will explore ‘Treating complex maxillary situations with digital planning, models and quad zygomas’, helping all delegates take their digital workflows to the next level.

 

Entitled ‘Contemporary solutions for complex treatment challenges’, the morning’s lectures will provide delegates with two hours of verifiable CPD and be delivered by world-class professionals in the field.

 

Treat more patients better – don’t miss Nobel Biocare’s Corporate Forum at the ADI Team Congress 2017, Thursday 2nd March from 08:00 - 10:00 in ICC Capital Suite, Level 3 Room 2.

 

 

For more information about Nobel Biocare, please call 0208 756 3300,

 or visit www.nobelbiocare.com

 

The ADI Team Congress 2017 – 2-4 March – ExCeL London

For more details, please visit www.adi.org.uk/congress17

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3484 Hits
JAN
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Selfie sticks at the ready! Jeremy Hedrick

Selfie sticks at the ready! Jeremy Hedrick

 

 

Selfies have taken over the world. It’s hard not to go anywhere without having to sidestep someone who is posing in front of their phone, or having to avoid an enthusiastically brandished selfie-stick. Likewise, we can’t log onto Facebook or Twitter without seeing someone’s face – usually displayed in front of a famous landmark, or posing alongside their dinner.

The popularity of this craze is undoubtedly due to the way technology has progressed: smartphones that include a forward-facing camera are now ubiquitous, allowing almost everyone around the world to take a good selfie.

There has also been some interesting research undertaken into the trends of selfie-taking, which show that the vast majority of selfies focus on the left-hand side of the taker. This behaviour is suggestive of an asymmetry in brain lateralisation – something which is well documented in cognitive neuroscience and is present in photos and paintings going back hundreds of years. While the reasons for this are yet to be fully understood, it is believed that the left side of the face is controlled by the right-hand side of the brain, which is responsible for emotions. This makes the left side of the face more expressive and, thus, many people consider this side their ‘better side’[1]

This is where selfies have garnered the most criticism, since many believe that there is a link between a propensity for selfie-taking and body dysmorphic disorder. Indeed, it has been reported that some people take hundreds, even thousands of selfies every day, in order to produce what they perceive as the perfect image of themselves.

In relation to this, it is also believed that selfie-culture has increased the demand for facial aesthetic procedures – including cosmetic dental treatments.[2] By putting their faces on display so readily, people are more aware of criticism – both from their audience and from themselves. As such, they want to look their best at all times and many see cosmetic work as the way to do this.

In terms of dental treatments, this is usually tooth whitening. Unfortunately, however, many people still do not realise that this kind of treatment must only be carried out by a registered professional – and continue to put themselves at risk by accepting whitening treatments from unlicensed and illegal providers.

As such, it is important that dental professionals do everything they can to ensure that patients are aware of the legal situation when it comes to tooth whitening – and of the dangerous ramifications of getting substandard treatment.

Of course, one of the main factors that deters patients from seeking tooth whitening from their dentists is the perceived price. But this does not need to be the barrier that many people think it is, because dental professionals can offer hard to beat offers on this type of treatment. This includes Munroe Sutton’s Healthy Discounts scheme, which gives patients a 20 per cent discount on tooth whitening, as well as a range of other treatments.

 

For more information please call 0808 234 3558

or visit www.munroesutton.co.uk



[1] The Daily Mail: Is your left side your best side? Published online February 2014; link: http://www.dailymail.co.uk/sciencetech/article-2556689/Is-left-best-People-pose-photo-position-brain-makes-half-expressive.html [accessed 19/09/16]

[2] The Telegraph: Rise of the selfie leads to huge increase in people seeking dental work. Published online: February 2016; link: http://www.telegraph.co.uk/news/health/news/12135936/Rise-of-the-selfie-leads-to-people-seeking-dental-work-to-correct-horsey-teeth.html [accessed 19/09/16]

 

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4100 Hits
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Preparing the Practice for Sale -Alpesh Khetia Rodericks

Preparing the Practice for Sale -Alpesh Khetia Rodericks

Benjamin Franklin, writer and scientist once said, “By failing to prepare, you are preparing to fail”. This philosophy can be applied to many situations, including that of selling a dental practice. Whether you are looking to reduce the burdens you shoulder, or are ready to move on to something new, preparation time put in before the sale can make the transaction much quicker and smoother.

There are many benefits to owning and managing a dental practice, but sometimes the administrative tasks and regulatory compliance can mean dentists lose focus of the reason they entered the profession in the first place –to care for patients. As with any sale, be it a car, house or dental practice, preparation is crucial. Time spent on refining and enhancing the practice will ensure it is sold at its highest possible value, to the right buyer.

The area which can slow down the process is the gathering together of all the necessary paperwork. Time spent ahead of the sale can help quicken this up and make it a lot less stressful towards the end. The main items that need to be made available include:

 

  • Contracts, including staff, equipment suppliers, software suppliers etc.
  • Financial accounts
  • Policies and procedures, including health and safety, infection control etc.
  • Building certificates
  • Care Quality Commission (CQC) documents
  • Price lists

 

Finally, in the preparation stage, do not forget your dental team! It can be a stressful time for all, timing needs to be considered carefully; they should not be told too soon in case the situation changes and staff become demotivated or consider moving on, but equally, you want to leave enough time so as to reassure them that their jobs and their patients will be looked after.

Selling to a dental corporate can often help an independent practice achieve its full potential. Their marketing budgets are larger and therefore they have the ability to reach a wider target audience, but they remain mindful of the existing practice’s ethos and patients. There is also a huge clinical and administrative support system for staff to utilise, with various learning and CPD opportunities readily available that are often subsidised. For example, Rodericks Dental is renowned for its commitment to patient care and treatment, plus, it prioritises staff development and career progression and has a dedicated, experienced team to help you through the transition.

If you wish to take the next step and are looking to sell your practice, make sure you know all your options and have all the information you need to leave your patients and staff in the safest hands.

 

For more information, please visit www.sellyourdentalpractice.net, email This email address is being protected from spambots. You need JavaScript enabled to view it. or call 01604 602491.

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3687 Hits
JAN
15
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Crisis? What Crisis?

Crisis what crisis?

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7740 Hits
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GDC Watch Winter 2017 - Sexual Misconduct

GDC Watch Winter 2017 - Sexual Misconduct

Recently, I have been mulling over issues of personal conduct.  This has led me to the specific topic of this blog which is sexual misconduct or otherwise inappropriate sexual behaviour. It looks at historic and current cases and I hope is just as interesting and thought-provoking for you readers.  Before anyone accuses me of misandry, I will state that I did not come across any examples of ‘females behaving badly’.

From discussions with colleagues and on other platforms it appears that the reason why the GDC have a mandate over personal conduct is not well understood.  The Standards relevant to personal conduct and behaviour are:


Principle One

  • 1.3.1  You must justify the trust that patients, the public and your colleagues place in you by always acting honestly and fairly in your dealings with them. This applies to any business or education activities in which you are involved as well as to your professional dealings.
  • 1.3.2  You must make sure you do not bring the profession into disrepute.

Principle Nine

  • 9.1  Ensure that your conduct, both at work and in your personal life, justifies patients’ trust in you and the public’s trust in the dental profession.

 

There are some difficulties here that need consideration:

  1. Whether the relevant standard is breached is ultimately partly dependent on the personal and moral views of the GDC employees and committees as the case progresses;
  2. Where can the line be drawn on what is an acceptable personal behaviour or boundary to maintain? Do we even know? Or is it rightly kept vague to move with our ever-changing world?

From a legal point of view case law dictates that surgeons, dentists, journalists, headmasters and even professional footballers are role models whereby ‘higher standards of conduct can rightly be expected by the public’.   This statement came about as a result of an unfaithful footballer involved in a threesome wanting to keep it out of the media believe it or not.  I’m not sure that Lord Woolf, when he made his judgement anticipated that today’s role models would also include reality TV stars who happily have sex on live TV but there we go.

The Indicative Outcomes Guidance (IOG) is always worth a read to understand how sanctions are arrived at and the reasoning behind it.  The purpose of a sanction is to both protect the public and the wider public interest.  What may on the face of it seem draconian and intrusive to a registrant’s right to a private life actually stems from GDC working extremely hard to maintain the reputation of and public confidence in the profession and they actually deserve credit for this.  Poor behaviour, even if it does not involve any patients has the potential to seriously undermine public confidence in the profession and bring the profession into disrepute.  With regard to sexual misconduct the IOG says:

 

So essentially, sexual misconduct allegations are likely to progress to a full hearing.

Sexual misconduct is essentially an abuse of power:



With all that in mind, here are some relevant case examples:

Dr AB kissed a dental nurse on the back of the neck without consent, and this was determined to be sexually motivated.  Dr AB denied the charges, gave inconsistent evidence, maintained that his actions had simply been misunderstood, accused the nurse of being racist and of wanting money from him as well as thinking he would just turn up and have his side of the story accepted as the truth.  This didn’t impress the panel and he was suspended with immediate effect for 12 months to hopefully give him enough time to have a really good think about all of this.  The Committee felt that the registrant lacked any insight, and pretty much knocked out all the defence submissions.  A couple of interesting lines from the determination are:
 

“The Committee was also aware that you are older than Dental Nurse A and in a position of professional power over her………

It [the committee] considered that dental nurses and colleagues do form part of the public and are included in the considerations of protecting the public.”

Therefore, professional boundaries do not just apply to Principals and patients.  Associates must also maintain professional boundaries with their supporting colleagues.

Mr CD was sentenced to three years imprisonment for sexual assault on a female; a conviction that was upheld on appeal.  The events surrounding the assault were the heads of charge and the FtP hearing considered both this misconduct and subsequent criminal conviction.   Misconduct was easily established, and the committee rejected the sanction of a suspension on the basis of no apology or demonstrable remorse from Mr CD and he was erased.  Placing your penis toward a patient’s mouth without their consent is possibly the most serious breach of professional boundaries, however it is interesting in this case that the sanction of erasure is automatically 5 years, which obviously exceeds the duration of his criminal sentence. Whether he ought to be allowed the chance to even reapply to the register is debatable.

Dr EF accepted a caution for kerb crawling but failed to report this to the GDC.  The panel disregarded the difficult personal circumstances reportedly faced by this registrant at the time of the incident as they did not mitigate against the seriousness of the conduct.  They also said:


“The Committee noted that the matters before it were not clinical in nature. It noted that there had been no harm to patients. However, it bore in mind that its primary function is not only to protect patients but also to take account of the wider public interest, which includes maintaining confidence in the dental profession and the GDC as a regulator, and upholding proper standards of behaviour.”

Dr EF was given a reprimand which will be on the public register for 12 months and as it will form part of the fitness to practise history it will be always be disclosable to any future employer and authorities in other jurisdictions.

A consensual sexual relationship with a patient can cost you a 3-month suspension as Dr GH found out not to mention on-going negative PR with the story still being available on Google many years later.  Dr IJ also knows only too well the damage that can be done after being reported to the GDC by a disgruntled ex-husband of a patient who lied in his witness statement about having seen ‘explicit’ text messages such that the case progressed to a full hearing before it was concluded with no case to answer. Press stories with a ‘guilty as charged’ tone to them relating to his case pre-hearing are also still available online. 

Are we beginning to see the problem with reputational damage to the profession yet?  The press can quite easily defame registrants with their reporting of potentially salacious cases before and during a hearing, and those pages will remain online even when a registrant is vindicated.  For this reason, relationships with patients are just somewhere no dental professional should ever go, aside from the fact that it is seen as being totally unprofessional and a serious abuse of position.  If you find you are heading down the route of a genuine relationship with a patient for goodness sake find them another dentist PDQ.

Moving on from relationships with patients, another potential danger zone is with employees and students.  When they rely on you to pay their wages or pass their finals there is a clear imbalance of power. If you have a fling with an employee be prepared for the risk of sexual harassment claims and grievances forever more. University lecturers may be accused of offering grades for sexual favours or bias (either positive or negative).  Having a relationship with a student is often considered a gross misconduct offence these days.   If you are a partner and you start fooling round with the staff on the quiet prepare for a total breakdown in trust.  It is just best not to go there and if you don’t believe me or feel I am being overly alarmist, ask any employment lawyer about historic compensations awards for harassment claims spanning back over years and years and partnership disputes.

At the time of writing a university lecturer is awaiting a hearing facing allegations of engaging in sexual activity in his office, and then being dishonest about it during the University investigation. We will have to wait to see if this would have made it to the GDC save for the dishonesty aspect.

For those who think that a fumble on the dental chair with one of the nurses is acceptable I am sorry to disappoint you but it is not, and it never was.

In the Mr EF case part of the charges included:


7. Whilst working with Miss LM, you had a consensual sexual relationship during the course of which on one or more occasions on Practice premises during surgery hours or shortly thereafter you:

(a)  exposed yourself wearing a thong;Admitted and proved
(b)  exposed your genitals;Admitted and proved
(c)  engaged in oral sex;Admitted and proved
d)  had sexual intercourse.Admitted and proved

8. Your conduct as above at 7 was:

(a)  unprofessional; Admitted and proved
(b)  inappropriate;Admitted and proved
(c)  indecent.Proved


The Committee found Head 8(c) proved because, by your admissions, other people were present in the practice and therefore you put yourself at risk of being discovered."

The determination also says:

The Committee has found that you behaved inappropriately and unprofessionally towards four dental nurses who worked with you, and that your behaviour towards three of them was indecent. As a partner in the practice, working directly with these dental nurses, you were in a position of authority over them – which you abused.  Furthermore you conducted sexual relations with Miss B in the practice, at times when you could have been discovered.

Mr EF was erased for this and whole host of other sexual misconduct misdemeanours including touching and making inappropriate comments to other nurses.

So even though many feel that consenting adults are entitled to some degree of privacy, the simple fact that they might be discovered in the act by a member of the public is enough to take things to the level of indecency.  Oh dear. This also makes it clear that consent has absolutely no relevance in excusing occurrences of sexual misconduct or otherwise inappropriate sexual behaviour.

Wherever there is a hierarchical relationship or an imbalance of power there is potential for actual abuse or allegation of abuse of power.  An allegation is all it takes, and I know of 2 instances where registrants have faced criminal charges based on false allegations.

Personal conduct involving sexual behaviour has an astonishing potential to bring out the widest range of opinion on what is acceptable or not if the recent debates on Facebook are anything to go by!   I am sure we all know of successful relationships between dentists and employees, lecturers and students, even dentists and former patients.  But this is really an area in which to tread extremely carefully as if you get it wrong the consequences are huge.

  14403 Hits
14403 Hits
JAN
11
0

Training Days for Carestream Dental Customers

Training Days for Carestream Dental Customers

 

Carestream Dental is delighted to host the first of its training days for customers at its showroom in Stevenage.

Offering fantastic added value for existing users, the next courses are:

 

Understanding dental X-ray technology and the need to minimise patient dose

Instructor: Ernesto Jaconelli

Dates: 16th February 17:00 – 19:00

           15th March 17:00 – 19:00

           27th April 17:00 – 19:00

           23rd May 17:00 – 19:00

 

Boost your business with CS R4+ (the launch of Springboard V2) – hands-on training

Instructor: Liam Rushton

Dates: 23rd February 17:00 – 20:00

           28th March 17:00 – 20:00

 

CS 3600 and CS 8100 3D user meeting

Instructors: David Claridge and Rob Charteris

Dates: 2nd March 17:00 – 21:00

           3rd March 09:00 – 16:00

 

To find out more about any of these training opportunities, please contact the friendly team at Carestream Dental.

 

For more information, contact Carestream Dental on 0800 169 9692 or

visit www.carestreamdental.co.uk

For the latest news and updates, follow us on Twitter @CarestreamDentl

and Facebook

  3696 Hits
3696 Hits
JAN
11
0

“Good to Get Help From a Team of Experts”

“Good to Get Help From a Team of Experts”

 

 

 

“Purchasing a practice and sourcing finance is both demanding and time consuming, so it is always good to get help from a team of experts,” says Zamir Raza, who recently purchased Serenity Dental Care. “Indeed, I would never have been able to do it alone.

“DE Finance helped me with the purchase of my practice from helping me to understand how the finance would be arranged, to sourcing the best interest rate, introducing me to the lenders and securing funding.

“Plus, because the practice was one that Dental Elite had listed, the sales and acquisition department provided additional guidance on how to complete the CQC registration forms.

“There were complications, but it wasn't DE Finance’s fault, it was delays caused by issues with due diligence and CQC registration, both of which were dealt with by the solicitors.

“I’m extremely happy with the rate that I secured as well as the service that I received – I would definitely recommend DE Finance.”

 

For the full interview, visit www.dentalelite.co.uk or contact DE Finance today to see how the team could help you.

 

For more information contact Dental Elite. Visit www.dentalelite.co.uk, email This email address is being protected from spambots. You need JavaScript enabled to view it. or call 01788 545 900

  5612 Hits
5612 Hits
JAN
10
0

The Role of Culture in Oral Health

The Role of Culture in Oral Health

 

 

The below blog has been written by Howard Thomas - Chairman at Curaprox 

When it comes to day-to-day life, culture plays a pivotal role in the behaviour and practices of communities – and oral health is no exception. Defined as learned behaviours that have been socially acquired and passed down from one generation to another, cultural practices can be affected by a number of factors including religion, race, ethnicity and geographical location.

In some countries, folk remedies and traditional methods are still used to treat and maintain oral health. It is well known, for instance, that some Somali people either use a stick collected from the branches of a tree called Roomay or a stick called Muswaki to clean their teeth instead of a toothbrush. The Chinese are also widely acknowledged for their deep-rooted culture and traditional practices, such as their use of powdered alum, musk and frankincense to treat what they call ‘hot’ gum disease.

Here in the UK, it is personal experience, education and the media that tend to sculpt cultural beliefs, values and practices. Television and print media in particular have played a pivotal role in the state of UK citizens’ oral health, not least because of the way that certain advertisements can reach a wide audience. Crisps, chocolate, sweets and sugary drinks – all of these products are widely publicised on a day-to-day basis. Plus, since culture is learned, shared and transmitted, the media has also contributed to the gradual desensitisation of poor dietary intake and the detrimental affects it can have on general and oral health.

Smoking and drinking are normal lifestyle choices too, and are some of the leading causes of oral health issues in the UK. Like other western, developed countries, some of these problems are as a result of the greater independence and freedom of choice that teenagers and young adults now have, not to mention the ease at which these substances can be accessed. It is also important to note the impact differences in social class can have upon oral health, from level of education to income and socio-economic status.

While it is likely that some cultures such as Somalia and China will hold on to their traditions, there is no denying that there is scope for future change, especially in the UK where society can be quite flexible and open to new things. Simply by changing cultural perspectives on dietary intake, lifestyle choices and encouraging patients to use effective adjuncts in a daily oral care regimen – such as CPS prime interdental brushes and the CS 5460 ultra soft toothbrush from Curaprox – communities could significantly improve behaviour and practices for future generations to come.

 

For more information please call 01480 862084, email This email address is being protected from spambots. You need JavaScript enabled to view it. or visit www.curaprox.co.uk

 

 
  7850 Hits
7850 Hits
JAN
10
0

Carestream Dental – Here To Make Your Life Easier

Carestream Dental – Here To Make Your Life Easier

 

 

Carestream Dental strives to make your everyday life easier with each solution that it brings to the market.

Its latest offering is specifically for Denplan practices, who now benefit from a new integration between the CS R4+ practice management software and the Denplan / PreViser Patient Assessment (DEPPA) tool.

Without requiring a separate log in, you can view previous assessments or start new DEPPA examinations all from the clinical screens in R4+. For the latter, either the appropriate records will be automatically updated or new patient files will be created.

Patients can complete DEPPA questions on an easy-to-use Wacom tablet and receive a print out or an email copy of their examination (which is automatically recorded in the patient’s communication tab).

This new integration is in addition to the previous benefits available to Denplan practices, such as automatic updates on Denplan patients, real-time review of fees paid and information on patients who have moved away but not updated their address at the practice or with Denplan.

To find out more about to fully utilise your CSR4+ software for Denplan patients, contact the friendly team at Carestream Dental today!

 

For more information please contact Carestream Dental on

0800 169 9692 or visit www.carestreamdental.co.uk

For all the latest news and updates, follow us on Twitter @CarestreamDentl and Facebook

  5468 Hits
5468 Hits
JAN
09
0

Satisfied GDPUK Client

Satisfied GDPUK Client

We recently received a call from a client, that ran an advertising campaign last year on GDPUK. They were offering free trials of their new product for members of our community to try in their practice and also to provide constructive feedback on this particular product to the manufacturer.

Ten units were sent out by the manufacturer and each dental practice was given a couple of month's trial to see how the product performed.

Rather impressively, 8 out of 10 of these trials turned into a purchase of the product, which obviously shows the confidence the manufacturer had in giving the dentists a trial and also that the dentist received impressive results when using the equipment, that they knew the product would help improve patient care and safety.

From our perspective, it shows that an attractive offer, catches the attention of our 10,000 strong community and leads to sales for the manufacturer. The advertiser found their target audience, produced a campaign that caught the attention of our readers and turned it into sales.

Always great to receive positive feedback from our clients.

If you would like further information on how we can help you reach your target audience, This email address is being protected from spambots. You need JavaScript enabled to view it.

www.gdpuk.com/more/about

  3945 Hits
3945 Hits
JAN
09
0

Part 2. Insight

Part 2. Insight

Insight: - "The capacity to gain an accurate and deep understanding of someone or something."


Welcome to part 2 of our series on online advertising. In this second blog, we look at insight and what an important element of advertising it is. Insight in advertising is seen as a huge advantage of modern day advertising.

We all strive for more insight in our lives, working out why things have gone a certain way, a certain decision has been made and looking to understand things fully. This is also true in relation of social media and advertising. The modern world strives for insight and analysis into everything we do and think.

Online advertising provides you with endless insight allowing you to become a more effective marketer. Marketers went from having no data 20 years to more data than we know what to do with. Online advertising has helped solve this problem because of the visibility and access to data and of course reminds us of the famous line from John Wanamaker:

 

Half the money I spend on advertising is wasted; the trouble is I don’t know which half.

With online advertising you begin to get an idea of where your traffic is coming from and who is clicking on the banners or social media posts. This is the first major advantage of online advertising, it provides us with incredible insight and a stronger knowledge base than ever before.

Therefore, this makes online advertising unique. Running a campaign online provides us with the chance to show activity throughout the entire online consumer journey. Common activities include sales, newsletter sign-ups, the number of times an advert is displayed (ad impressions), the number of times people click on an advert to visit a microsite or landing page (click through), the number of times people have interacted with an advert, sign-ups and how much they have interacted on social media.

Although having more knowledge is not always beneficial, when we are looking to market our brand or product we want as much knowledge as possible. So therefore having access to a range of data and information about our campaigns is a fantastic improvement on marketing in the past and gives online advertising a huge advantage.

Thanks for reading.

Part 1 Here.
Part 3. Targeting.

  4574 Hits
4574 Hits
JAN
09
0

Selling an NHS contract

Selling an NHS contract

 

 

Here, John Grant of Goodman Grant Solicitors discusses the ins and outs of selling an NHS dental contract…

Unfortunately, selling an NHS dental practice is not particularly straightforward – and there are number of pertinent considerations that must be taken into account before making the sale.

PDS or GDS?

Knowing what type of contract you have – either a Personal Dental Services (PDS) agreement or a General Dental Services (GDS) contract – is crucial to a successful sale. Unfortunately, PDS contracts, most commonly used by orthodontists, are notoriously difficult to transfer, since they depend entirely on the LATs somewhat unpredictable cooperation. However, dentists who have a PDS contract that is designated for general dental services can easily convert their contract to a more easily transferred GDS contract. The right to convert from one to the other is absolute and the LAT is not permitted to refuse the request.

 

However, while dentists have been selling their GDS contracts since 2006 without any difficulty, the actual transfer process is not as simple as many might imagine. In truth, the sale or disposition of a GDS Contract is specifically  prohibited in the GDS regulations and in the provisions of the actual contracts themselves – which technically makes it impossible to sell an NHS contract in a conventional sense. 

Fortunately, however, there are a number of provisions that make selling, or rather transferring, this type of contract possible. These provisions enable a principal dentist (or dentists) to introduce a new partner or partners into the practice. Again, the LAT must be notified – and they require a minimum of 28 days’ notice – but as long as the proposed partner is registered with the GDC, the LAT cannot refuse the request – although it would be fair to say that LATs are becoming more and more fond of introducing their own requirements before agreeing to issue a contract variation notice.

Once the new partner has then been added to the contract, the original partner – the seller – can retire, relinquishing their ownership over the contract and its goodwill. This will typically happen a couple of months after the sale of the practice has been completed.  This method has been come to be  known as “the Partnership Route” and has been successfully utilised to transfer ownership of NHS dental contracts for the last ten years.

Incorporated practices

The Partnership Route is only applicable for unincorporated practices and, if a practice has incorporated, then a principal  wishes to sell they are obliged to take a slightly different approach. The way that most incorporated practices are sold, therefore, is through the sale of the shares of the limited company. The principal, in their capacity as shareholder, must sell their shares to the prospective buyer, thus giving them  ownership over the company / practice assets. This will not change the legal status of the practice as contractor to the LAT, but will allow different principals to effectively transfer ownership of a practice.

With the majority of incorporated practices, a change of control clause will have been inserted into the NHS Contract by the LAT when the application to incorporate was given by the LAT. This allows the LAT to retain control over who is the contractor  – and means that if a certain percentage of shares are transferred, the LAT will need to be informed and their permission obtained. It is advisable to pay close attention to the wording of these clauses, however, since they are known to vary wildly – and even include stipulations that make it harder to transfer shares.

Help from the experts

Whatever the nature of your contract, the best approach is to always to employ the skills of an experienced dental solicitor, such as those at Goodman Grant, who understand the many different intricacies of buying and selling an NHS contract.

 

John Grant of Goodman Grant Solicitors – contact on This email address is being protected from spambots. You need JavaScript enabled to view it.

 

For more information visit www.goodmangrant.co.uk or contact your nearest office:

London: 0203 114 3133

Leeds: 0113 834 3705

Liverpool: 0151 707 0090

  4635 Hits
4635 Hits
JAN
09
0

Negative feedback isn’t always a bad thing!

Negative feedback isn’t always a bad thing!

 

 

Patients nowadays are very aware that they have every right to change their dentist if they don’t believe they are getting the standard of service they deserve – which means inter-profession competition has increased significantly. As a result, it is incredibly important for practitioners to be sensitive to the needs and opinions of their patients, to avoid losing business and reduce the risk of complaints.

But not all patients are willing to leave feedback. Admittedly, some are more than happy to make a complaint – or direct an exasperated diatribe at your receptionist – but in most cases, British people don’t like to make a fuss.

Unfortunately, while this may be the easier way out, it isn’t very helpful. Indeed, a patient who is prepared to make their opinions known is far better than one who holds their dissatisfaction back. These are the patients who you will ultimately lose, since their issues will never be addressed.

As such, it’s generally better if feedback, even negative feedback, is out in the open. That way, you can learn from your mistakes and concentrate on improving your service. Indeed, while negative feedback can be demoralising, it can also be a positive learning opportunity – and should always be seen as such.

That isn’t to say that you must feel obliged to tolerate obnoxious comments. A complaint does not have to be insulting or inappropriate and it is usually best to ignore the people who deal with issues in this manner. In fact, it may simply be more worthwhile to ask them to leave. But if a complaint is provided in a polite and reasonable manner, then it is important that you take note and respond appropriately.

The only problem, as we have already suggested, is that many people do not necessarily feel comfortable with leaving negative feedback. Therefore, it’s very important to make sure that your patients understand that you welcome their comments, both negative and positive. You must then provide them with the correct platforms through which they can easily leave feedback. Many people do not like doing this face-to-face, so a different approach should be considered.

One of the most common mediums for review and feedback these days is the internet. More people than ever before place reviews on the web, making it the ideal place for them to do so for your practice. By providing them with an easy to use platform, such as the PatientConnections system from Welltime, your patients will be able to leave vital feedback for you on your own website, allowing you to review and utilise the information as necessary.

Negative feedback can always be a bit daunting, since no one – especially dentists – likes to think that they are not doing a good job. But there is much to be learned by constructive criticism and by giving your patients the opportunity to provide feedback in a number of different ways you can begin to provide a service that is truly exceptional.

 

For more information, contact the Welltime team on 07999 991 337, email This email address is being protected from spambots. You need JavaScript enabled to view it. or visit the website at www.welltime.co.uk

  4840 Hits
4840 Hits
JAN
09
0

Personalisation in Radiography

Personalisation in Radiography

 

 

 

Author: David Claridge (pictured above) is currently the UK CAD/CAM Specialist at Carestream Dental. He began his career as a dental technician at The Briars Dental Centre, Newbury, before starting Claridge Dental Laboratory, and then Claridge Mouthguards. David has been closely involved in the digital impressioning/CAD/CAM world, through his role in the digital dentistry team at 3M ESPE, before joining Carestream Dental.

Digital technology has meant greater personalisation in our lives, including our professional life. We are no longer satisfied with being treated ‘en masse’ as the capability for modified configurations and bespoke settings are available in nearly all of the devices that we use. This capability to individualise is of great benefit in dentistry; whether it is the configuration of a dental chair for improved ergonomics, or the pre-set modes on a hygienist’s ultrasonic scaler, technology is helping workflows become simpler and quicker than ever before.

 

The evolution of digital radiography has put control back in the hands of the dentist by not only minimising, but also sometimes eliminating the drawbacks of conventional film radiographs. The dentist can now manipulate images that they take so they can be viewed in the way that they need to see it. With conventional radiographs, once the film had left the processing solution the image quality was determined and there was no chance of changing it.  However, the quality of digital images can be altered afterwards to allow for improvements.

There are a number of factors that make up image quality. Contrast, blur and noise can be controlled with use of software to help improve the image and therefore increase the chance of better diagnosis and treatment planning. Subtraction radiography is a useful enhancement method where the purpose is to produce two radiographs of the same view but at different times. Very small changes can be seen that would otherwise have been missed on conventional radiographs or on visual clinical inspection. Another digital capability is to zoom in on specific areas of concern; something impossible with conventional film. Other common enhancement tools include changing of the brightness, enhancing contrast, reversal of the image, embossing to create the image 3-dimensionally, the use of a multi-colour spectrum and filters.

The possibilities are vast when it comes to radiograph image manipulation. The CS Adapt module from Carestream Dental offers a whole new level of choice in extraoral image processing. Whether a panoramic or cephalometric image is required, CS Adapt allows easy adaptation depending on how the clinician wants it to “look and feel” and the intuitive Filter Library allows the clinician to select up to three favourites for a seamless workflow. 

Clinicians no longer have to be satisfied with using equipment that is not producing the results that they require, for the work that they do. Digitisation and the development of technology now allows for personalisation to ensure that the best results are achieved

 

For more information, contact Carestream Dental on 0800 169 9692 or visit www.carestreamdental.co.uk

For the latest news and updates, follow us on Twitter @CarestreamDentl and Facebook 

  3589 Hits
3589 Hits
JAN
09
0

A piercing issue

A piercing issue

 

 

 

As dentists, we are aware that our patients are afraid of receiving anaesthetic injections. It’s the needle and the anticipation of the pain that does it – and it’s a big problem. For us, it can be a real issue. While we may be very skilled at administering anaesthetic, when faced with a nervous patient things become a little more complicated and, if the procedure goes poorly, we can be left doubting our own skills. In the case of extremely nervous patients, who we have had a great deal of difficulty injecting, we sometimes think it would just have been easy to sedate the patient from the outset. But sedation, of course, is just a short-term fix. It benefits us, as the clinician, more than the patient – it doesn’t remedy their fear.

As such, there has been a succession of different delivery systems for anaesthesia that have attempted to alleviate our patient’s fears. One of the most popular options is the anaesthetic wand. This device gives patients a much calmer and gentler injection due to its computerised delivery mechanism. It’s a great piece of kit and many dental practices have adopted it into every day procedures – mine included. I’ve actually found that my patients, who have historically been afraid of injections, have responded very positively to the wand – and have really appreciated the alternative option.

However, at the end of the day, the wand still uses a needle.

What dentists have been looking for, then, is the needleless anaesthetic – the Holy Grail of dentistry. This is why an article in the news piqued my interest recently. Apparently, a company in America has developed a completely needle-free option that consists of a simple nasal spray.

From the information we have available, this new nasal spray system looks quite promising. It induces minimal side effects (runny noses mostly) and is demonstrably effective. Unfortunately, it is only effective at numbing from one upper pre-molar to the other – and this, as we all know, is the area in which we are probably the most skilled at administering anaesthetic already.

What we need, therefore, is a system that will let us anaesthetise the lower mandibular molars – especially those with hot pulps. This is the hardest area to anaesthetise and unfortunately the nasal spray may be the wrong pharmaceutical to inhale for adequate relief.

As such, I can’t see this new system being revolutionary. I do believe that anything that helps our patients feel more at ease in the treatment room is of great value and I do not doubt that in very specific circumstances, this nasal spray will be an effective option. Patients in need of very simple restorative procedures, who are scared of the needle, will undoubtedly benefit – and this is not something to scoff at.

But for other procedures, we will simply have to rely on the tools we have available now and, for the time being, the quest for that Holy Grail must continue.

 

 

For further information please call EndoCare on 020 7224 0999

Or visit www.endocare.co.uk

 

EndoCare, led by Dr Michael Sultan, is one of the UK’s most trusted Specialist Endodontist practices. Through the use of the latest technologies and techniques, the highly-trained team can offer exceptional standards of care – always putting the patient first. What’s more, EndoCare is a dependable referral centre, to which dentists from across the country send their patients for the best in specialist endodontic treatment.

  3593 Hits
3593 Hits
JAN
08
0

Going Rogue

Going Rogue

  7560 Hits
7560 Hits
JAN
06
0

Get your free e-book for the All-On-4 treatment concept today!

Get your free e-book for the All-On-4 treatment concept today!

 

 

If you’re looking to develop your implant offerings and provide a wider range of services to your patients, get started with the All-On-4® treatment concept with your free e-book today!

From the pioneer of the globally popular concept, Nobel Biocare, the e-book offers a wealth of information, advice and top tips to help you maximise efficiency, safety and success of treatment.

The valuable tool will help you learn:

 

  • The four key steps to identifying eligible patients

 

  • Treatment planning tips

 

  • The four common challenges associated with the All-On-4® treatment concept and how to avoid them

 

  • Tips and techniques from experts, with real-life clinical cases

 

For this and much more, download your free e-book today! Just go to info.nobelbiocare.com/int/en/all-on-4-ebook to discover more about how the innovative All-On-4® treatment concept could benefit you and your patients.

For more information, contact Nobel Biocare on 0208 756 3300, or visit www.nobelbiocare.com

  4087 Hits
4087 Hits
JAN
06
0

Why Shares Can Be A Good Thing - Richard Lishman

Why Shares Can Be A Good Thing - Richard Lishman

Historically, stocks have achieved an average return of around 10 – 12 per cent over the long-term, and are notoriously well known for outperforming safer investments such as bonds or savings accounts. As such, having a share in the ownership of a company can be a worthwhile investment, particularly if you are willing to put your money into a riskier venture.

There are two main classes of stock: these are known as common or preferred. As the name suggests, common stock make up the vast majority of shares available and are generally considered to entail the most risk. Indeed, if the company goes bankrupt, shareholders do not receive any money until the creditors, bondholders and preferred shareholders are paid. On the plus side, being a shareowner entitles you to a portion of the company’s profits, so if the going is good, you could potentially see a significant return on your investment.

By owning stock(s) you are also entitled to one vote per share when it comes to electing the board of directors at annual meetings. So while having shares doesn't give you any power in the way the business is managed, your voting rights means you do have an opinion in who is in charge, and by association, the direction of the company.

Preferred stocks, however, don’t usually afford the shareholder the same rights, so if this is important to you as an investor, it is crucial to choose ventures that do allow you to vote. The other aspect to take into consideration is the way in which the money is paid out – unlike common shares, investors are usually guaranteed a fixed lifetime dividend, which could be ideal if you are looking for a safe, consistent income for retirement. When deciding upon which type of stock to invest in, it is always worth considering the option of a collective investment scheme. This is where shares are pooled into one investment to maximise returns and minimise tax.

There are innumerable different companies that you could potentially invest in, so before you make your move, take the time to shop around. And, if you are looking to make a much larger investment, you could consider taking over a dental practice. Indeed, if an incorporated practice is looking to sell, it will usually do so through selling their stock – as more often than not the principal owns the majority, if not all of the shares. By buying these shares you take over as the main owner of the practice, which holds numerous opportunities.

All in all, there are a number of roads to go down with shares, which if you play your cards right, can pay dividends – literally! To get the most out of your shares or for advice on buying or selling, it is best to seek guidance from an Independent Financial Adviser, such as those at money4dentists.

There is a lot to consider when trading shares, so make sure you are prepared – getting caught out will cost you.

 

For more information please call 0845 345 5060, 0754 DENTIST, email This email address is being protected from spambots. You need JavaScript enabled to view it. or visit www.money4dentists.com

 

 

  4206 Hits
4206 Hits
JAN
05
0

BioHorizons and CAMLOG – an inspiring implant duo

BioHorizons and CAMLOG – an inspiring implant duo

BioHorizons is delighted to announce its new relationship with CAMLOG, a leading supplier of systems and products for implant and restorative dentistry.

Speaking about this development, Ken O’Brien, General Manager UK & Ireland at BioHorizons, said: ‘To me, this is the positioning of two premium systems under one umbrella, offering clinicians unrivalled choice. We are excited to share the possibilities with our customers in the coming weeks.’

Indeed, with CAMLOG and BioHorizons sharing a portfolio of products, our reps can offer a wider range of treatment solutions than ever before, combined with unprecedented added value features such as access to The Implant Hub (www.theimplanthub.com) and business support.

With a team of Territory Managers located across the UK and Ireland, you can be sure that whatever you need is just a phone call away.

 

For more information, please call 01344 752560, email This email address is being protected from spambots. You need JavaScript enabled to view it. or visit www.biohorizons.com.

 

  4896 Hits
4896 Hits
JAN
05
0

Tax-free opportunities knock - Michael Lansdell

New allowances mean that there is now the opportunity for some people to have up to £17,000 of savings income, tax-free. Along with the new £5,000 dividend allowance, that’s potentially up to £22,000 of tax-free income. So, how can you get on board?

The defined order for taxing income can make a difference. Earnings/non-savings income (such as rent) is taxed first. This is followed by savings income, then dividends.

The 0 per cent starting rate band for 2016/17 is £5,000. This is given on savings income as long as it does not exceed the personal allowance of £11,000. So if you have earnings/non-savings income of up to £11,000, you could receive £5,000 of savings income, tax-free. Dividends income does not affect your entitlement to the starting rate tax band. This gives you the option of having thousands in dividends, but also continuing to enjoy £5,000 of savings income taxed at zero.

April 2016 saw the introduction of the new personal savings allowance (PSA).
A basic-rate taxpayer will be able to earn up to £1,000 in savings income, tax-free; for a higher rate taxpayer this figure is £500. Using the PSA, a basic-rate taxpayer could take advantage of the £11,000 personal allowance, plus £5,000 taxed at 0 per cent, plus the £1,000 savings income allowance. This means a potential total of £17,000 in tax-free savings income.

Not only is basic-rate tax no longer deducted at source on bank/building society accounts since April, but the first £5,000 of a person’s dividends income is also tax-free. Why not look at how family members can be used to maximise the benefits available? For a couple, one partner may be lower earner or have less in pensions. If they hold the assets that generate the savings income and dividends, this can help the family qualify for the new opportunities.

Everyone wants to know how to maximise their tax efficiency and enjoy tax-free income. With the pressures of being a dental practice owner, it pays to get expert advice so you can get on with the business of providing high-quality care and a great place to work. Lansdell & Rose are specialists in providing tax-planning advice to dental and medical professionals, as well as business advice. Get professional support to maximise your tax efficiency – there are opportunities for tax-free income out there if you know where to look.

 

To find out more, call Lansdell & Rose on 020 7376 9333,

Or visit www.lansdellrose.co.uk

 

 

  3112 Hits
3112 Hits
JAN
04
0

Get The Right Refurbishment

Get The Right Refurbishment

 

 

 

Are you thinking about refurbishing your practice? Then look no further than RPA Dental Equipment Ltd. With its extensive knowledge and experience within the dental industry, the team can help tailor your practice design to meet your specific and unique needs.

They will work closely with you to establish a suitable layout, fully utilising the space you have to ensure that you have an efficient, ergonomic and stylish work environment.

RPA Dental also provides quality Tavom cabinets to fit into your tailor-designed practice, all of which are compliant with CQC and HTM 01-05 standards and regulations.

To ensure you are happy with the refurbishment every step of the way, RPA Dental uses the latest CAD/CAM technology to provide computer-generated images of your future practice. This will give you an idea of how it will look, giving you the freedom to modify or change your plans if you wish.

If you would like to find out more about the cabinet ranges available and how RPA Dental could help you with your dental practice design, contact the team today.

 

 

To see how RPA Dental can transform your dental practice, please call

08000 933 975 or visit the website www.dental-equipment.co.uk

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3378 Hits
JAN
04
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What Goes Into Candidate Screening? Luke Arnold

What Goes Into Candidate Screening? Luke Arnold

 

 

If you are looking to maximise your chances of success when applying for a role, it can pay to prepare for candidate screening. The only way to do that is to know what goes into it.

 

To help with screening, employers often use an initial checklist that can be used to quickly and efficiently establish whether an applicant is a suitable candidate or not. On that list will be a number of desired skills that the prospective employee must have in order to advance to the next round – these typically include the necessary qualifications, accreditations and registrations. They will also be looking out for candidates that have previous experience.

 

Once the employer has established which candidates satisfy all the requirements, they will examine personal qualities. If it goes down to the wire and two applicants are on an even playing field in terms of qualifications and experience, these attributes could be the deciding factor between who is selected to fulfil the position.

 

However, it is important to remember that no two prospective employers are the same, so there will always be variety in what practices are looking for during their screening process. Some companies, for instance, are very relaxed and will consider interviewing anyone that applies, while others are very selective. Some employers might even choose to conduct phone interviews either in place of interviewing or in addition to, though this typically depends on whether the vacancy is for a permanent or locum position.

 

Bearing all this in mind, there are a number of preparations that you can make to boost your chances of success during the screening process.

 

  • Having a good curriculum vitae is the biggest foot in the door, so it is crucial that you spend adequate time ensuring that all the necessary information is included in a clear and concise fashion.

 

  • You must also be sure that you have researched the company and the role thoroughly – and when you’ve done that, research some more. The more prepared you are, the higher up on their list you’ll be.

 

  • About 80 per cent of employers will search for an applicant on Facebook, Twitter and LinkedIn, so whatever you put online, make sure it’s appropriate.

 

  • Draw on your peers’ experiences for insight and top tips.

 

  • Follow up on your application to confirm that it was received – it will show that you’re proactive and enthusiastic about the role.

 

  • Contact the employer post interview thanking them for their time to help keep your name at the forefront of their mind.

 

  • Employ the services of a specialist recruitment agency like Dental Elite for expert advice, support and to act as an intermediary between yourself and the employer.

 

Altogether, there are a great many factors that are taken into consideration by an employer during the recruitment process, all of which not only help to ensure that the right candidate gets the job, but also to streamline the process for everyone involved. To ensure that you meet the criteria and pass the screening process, take the appropriate steps to prepare today.

 

For more information on Dental Elite visit www.dentalelite.co.uk, email This email address is being protected from spambots. You need JavaScript enabled to view it. or call 01788 545 900

 

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3211 Hits
JAN
04
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Highly recommend whitening

Highly recommend whitening

 

“From the moment I started working with Enlighten, I knew I was dealing with something I hadn’t really experienced before,” says Dr Kunal Patel, owner and principal dentist of Love Teeth Dental Practice. “The team was incredibly proactive and generous – and, unlike other tooth whitening companies I have dealt with, had a vested interest in its clients and their patients.

 

“I think I was initially drawn in by Enlighten’s branding and marketing – which is all of a very high quality. I knew immediately that it was a product that was very much in line with the kind of practice I wanted to create.

 

“I also discovered that Enlighten can guarantee a great result – the only whitening product I can think of that can do so. Of course, this is incredibly important to patients and helps us dentists strengthen the bond of trust we have with them. Indeed, I trust Enlighten products to achieve that ideal B1 shade – and my patients trust me.

 

“Now, Enlighten whitening has become an integral part of our treatment process. I undertake many smile makeovers and orthodontic cases – both of which have a natural synergy with whitening products. I’ve found that patients are happy to pay the extra cost for whitening when having their smile altered – it’s the perfect way to finish off treatment to an incredibly high standard.

 

“As such, I would wholeheartedly recommend Enlighten products to any dentist!”

 

For more information, visit www.enlightensmiles.com, email at This email address is being protected from spambots. You need JavaScript enabled to view it. or call the team on 0207 424 3270

  4127 Hits
4127 Hits
JAN
04
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A tough subject: dental enamel

A tough subject: dental enamel

 

 

The outer protective layer of the teeth, dental enamel, is the hardest substance in the human body.[1] Ninety-six per cent of its composition is mineral – almost entirely a crystalline calcium phosphate, called hydroxyapatite1 – with water and organic materials comprising the rest. As such, it is an effective barrier that protects the more sensitive layers of the tooth. Indeed, enamel can withstand bite forces as high as 1,000N on a daily basis[2] and has a relatively low wear rate,[3] making it the ideal protective material for the teeth.

Enamel is formed through the process of amelogenesis, beginning in developing babies during the third of fourth month of a pregnancy.[4] After this time, the new enamel forms at a rate of about 4?m per day4 until the tooth eventually erupts from the gum. Interestingly, before this happens, at some time during the mineralisation stage of enamel development, the ameloblasts – one of the integral proteins of enamel development – begin to undergo programmed cell death. As a result, enamel has only limited ways of regenerating itself once it has been damaged, through wear, acid attack or dental decay. The repair in the mouth is governed by the intricate balance of demineralisation through day to day challenges and the remineralisation by calcium and phosphates deposited by specialised salivary proteins.

This is a prevalent issue since, due to the nature of its composition, enamel is susceptible to almost constant demineralisation.1 As we know, there are many different reasons for demineralisation, but by far the most important is the ingestion of fermentable carbohydrates. Sugars are, of course, the common culprits – particularly sucrose – and when these are introduced to the native bacteria of the mouth, lactic acid is formed, significantly lowering the intraoral pH and causing demineralisation,1 and this may lead, if unchecked, to dental decay.

Fortunately, there are a number of things that can help prevent or, at least, slow the effects of demineralisation. Perhaps the most effective – and subsequently overlooked – is saliva. By regulating the pH levels in the mouth, saliva helps prevent enamel from decaying; indeed, its importance to caries prevention can be assessed by the fact that people suffering from xerostomia generally have a higher incidence of dental decay.[5] Saliva also contains antimicrobial compounds and is hypersaturated in calcium through a group of proteins called statherins.

There are also a number of artificial prevention and remineralisation therapies that can help maintain the desired intraoral equilibrium. The fluoridation of drinking water and toothpaste is, perhaps, the most recognised – and has demonstrable results, as it leads to the formation of fluorapatite, which is much more resistant to acid challenges. Indeed, fluorapatite is an important component in tooth enamel and can be strengthened by the presence of additional fluoride ions.

Maintaining the equilibrium between demineralisation and remineralisation is one of the most important factors in preserving good oral health – and preventing dental caries. As we know, dental caries is one of the most prevalent dental health issues in the UK – and is a direct result of an imbalance in the demineralisation / remineralisation pattern. If a person’s diet or even genetic predisposition allows demineralisation to overtake the body’s natural reparative functions, caries results. Indeed, as the crystalline structure of enamel begins to break down, so called cariogenic bacteria – most commonly Streptococcus mutans – is able to gain a foothold on the tooth’s compromised surface, expediting decay and causing cavities. As we are well aware, once a patient has a cavity, there are few clinical options available other than placing dental fillings, which further compromise the tooth.

While it may be one of the most prevalent health issues in the world,[6] dental caries is still quite hard to detect, and particularly in its earliest stage, when remineralisation therapy can still repair the damage.

Fortunately, however, our understanding of dental caries has increased significantly over recent years and new technology is presenting itself that can aid dentists in early caries detection and subsequent treatment and prevention.

Cariologists have discovered that an effective way of detecting active demineralisation at its initial stage is to monitor a tooth’s calcium components at a molecular level. For example, as demineralisation occurs, calcium ions are released from the crystalline structure of the enamel. These ‘free’ calcium ions then start to collect in solution in what are known as hydration shells – small pores and pockets that increase as the enamel’s crystalline structure begins to break down. The presence of free calcium ions is indicative of the progress or active status of demineralisation, providing a means to track the process at its earliest – and most reversible – stage.

This process is the basis of the innovative CALCIVIS imaging system. By introducing a unique and highly specific recombinant, luminescent photoprotein to the free calcium ions that are a result of active enamel demineralisation, a tiny flash of light – termed as a chemiluminescent signal – can be produced. This has enabled CALCIVIS to produce a highly sensitive imaging device capable of producing a chair side map of active demineralisation, giving practitioners the necessary information to begin first-response preventive treatment before a cavity can form and more invasive treatments are required.

Preventive dentistry is regarded as the future of dentistry. Protecting a patient’s natural teeth is a paramount consideration and professionals must be prepared to focus on the early diagnosis and prompt treatment of dental caries. New technologies are making this possible by giving dental professionals the means to offer high-quality and accurate early intervention and preventive care in the first instance.

 

For more information visit www.calcivis.com, call on 0131 658 5152 or email at This email address is being protected from spambots. You need JavaScript enabled to view it.

 


[1] Ross, M., Kaye, G., Pawlina, W. (2006) Histology: a text and atlas, 5th ed., Philadelphia; London; Lippincott Williams & Wilkins

[2] Braun, S., Bantleon, H., Hnat, W,. Freudenthaler, J., Macotte, M., Johnson, B., (1995) A study of bite force, part one: Relationship to various physical characteristics. ‘The Angle orthodontist.’ 65 (5): 367-72

[3] Lamrechts, P., Braem, M., Vuylsteke-Wauters, M., Vanherle, G. Quantitative in vivo wear of human enamel. (1989) ‘J Dent Res.’ 68 (12): 1752-4

[4] Nanci. A., (2012) Ten Cate’s Oral Histology, 8th ed., Elsevier

[5] Su, N., Marek, C., Ching, V., Grushka, M., (2011) Caries prevention for patients with dry mouth. J Can Dent Assoc 77: b85

[6] Vos, T. (2012) Years lived with disability for 1160 sequelae of 289 diseases and injuries 1990-2010: a systematic analysis for the Global Burden of Disease Study 2010. ‘Lancet’ 380 (9859): 2163-96

 

  4349 Hits
4349 Hits
JAN
03
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Part 1: Introduction

Part 1: Introduction

About GDPUK



As mentioned previously, 2017 marks the 20th year of GDPUK.

GDPUK.com is for dentists and dental professionals to discuss all aspects of their profession, their practice and their business, centred on the UK. Subjects dissected have been diverse, from tips on simple techniques to guidance on buying major equipment, to discussions on the various practice management software packages, and of ongoing developments in British dental politics.

Moderated in Manchester, England by Dr Tony Jacobs BDS, the Group was started in Summer 1997, and continues to grow rapidly.

GDPUK.com also publishes UK dental news, and has had many exclusive stories, as well as being able to publish the latest news relevant to dentistry before other dental news providers. In addition GDPUK blogs, both editorial and product updates are well read throughout the dental profession and industry. A unique feature is the @DentistGoneBadd visual blog.

The group now has nearly 10,000 members, and attracts interest and sponsorship from major companies involved in the dental trade.

Blog Series

To mark this anniversary, we thought we would put together a 20 (get it!) part series of blogs about online advertising and all the advantages of it. Over the next 19 blogs, I am going to look into detail at the reasons that online advertising is effective and why a medium like an online community can be perfect for your brand …. Especially If you are looking to reach a target audience.

Over the series of blogs, we will explore all the elements of online advertising from how you can be creative, the opportunity to increase brand awareness, plus the adaptability and flexibility of online advertising.

Advertising online can no longer be viewed as a new medium, it is extremely well established but we hope this series can convince the sceptics but also prove useful to anyone who is looking to do some powerful marketing of their brand or product in the year ahead. Please get in touch we any queries or questions.

Hope you enjoy this series of blogs. Thanks for reading.

Happy New Year.

  3376 Hits
3376 Hits
JAN
02
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Dental Wishlist for 2017 by @DentistGoneBadd

2017 - A Dental Wishlist

  7181 Hits
7181 Hits
DEC
31
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Time to question the Holy Cow

Time to question the Holy Cow
Image Alt here

Discussions on GDPUK forum often stimulate my thinking and my thoughts in this blog are for the nation to consider in 2017. This blog uses dentistry for some of its examples, but is about the future of the NHS, and asks if the marketplace could help development of a different type of health care system, funded not just centrally. I have tried to keep this a short piece, so I have abbreviated the steps for my intelligent readers.

Continue reading
  10191 Hits
10191 Hits
DEC
22
0

Become a Centre of Excellence with Enlighten

Become a Centre of Excellence with Enlighten

 

 

Enlighten is excited to announce the start of an exciting new initiative – through which it means to improve the standard and quality of tooth whitening around the country.

 

With the Regional Centre of Excellence scheme, Enlighten will reach out to its trusted clients, offering them exceptional training, support and marketing assistance. Partner practices will also receive regional exclusivity, ensuring that they are the number one choice for tooth whitening in their area.

 

The Enlighten team will be on hand to provide in-practice training, ensuring your entire staff know exactly what is involved in the tooth whitening process. This way, they can provide your patients with precise and friendly advice and information whenever it’s needed.

 

Enlighten will also help promote your practice as the go-to expert in tooth whitening – through its own nationwide network of contacts, as well as dedicated and personalised advertising and promotion campaigns.

 

Membership to this exciting initiative is limited, depending on regional interest and uptake, so ensure you contact the Enlighten team as soon as possible to register your interest and take the first step to becoming a Regional Centre of Excellence.

 

For more information, visit www.enlightensmiles.com, email at This email address is being protected from spambots. You need JavaScript enabled to view it. or call the team on 0207 424 3270

  3953 Hits
3953 Hits
DEC
22
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The case of the missing F mug, how it has devastated JFH Law, and how you can prevent it happening to your practice

The case of the missing F mug, how it has devastated JFH Law, and how you can prevent it happening to your practice

At the start of 2017, we thought we would take a look back at one of the major events of the past year, and the dramatic effect it has had on both us and …the World.

When the team at the JFH Law’s offices were asked for their views on what this should be, everyone was in agreement that ‘Mug Gate’ was that very event.

‘Mug Gate?’ we hear you all asking, ‘how did I miss that?!’

Fear not; in this blog we will set out the issues surrounding the controversial ‘Mug Gate’ and how you can prevent it happening at your practice. 

It all began on 14th December 2016, when John Howey, Partner at JFH Law, announced he had broken a J mug washing up. ‘The handle just came off when I was washing out the inside’ he confirmed. At first we all laughed and there was some light hearted banter about Mr Howey not knowing his own strength; but things then took a turn for the worst.

Julia Furley, Partner at JFH Law, recalls:

At first it was all a bit of fun. We were laughing away, but then I looked around the room and noticed that everyone was drinking from a J mug. It became immediately clear to me that John couldn’t have broken a J mug. I therefore made the management decision to investigate further, attending the kitchen and conducting an audit of the firm’s J, F and H mugs.”

After Ms Furley had completed the stock-take it was discovered that all of the F mugs had mysteriously disappeared. It might be helpful at this point for the reader to note that we have a variety of mugs with the letters J, F and H on them. With the F mugs all gone, we no longer had our identity!

On 15th December 2016 Ms Furley vigorously interrogated all the staff as to their movements over the previous year and whether they had had any accidents involving an F Mug. Everyone denied having broken a mug. The plot thickened.

Anges Biel, paralegal, was tasked with making enquires with the cleaner, after completing her investigations she confirmed ‘the cleaner is denying any breakages but I have my doubts. I found out his name is Franz Ferdinand’. We were certainly suspicious. Could it be that Mr Ferdinand supplementing his own collection of mugs with our Fs?  

Whilst we now have the expense of re-stocking our kitchen with F mugs, we are also left wondering; what if M&S no longer stock lettered mugs?

Everyone at the office has been left unsettled by these unfolding events. Jigna Verakia, solicitor, provide us with this quote:

I just don’t know why someone would want to take all of our F mugs. We are a close team but I am now left suspicious of those around me. I have my own mug and I now take this home to protect it. I just don’t know what I would do if anything happened to it.

The mystery continues here at JFH Law but what lessons can your dental practice learn from Mug Gate?

Laura Pearce, employment solicitor at JFH Law, advises:

The morale of this story is; don’t trust your staff. Theft is theft is theft. Make sure all surgery property is under lock and key and only the managers can access it. Have a signing in and out form for each time staff members want to use a mug or a pen. Search bags as staff are leaving and undertake random stripe searches. If you find that anyone has taken anything, shout very loudly ‘you’re fired’ and escort them off the premises.

We also spoke to Duncan Roberts, criminal solicitor, to get his take on the situation:

Don’t bother phoning the police; deal with it yourself. An eye for an eye, a tooth for a tooth has always been my motto.

If you need any advice about marching staff of your premises or medieval punishments, please do not hesitate to contact us for assistance. And if anyone sees any of our F mugs, please let us know immediately; there will be a reward for anyone who helps in their safe return.

How to deal with gross misconduct

On a more serious note, dealing with gross misconduct can be difficult; when you work in a small practice, if a member of staff has taken something that does not belong to them, trust can break down and emotions may run high.

Before you jump the gun and start firing staff, take a step back and follow this simple 3 step process to help you avoid landing in hot water.

Step 1 – Investigate

Call the employee into a meeting and question them about the incident. This should be informal and a meeting to gather information not make allegations. You do not need to write to the employee beforehand inviting them to the meeting. They do not have any right to a representative at the investigatory meeting.

After the meeting, consider whether you need to suspend the employee. This should be a last resort and not an automatic response to allegations of misconduct.

If someone else reported the incident, obtain a statement from them too. Is there any other evidence you can obtain to help you make a decision?

At the end of this process gather together the information you have and decide whether there is sufficient evidence to take the matter via a formal route.

It is at this point you can weigh up the seriousness of the allegation and decide whether an informal chat with the employee would be enough to rectify the behaviour. Some companies take a hard line and consider any theft amounts to gross misconduct, whilst others may view the theft of a pen as less serious and give a simple ‘slap on the wrist’ warning not to do it again. Remember whatever line you take make sure you treat all employees the same.

Step 2 – Disciplinary Meeting

If you consider the allegation is serious enough to take formal action, write to the employee and invite them to a disciplinary meeting. The letter needs to clearly set out the allegations and state that if found prove it could result in summary dismissal. At this meeting, the employee is entitled to be represented by either a trade union representation or work colleague, and you should remind them of this in the letter. Finally, make sure all evidence you have obtained is sent to the employee so they can comment on it.

You should give the employee time to prepare for the disciplinary meeting; how much time you give will depend on how much information there is. 

At the meeting put the allegations to the employee and give them a chance to respond.

We would recommend adjourning the hearing to make your decision. If you do this and carry out any further investigations, you will need to re-convene the hearing and give the employee a chance to comment on any new information that comes to light.

Write to the employee with the outcome. Set out in detail why you have come to your decision. If you do dismiss the employee, offer the right of appeal.

Step 3 – Appeal

If the employee appeals the decision, you should invite them to an appeal meeting. This should be heard by someone different to the disciplinary hearing and more senior if possible.

Again the employee is entitled to be accompanied at this meeting.

Hold the meeting and let the employee put forward their grounds of appeal. Following the meeting, write to the employee with the final outcome.

The above three step process is based on the ACAS code of practice, which you should always look to follow. You should also consider what your own policies say and try to follow them where possible.

If you need advice or assistance on dealing with a disciplinary procedure, please contract Laura Pearce on 0207 388 1658 or email her at This email address is being protected from spambots. You need JavaScript enabled to view it.

  8458 Hits
8458 Hits
DEC
22
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Rentokil Initial raises more than £100K for charity

Rentokil Initial raises more than £100K for charity

 

 

Rentokil Initial – of which Initial Medical is a subsidiary – is thrilled to have raised more than £100,000 for the company’s chosen charity, Malaria No More UK, in the past three years!

The company and its employees achieved this fantastic milestone through a wide variety of events and fundraising activities. From marathons to car washes, Pestaurant challenges to car boot sales, and even a gruelling three-day cycle ride from the Rentokil Initial HQ in Camberley to Paris. 

Phill Wood, Managing Director – UK, Ireland, Baltics & Rest of World, Rentokil Initial  – commented: “As a global leader in pest control and washroom hygiene, Malaria No More UK is an important organisation for Rentokil Initial to support. We are delighted to contribute to such a great cause and our colleagues look forward to taking part in further challenges in the future.”

Malaria No More UK is part of the global effort to wipe out malaria and there has been phenomenal progress in recent years with deaths from malaria slashed by 60% since 2000. The charity works to save lives by building business partnerships; encouraging governments to place malaria at the top of their international development agendas, and through investing in lifesaving malaria control programmes in Sub-Saharan Africa, currently in Kenya and Namibia.

Proud to have broken through the £100,000 milestone, Rentokil Initial remains committed to raising donations for such a worthy cause in 2017!

 

For further information please visit www.initial.co.uk/medical

Initial Medical is a division of Rentokil Initial plc.

 

 

 

About Initial Medical

Initial Medical is an expert in healthcare waste management, providing a complete collection, disposal and recycling service for hazardous and non-hazardous waste and offensive waste produced by businesses and organisations within the UK.

The safe management of healthcare waste is vital to ensure your activities are not a risk to human health.  Initial Medical’s healthcare waste services ensure that all of your waste is stringently handled in compliance with legislation and in accordance with Safe Management of Healthcare Waste best practice guidelines, providing you with the peace of mind that you are adhering to current legislation.

 

 

  6544 Hits
6544 Hits
DEC
19
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All I Want...

All I want for Christmas.

  7487 Hits
7487 Hits
DEC
13
0

Rearranging the Deckchairs on the Titanic...

Rearranging the Deckchairs on the Titanic...

Another New Year rolls towards us with still nothing particularly concrete planned regarding the new new new NHS Dental Contract. Ok, so there are prototypes running, but there doesn't seem to be any actual date that will see the beginning of a brave new world where all things NHS Dentistry will be rosy once again.

Prototypes seems to be the new buzz word rather than pilots, but unlike a pilot flying a new course, a prototype seems to be something cobbled together that might just possibly fly, but then again might not. The British are pioneers at making prototypes actually fly, but usually in the aeronautical sense. For this to happen it involves a degree of advance planning on the drawing boards, before making models, testing them in a wind tunnel, before finally making a version that might actually fly. There are some occasions where a test pilot has taken the front seat in a prototype only to have met a swift end when something has not quite been right with the design. At least the engineers then can go back to the drawing board and hopefully redesign a problem out of the next version.

But this is where the analogy with the NHS prototypes ends. Instead of learning from the mistakes and problems with the prototypes and design out the problem, the DoH apparently just ignore the data they don't like and carry on with the data they do like. All still fuelled by the ubiquitous UDA. Going back to the analogy, this would be like the designing a solar powered plane expected to fly at 600mph where the wings fall off at 500mph and you can only fly it at night. But since it looks really really good and the Government like it, you can get loads of people on board, so they'll order them. Anyhow, if it crashes, the Government will always blame pilot error. 

People working in the prototypes seem to have varying experiences; those in the blend A models (having a capitation for all band 1 treatments and claiming band 2 and 3's)  are reporting more issues than those in the Blend B (Both band 1 and 2 as capitation and band 3 to be claimed). But what is being reported generally is that access is going to go down with these new ways of working, whilst it is increasing difficult to keep the capitation numbers to target. Access is the only mantra the DoH have, and whilst they pay lip service to quality outcomes, you can rest assured that the only bit of quality they will be interested in will be how much they can claw back when the quality outcomes can't be met. Some of those in the prototypes don't even know how the quality aspect is being calculated as there don't seem to be figure made available (particularly to associates). Given that this is 10% of the contract value, not having the information on what you are being measured on seems to be a significant problem to me.

Having an entirely capitation based system (which will be what the BDA will try for) is better for practitioners ONLY when you have a government that isn't obsessed with output and not interested in the actual quality. By expecting the practitioners to provide the quality as part of their obligations ethically to their patients, and regulated by the GDC, the DoH can quite happily still place the blame at the door of the individual performers on any contract. Its win-win for them still. Anyone who thinks any new contract will be a dental utopia should probably consider leaving the profession now. Almost all commentators say that there is already little enough time to provide the output expected to meet UDA targets; the new system seems even more geared to allowing practices to struggle to hit the new targets. Even successful prototype practices are struggling with the capitation element, as they need many ore new patients to ensure the targets are boing met, but with no space to treat these often high needs patients until 2 or more months down the line, one must wonder how these increase targets are going to benefit good patient care in the brave new world.

Here is now data that shows the amount of principals in practice is reducing, with the increase in associates being proportional to that. However the change is quite extreme, with something like 83% of dentists now working as associates. This will be the norm in the future in my opinion, as with a downward pressure on the income of dentists generally it will become more and more difficult for associates to begin to invest in a practice of their own. I can see parallels with the optical and legal industries here, and incomes of £30,000 for associates becoming routine. Not only that, with the change in the way the new contract may be calculated, and the 'UBER' ruling recently about when self employed might not actually be self employed, then I can foresee a time in the near future when associates become true employees, with the associated increase in liability the employer then has (national insurances, sick pay etc) to cover reducing the wage structure still further. I am also aware of practices who have had to make members of the team redundant, such as therapists as they cannot make the system work for them due to the economics and logistics that seem to be inherent. Still, that's not going to be the DoH's fault is it? Just the dentists who don't run their practice the way the DoH want them to.

Don't get me wrong though; there will still be some highly entrepreneurial dentists out there who will continue to make a very good income from the NHS, but they will be at the head of larger practices or mini-corporates, and backed either by the fortunes made in this system, family money, or outside investors who can see the business model working. There is nothing actually wrong with this either, because fundamentally dentistry is going to be a service industry in the same way as a mobile phone company is, and you don't see all the employees in that industry getting the same salary as the chief executive. It becomes almost irrelevant that many of the 'fee earners' in dentistry are highly educated individuals supported by a well trained team; dentistry is just another 'widget' producing industry for investors to make a profit out of at some point.

One of the reasons that the profitability of corporate practices has been lower has to be due to the income proportions taken by associates. I have no issue personally with what associates earn, but the days of 50% are long gone in this new world, and probably 35% is more realistic for the future. Many law firms expect their fee earners to generate at least 3 to 4 times their salary in order to justify their continued employment. Only in this way will the corporates become as profitable as they need to be to survive long term, and they know this. Coupled with an increased difficulty in earning the udas if the new contract is like the prototypes, with quality frameworks and increased access, then a downward pressure on the highest cost base that can be influenced is certain. In any dental business of a certain size with associates, then I would be pretty sure that the highest 2 costs will be associate wages and staff wages. Only by controlling this aspect, and in an even harsher manner than previously, will the profitability that is needed for continued business survival start to be produced. How fast this will then follow in the smaller practices which have proportionally higher cost bases due to the lack of bulk buying powers is an academic argument.

To finally top this, the BDA  released a press release in the last week indicating just how poor the morale is within the profession. Although this has been known by the profession since at least the time Sheffield United last won a football trophy, they have now decided to let the public know the blindingly obvious. Once again the BDA's public condemnation of a system has been about as vocal as a mute mouse with a sore throat. It should be front page news that half of the UK's NHS dentists are thinking of leaving the NHS, but I haven't seen it in the papers today, but if it does appear it will be spun against us. I was informed (as I was writing this piece) that the BDA are now threatening legal action against NHS England for the patient charge revenue deductions made due to their interpretation of the 2 month rule. But will they get the spin right when they tell the public? Or will the Daily Mail run the 'Greedy Dentists Sue Cash Strapped NHS for more money' headlines because we haven't got a good PR image? At least the BDA are starting to do something positive, but the message has to be managed to our benefit.

So it remains to actually be seen just what might happen in the brave new world of NHS dentistry. Is morale going to improve, or will the DoH continue the beating of the profession until it does? Will there be more time for the quality that our profession is expected to provide? Will there be the correct funding for a First World service?

 Sadly, I think we all know the answers to those questions if we are honest with ourselves.

 

 

 

 

 

  11755 Hits
11755 Hits
DEC
13
0

'tis the Season....

'tis the Season....

Tis the season to be jolly
Fah la la la lah, la lah la lah

 

Well after an autumn break to see how the land takes up the fertiliser of restful thought, we approach the Christmas break with a need for reflection.

What has 2016 thrown at us?

A reason to be cheerful? A season of Goodwill? A sense of hope?

There are three major areas that seem to be affecting the profession at this time.

 

There is the issue of the GDC and its new Case Examiners.

It is too early to say if this will genuinely make a difference. What we want is for the GDC to stop trying to be a Complaints House, taking everything on no matter how trivial.

 

Dr Colin Campbell, a widely-respected colleague in the Midlands, with a personal history of the dealings of the bludgeon that is FtP, clearly thinks not – again with personal experience.


But then again, why would CEs make a difference? They have been tasked and trained by the very organisation that had the problem in the first place.  And the problem is that the GDC do not reject anything.

Some of the recent cases suggest that the GDC still do not know what a proper complaint is. The whole list of FTP is awash with material that is either better managed locally and or indeed a simple internal disciplinary matter.


So, if you have not done so, get your £900 out for another year of outrageous wasteful use of your money. But do so with a good grace. It could be worse. 

Couldn’t it?

Is it me or have we become so numb and subservient that we just accept it as a nuisance nowadays?

 

 

NHS Pilots – self funded by dentists!!

Meanwhile, perhaps all is well with new NHS Pilots. We all know there is new money, and we all know that the DH wants to get bodies through the doors, never mind whether anyone does any dentistry.  But the idea of a Care Pathway appears to be well received on its own merits.

But there appears to be strange anomaly that the pilot practice may face up to 10% - YES TEN PERCENT – clawback – which if your profit is running at 20% reflects HALF THE PRACTICE PROFIT -  which for most Pilot Principals suggests a cold winter looms.

Good on the BDA for highlighting this matter, on stage at the Local Dental Committees Officials Day , with the DH Head of Finance and the “fabulous” Dr Sara Hurley [You did see the Good Morning interview spat between our CDO for NHS England and Dr Tony Kilcoyne didn’t you?] sitting along side as Dr Henry laid into them in no undertain terms.



Indemnity in Crisis?

 

Maybe all is well with our support network, the Medical Indemnity Organisations. You know – Dental Protection, DDU, MDDUS and the newer companies such as Taylor Defence Services.


Well, who knows?  There are stories of some colleagues finding their cover withdrawn in a discretionary manner halfway through a case.  There are many stories of colleagues finding their annual cover suddenly approaching 5 figures and beyond.  There is still no clear method for subscription calculation although one hears mutterings about the legendary ‘grid’.  A sort of Spot the Ball for Indemnity subscriptions!

 

Whatever the truth, there is a financial crisis in Indemnity, driven by a combination of commercially proactive lawyers and an overzealous GDC. So much so that there is a one day crisis conference being held in January

After many discussions about rising Indemnity and concerns some colleagues have been left with no cover or representation etc., A 1-day Seminar is being organised by Dental Practice at the Hilton Metropole, Birmingham NEC, on Friday 27th January 2017 from 08.30 to 17.30pm.

Concerns are being expressed across the dental sector about the delivery of Professional Indemnity cover and what is and is not included in the various offerings from the MDO’s. As a result, and in conjunction with many key decision makers, it has been decided to hold this 1-day seminar to look at the current situation, with much time for Q&As.

Places will be limited and are expected to be in high demand so, to avoid being disappointed, contact Rodney Pitt, Editor and Conference Organiser at This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Well that all makes for an energetic start to 2017.

It must be time for another letter to educate the public again, if the recernt rubbish written  by Hunter Davies in the Times is anything to go by!

 

I suggest we all turn to our loved ones and count our blessings.  In the year that we have lost Leonard Cohen, AA Gill and Greg Lake, we will not be short of words and music.

 

Put your practice to bed, and come back refreshed after a nod to the year, raring to go – unless of course you rely on Southern Railway in which case, the very best of luck!

If Christmas is your celebration, may yours be peaceful and joyful. That much we can be assured of

 

 

http://campbellacademy.co.uk/blog/failed-hurdle/
Dr Colin Campbell – the GDC have failed at their first hurdle

 

https://www.gdpuk.com/news/latest-news/2403-henrik-gives-update-on-prototypes
Henrik Overgaard-Nielsen, Chair, BDA General Dental Practice Committee, has posted an update about the prototype contracts on the BDA website


Also here for BDA members
https://bdaconnect.bda.org/dental-contract-reform-an-update-on-prototypes/

 

http://www.content.digital.nhs.uk/catalogue/PUB22526  for NHS report of Motivation

Dental Working Hours, 2014/15 and 2015/16 Motivation Analysis, Experimental Statistics

  8422 Hits
8422 Hits
DEC
12
0

Weasel words by @DentistGoneBadd

Weasel Words by @DentistGoneBadd

  7330 Hits
7330 Hits
DEC
06
0

Are you looking for verifiable CPD that will fit into your busy lifestyle?

Are you looking for verifiable CPD that will fit into your busy lifestyle?

 

 

A recent, pan-European study has revealed that as many as 41.9% of young adults suffer from dentine hypersensitivity.1 Due to the often sporadic nature of the condition, patients may fail to mention it at the dental appointment. It therefore lies with the dental professional to identify this painful condition which can cause patients to avoid food and drink triggers they may otherwise enjoy and even neglect their oral hygiene.2,3

Discover the new interactive Sensodyne® with NovaMin® distance learner module! Through a series of short video clips and interactive activities, refresh your knowledge of this prevalent condition before learning more about Sensodyne®’s clinically proven innovation for dentine hypersensitivity treatment, Sensodyne® Repair & Protect.

The module is free of charge, easy to use and available 24 hours a day. There’s no time limit so you can complete the module whenever you like, in your own time and at your own pace. What’s more, completion of the module can contribute up to 1.5 hours towards your verifiable CPD.

Sensodyne® Repair & Protect toothpaste with NovaMin® builds a dynamic, hydroxyapatite-like layer over and within exposed dentine tubules.4,8 It repairs your patients’ dentine, to provide clinically proven sensitivity relief with twice daily brushing. 4,6 The robust NovaMin® layer binds firmly to collagen in dentine,6,9 and resists daily physical and chemical oral challenges,4,6,8,10,11 helping to protect against future dentine hypersensitivity pain.

 

Visit www.gsk-dentalprofessionals.co.uk/pr to complete the module now!

 

 

 

References:

  1. West NX et al. J Dent 2013; 41: 841-851.
  2. Schiff T et al. Am J Dent 2009; 22 (Spec Iss): 8A-15A.
  3. Schiff T et al. J Clin Dent 2009; 20 (Spec Iss): 131-136.
  4. Burwell A et al. J Clin Dent 2010; 21 (Spec Iss): 66-71.
  5. LaTorre G, Greenspan DC. J Clin Dent 2010; 21 (Spec Iss): 72-76.
  6. West NX et al. J Clin Dent 2011; 22 (Spec Iss): 82-89.
  7. Earl JS et al. J Clin Dent 2011; 22 (Spec Iss): 62-67.
  8. Earl JS et al. J Clin Dent 2011; 22 (Spec Iss): 68-73.
  9. Efflandt SE et al. J Mater Sci: Mater Med 2002; 13 (6): 557-565.
  10. Parkinson CR & Willson RJ. J Clin Dent 2011; 22 (Spec Iss): 74-81.
  11. Wang Z et al. J Dent 2010; 38: 400-410.

 

Trade Marks are owned by or licensed to the GSK group of companies

  3784 Hits
3784 Hits
DEC
06
0

Tweets

Don't Tweet & sniff the hand rub

  8069 Hits
8069 Hits
DEC
05
0

GDPUK Media Pack 2017

GDPUK Media Pack 2017

Advertising opportunities are now available on GDPUK in 2017.

Please get in touch to be sent our latest media pack and we will be glad to send all the information over. This email address is being protected from spambots. You need JavaScript enabled to view it.

As part of the advertising experience, we feel we can offer you more than traditional advertising mediums. GDPUK offers a value added experience.
 
  • Exposure on the site or daily digest for a full month or as long as you want. Pricing is on a per month basis. This generates a large number of impressions of your message.
  • Opportunity to post PR or blogs onto the site to accompany your campaign, these are then shared with our thousands of followers on social media. So as well as reaching our community audience, you are reaching another audience through social media.
  • By posting content and information to our blog pages, you can be seen as an opinion leader in your sector.
  • Our ad serving software can display more than one ad at a time, instead of having all your impressions on one message, you can split the exposure between as many messages as you want. This works well for a dental business that has a number of product or service offerings eg. a business that does dental repairs and sells equipment, can advertise both services at once. This is a fabulous way to test what works and experiment with which ads gain the best response.
  • Click throughs can be to a dedicated landing page on our website, where you can collect data or provide further information to the audience.
  • Advert can appear on our front page and our news / blog pages, which get viewed thousands of times in a month.

How can you use GDPUK to reach your target audience?

  • Promote a course that is looking for dentists to attend.
  • Launch a new product or service to the dental sector.
  • Special Offers.
  • Make dentists aware of a service your company offers.
  • Brand Awareness.
  • Surveys. We can host surveys on our site.
  • Promote attendance at a trade show.

To be sent a copy of our latest media pack, please This email address is being protected from spambots. You need JavaScript enabled to view it..

  4631 Hits
4631 Hits
DEC
01
0

Challenging mainstream Media? CNN buys Beme

Challenging mainstream Media? CNN buys Beme

 

I have mentioned Casey Neistat and his interesting YouTube channel in the past. A year on, he has 5,902,950 subscribers which is a rather impressive following! Last week he announced that he would be ending the daily vlogs that documented his life and will now be focusing on a new project. This was obviously big news and dominated social media for a few hours.

 

Casey has always been consistent in always striving forward and taking on new projects. He often talked on his blogs about being fiercely ambitious.

 

On the back of his “retirement” from YouTube, on Monday it was announced that CNN would be buying the social media platform owned by Neistat called Beme and the 11 person team that run the app for a reported $25 million. But the really intriguing part is that CNN plan to shut down the app and allow Casey to create a new project to attract his 6 million followers to this new media company. Neistat will have full creative control, that lets the audience share “timely and topical videos” and start conversations around current events.

 

“Casey has tapped into nearly six million really powerful viewers, most of which do not tune into CNN,” Andrew Morse, global head of CNN Digital, told NYT. “To build this audience authentically, we believe we need to build something new.”

 

Casey will attempt to build engagement around news topics.

 

“It’s going to be very different from Beme and bigger than a single product,” Neistat told The Verge in a phone interview.

“There is a tremendous distrust between the audience that watches my content online and the information that is put out by traditional media. Our broad ambition is to figure out a way with tech and media to bridge the gigantic divide.”

 

Along with his own video projects, Neistat wants to find more opportunities to help his audience learn more about the world and how they can help make it a better place. He's already done this to some extent in the past, such as in 2013 when he used the $25,000 budget from 20th Century Fox to help with typhoon relief in the Philippines. He also wants to come up with a way to help the next generation of content creators use technology and find their voice.

 

So why am I writing a blog on this?

 

Younger generations do not believe everything in the mainstream media as past generations certainly did and so what intrigues me about this latest move from Casey is how will he present news / stories in a way that engages people and gets them interacting with the latest news from around the world.

 

Video is proving a very popular medium, as the number of subscribers to Casey’s vlogs demonstrate but I certainly can’t wait to see how he will take the opportunity of working in a big mainstream media organisation and put his unique spin and perspective on things. As a major cable TV news channel, CNN is likely trying to formulate content in a way that speaks to younger, more cynical audiences and based on his previous form of effortlessly appealing to his viewers, Neistat seems the perfect man to reach the younger audience.

I am looking forward to seeing how this devolops and if Casey can truly produce something different that influences and engages his followers.

Below I have included one of his famous YouTube productions. Looks like fun to me :)

His Youtube channel can be found here.

 

  4834 Hits
4834 Hits
DEC
01
0

Join the revolution with Dentally

Join the revolution with Dentally

 

Ever wished for an intuitive practice management experience? Want software that is updated regularly and supported by real humans that care?

Now is your chance.

Dentally is revolutionising practice management software in the UK.

 

We offer full practice management in a user friendly package:

-       Streamlined clinical design - customisable tools for charting, treatment planning, perio and BPE. Record medical histories and clinical images.

-       Easy communication and efficient time management - stay in touch with your patients from appointment to post-surgery care.

-       Full integration so you can expand beyond your practice - Financial, iPad, automation, imaging and more!

 

What’s more is that we offer a human service. Whether it’s training, support or feedback we’re always available at the end of a phone or even directly in-app.

 

 

Right now we’re offering a free iPad with every order*.

Dentally for iPad can assist your practice in going paperless.

Patients can fill out medical history forms, review and sign treatment plans whilst reception can check patients in and set medical alerts. Saving valuable time in the practice.

 

 

Find out more at Dentally.co and share your details with us for a personalised tour of our software.

 

*when purchasing a Dentally iPad subscription

  4695 Hits
4695 Hits
DEC
01
0

Denplan announces successful completion of its first two 50/50 dental partnerships

Denplan announces successful completion of its first two 50/50 dental partnerships

 

Denplan has announced today that it has completed its first two 50/50 dental partnerships with dental practices in South Yorkshire. Plans to set up a pilot scheme to enter into equal partnership with individual member practices were revealed last year by Denplan and Simplyhealth. 

The new partnership model ensures that both partners have equal rights in practices and enables dentists to retain day-to-day clinical management of the practice. The business model has been created to reduce the barriers to an associate taking over a practice and supports the eventual transition to a new owner, who will then acquire the retiring dentist’s 50% share of the practice.

The first two new partnership practices are: The Dental Practice, based in Dronfield Woodhouse, in Sheffield; and Mapplewell Dental Centre in Barnsley. The Dental Practice is a family run private practice, owned by Dr Colin Doody, and has been in business for over 36 years. Mapplewell Dental Centre is owned by Dr Mark and Dr Elizabeth Bishop who have been in business for over 21 years.

The Partnership Programme offers peace of mind to dentists as it sets out the basis on which the remaining 50% of the practice will be valued, providing certainty to the dentists who participate at a time when they might have concerns over retirement and what might happen to their practice. It also helps dentists to enjoy their hard earned success by immediately freeing up some of the finances that would otherwise be reserved to fulfill the obligations of running a successful practice – and continuing to allow them to take responsibility for the day to day management of the practice, clinical activity and patient care.

The Partnership Programme resulted from a strategic review from Simplyhealth, of which Denplan is a part, who are focusing on further investment and innovation in the dental market.

 

Steve Gates, Managing Director of Denplan, commented: “We are delighted that we have completed our first two dental partnership agreements with The Dental Practice and Mapplewell Dental Centre.  Succession planning for retirement is an increasing priority for many dentists and one which we believe Denplan and the Simplyhealth team can play a positive and active role in. We are well positioned to partner with member dentists due to our existing strong relationships with them and our expertise in the dental marketplace.  

Romana Abdin, Chief Executive of Simplyhealth added: “This is a really exciting development that has attracted a great deal of interest from dentists looking to secure the right future for themselves, the practice and their patients. Our sole focus is everyday health and this demonstrates an ongoing commitment to dentists and the market as a whole.”

Dr Colin Doody, owner of The Dental Practice, said: “I was thinking of my exit strategy as I am getting to ‘that age’, and I wanted to ensure that I was leaving my practice in good hands for my son, who is our associate dentist, and also my wonderful long standing staff and patients – many of whom have been coming to see me for the last three and half decades! This Partnership Programme offered me the ideal solution.”

Dr Mark Bishop, owner of Mapplewell Dental Practice, commented: “We decided to partner with Denplan to ensure that there would be a legacy of high quality dentistry after we retire. Denplan are a respected and trusted brand who have always had the same ethos of customer care as we have.  As we really care about our practice team, this model allows a smooth transition and ensures they will be well looked after in the future.”

The new businesses have been set up as ring-fenced partnerships. These will operate separately from Denplan, bringing in additional expertise from across Simplyhealth, with their own governance to ensure that there is no potential for any conflicts of interest to arise.

 

 

 

 

About Denplan 

Denplan Limited is the UK’s leading dental payment plan specialist owned by Simplyhealth; with more than 6,500 member dentists nationwide caring for approximately 1.7 million Denplan registered patients. Established in 1986 by two dentists who pioneered the concept of dental payment plans, Denplan has been at the heart of dental care for nearly 30 years. Today, Denplan has a wide range of dental plans for adults and children, enabling patients to spread the cost of their private dental care through a fixed monthly fee. Denplan supports regular attendance and preventive care, reducing the need for clinical intervention and helping patients to maintain healthy teeth and gums for life. Patient enquiries telephone: 0800 401 402   Dentist enquiries telephone: 0800 328 3223www.denplan.co.uk

 

·         Denplan Care: all routine and restorative care + worldwide dental injury and dental emergency cover 

·         Denplan Essentials: routine care only + worldwide dental injury and dental emergency cover 

·         Plans for Children: routine and other agreed care + worldwide dental injury and dental emergency cover 

·         Membership Plan: registered with the dentist + worldwide dental injury and dental emergency cover 

·         Denplan Emergency: worldwide dental injury and dental emergency cover only 

·         Corporate Dental Plans: company funded, voluntary and flexible benefit schemes 

 

Denplan also provides a range of professional services for its member dentists and their practice teams, including the Denplan Quality Programme, Denplan Excel Accreditation Programme and Denplan Training.  Plus regulatory advice, business and marketing consultancy services and networking opportunities.

 

For more information about Denplan: 

Kate Maybank

Denplan Press Office 

Tel: 01962 829 179

This email address is being protected from spambots. You need JavaScript enabled to view it.

  5098 Hits
5098 Hits
NOV
28
0

12 days

the 12 days of Christmas

  7449 Hits
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