Three Years of Exceptional Growth
As an online publisher we like to keep an eye on the stats on the site, how the banner ads are performing and also hope to increase the number of visitors and users of the site.
We publish a number of news and blog pieces a week, which all help to bring a steady stream of the target audience to our website.
The daily email digests, which get sent three times a day also keep our members engaged with what is happening on the forum and ensures the community spirit is maintained.
Since our mailing list was turned into a website and forum in 2008, we have seen the site evolve and grow. In early Jan we went past 20,000 threads created since mid-2008. Screenshot below of the most recent threads created and forum posts received.
The 20247 topics have received 229387 replies, which is around 11 replies to each topic, an amazing amount of input from the members of the site.
Below we can also see the amazing growth of the site in numbers since 2013, by using the month of February as a comparison, the growth in unique visitors and total visits made in each month demonstrates the popularity of the community.
February | Unique visitors | Total visits made in month |
2013 | 17409 | 60418 |
2014 | 25477 | 81513 |
2015 | 30287 | 110502 |
2016 | 38038 | 132966 |
As the site continues to grow year on year we have now also moved the serving of our banner ads to Google Doubleclick for Advertisers which we have found improves the serving of the banners and isn’t as susceptible to click fraud as other software. It has a number of advantages, with the main one being that an advertiser can book a certain space for a month and then advertise more than one thing in that space, with each banner getting an equal share of the impressions. Useful for a dental business that wants to advertise a new product as well as an existing service. You can promote both!
There are many ways we can work together to use differing formats for banners, HTML 5, video ads, and we have space ready for a new size banner, the Super Leaderboard.
Advertising is also available on our email daily digests which is sent three times a day to thousands of dentists, who have voluntarily subscribed to the list and use the digests to look at the latest news and forum posts on the forum.
For further information about GDPUK and what we can offer companies looking to reach dentists, please This email address is being protected from spambots. You need JavaScript enabled to view it. or give Jonny a call on 07786571547.
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GDPUK Ltd announces sale of intellectual property to leading publisher Cogora Group
GDPUK Ltd today announces the sale of its intellectual property assets to Cogora Group, one of the UK's leading publishers of healthcare brands, events and educational platforms.
The decision to sell GDPUK’s intellectual property forms part of a considered transition to ensure the long‑term stewardship and development of the brand and associated assets. Cogora brings a wealth of experience and expertise to support the continued evolution of the dentistry brand within its wide portfolio of market-leading healthcare publications. Its award-winning titles include Pulse, a long‑standing and widely recognised source of political news and clinical education for GPs, Nursing in Practice, Management in Practice, The Pharmacist, Pulse PCN and Healthcare Leader, as well as two secondary care publications – Hospital Healthcare Europe and Hospital Pharmacy Europe. The purchase will cement Cogora as the biggest publisher of primary care titles in the UK and allow it to bring its expertise in providing news, analysis, opinion and groundbreaking stories to GDPUK, as well as continue giving dentists and dental staff a voice through its website.
“After careful consideration, we believe that Cogora is well positioned to take GDPUK’s intellectual property forward,” said Tony Jacobs, founder, editor and publisher of GDPUK.com . “This transaction provides continuity for the professional community associated with GDPUK and creates opportunities for future growth under experienced ownership.”
Tony will continue involvement in GDPUK on a consulting basis.
GDPUK Ltd has worked to ensure an orderly transfer of the intellectual property and wishes Cogora every success in its future development.