As an online publisher we like to keep an eye on the stats on the site, how the banner ads are performing and also hope to increase the number of visitors and users of the site.
We publish a number of news and blog pieces a week, which all help to bring a steady stream of the target audience to our website.
The daily email digests, which get sent three times a day also keep our members engaged with what is happening on the forum and ensures the community spirit is maintained.
Since our mailing list was turned into a website and forum in 2008, we have seen the site evolve and grow. In early Jan we went past 20,000 threads created since mid-2008. Screenshot below of the most recent threads created and forum posts received.
The 20247 topics have received 229387 replies, which is around 11 replies to each topic, an amazing amount of input from the members of the site.
Below we can also see the amazing growth of the site in numbers since 2013, by using the month of February as a comparison, the growth in unique visitors and total visits made in each month demonstrates the popularity of the community.
Total visits made in month
As the site continues to grow year on year we have now also moved the serving of our banner ads to Google Doubleclick for Advertisers which we have found improves the serving of the banners and isn’t as susceptible to click fraud as other software. It has a number of advantages, with the main one being that an advertiser can book a certain space for a month and then advertise more than one thing in that space, with each banner getting an equal share of the impressions. Useful for a dental business that wants to advertise a new product as well as an existing service. You can promote both!
There are many ways we can work together to use differing formats for banners, HTML 5, video ads, and we have space ready for a new size banner, the Super Leaderboard.
Advertising is also available on our email daily digests which is sent three times a day to thousands of dentists, who have voluntarily subscribed to the list and use the digests to look at the latest news and forum posts on the forum.