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BDIA Leads EU Initiative On BREXIT

BDIA Leads EU Initiative On BREXIT


The British Dental Industry Association (BDIA) and Federation of the European Dental Industry (FIDE), as the trade associations representing the dental industry in the United Kingdom and Europe, have today issued a joint letter outlining their priorities for the ongoing Brexit negotiations.

The initiative, proposed by the BDIA, saw a letter addressed to the European Chief Negotiator for Brexit, Michel Barnier and the Secretary of State for Exiting the European Union, David Davis, highlighting the important economic and public health role played by the dental technology and devices sector, and calling for action to be taken to safeguard it.

BDIA Chief Executive, Edmund Proffitt, comments, “The measures outlined by our associations would ensure that our industry is able to continue to provide access to innovative dental technology in the UK and throughout the EU, to the benefit of patient oral health and the economy, beyond the UK’s exit from the EU in March 2019”.

Chief amongst these measures is a commitment to parity of UK and EU legislation after Brexit. The UK’s decision to leave the European Union came at a critical point for the dental industry, coinciding with the publication of the EU Medical Device Regulations (MDR), and future divergence in legislation would risk disadvantaging both patients and businesses across Europe.

Other priorities to ensure a successful outcome to the negotiations include the maintenance of the Medicines and Healthcare products Regulatory Agency’s involvement in ongoing discussions concerning medical device regulation, the continued adoption of the CE marking process for medical devices and allowing UK Notified Bodies to operate under the MDR.


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Ivoclar Vivadent to showcase their new brand at The Dentistry Show

Ivoclar Vivadent to showcase their new brand at The Dentistry Show



The Dentistry Show 2017 will see Ivoclar Vivadent UK & Ireland showcase their new brand, Ivoclar Digital, to the British market for the first time after it’s official launch at IDS, Cologne, in March.

Ivoclar Digital is the biggest development for the leading dental manufacturer of materials and equipment since the market-leading IPS e.max all-ceramic system was introduced to the dental industry over 10 years ago. The new digital products will provide dentists and dental technicians with state-of-the-art professional expertise throughout the entire digital process journey; assisting them with material selection and digital processes in the design and production of quality restorations, complemented with a wide range of additional services and customer support.

PrograMill One will make its debut as Ivoclar’s first chairside mill for dentists; it is the world’s smallest 5-axis milling machine, combining industrial manufacturing quality with high precision and modern design. In the innovative 5-axis turn-milling technique, the workpiece rotates around the tool at a constant feed and the tool never leaves the block, ensuring short milling times and minimal tool wear.

Various validated processing strategies are available for different materials and indications; the unit has been particularly developed for milling IPS e.max. The machine’s wireless capabilities allow it to be operated from any location with the help of a special app for tablets and smartphones and the optical status display shows the current status of the machine. PrograMill One is coordinated with the scanners and design solutions from 3Shape.

Ivoclar Vivadent’s technical stand for DTS is adjacent to the Dentistry Show stand; both will have numerous new and existing product demonstrations. Clinical and Technical stand visitors can also expect the most relevant product and material updates for dental and laboratory professionals, whilst also benefitting from the expert advice of our attending specialists.


The DentistryShow takes place on the 12th & 13th May, NEC,

You can find Ivoclar Vivadent Clinical at Stand No. F35,

Ivoclar Vivadent DTS Technical at Stand No. F28.

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9 ways GDPUK can help you in 2016.

9 ways GDPUK can help you in 2016.


How can we help you?


First week back in the office has flown by and like everyone else involved in the world of sales, we have all been working hard on following up leads, arranging meetings and even closing some deals! (always be closing)

There has been a recurring theme this week in my small dental related bubble and that is clients or prospects asking how we can help them in 2016?

We see GDPUK as an integral part of a dental companies opportunity to market themselves to dentists in the UK. We believe we have a large, active and engaged audience on the site, which we are very proud of. This is important because dental professionals in the UK are using social media more than ever and GDPUK is at the centre of that. For example many of the signatures for the letter published in the Daily Telegraph came from GDPUK. NHS unfit for purpose.

So we have put together a short list of the ways in which we can help our clients engage with potential customers.


  1. Banner Ads - We offer a range of banner ads on the site and our daily digest emails. Further info can be found in our media pack here

  2. Product Spotlights - New for 2016, the product spotlight will appear on the frontpage of the site, with a promotion of your new service / product or special offer.

  3. Product / Service Launches - We can help launch a new product into the market, with blogs, news articles and banner ads.

  4. Special Offers - Entice new or old customers with a special offer / or sample offer

  5. Case Studies - We can publish case studies for you of products that are working for patients in dental practices. A case study can be a great way of demonstrating how your product works and how it will help the dentist improve his or her skills.

  6. Forum Reviews / Tests - Put your product to the test, use members of the GDPUK forum to test your product and receive honest reviews that can be shared on the forum and published as a blog post.

  7. Surveys - Run a survey, which can be hosted by our site or your site. Use it to do product research etc

  8. Social Media Competitions - Combining promotion on GDPUK and other social media channels, we can run a competition that helps collect data and potential new users of your product.

  9. Promotion of Courses / Events - There are a large number of events, meetings, courses that are scheduled in the UK dental calendar on an annual basis, we can help with promotion and even the sale of the tickets.

We hope everyone out there has also had an insightful start to the year and like ourselves are always thinking about how they can improve what they offer to their customers. If you would like to try any other marketing ideas on our site, we are always interested in new methods and always looking to learn. Look forward to hearing from you soon.

Thanks for reading. 


Our latest media pack can be found by clicking on this link

Look at some of our amazing numbers that GDPUK produces - GDPUK in Numbers


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