We recently received a call from a client, that ran an advertising campaign last year on GDPUK. They were offering free trials of their new product for members of our community to try in their practice and also to provide constructive feedback on this particular product to the manufacturer.

Ten units were sent out by the manufacturer and each dental practice was given a couple of month's trial to see how the product performed.

Rather impressively, 8 out of 10 of these trials turned into a purchase of the product, which obviously shows the confidence the manufacturer had in giving the dentists a trial and also that the dentist received impressive results when using the equipment, that they knew the product would help improve patient care and safety.

From our perspective, it shows that an attractive offer, catches the attention of our 10,000 strong community and leads to sales for the manufacturer. The advertiser found their target audience, produced a campaign that caught the attention of our readers and turned it into sales.

Always great to receive positive feedback from our clients.

If you would like further information on how we can help you reach your target audience, This email address is being protected from spambots. You need JavaScript enabled to view it.

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Over the years, I have mentioned that online advertising has a number of advantages. You can read those articles here and here.

In 2016, we started using DFP, which is a Google programme that serves ads for our clients on to our main site.

One of the exciting features of this software is the ability to serve more than one ad at a time for our clients, to more than one URL. This is a great way of advertising a number of your services or products at once via one booking of a slot. It also has the added advantage of keeping the ads fresh and distinctive for the audience, who may not have interest in one product but an advert for something else from the same company may catch the eye. So a win/win for both the advertiser and the audience.

Yes it can mean more banner designs are needed but the advantages far outweigh this extra work for your design team.

So as you can see this is an amazing advantage compared to traditional advertising, not only is your advert seen thousands of times a month but when compared to print, you can display more than one advert in one position. Another example of modern technology improving the experience for all.

For further information about working with GDPUK and how we can help you reach thousands of dentists, please This email address is being protected from spambots. You need JavaScript enabled to view it.. We will be glad to help.

GDPUK will also be visiting next week's BDA Conference and Exhibition in our home city of Manchester. Get in touch if you would This email address is being protected from spambots. You need JavaScript enabled to view it..

Cheers

Jonny

Digital Dentistry Blog on GDPUK

1. Landing pages are the key to converting the leads that click on your facebook or banner ad. So whether you are asking for contact details in exchange for a white paper, offering a demo piece of dental equipment, a targeted landing page is going to help you convert those visitors.
2. Using one specific landing page for your campaign also gives you a clear idea if the marketing campaign is working or not. If you are still getting a high bounce rate on your targeted landing page, the page may need tweaking or reworking slightly. If traffic goes to your homepage, it is impossible to see why the leads aren’t taking the next step. The landing page can always be tweaked and then you can see if your results improve.
3. Having one page also lets you narrow your focus and remove the clutter you would expect on a homepage. The page should enable the visitor to find the information a lot quicker. This keeps the visitor focused on the product or service you want them to look at. 
4. Landing pages need to be seen as part of your sales team. Can the page sell your service or product to the level you would expect? You obviously wouldn’t expect your salesperson to convert every single lead they receive but you would expect a certain proportion. You need to look at your landing page in the same way. The page needs to be converting the clicks.

• As destinations for your banner ads.
• To create anticipation for a new product or service you are offering the dental community.
• To promote a special offer that you don’t normally offer. The landing page can expire after one week or a month, it is upto you. 
• To segment your audience. You may want a landing page that is aimed just at endodontists for example.