Start Using Facebook For Research
It wasn’t so long ago whenever you took to the high street or went to the supermarket that there was a nice lady or gentleman with a clip board who would ask you if you had a few minutes spare to answer a few questions was it?
It seemed that they were everywhere asking you questions on every subject from which biscuits you prefer to where you go on holiday or what car you drive etc. etc.
But now you barely ever see one of these people, because the smart corporations have started to use Social Media or more particularly Facebook for Research.
Using Facebook for research is not only a lot cheaper but it is much more accurate too. So what do you need to do to use Facebook for research in your dental practice?
Once you have a couple of hundred fans of your page you can start to see patterns. The best tool for this is the insight tool under people, which gives you just about every bit of information you can think of about the people who “like” your page.
You can see the split between gender, how many people fit into particular age groups, when people are online and looking at what you do, the information is invaluable to build your audience and communicate with them, Facebook for research purposes really has no rivals at all.
If you are thinking of launching some sort of promotion or launch a new product or service, you can test this out on Facebook before you invest your time and effort into it.
There are several aps you can run on Facebook that will let you run surveys. So for instance one of my clients was thinking of changing his opening hours and offering late opening or weekends. We ran a survey for him on Facebook and it turned out that most people didn’t actually want late evenings they wanted to come to the dentist before work e.g. early mornings.
A section of Facebook insights
You might think of going on a course for straightening or offer a new type of whitening, so run a survey with your likes and find out if there is a ready market waiting to take your new products or services.
But you don’t really have to go to the time and effort of running a survey if you don’t want to, simply ask your fans what they would like to have on your page.
Facebook is a very interactive medium and is ideal for simply asking your audience questions. So once you have decided that you are going to launch a particular service or you are going to make a special offer Facebook is also great for telling you how large your market is too.
First you create an advert for something like teeth whitening, you can then target it at exactly the audience you want and Facebook will tell you how many people fit that profile. Let’s say you are going to launch straightening and your Facebook research told you that the best age group for this would be 30-40 year olds.
You can specify that you want to just target this age group in your area and Facebook will tell you exactly how many people your advert will reach. As far as I know there is nothing that comes close to this type of market information and how this can give you laser focus with your advertising.