Why Would Your Patients Want Your Mobile App?
When the developers of the dental mobile app first approached me this was the first thing I said to them. Let’s face it why on earth would anyone want to to got the trouble of downloading your mobile app?
First let me explain what a mobile app is. If you have a smart phone either Apple or Android, you will almost certainly have lots of apps on it. For instance to access the iTunes store, Google maps, etc. etc.
Apps are now the best way for all companies to communicate to their customers, but why would anyone want a dental mobile app?
The answer is you make it worth their while to download and use your mobile app!
Firstly you have to advertise the app, particularly in your practice. Patients can download the app simply by pointing their mobile phone at a QR code in your reception. But they need a reason to download it in the first place.
So here’s why they will not only download the app but use it.
Mobile app Loyalty Scheme
There is a built in loyalty facility on the app. Each time your patient comes into the practice they scan a QR code in reception and this puts a tick in a box for them. When they have a certain number of ticks on their app they get a reward from you, maybe an electric tooth brush or a free hygiene session of a bottle of wine, it can be anything. This feature not only guarantees that your patients continue to come and see you but they use the app every time they come to the practice. The app does all this for you automatically.
Mobile app Referral Feature
There is the most amazing referral feature on the mobile app. Did you know that the average Facebook user has between 50 and 100 friends on it? The apps referral feature will send a message to every one of their friends urging them to download the app. If just 100 of your patients do this for you, you’ll reach between 5,000 and 10,000 new potential patients.
But why would the do this for you? Because you reward not only the referrer but also the person being referred and the app does all this for you. When one of your patients gets let’s say five of their friends to download your app, they are rewarded by you, when a person is referred, they get something off their first appointment, you win, your patient wins, the new patient wins.
You can’t buy advertising like the mobile app
Why because just think of this, if you advertise with Google or Facebook, the press or any other media it is just that “an advert”. Whereby when your patients send a referral to their friends this is a thousand times more powerful. Because it’s word of mouth advertising, but on an industrial scale.
It’s estimated that 50 of your patients sending our a referral to all their friends is worth £1,000 of Google advertising, and that app costs just £50.00 per month. A fraction of the cost.
So don’t hesitate you need to call me on 01767 626 398 or email me at enquiries[at]dentalmarketingexpert.co.uk or visit the website www.dentalmarketingexpert.co.uk or visit our Facebook page