From the 21st April Mobilegeddon happens, you need to act now
For some time now I’ve been banging on about how your website should be mobile ready because 60% of all search is now carried out on mobile devices and you should have your website ready for these visitors.
Well things are just about the heat up even more. Google have announced major changes to their algorithms, (the industry is calling this Mobilegeddon that will do two things.
- They are going to tag all websites in the search listing that are mobile ready.
- They will lower your ranking if your site isn’t mobile ready.
The marketing press have been full of this, Read This Article. So just what does this mean to you as a dental practice? Well basically everything. As I have mentioned on many occasions 60% of all search is not done on mobile devices. This means that if your site isn’t mobile ready, people searching for you will probably never see your site listed.
But and it’s a big but, if your site is actually found by someone who is searching for you, your listing will not have the Google mobile stamp of approval so they may well decide not to bother with your site.
This Google update is not some small thing that they will roll out as they have been doing over the last two years with most people not noticing, this is a major deal for Google, (Mobilegeddon), this is why they have been flagging this up for some time.
So what do you need to do to ensure that your website is mobile friendly and you won’t fall foul of Mobilegeddon?
- Ensure the mobile version of your site is active and functional. Responsive designs are the most popular, these are the one’s that we supply, but you can also have a separate hosted mobile version of your site. Google doesn’t have a preference, as long as mobile users’ experience isn’t interrupted.
- Ensure Google’s mobile bots can crawl your site. If Google can’t see it, it may as well not even be there.
- Check each individual page of your site on a mobile device to ensure navigability. Just because your home page is mobile friendly doesn’t mean the rest of your site is.
In addition Google are offering you a new tool to test your website, click here to check your website and ensure that it is mobile ready, this tool is completely free and safe, it will give you all the information you need to ensure your site is mobile ready.
Incidentally Google are also checking to see if you have a mobile app too, and again if you pass this test they will rank you higher than if you don’t so you might want to think about getting yourself a mobile for the practice (we sell these too) click here to see how our Mobile App can build your practice, it’s been designed specifically for dental practices.