To Promote Private Dental Treatment You Have To Tell People What You Do!
Just how do you promote private dental treatment? Your private dental treatment may just be one of the best kept secrets in your practice! I don’t think I have been to a dental practice yet where the private treatments offered are being promoted.
If you don’t believe me just have a look around your practice! What information are you currently offering your patients on the services you offer, I suspect if you are like just about every dental practice you aren’t.
Let’s face it dental implants, veneers, bridges, invisible braces are not cheap are they? A couple of implants may well set your patient back many thousands of pounds, a course of Invisalign runs into thousands, these aren’t easy decisions for your patients to make.
When you are thinking of buying a car, holiday, TV etc. you don’t normally make a snap decision, you gather as much information as you can get and hopefully make an informed decision.
This normally means visiting websites, getting brochures, going into a showroom and gathering as much material as possible, which means that you have to do the same to promote private dental treatment in your practice.
Car manufacturers, holiday providers know that they have to promote their products both online and in the showrooms or travel agents, they provide brochures, sales people, downloads etc. and you are no different, people have to have information to make a decision.
So just how do you promote your private dental treatment? Incidentally you have an even more difficult task than a car manufacturer or a holiday company because a large number of your patients and prospective patients don’t even know that your private dental treatment exists.
Many don’t know what an implant is or that they can straighten their teeth without metal braces and if they do they don’t know that it may apply to them. If you take nothing else from this article remember this statement.
It’s not your patients job to find out what you do, it’s your job to tell them!
So just how do your promote private dental treatment in your practice?
Well if you want to do it really well you buy my Practice Information System, but you can do this yourself too if you have the time and can find a good graphic designer, printer, video production company etc., here’s what we provide you and what you need.
- Get rid of Sky or BBC news on your reception TV and start to show patients what you do. We provide you with a bespoke video which is branded to you. It has testimonials from your patients, it has you explaining what you can do and it has incredible animations which really grab your patients attention.
- You need a brochure and I don’t mean a little tri-fold thing which one of your suppliers has provided I mean a high quality A4 brochure that is produced by you and promotes your treatment, explaining what you can offer and how it can benefit your patients.
- We provide you with banners which draw your patients attention to your video and your brochures, but at its simplest just highlights what you can do for them.
We call this our Practice Information System and is designed specifically to promote private dental treatment in your practice.
But it gets better, standing out from your competition is crucial and not only will the video run on the TV in your reception from a standard DVD player, it will run on your website, you can email it (or parts of it) to your patients, it will run on an iPad in your surgery, in fact just about anywhere.
Dental Marketing Expert’s Practice Information System is your one stop shop to promote private dental treatment in your practice.