We recently received a call from a client, that ran an advertising campaign
last year on GDPUK. They were offering free trials of their new product for
members of our community to try in their practice and also to provide
constructive feedback on this particular product to the manufacturer.
Ten units were sent out by the manufacturer and each dental practice was given a couple of month's trial to see how the product performed.
Rather impressively, 8 out of 10 of these trials turned into a purchase of the product, which obviously shows the confidence the manufacturer had in giving the dentists a trial and also that the dentist received impressive results when using the equipment, that they knew the product would help improve patient care and safety.
From our perspective, it shows that an attractive offer, catches the attention of our 10,000 strong community and leads to sales for the manufacturer. The advertiser found their target audience, produced a campaign that caught the attention of our readers and turned it into sales.
Always great to receive positive feedback from our clients.
In 2016, we started using DFP, which is a Google programme that serves ads for our clients on to our main site.
One of the exciting features of this software is the ability to serve more than one ad at a time for our clients, to more than one URL. This is a great way of advertising a number of your services or products at once via one booking of a slot. It also has the added advantage of keeping the ads fresh and distinctive for the audience, who may not have interest in one product but an advert for something else from the same company may catch the eye. So a win/win for both the advertiser and the audience.
Yes it can mean more banner designs are needed but the advantages far outweigh this extra work for your design team.
So as you can see this is an amazing advantage compared to traditional advertising, not only is your advert seen thousands of times a month but when compared to print, you can display more than one advert in one position. Another example of modern technology improving the experience for all.