Satisfied GDPUK Client
We recently received a call from a client, that ran an advertising campaign
last year on GDPUK. They were offering free trials of their new product for
members of our community to try in their practice and also to provide
constructive feedback on this particular product to the manufacturer.
Ten units were sent out by the manufacturer and each dental practice was given a
couple of month's trial to see how the product performed.
Rather impressively, 8 out of 10 of these trials turned into a purchase of the
product, which obviously shows the confidence the manufacturer had in giving the
dentists a trial and also that the dentist received impressive results when
using the equipment, that they knew the product would help improve patient care
and safety.
From our perspective, it shows that an attractive offer, catches the attention
of our 10,000 strong community and leads to sales for the manufacturer. The
advertiser found their target audience, produced a campaign that caught the
attention of our readers and turned it into sales.
Always great to receive positive feedback from our clients.
If you would like further information on how we can help you reach your target
audience, This email address is being protected from spambots. You need JavaScript enabled to view it.
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GDPUK Ltd announces sale of intellectual property to leading publisher Cogora Group
GDPUK Ltd today announces the sale of its intellectual property assets to Cogora Group, one of the UK's leading publishers of healthcare brands and educational platforms.
The decision to sell GDPUK’s intellectual property forms part of a considered transition to ensure the long‑term stewardship and development of the brand and associated assets. Cogora brings a wealth of experience and expertise to support the continued evolution of the dentistry brand within its wide portfolio of market-leading healthcare publications. Its award-winning titles include Pulse, a long‑standing and widely recognised source of political news and clinical education for GPs, Nursing in Practice, Management in Practice, The Pharmacist, Pulse PCN and Healthcare Leader, as well as two secondary care publications – Hospital Healthcare Europe and Hospital Pharmacy Europe. The purchase will cement Cogora as the biggest publisher of primary care titles in the UK and allow it to bring its expertise in providing news, analysis, opinion and groundbreaking stories to GDPUK, as well as continue giving dentists and dental staff a voice through its website.
“After careful consideration, we believe that Cogora is well positioned to take GDPUK’s intellectual property forward,” said Tony Jacobs, founder, editor and publisher of GDPUK.com . “This transaction provides continuity for the professional community associated with GDPUK and creates opportunities for future growth under experienced ownership.”
GDPUK Ltd has worked to ensure an orderly transfer of the intellectual property and wishes Cogora every success in its future development.