Digital Dentistry

Jonny will share his views on digital marketing, social media and technology focusing on the dental profession.

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Jonny Jacobs

Jonny Jacobs

Jonny Jacobs is the Sales & Marketing Manager at GDPUK.



GDPUK.com is the largest online community for dentists and dental professionals in the UK with 10,000 members. GDPUK publishes dental news and blogs centred on dentistry. GDPUK is also well known for its active forum, where dentists discuss, inform, learn and engage with each other every day. On average there are over 600 different contributors to the forum every month. Membership of the site is free. For more information please get in contact.



jonny@gdpuk.com

@jonnyjacobs

Jonny Jacobs on LinkedIn

05
Oct
0
Posted by on in Digital Dentistry

When running a marketing campaign we are told that landing pages are an extremely important part of the sales journey. This is still a true statement and something we always make clear to all our clients.

In this blog, I want to look at what happens when once you have a landing page created but it still isn’t converting in the way you desire, what mistakes are being made with the page and where could it be improved? I have identified a few reasons why the page may not be performing as you hope...

Social Proof

Reviews and testimonials are incredibly important. Reviews or testimonials will act as social media proof, so when a customer is looking to purchase, they will often look to others for cues concerning whether to make the purchase or not. So making the excellent reviews or testimonials prominent is certainly a good start to improving your landing page.

Being Clear?

Is your landing page actually clear enough? Have you explained what your business offers and how it is unique? Your landing page should always contain a clear description of what your company actually offers! The copy needs to be clear and not overly full of jargon and too many words.

Too Much Text!

Remember you only have 5 seconds to convince the person clicking on the site. This means the landing page must be focused on one single objective, which is clicking on your call to action (CTA). As I said before it needs to stay clear and direct. Not too much text but enough to get the message across. Focus on the benefit: this is what you will get by clicking here.

What is your USP?  

It is vitally important that you have a very clear and exciting USP. An exciting Unique Selling Proposition leads to people clicking on the CTA because they want to know more. Explaining your USP can work well either using a bullet list or a short, informative video, that gets the message across and leads to the results you desire.

Too many details.

If on your landing page you present a form in which you want your potential clients to share their details, make sure you ask only for the information that is really essential. If you want to send the prospective client a white paper about selling their dental practice, you only need a name and an email address. Focus on getting the essential details and achieving the result of someone engaging with your business.

Always be testing.

The only way to know that the content is persuasive, the video or images work and how successful the form is, you have to keep testing and tweaking the page. On a an optimised landing page, every aspect, should be tested to ensure you’re using the right option to maximize your conversion rate.

Thanks for reading and we hope you have picked up a few pointers to improve one of the most important sales funnels in a modern business.

 

Hits: 196
13
Sep
0
Posted by on in Digital Dentistry

Change payment provider today and save up to 60%

GDPUK are always looking to help you reduce costs without compromising the quality of your patient care. That’s why we’re delighted to announce a new partnership with nexpay.
 
Who are nexpay?
 
Nexpay is a leading UK based payment consultancy and management company, officially licensed by Visa and MasterCard for the provision of card payment services.
 
Why nexpay?
 
Card payment services can be very costly to dental practices. Nexpay can reduce your monthly bills by up to 60%. That could mean an annual saving of several thousands of pounds.
 
GDPUK and nexpay - partners in payment
 
We’re so committed to helping practices like yours that we’ve established a joint mission with nexpay. Our ambition is to save members of the site over £1M in card processing fees. And we’ve already started.
 
Putting our money where our mouth is
 
406 dental, run by GDPUK founder Tony Jacobs has been the first to make the switch saving a massive £2,526.96 over a new contract term.
 
Tony said “We always want to save without compromising on service. After a full market comparison, nexpay offered extremely competitive rates, which ensured that 406 dental had no hesitation in switching.”
 
Who could benefit from this price comparison?
 
Dental practice owners, dental practice managers, dental corporates and any business owners who take card payments.
 
How it works
 
 
2) nexpay will review your existing account, undertake a full market comparison and produce a report that shows you the potential new tariff savings.
 
3) Simply decide if you’d like to start saving on your payment services.
 
Proactive merchant management
 
Nexpay has dedicated people who are passionate about payments and security. Just like GDPUK they work proactively to provide you with the best possible service. Together, we will review your account on a monthly basis to make sure you are receiving the best rates.
 
You’ll then receive personalised reports that outline your savings and have access to in depth reporting confirming how your account continues to benefit. Please click to read more on the GDPUK website, where you can fill in all your details via a contact form. Click here for further informationWe’re so excited to be able to announce nexpay as a partner. We believe that, together, we can benefit the whole GDPUK community.
 
Thanks for reading and supporting GDPUK. 
Jonny
 
Hits: 792
15
May
0
Posted by on in Digital Dentistry

 

Hello all,

Today (17th May 2017) we will be delivering our 10,000th daily email digest to our GDPUK members. Something we are extremely proud of.

  • Our first daily digest was sent out in 2008 when we built the first GDPUK website (pictured above).
  • Barring one or two hiccups alomng the way.... We have sent out 3 daily digest emails a day since.
  • The emails contain the latest news from the site, plus the top forum posts of the day. This keeps our members engaged with the site and more importantly, what is happening within UK Dentistry.
  • The digest contains advertising banners from our partners, so thanks to all our loyal clients and friends over the last ten years who have made it possible to reach this milestone.
  • In that time we have had 54 different people post over 1000 times on the forum pages. All that posting helped to create the unique content of the digests. So thanks to the 54 people and the thousands of other posters who have contributed to the site.
  • Thanks also, to over 10,000 members of the dental profession who have signed up to the site since 2008.
  • The GDPUK forum continues to thrive on a daily basis. The forum has had over 22,000 threads created and nearly 256,000 replies to those threads. That is 11.5 replies to every thread created. A lot of knowledge and content contained in our forum pages :)
  • You have to be a member to view our forum and daily digests. Register for free here.

Thanks again for supporting and reading GDPUK.

 

Hits: 651
15
May
0
Posted by on in Digital Dentistry

We enjoyed an extremely busy couple of days at the Dentistry Show on Friday and Saturday in Birmingham. This year we didn’t have a stand, so we did a lot of walking, talking and listening of course…...

A few initial thoughts and products that caught the eye:-

The Full Picture

In a room of a few thousand people, it always intrigues me the different impressions people get from the show. “Fantastic show”, “our stand has been so busy” “selling loads of gear” and then you move about 3 feet to the next stand and the reaction is totally different “waste of time”, “not as busy as last year” “this part of the room isn’t getting any footfall” so when stepping back and looking at the full picture, I reckon it is somewhere in the middle. The show was certainly busy but it is not for everyone.

Takeaway - it is not always about following the crowd. This kind of show works for some companies but not all.

Closer Still

Closer Still Media, have built an amazing business, which is demonstrated by the fact that the show attracts a huge number of exhibitors, speakers and visitors. As you will know from previous blogs, GDPUK have not always had the best experience at the Dentistry Show but we must say that it has a great spirit, atmosphere and 2 days seems a perfect amount of time.

Well done to all the Dentistry Show team and the wider Closer Still Media team which is now over 200 people strong. They obviously understand the formula to produce extremely successful events.

Internet of Things

Last year we reported on Oral-B’s move into connected toothbrushes and now Philips have followed with the Philips Sonicare DiamondClean Smart which not only is incredibly smart with its matt black handle, black brush head and charge in glass technology, it also uses connected technology to inspire and motivate patients to take better care of their oral health. I believe it will be available to consumers in the next few months. Great to see dentistry leading the way in connected devices and improving oral-health at the same time.

Good to Great

“Good to Great” is a journey to greater business prosperity for dentists, which has been underpinned in the last 12 months by the introduction of SoE’s Customer Success Programme. (Software of Excellence). The Good to Great Challenge encourages dentists to think more clearly about how they can optimise their performance and maximise revenue and provides a vehicle by which dentists can track and follow the progress of likeminded dental practices. More information available here - http://www.g2gchallenge.com/ 

Will be interesting to see how many practices get involved in this challenge and what affect it has on their practice over the 12 months.

Social

The show is great for networking which is demonstrated by the thousands of people attending and the huge queues at the Starbucks just outside hall 5! I really enjoyed this element of the show, fantastic to catch up with so many people from all areas of the profession.

A few other mentions and thoughts

  • The Simply Health juice drinks were delicious and perfect after a few beers on the Friday evening. I am sure anyone who attended the Dental Awards or the Dental Circle party also found those drinks refreshing :)
  • Prem at Quick Straight Teeth certainly caught the eye but I know this has been covered elsewhere on social media :)
  • The dental industry certainly seemed positive overall, digital is growing. Innovation isn't always the quickest in dentistry compared to other sectors but some of the options and resources available to a dentist just starting their dental practice journey are endless.
  • The 3M intraoral mobile tablet scanner is extremely clever and could be excellent for interaction with your patient. Info here.

Thanks for reading and hopefully see you at the BDA Conference in a couple of weeks. Get in touch if you would like to meet up or need some advice on the best restaurants in Manchester.

Hits: 999
20
Apr
0
Posted by on in Digital Dentistry

 

 

GDPUK.com is for dentists and dental professionals to discuss all aspects of their profession, their practice and their business, centred on the UK. Subjects dissected have been diverse, from tips on simple techniques to guidance on buying major equipment, to discussions on the various practice management software packages, and of ongoing developments in British dental politics.

Established since 1997.

Moderated in Manchester, England by Dr Tony Jacobs BDS, the Group was started in Summer 1997, and continues to grow rapidly. Tony continues to work in his family general dental practice in Manchester.

Dental News

GDPUK.com also publishes UK dental news, and has had many exclusive stories, as well as being able to publish the latest news relevant to dentistry before other dental news providers. Latest news.

Blogs

In addition GDPUK blogs, both editorial and product updates are well read throughout the dental profession and industry. Latest blogs here.

GDPUK Forum

The group now has over 10,000 members, and attracts interest and sponsorship from major companies involved in the dental trade. The forum has had over 22,000 topics created and over 254,000 replies. That is 11.5 replies for every thread created! A huge amount of content and information.

Joining the Forum

The site remains free to join for all members of the dental profession. Register here.

Advertising

Advertisers can look forward to their banners being displayed thousands of times in a verified manner, using professional banner server software, to a targeted group of UK dental professionals.

Media Pack

Revenue is generated on the site by companies in the Dental trade, advertising on the site. More information about what GDPUK can offer our advertisers, can be found in our latest media pack. Please This email address is being protected from spambots. You need JavaScript enabled to view it." style="text-decoration-line: none;">email us for the latest media pack.

Further Information

For further information on what GDPUK can offer, please This email address is being protected from spambots. You need JavaScript enabled to view it." style="text-decoration-line: none;">email Jonny Jacobs today. Jonny will be attending both the upcoming Dentistry Show and BDA Show, get in touch if you would like to arrange to meet up.

20 Years of GDPUK

The site was established in 1997 and this year marks the 20th year anniversary of dentists talking to each other using the GDPUK medium. To mark the occasion we will be hosting a conference on Friday 17th November in Manchester. More details to follow.

 

20th Anniversary Publication.

We are currently putting together a publication that will be published in digital form in November 2017 around the time of the conference. If you would like to contribute to this please get in touch. We will also have advertising opportunities available at the conference and in the publication. For further information, please get in touch.

Hits: 815

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