DEC
14
0

The Grinch

Christmas comes but once a year, And when it comes, it brings fountains of pus.

e-max.it: your social media marketing partner
Continue reading
  5324 Hits
5324 Hits
FEB
10
0

Hancock Probed

Dental hancock - Don't look at me, I don't have a clue how you fix it!?

e-max.it: your social media marketing partner
Continue reading
  4904 Hits
4904 Hits
NOV
20
0

Social Engagement Proves Powerful

Social Engagement Proves Powerful
Last month I wrote a short blog on Denplan's new TV advert which was and is exciting for the dental profession. The early results of the advert show some really positive engagement stats and suggests that Denplan's strategy of using a hashtag and encouraging social engagement has really paid off. It is great to see a positive reaction from this campaign and shows the importance of an all around marketing plan that uses a range of mediums to engage with the target audience.
 
Denplan’s high profile national TV advertising campaign ran throughout October and received a fantastic response from the public, dental profession and Denplan members. Below are a few stats that have been shared by Denplan. Although these obviously have their promotional slant on them, it is obvious that the impact of the advert was huge and has been great for the profession and Denplan. Not only will Denplan members have benefited from the advert but I also think that other plan providers will have also seen a boost in their numbers after the advertising campaign.
 
A few interesting stats have been shared and listed below but two really caught my eye. Firstly its shows the amazing reach of TV adverts, in that it is estimated the advert has reached 20 million consumers and secondly the increase in visitors to the Denplan website is really impressive, with a 158% increase from previous months.  
 
Web
  • Nearly 60,000 online searches on the ‘Find a Dentist’ page - a 223% increase*
  • More than 150,000 visitors to the Denplan Website - 158% increase**
  • Over 26,000 visits to the #Doitforyourselfie microsite in October
* compared to average monthly searches in 2015
** compared to average monthly new and returning visitors in July 2015
 
Social
  • 1 million people reached on social media, using #doitforyourselfie
  • The advert was viewed over 200,000 times on social media
  • The advert was viewed for 123 hours on Twitter
 
TV Coverage
  • The advert reached over 20 million consumers across the UK
  • On average people saw the advert four times
Dentist Feedback
  • 90% of Denplan’s member dentists agreed with the statement: “I am proud that Denplan are encouraging people to love their teeth”

 

Thanks for reading as always, let me know your thoughts on this campaign and how it was received by your patients?

 

e-max.it: your social media marketing partner
  7273 Hits
7273 Hits

GDPUK Ltd announces sale of intellectual property to leading publisher Cogora Group

cogora

GDPUK Ltd today announces the sale of its intellectual property assets to Cogora Group, one of the UK's leading publishers of healthcare brands, events and educational platforms.

The decision to sell GDPUK’s intellectual property forms part of a considered transition to ensure the long‑term stewardship and development of the brand and associated assets. Cogora brings a wealth of experience and expertise to support the continued evolution of the dentistry brand within its wide portfolio of market-leading healthcare publications. Its award-winning titles include Pulse, a long‑standing and widely recognised source of political news and clinical education for GPs, Nursing in Practice, Management in Practice, The Pharmacist, Pulse PCN and Healthcare Leader, as well as two secondary care publications – Hospital Healthcare Europe and Hospital Pharmacy Europe. The purchase will cement Cogora as the biggest publisher of primary care titles in the UK and allow it to bring its expertise in providing news, analysis, opinion and groundbreaking stories to GDPUK, as well as continue giving dentists and dental staff a voice through its website. 

“After careful consideration, we believe that Cogora is well positioned to take GDPUK’s intellectual property forward,” said Tony Jacobs, founder, editor and publisher of GDPUK.com . “This transaction provides continuity for the professional community associated with GDPUK and creates opportunities for future growth under experienced ownership.”

Tony will continue involvement in GDPUK on a consulting basis.

GDPUK Ltd has worked to ensure an orderly transfer of the intellectual property and wishes Cogora every success in its future development.

Please do not re-register if you have forgotten your details,
follow the links above to recover your password &/or username.
If you cannot access your email account, please contact us.

Mastodon Mastodon