Last month I wrote a short blog on Denplan's new TV advert which was and is exciting for the dental profession. The early results of the advert show some really positive engagement stats and suggests that Denplan's strategy of using a hashtag and encouraging social engagement has really paid off. It is great to see a positive reaction from this campaign and shows the importance of an all around marketing plan that uses a range of mediums to engage with the target audience.
Denplan’s high profile national TV advertising campaign ran throughout October and received a fantastic response from the public, dental profession and Denplan members. Below are a few stats that have been shared by Denplan. Although these obviously have their promotional slant on them, it is obvious that the impact of the advert was huge and has been great for the profession and Denplan. Not only will Denplan members have benefited from the advert but I also think that other plan providers will have also seen a boost in their numbers after the advertising campaign.
A few interesting stats have been shared and listed below but two really caught my eye. Firstly its shows the amazing reach of TV adverts, in that it is estimated the advert has reached 20 million consumers and secondly the increase in visitors to the Denplan website is really impressive, with a 158% increase from previous months.
Nearly 60,000 online searches on the ‘Find a Dentist’ page - a 223% increase*
More than 150,000 visitors to the Denplan Website - 158% increase**
Over 26,000 visits to the #Doitforyourselfie microsite in October
* compared to average monthly searches in 2015
** compared to average monthly new and returning visitors in July 2015
1 million people reached on social media, using #doitforyourselfie
The advert was viewed over 200,000 times on social media
The advert was viewed for 123 hours on Twitter
The advert reached over 20 million consumers across the UK
On average people saw the advert four times
90% of Denplan’s member dentists agreed with the statement: “I am proud that Denplan are encouraging people to love their teeth”
Thanks for reading as always, let me know your thoughts on this campaign and how it was received by your patients?
Jonny Jacobs is the Sales & Marketing Manager at GDPUK.
GDPUK.com is the largest online community for dentists and dental professionals in the UK with 10,000 members. GDPUK publishes dental news and blogs centred on dentistry. GDPUK is also well known for its active forum, where dentists discuss, inform, learn and engage with each other every day. On average there are over 600 different contributors to the forum every month. Membership of the site is free. For more information please get in contact.