“From the moment I started working with Enlighten, I knew I was dealing with something I hadn’t really experienced before,” says Dr Kunal Patel, owner and principal dentist of Love Teeth Dental Practice. “The team was incredibly proactive and generous – and, unlike other tooth whitening companies I have dealt with, had a vested interest in its clients and their patients.
“I think I was initially drawn in by Enlighten’s branding and marketing – which is all of a very high quality. I knew immediately that it was a product that was very much in line with the kind of practice I wanted to create.
“I also discovered that Enlighten can guarantee a great result – the only whitening product I can think of that can do so. Of course, this is incredibly important to patients and helps us dentists strengthen the bond of trust we have with them. Indeed, I trust Enlighten products to achieve that ideal B1 shade – and my patients trust me.
“Now, Enlighten whitening has become an integral part of our treatment process. I undertake many smile makeovers and orthodontic cases – both of which have a natural synergy with whitening products. I’ve found that patients are happy to pay the extra cost for whitening when having their smile altered – it’s the perfect way to finish off treatment to an incredibly high standard.
“As such, I would wholeheartedly recommend Enlighten products to any dentist!”
Following an extensive and successful career within dental, medical and healthcare publishing, Erica Kilburn founded E K Communications Ltd in April 2000. EKC is primarily a PR and media agency for the dental market. However, they also work across a number of healthcare markets. The company’s ethos has remained the same; to provide innovative, effective PR and media support, always putting our client’s needs and goals first.