Things are changing in the website world, mobile websites are becoming increasingly important with Google placing an emphasis on websites having a mobile version. Users of mobile phones now expect a mobile version or an app for the business that makes their lives easier.
Over the last few years, there has been a huge growth in mobile apps, with large businesses having their own mobile app but things are now changing and evolving with smaller businesses now getting in on the act. It is now possible to have one for your dental practice. This seems a strange concept to some but there are a number of benefits that could really help your dental practice.
As we all know, everyone seems to be using their mobiles for the majority of tasks, with the average person in Britain, using their mobile for over 2 hours a day. Your patients will be no different.
The GDPUK Services team can now offer you the ability to have your own app custom built for your dental practice. Once it is built (usually takes approx 4 weeks) it will be made available on the Apple and Google Play Stores for download by your patients.
Below are five reasons an app could benefit your practice.
With the loyalty scheme built into the app, all you have to do with an app is scan a code in the practice and the patient's loyalty card is automatically marked, they can then redeem a voucher when they reach a certain number. All this is done automatically. This will be a reason your patient will keep the app on their phone, they will feel like they are getting extra value / service from visiting their dentist.
Having your own app is a great way of doing something different and innovative in your local area and will impress your patients. Having an app gives your patients a constant reminder of your presence in the community and that your practice can be seen as innovators.
Patients can message your practice directly from the app, they can request an appointment for specific items of treatment. They can also gain direct access from the app to your Facebook and Twitter accounts as well as your blog or any other social media etc.
You can push messages directly to everyone who has it. Push messaging is free and has close to a 95% read rate which when you compare to an average open rate of just 20% for an email that practices send to patients.
With a mobile app your patients can refer you directly to their friends and family via Facebook, Twitter, email or text. As we are all aware there is nothing more powerful than a personal referral for any business, for dentists personal recommendations / referrals often work brilliantly because they provide confidence to the potential new patient and also prove to your team and yourself that you are doing the right things. A number of referrals a month from the app will make the small investment in the app totally worth it.
As a digital company, we are always interested in digital innovations and improved efficiency, especially in the dental sector. One area of dentistry that this is particularly apparent, is in the booking of dental appointments online. Although this is a relatively new sector, there are a number of companies who are improving access, customer service and ease for patients.
Toothpick who are one of the leaders of this revolution, shared some amazing numbers from 2014, which they have given us permission to share. The infograph below gives a great indication of the growth of the sector, can dental practices afford to miss out on offering this service?
A few stats that caught our attention:-
We believe this sector will continue to grow over the next few years. Dentists are always looking for new ways to gain patients and offering 24hr online booking seems a great way of doing this. The general public are increasingly familiar with doing many things online, so why should booking a dental appointment be any different? The service seems to benefit all involved. The continued growth of smartphone usage, plus the introduction of dental practice apps or mobile webpages will also fuel the growth of this sector in 2015.
It will be interesting to see how this sector evolves over the next few years but our suspicion is that it will soon be an expected feature on the majority of dental practice websites, mobile sites or apps.
Please enjoy looking at the infograph and you can find some further information on Toothpick below.