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Patients embrace online booking services

As a digital company, we are always interested in digital innovations and improved efficiency, especially in the dental sector. One area of dentistry that this is particularly apparent, is in the booking of dental appointments online. Although this is a relatively new sector, there are a number of companies who are improving access, customer service and ease for patients.

Toothpick who are one of the leaders of this revolution, shared some amazing numbers from 2014, which they have given us permission to share. The infograph below gives a great indication of the growth of the sector, can dental practices afford to miss out on offering this service?

A few stats that caught our attention:-

  • The fastest time from booking to seeing a dentist was 23 minutes
  • 56 per cent of bookings were made in evenings and weekends
  • Peak booking time for appointments is Monday and Tuesday mornings, when a booking is received every 30 seconds!
  • Over 60 per cent of visitors to Toothpicks website are accessing via a mobile device

We believe this sector will continue to grow over the next few years. Dentists are always looking for new ways to gain patients and offering 24hr online booking seems a great way of doing this. The general public are increasingly familiar with doing many things online, so why should booking a dental appointment be any different? The service seems to benefit all involved. The continued growth of smartphone usage, plus the introduction of dental practice apps or mobile webpages will also fuel the growth of this sector in 2015.

It will be interesting to see how this sector evolves over the next few years but our suspicion is that it will soon be an expected feature on the majority of dental practice websites, mobile sites or apps. 

Please enjoy looking at the infograph and you can find some further information on Toothpick below. 




Toothpick launched in the UK in 2013. Since then, one million people have used our booking technology and we've passed £17M worth of dentistry to our practices. We're leading the way in bringing medical bookings online, with over 50 per cent of appointments booked outside of our dental practices' opening hours, and 60 per cent via mobile devices.
Toothpick is now being rolled out in Holland, Australia, New Zealand and the United States.


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