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The Big Break : Patient Plan Direct donates over £500 to Mouth Cancer Action

Back in April of this year, Patient Plan Direct, the UK’s fastest growing dental plan provider, teamed up with Bacs, the organisation behind direct debit payments, to offer the practices that work with Patient Plan Direct an opportunity to give their patients ‘The Big Break’ whilst at the same time supporting Mouth Cancer Action.
Patients that signed up to a practice’s dental plan administered by Patient Plan Direct between April and June, were automatically entered in to a prize draw to win £12,000, as part of The Big Break campaign.
At the same time, Patient Plan Direct made a 50p donation to Mouth Cancer Action for every new patient that signed up to a dental plan in this period.
Over 1,000 patients joined a dental plan at one of Patient Plan Directs’ practices during the campaign and were subsequently entered into the Big Break Draw. Patient Plan Direct has consequently donated over £500 to Mouth Cancer Action.
Simon Reynolds, commercial director of Patient Plan Direct, commented: ‘The Big Break campaign was a great growth initiative for practices that work with us to grow their dental plan base by offering patients an added incentive to join a preventative dental program. It was also a great way for us to support a very worthy cause within dentistry.’
Mouth Cancer Action is run by oral health charity the British Dental Health Foundation, with the aim of raising the profile of mouth cancer, a disease which has increased by 50% in the last decade.
Patient Plan Direct provides an easy to use, highly efficient and very cost effective method of enabling practices to offer patients a dental plan. Patient Plan Direct’s unique approach embraces 21st century technology, gives a practice control and is proven to improve plan income and profitability.
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