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Blue Wednesday is the new Blue Monday – Raising money and awareness for Mouth Cancer

This November, our partners Patient Plan Direct is asking its staff, dental practices, partner, friends, family and the dental community to show their support for Mouth Cancer Action Month by getting involved and making Wednesday 19th November 'Blue Wednesday'.
Mouth Cancer Action Month is run by oral Health Charity, The British Dental Health Organisation. The aim of the campaign is to get more mouth cancers diagnosed at an early stage by raising awareness of the risk factors, signs and symptoms, whilst encouraging people to discuss them with their dental professional.
Currently, mouth cancer kills more people every year than both testicular and cervical cancer combined, this is because too many patients are diagnosed at a late stage. Mouth Cancer Action Month can help educate patients about mouth cancer, whilst reinforcing the importance of regular dental visits.
On Wednesday 19th November, Patient Plan Direct will be hosting a blue dress down day for the British Dental Health Foundation to raise awareness and donations for Mouth Cancer Action. We are also encouraging the practices that work with us and as many people within the dental community as possible to do the same – so buy a blue ribbon, pick out something blue, wear it and show your support!
In the run up to the day we will be working hard to fundraise and reach our goal of raising £1,000 before the 19th November. If we hit our target before the 19th, our Commercial Director, Simon Reynolds, has promised to come to work in full blue body paint! We’re all keen to see if Simon will stick to his word so please don’t be shy when it comes to donating to a great cause and campaign.
Simon Reynolds, commercial director of Patient Plan Direct, commented: ‘This is a great and fun way for us to support a very worthy cause within dentistry. Our aim is to raise awareness of mouth cancer and the risks it represents, a disease which has increased by 50% in the last decade’.
If you would like to donate to this amazing cause, please visit our Justgiving page We have just over one month to reach our £1,000 milestone, so please donate generously!
To find out more about the Mouth Cancer Action campaign, visit
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The Big Break : Patient Plan Direct donates over £500 to Mouth Cancer Action

Back in April of this year, Patient Plan Direct, the UK’s fastest growing dental plan provider, teamed up with Bacs, the organisation behind direct debit payments, to offer the practices that work with Patient Plan Direct an opportunity to give their patients ‘The Big Break’ whilst at the same time supporting Mouth Cancer Action.
Patients that signed up to a practice’s dental plan administered by Patient Plan Direct between April and June, were automatically entered in to a prize draw to win £12,000, as part of The Big Break campaign.
At the same time, Patient Plan Direct made a 50p donation to Mouth Cancer Action for every new patient that signed up to a dental plan in this period.
Over 1,000 patients joined a dental plan at one of Patient Plan Directs’ practices during the campaign and were subsequently entered into the Big Break Draw. Patient Plan Direct has consequently donated over £500 to Mouth Cancer Action.
Simon Reynolds, commercial director of Patient Plan Direct, commented: ‘The Big Break campaign was a great growth initiative for practices that work with us to grow their dental plan base by offering patients an added incentive to join a preventative dental program. It was also a great way for us to support a very worthy cause within dentistry.’
Mouth Cancer Action is run by oral health charity the British Dental Health Foundation, with the aim of raising the profile of mouth cancer, a disease which has increased by 50% in the last decade.
Patient Plan Direct provides an easy to use, highly efficient and very cost effective method of enabling practices to offer patients a dental plan. Patient Plan Direct’s unique approach embraces 21st century technology, gives a practice control and is proven to improve plan income and profitability.
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