Blogging Is Essential To Promote Your Dental Practice or Business
For those of you who are not quite sure what a blog is, you are reading one right now and blogging is becoming more and more an essential part of any dental practice’smarketing strategy.
Why I can hear you all saying? Well hopefully you recently read my series of articles on search engine optimisation which over the three articles outlined what you need to be doing to raise your website’s ranking on Google. One of the things I mentioned was that you need to add new original content to your website, and the best way to do that is blogging.
Blogging is effectively you writing anything you like on any subject really. Because it is your ideas and your thoughts, you can write on any subject and be an forthright is you wish. Ideally you need to make it interesting to your public. So for instance if you are a dentist the subjects you might want to cover would be around oral hygiene etc.
Having said all that don’t make your blogs too serious or technical as you’ll just lose your audience, they have to understand what it is you are trying to convey to them, equally don’t use jargon, or scientific dental terms.
Blogging is one of the best ways to increase the rankings in the natural Google search. As I mentioned in my earlier articles, Google wants to present websites to their audience that are fresh and have new original content on them. Blogging is the most natural place to put this new original content. It will quite literally do wonders for your rankings, quite often my blogs out rank my overall website.
Blogging also has the effect of ranking you for many subjects too so for instance you might want to highlight that you offer implants in your practice, well the best way to do this is to write articles on the subject, use slightly different headlines and titles for the blog and you can start to rank for implants as well as general dentistry etc.
Blogging should also be part of your social media strategy. Every time you write your blog you should be promoting this with both Facebook and Twitter, not to mention Google Circles, this again helps immensely with your Google rankings.
Being seen to be an expert in your specialist field is essential if you are to sell at premium prices. For instance if you are regularly blogging on a particular subject and your patients and potential patients read them, it is highly likely that when they actually want to use this service that they will turn to you rather than your competitors and they will pay a higher fee because of this too.
We call this in the industry “being the trusted expert”. The down side of this is that you have to give lots of information freely and regularly, which of course takes time and effort. But you’ll see that in the long run you will gain from it immensely, the other way to achieve this of course is to have someone else write them for you and this is one the services I offer my clients.