When running a marketing campaign we are told that landing pages are an extremely important part of the sales journey. This is still a true statement and something we always make clear to all our clients.

In this blog, I want to look at what happens when once you have a landing page created but it still isn’t converting in the way you desire, what mistakes are being made with the page and where could it be improved? I have identified a few reasons why the page may not be performing as you hope...

Social Proof

Reviews and testimonials are incredibly important. Reviews or testimonials will act as social media proof, so when a customer is looking to purchase, they will often look to others for cues concerning whether to make the purchase or not. So making the excellent reviews or testimonials prominent is certainly a good start to improving your landing page.

Being Clear?

Is your landing page actually clear enough? Have you explained what your business offers and how it is unique? Your landing page should always contain a clear description of what your company actually offers! The copy needs to be clear and not overly full of jargon and too many words.

Too Much Text!

Remember you only have 5 seconds to convince the person clicking on the site. This means the landing page must be focused on one single objective, which is clicking on your call to action (CTA). As I said before it needs to stay clear and direct. Not too much text but enough to get the message across. Focus on the benefit: this is what you will get by clicking here.

What is your USP?  

It is vitally important that you have a very clear and exciting USP. An exciting Unique Selling Proposition leads to people clicking on the CTA because they want to know more. Explaining your USP can work well either using a bullet list or a short, informative video, that gets the message across and leads to the results you desire.

Too many details.

If on your landing page you present a form in which you want your potential clients to share their details, make sure you ask only for the information that is really essential. If you want to send the prospective client a white paper about selling their dental practice, you only need a name and an email address. Focus on getting the essential details and achieving the result of someone engaging with your business.

Always be testing.

The only way to know that the content is persuasive, the video or images work and how successful the form is, you have to keep testing and tweaking the page. On a an optimised landing page, every aspect, should be tested to ensure you’re using the right option to maximize your conversion rate.

Thanks for reading and we hope you have picked up a few pointers to improve one of the most important sales funnels in a modern business.

Small, strong and enduring, and completing the Straumann portfolio for narrow space indications, the Ø 2.9mm implant brings all the Bone Level Tapered (BLT) advantages to narrow interdental spaces.

The Straumann Bone Level Tapered (BLT) Ø 2.9mm implant is the implant solution for narrow interdental spaces or ridges. The smallest in the Bone Level Tapered range, it completes the portfolio for narrow space indications and integrates seamlessly with the reliable Straumann® Dental Implant System.

Benefitting from the clinically-proven BLT design, it has a parallel body with full-depth thread and three cutting notches for self-cutting in underprepared sites. Its apically tapered design delivers excellent primary stability in soft bone and fresh extraction sockets as it adequately compresses the underprepared osteotomy and allows the clinician to effectively master the patient’s anatomy, even when limited, and protects the anatomical structure with its round tip.

As well as the tapered implant body, all Straumann BLT implants possess the powerful combination of Roxolid®, SLActive®, Bone Control Design™, CrossFit® connection and prosthetic diversity.

Roxolid®

Roxolid has enabled Straumann to create smaller implants than ever before, thus reducing invasiveness, by preserving bone and minimising the amount of bone grafting required. Roxolid is a high performance alloy, specifically designed to offer higher strength than pure titanium, making these smaller implants possible. Smaller implants increase the range of treatment options available to the clinician and patient acceptance will be higher when less invasive treatment options are offered.

SLActive®

The SLActive surface allows fast and predictable osseointegration, enabling safer and faster treatment and higher treatment predictability in challenging protocols. Clinically proven to provide safer and faster treatment in 3-4 weeks for all indications, it increases safety during the early healing phase and leads to a superior structural and functional connection between the implant and vital bone.

Bone Control Design™ and CrossFit® connections

Bone Control Design optimises crestal bone preservation while the CrossFit connections simplify handling and increase confidence in component positioning, ensuring precision against rotation and long-term flexibility.

Prosthetic diversity is ensured by compatibility with the full range of Straumann prosthetic components, including the unique oval design for optimal soft tissue management in smaller spaces.

The BLT Ø 2.9mm implant is indicated for single-tooth restorations of the central and lateral incisors in the mandible, and lateral incisors in the maxilla.

And coming soon… single use instruments will allow you to place the BLT Ø 2.9mm implant with sterile, disposable burs, drills, taps and profilers, ensuring your instruments are always sharp and minimising the cost and inconvenience of sterilisation.

For more information on the range of Straumann® Bone Level Tapered Implant solutions, please contact Straumann on 01293 651230 or visit straumann.co.uk.

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