Food for thought from the Bank of England:

In the week where the UK dental industry was tied up at the NEC, the Chief Economist of the Bank of England gave a question and answer session to the world using the medium of Twitter. It appears he made a good job of it. Some commentators criticised the fact that the answers were standard PR fare, but others realised he did, in fact, release some crucial financial information.

Other companies in the world of high finance feel forced by their regulators to only release critical news via official channels. Twitter does not count as "official".

So did the Bank of England break its own and other regulator's rules? Newspapers were once new, as were radio and TV, the world realised these were tools of communication, and engaged with those media.

Let's turn to the consumer field, where large retail and customer facing companies use Twitter and other social media to enhance their customer service operations. They have teams of people, sometimes responding 24/7, to show that they are giving the best customer service and that they are listening. Ask a few people at Dental Showcase, I did, and they all have a story. "My train was cancelled, I had paid through the nose in advance, and I missed a very important meeting, what will the railway operator do about it?" Or " My heating is broken, we have a small baby, an engineer to fix our heating in seven days time is not good enough".

Do have a look in the social media - those two comments are only a small example of the complaints aired daily, and addressed to the relevant companies. In those cases Virgin Trains and British Gas did reply, and fixed the problems rapidly. The responding company hopes the complainant returns to the same social medium to say how great the service recovery was.

So, back to dentistry.

Dental practices and their teams do face the social media and partake, they take the risk that a complaint may be aired, but they know they must respond to this, and respond seriously.

However, some of the dental industry are scared of GDPUK, on whose website you are reading this blog. GDPUK gives dental professionals a platform to tell their colleagues [and only that limited group]  when they have had great service, and that sort of comment is rewarded by a magnified, greater uptake of that service. I know this is a true fact.

As well as sharing all sorts of news, information, questions and experiences, some dental professionals use GDPUK to tell their colleagues when they feel they have had bad service. Sometimes the complaint is only about what is perceived as poor service. The effect of this can be magnified, in the world of the isolated dental professional, when two or three other fellow professionals appear and confirm they too have had the same less than perfect experience. This is the power of the internet in the modern world, we all know it allows us to rapidly compare prices, compare services, and read reviews. Surely the winning technique for the dental companies, and other small businesses the world over, is to monitor those media, and if a problem occurs, respond in that medium, and try your best to give the best service possible. This could be a winning formula and may lead to positive results, and positive feedback, which in turn will create more sales.

I am convinced the modern companies who adopt this approach will be the winners in the long term. Censorship cannot win, but open-ness will.

Refs:
http://www.telegraph.co.uk/finance/bank-of-england/10388036/Bank-of-Englands-chief-economist-says-2014-rate-rise-very-unlikely-in-AskBoE-Twitter-chat.htm

Blog image by Gord Fynes, @gordasm. With thanks.

There have been many questions about the dental charity Heart Your Smile (HYS). I have been asked why is an organisation needed to get more people to visit the dentist?

The vision from the outset at HYS was that improving engagement between the profession and the public would lead to increased trust and improvement of uptake of oral health messages and care at local level.  Many organisations in this space concentrate on the messages themselves, but we felt the messages were well established, so to elicit behaviour change we decided to concentrate on breaking down barriers to the uptake of oral health messages.

Heart Your Smile (HYS) has 4 key goals.

These are to:

1.            Change the public's perception of Dentistry

2.            Increase attendance and uptake of care

3.            Emphasise the dental team's position as trusted members of the local community

4.            Restore positive morale in the profession

We went through a rigorous process with the charity commission.  Our charitable objects are:
1.    to promote and protect the physical and mental health of sufferers of [oral diseases] in [the UK] through the provision of financial assistance, support, education and practical advice.
2.    to advance the education of the general public in all areas relating to oral health
 

All funds we raise go towards promoting our charitable objects.  To advance the education of the general public in all areas relating to oral health is a very costly undertaking.

Our initial campaign was to seek out the professionals who already had the energy and interest to support their local communities through:
*            oral health promotion
*            general health and healthy living support and advice
*            support in the community in schools, homes, local organisations etc, by giving their time and gaining their trust

We decided these behaviours could be packaged as the “9 habits” and are a positive way of raising the public's confidence in seeking timely dental care, by reducing anxiety, one of the biggest barriers.

Meanwhile, as these professionals were getting in touch, we needed time, funds and supporters to develop an online presence through which any team member in the profession could make a positive contribution in their community and share their work to create a ripple effect. We established a flat organisation and anyone was and still is welcome to join in and take on a workstream.

We also used this time to create mentoring resources and oral health promotion resources and the trustees wanted to get robust support from public health advisors for the resources we were producing before we announced them, so the whole process of getting to where we are now took 12 months.

The mentoring platform has been developed in conjunction with Fiona Ellwood, who has the level 7 postgraduate certificate in Mentoring from FGDP (UK). Our first group of 24 Mentors and Mentees start working together on 18^th September.

Heart your Smile is committed to promote civic responsibility and good citizenship amongst members of the dental profession in a sustained campaign to achieve our objectives. We started off with trade stands and engagement online, we have launched innovation 360 to crowd source innovation and spread the message through local action, as well as pilot new methods of engagement and to roll out the best ideas. The first round of applications has closed and we are working with 14 teams to roll out their ideas.

We would love all dental teams as well as members from GDPUK to get involved and perhaps lead a workstream of their choice or apply to be mentors or mentees. The future of the dental profession is in our hands.

To help raise funds for the Mouth Cancer Screening Accreditation Scheme, DPAS Practice Consultant Louise Bone, is running in the Glasgow 10K Race this October.

Sponsored by practice-branded dental plan provider, DPAS, the Mouth Cancer Screening Accreditation Scheme is the Mouth Cancer Foundation’s new life-saving initiative which accredits dental practices that routinely screen for oral cancer using their ‘2 Minutes to Save a Life’ screening protocol and meet other specific criteria.

The Mouth Cancer Screening Accreditation Scheme also aims to improve outcomes for head and neck cancer sufferers in accordance with the BDA’s occasional paper for the early detection and prevention of oral cancer and NICE guidelines. In addition, it embraces recent CQC, Information Governance and Clinical Governance requirements, as well as responding to the GDC’s recommendation for continuous professional development for the management of oral cancer.

Explaining her reasons for taking part in the race, Louise said, “As a previous Specialist Dental Nurse in the Regional Oral and Maxillofacial Surgery Department at St John's Hospital, I worked very closely with patients who had head and neck cancer, so I have seen first hand the devastating impact that mouth cancer can have. This was one of the most rewarding jobs I've ever had, in fact I’m still in contact with some of my previous patients, so I am delighted to do anything I can to help this worthwhile charity bring greater awareness of the need for early detection of mouth cancer.”

Louise has never run a 10K race before, but is hoping to complete the course in less than 60 minutes. She is training hard and taking some time away from her main hobby of horse riding in order to take up this challenge.

To sponsor Louise and help save lives, please visit http://uk.virginmoneygiving.com/LouiseBoneDPAS2MinutestoSaveaLife

The Mouth Cancer Screening Accreditation Scheme is open to any dentist registered with the GDC or any dental practice whose clinicians are registered with the GDC For more information please contact the Mouth Cancer Foundation via This email address is being protected from spambots. You need JavaScript enabled to view it. or call +44 (0) 1924 950 950 for more information.