At the recent BDTA Showcase, we had some great meetings with potential advertisers. The GDPUK Team really enjoyed exhibiting at the show, it was a great experience, something we would like to repeat.
Last week, I sent a number of follow up emails after the Show and made phone calls. By the end of the busy week, I started thinking about why companies from the dental trade should advertise with GDPUK and why we should be part of their marketing plan. I have to admit, it is not a question I have thought enough about but over the weekend, I got my thinking cap on.
So this weekend, after my feet and body had recovered from Showcase, I started to think about the question in the subject line, below are 8 reasons that GDPUK can be used as an effective marketing tool, please feel free to add to them and hopefully we can get a feel for what we are doing well or not offering enough of! All feedback would be appreciated!
1. We have thousands of members using the site every day – GDPUK is the largest online community of dentists in the UK. Dentists proactively look for information on GDPUK to inform their decisions.
2. Target Audience – If you want Dentists as customers, we can prove that your target audience is using the GDPUK site every day
3. Helps your budget work harder when marketing to Dentists – Reach the dentists on their network at exactly the point when they are actively seeking advice / guidance to make an important decision for their practice or career.
4. Word of Mouth. The UK’s most influential dentists will talk about your brand on the forum – Create the right message on GDPUK and this will spread to other social media sites, creating improved awareness and recognition of your brand.
5. Benefit from our knowledge of the Dental Profession – We’ve been around for over 15 years, we understand how dentists think and react, this means we are well placed to support you with your aims and we can share our insight into the dental profession.
6. Marketing on the site can be done in a number of ways; introduce a new product, improve brand awareness, special "GDPUK" offers, data collection, sample requests, focus groups
7. Accountability. We give our partners, a full report on the number of clicks received every week, plus the number of impressions the ad receives. This is an effective way to see how the ad performs.
8. Adaptability. Unlike in the printed media, ads can be changed; partners can experiment with a number of messages over the period they have booked.
No matter what business or industry you’re in, if you deal with Dentists, then GDPUK has to be part of your marketing plan. Social Media is now part of the dental landscape and it’s important that you can get your message across and be part of the discussion.
By reading this, we hope you now get a better understanding of how we can help with your marketing plans, if you would like to know more, please get in This email address is being protected from spambots. You need JavaScript enabled to view it. or call Jonny on 07786571547.
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GDPUK Ltd today announces the sale of its intellectual property assets to Cogora Group, one of the UK's leading publishers of healthcare brands, events and educational platforms.
The decision to sell GDPUK’s intellectual property forms part of a considered transition to ensure the long‑term stewardship and development of the brand and associated assets. Cogora brings a wealth of experience and expertise to support the continued evolution of the dentistry brand within its wide portfolio of market-leading healthcare publications. Its award-winning titles include Pulse, a long‑standing and widely recognised source of political news and clinical education for GPs, Nursing in Practice, Management in Practice, The Pharmacist, Pulse PCN and Healthcare Leader, as well as two secondary care publications – Hospital Healthcare Europe and Hospital Pharmacy Europe. The purchase will cement Cogora as the biggest publisher of primary care titles in the UK and allow it to bring its expertise in providing news, analysis, opinion and groundbreaking stories to GDPUK, as well as continue giving dentists and dental staff a voice through its website.
“After careful consideration, we believe that Cogora is well positioned to take GDPUK’s intellectual property forward,” said Tony Jacobs, founder, editor and publisher of GDPUK.com . “This transaction provides continuity for the professional community associated with GDPUK and creates opportunities for future growth under experienced ownership.”
Tony will continue involvement in GDPUK on a consulting basis.
GDPUK Ltd has worked to ensure an orderly transfer of the intellectual property and wishes Cogora every success in its future development.