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NEW Advanced Defence Gum Treatment cuts gingival bleeding by 50.9% (p<0.001) in just 4 weeks when used after brushing1.b2ap3_thumbnail_Listerine-AD-GumTreatment.jpg

 

Johnson & Johnson is pleased to announce the launch of Advanced Defence Gum Treatment, the newest mouthwash in a range that addresses specific oral care conditions.

 

Plaque is the major cause of gum disease2,3. Used as an adjunct to mechanical cleaning, Advanced Defence Gum Treatment helps to treat gum disease, as it is formulated with LAE (Ethyl Lauroyl Arginate) technology, which forms a physical coating on the pellicle to prevent bacteria from accessing and attaching to the pellicle proteins, interrupting plaque biofilm formation and maturation1.

 

An alternative to chlorhexidine-based remedies, this twice-daily mouthwash is clinically proven to treat gum disease as an adjunct to mechanical cleaning. It has been shown to significantly reduce gum disease at 2 weeks (p<0.001) and cut gingival bleeding by 50.9% (p<0.001) in just 4 weeks1.  

 

In addition, Advanced Defence Gum Treatment is designed not to cause staining4 and has a crisp mint taste.

 

The arrival of Advanced Defence Gum Treatment mouthwash strengthens the Advanced Defence range from Johnson & Johnson Limited, which includes Advanced Defence Sensitive and Advanced Defence Cavity Guard.

 

For more information on LISTERINE® Advanced Defence Gum Treatment, please contact Johnson & Johnson Limited on 0800 328 0750 or visit http://listerine.co.uk/products/advanced-defence-gum.

 

ENDS  

 

References:

1. Bleeding Index Reduction DOF 1 - 2013 (LAEBBA0001)

2. The pathogenesis of human periodontitis: an introduction. Page RC, Kornman KS. Periodontology 2000 1997; 14: 9-11.

3. http://periobasics.com/?p=1022. Accessed 26 September 2013

4. DOF 2 - 2013 (UNKPLT0006)


UK/LI/13-2141

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