Working in partnership with dental professionals to provide expert care

NEW Advanced Defence Gum Treatment cuts gingival bleeding by 50.9% (p<0.001) in just 4 weeks when used after brushing¹.

Johnson & Johnson is pleased to announce the launch of Advanced Defence Gum Treatment, the newest mouthwash in a range that addresses specific oral care conditions.

Plaque is the major cause of gum disease^2,3. Used as an adjunct to mechanical cleaning, Advanced Defence Gum Treatment helps to treat gum disease, as it is formulated with LAE (Ethyl Lauroyl Arginate) technology, which forms a physical coating on the pellicle to prevent bacteria from accessing and attaching to the pellicle proteins, interrupting plaque biofilm formation and maturation¹.

An alternative to chlorhexidine-based remedies, this twice-daily mouthwash is clinically proven to treat gum disease as an adjunct to mechanical cleaning. It has been shown to significantly reduce gum disease at 2 weeks (p<0.001) and cut gingival bleeding by 50.9% (p<0.001) in just 4 weeks¹.  

In addition, Advanced Defence Gum Treatment is designed not to cause staining⁴ and has a crisp mint taste.

The arrival of Advanced Defence Gum Treatment mouthwash strengthens the Advanced Defence range from Johnson & Johnson Limited, which includes Advanced Defence Sensitive and Advanced Defence Cavity Guard.

For more information on LISTERINE® Advanced Defence Gum Treatment, please contact Johnson & Johnson Limited on 0800 328 0750 or visit http://listerine.co.uk/products/advanced-defence-gum.

ENDS  

References:

1. Bleeding Index Reduction DOF 1 - 2013 (LAEBBA0001)

2. The pathogenesis of human periodontitis: an introduction. Page RC, Kornman KS. Periodontology 2000 1997; 14: 9-11.

3. http://periobasics.com/?p=1022. Accessed 26 September 2013

4. DOF 2 - 2013 (UNKPLT0006)

UK/LI/13-2141