The Social Media Phenomenon
Around two years ago I wrote my first book called How Your Practice Can Survive The Recession, there is a section in it about Social Media, which I was somewhat dismissive of.
I have recently updated the book for several reasons but one of the most important reasons was that Social Media has now moved firmly into the mainstream of business and because of this, all dental practices need to take it very seriously.
My business now receives around 15% of all the enquiries I receive from either Facebook, Twitter or Linkedin, this is a massive change from just twelve months ago. Thats quite staggering, a year ago I could count the number of leads from Social Media on one hand, all that has now changed
It is also a fact that 50% of the U.K population spends at least one hour per day on Facebook. This creates a huge opportunity for your business, both advertising and posting in in general.
I regularly speak with my clients about the opportunities of Social Media and whether or not they should be active in this area, the answer is always a resounding yes.
However there is a problem, in order to have a healthy Social Media presence means you have to be active pretty much every day, its no point trying to get people to “Like” your page if you never put anything on it, and the majority of practices don’t, for one simple reason they simply don’t have the time.
So whilst Facebook, Twitter, Google Circles and LinkedIn may be free to use, they take up a great deal of time and that is the one thing that the majority of dental practices simply don’t have.
So you could give the task to one of your employees, but are you sure that (a) they will post items that are suitable and (b) will they have the time to post on Facebook and Twitter too as well as doing all the other tasks they have to achieve.
So you have a dilemma, you know that you should be regularly communicating with your patients and potential patients via social media, but neither you or your staff have the time to do it!
That’s where my company can help. Until recently I simply told my clients that they should be posting regularly on social media, but didn’t have a solution to the problem of creating the time to do so.
I can now offer a service to any dental practice, or indeed any company involved in the dental profession, whereby we will post on social media sites at least two times per day, Monday to Friday, to find out more about this unique service, go to my website http://www.dentalmarketingexpert.co.uk/social-media-dentists/ and you will be able to watch a video where we tell you exactly what we can offer you in this area.
I don’t know of any other organisation that offers this social media service, I suspect we may well be a trail blazer in this area.
So don’t waste any more time visit http://www.dentalmarketingexpert.co.uk/social-media-dentists/