This October the FGDP(UK) is undertaking an ambitious initiative called the ‘Mass Observation’ project. Subtitled ‘Your profession, Your experiences, Your opinions’ the project aims to capture a snapshot of the dental profession in 2016.
Everyone in dentistry, from receptionists to practice owners, is invited to submit their experiences about one particular day working in dentistry. The official Mass Observation Day is Wednesday 12th October but people can choose to talk about any day in the week of the 10th to the 16th October.
Although a small amount of demographic data will be gathered all submissions are anonymous, enabling people to be as candid as possible. The two main questions are deliberately very open:
Within the parameters of those two questions people can write whatever they want, providing they do not breech patient confidentiality.
The main anticipated outcome from the project is a wealth of anecdotal evidence about dentistry in 2016, and what those involved in the practice of dentistry think about the profession. Whatever themes emerge will be examined in a report to be produced as part of the FGDP(UK)’s 25th anniversary celebrations in 2017.
Dean of the FGDP(UK) Dr Mick Horton said:
“This project was inspired by the Mass Observation Project that ran for nearly three decades from 1937. Ordinary people shared snapshots of their lives, and in doing so created an invaluable treasure trove of social history. The FGDP(UK) now wants to create something similar to help us celebrate general dental practice during our 25th anniversary next year.
We want the whole profession to get involved, not just Faculty members. Dentistry is a wonderful and diverse profession, full of people with fascinating experiences and strong views to share. We want to hear from them all.”
To take part visit www.massobservation.org.
People will have until the 31st October to submit their contributions.
By accepting you will be accessing a service provided by a third-party external to https://www.gdpuk.com/

GDPUK Ltd today announces the sale of its intellectual property assets to Cogora Group, one of the UK's leading publishers of healthcare brands, events and educational platforms.
The decision to sell GDPUK’s intellectual property forms part of a considered transition to ensure the long‑term stewardship and development of the brand and associated assets. Cogora brings a wealth of experience and expertise to support the continued evolution of the dentistry brand within its wide portfolio of market-leading healthcare publications. Its award-winning titles include Pulse, a long‑standing and widely recognised source of political news and clinical education for GPs, Nursing in Practice, Management in Practice, The Pharmacist, Pulse PCN and Healthcare Leader, as well as two secondary care publications – Hospital Healthcare Europe and Hospital Pharmacy Europe. The purchase will cement Cogora as the biggest publisher of primary care titles in the UK and allow it to bring its expertise in providing news, analysis, opinion and groundbreaking stories to GDPUK, as well as continue giving dentists and dental staff a voice through its website.
“After careful consideration, we believe that Cogora is well positioned to take GDPUK’s intellectual property forward,” said Tony Jacobs, founder, editor and publisher of GDPUK.com . “This transaction provides continuity for the professional community associated with GDPUK and creates opportunities for future growth under experienced ownership.”
Tony will continue involvement in GDPUK on a consulting basis.
GDPUK Ltd has worked to ensure an orderly transfer of the intellectual property and wishes Cogora every success in its future development.