Enhancing our clinic - Mr Jonathan Bell Consultant Orthopaedic Surgeon at Wimbledon Clinics

The Company

At Wimbledon Clinics we were the first multidisciplinary clinic providing sports medicine and othopaedics in London and the South of England. Our team of orthopaedic consultants specialise in back and neck, foot and ankle, hip and groin, knee, and shoulder pain and we offer a range of solutions and options for treatment. Our goal is to provide exceptional care that focuses on the patient’s need by providing a strong non-operative care pathway alongside surgical excellence when required. Our patients know that they will not be over-treated or operated upon without appropriate trial of non-operatvie care.

The Challenge

We initially approached 7Connections as we were looking to attract new patients, and improve efficiency across the clinic. Our biggest challenge was that the principles were generating 60% of the turnover and we wanted to attract increased numbers of patients for the other specialties to even out the figures. Therefore the focus was on establishing a plan to generate direct referrals from marketing, additional revenue streams and recruitment of further associates.

The Solution

To do this first required restructuring our front of house and back office management processes. We started working with 7Connections, specifically with Tim Caudrelier, who has helped us immensely with the restructure of the team. This has delivered great results as the productivity and culture in the office has been significantly enriched. This has in turn had a positive impact upon the engagement of associates and the benefits can been seen across the clinic.

We also switched the vehicle from a Limited Liability Partnership (LLP) to a Limited company to better allow us to offer minority shares as part of our succession plan. Our finance reporting was then adapted to include monthly EBITDA and forecasting in addition to monthly budgeting, this has allowed a far greater perspective on our continuing progress.

We have also implemented a range of new internal systems, have out sourced our finances (bar day-to-day invoicing and debt collection), and are now in a position to measure and track our new marketing programme, which we have just begun rolling out. The service we received from 7Connections has facilitated the smooth nature of these transitions, and we have found that Tim has been available for calls, emails and meetings and has really gone above and beyond our expectations in the asistance he provided. What’s more, we have now also just completed our first marketing sequences with Jon Barrow and hope to see results from that very soon too.

Results

Having made the changes and followed the advice given, we have managed to get to within a few thousand of our end of year forecast, which proves how robust the changes have been. We have also vastly improved our ‘referrer nurture’ program which has seen an increase in referrals from those we engaged with.

Overall, the restructure has allowed us to trim costs and we have seen a 35% growth over the last year, the vast majority of this was for the associates not the two principle shareholders.

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