Simplyhealth Professionals and the University of Birmingham spinout Oral Health Innovations Ltd have announced today that 100,000 assessments have been carried out by the highly regarded Denplan PreViser Patient Assessment oral health assessment tool (DEPPA). 

DEPPA is an evidence-based online individual risk assessment tool which helps patients understand their current oral health and future disease risk. It assesses an individual patient's medical history, dental history, lifestyle and their clinical status and provides feedback on current health and future disease risk directly to patients via a personalised report.

In May 2017, Simplyhealth Professionals also announced the addition of Young DEPPA (YDEPPA) to bring the benefits of comprehensive online patient assessment to young patients and their parents or carers for the first time. The primary benefit of YDEPPA, like its adult counterpart, is to support communication with young patients about their oral health. 

The system was developed for the UK by Oral Health Innovations Ltd to help patients understand their oral health needs and to support decision making by dental professionals.

The reports use a traffic light colour-code system of red, amber and green to indicate what is going well and what the patient needs to improve on with the help of their dental care provider.

Henry Clover, Director of Dental Policy at Simplyhealth Professionals said: “There is evidence to support that personalised biofeedback, delivered using reports such as DEPPA for patients, is more likely to trigger the emotional response required in order that behaviour change can occur than traditional methods. Improved oral health can only be achieved through a strong partnership between dentist and patient.”

Recent research has shown that patients who receive an individualised communication about risk  as part of a routine dental consultation took advice on periodontal disease more seriously, and felt better able to follow it, than those who receiving a routine consultation alone (p<0.05). ¹

Moreover, research presented earlier this year at the International Association for Dental Research conference showed that sharing the report with patients resulted in reduced levels of bacteria in their mouths and gum inflammation, and better daily oral hygiene routines.²

Iain Chapple, Professor of Periodontology and Consultant in Restorative Dentistry at the University of Birmingham, commented: “As routine dental consultations incorporate risk assessments for future disease, it is vital that we understand how to communicate this risk to patients, so they can distinguish between generalised advice and individual risk.”

DEPPA and Young DEPPA are available free of charge to all Denplan Excel certified member dentists. Non-Excel certified member dentists can also benefit for just £100 per month (inc VAT) for up to two dentists in a practice or for £150 per month for three or four dentists.  For more information visit www.simplyhealthprofessionals.co.uk        

A few basic things are always needed in a banner ad to ultimately give you an excellent click through rate. (CTR) We have collected our experiences and thoughts together to produce a short blog on what makes a successful banner advert.

A clear call to action (CTA), has to make sense for your product or service. Such as “Shop Now”, “Learn More” etc. A call to action always has to be included.

Secondly the banner ad can be compared to the billboard in the street, the consumer has a split second to decide if they are interested in the product or service. So you need to decide what you want the consumer to see and take away in those few seconds you have to grab attention to your product or service. This can be a catchy headline, an aspirational image or a hybrid of the two!

Basic animation is also always recommended. Animated GIF is therefore recommended over a static image. Keep it simple and to the point, telling a story rarely works. But the advantage of the animated GIF is that you can put together a  series of frames then combine them in such an order that will eventually form some sort of animation and attract attention.

A theme I always go back to when talking to customers is the landing page. The clickthrough needs to land on a landing page that delivers what the banner ad promises. So that when you do secure the click from the consumer, you make sure they get the information the consumer desires. So basically you need to ensure you promote a product or service and not a website / homepage!

This blog - http://www.boxofads.com/blog/always-fine-tune-your-landing-page/ sums up the value of a landing page quite nicely. While designing a campaign think about it as a whole, an ad makes the first impression, and a landing page is a continuation of this impression.

We also recommend that our clients don’t just have one version of the their banner ad. We always say to test the colours, the CTA or the headline and see what works in line with the branding of your business. The software we use (DFP) can handle more than one ad in the space you book, so it's always worth testing a few banners and seeing what performs best. The same can also be said of landing pages as well.

Thanks for reading, hope this short guide to what makes a successful banner is useful.

The British Dental Industry Association (BDIA) and Federation of the European Dental Industry (FIDE), as the trade associations representing the dental industry in the United Kingdom and Europe, have today issued a joint letter outlining their priorities for the ongoing Brexit negotiations.

The initiative, proposed by the BDIA, saw a letter addressed to the European Chief Negotiator for Brexit, Michel Barnier and the Secretary of State for Exiting the European Union, David Davis, highlighting the important economic and public health role played by the dental technology and devices sector, and calling for action to be taken to safeguard it.

BDIA Chief Executive, Edmund Proffitt, comments, “The measures outlined by our associations would ensure that our industry is able to continue to provide access to innovative dental technology in the UK and throughout the EU, to the benefit of patient oral health and the economy, beyond the UK’s exit from the EU in March 2019”.

Chief amongst these measures is a commitment to parity of UK and EU legislation after Brexit. The UK’s decision to leave the European Union came at a critical point for the dental industry, coinciding with the publication of the EU Medical Device Regulations (MDR), and future divergence in legislation would risk disadvantaging both patients and businesses across Europe.

Other priorities to ensure a successful outcome to the negotiations include the maintenance of the Medicines and Healthcare products Regulatory Agency’s involvement in ongoing discussions concerning medical device regulation, the continued adoption of the CE marking process for medical devices and allowing UK Notified Bodies to operate under the MDR.

Over 9,000 dental professionals attended BDIA Dental Showcase 2017, which took place at the NEC in Birmingham on the 19-21 October.

This year marked the first time in which this prestigious event has been organised by its new owners MA Exhibitions, in collaboration with George Warman Publications. The result of the partnership between a professional show organiser and the dental publisher has been a tremendous success, seeing an 11.29% rise in visitor numbers to 9,080.

From MA Exhibitions, event director Ed Wyre said “The response from the dental community has been incredible. Not only have visitor numbers seen a substantial increase, we’ve seen a significant increase in the percentage of dentists (41%, up from 33% in 2016) and practice managers (11%, up from 5.5% in 2016) attending. It’s fantastic to see so many decision makers leaving the practice to attend the show. Other dental groups also saw a rise in numbers, highlighting the event’s importance to the whole dental team”.

In addition to the bustling show floor of 300+ exhibitors, three brand new features were a major draw for visitors to this year’s event.

The impressive Dental Practice of the Future was the flagship feature at the show and gave visitors access to a fully functioning reception, patient lounge, surgery and decontamination room brimming with state-of-the-art equipment in a purpose-built practice setting. The surgery itself housed a 150-seat lecture theatre where packed out keynote presentations on topics such as medical emergencies, radiation protection and the future of dentistry took place.

The CDO Zone proved to be extremely popular, as it provided the unique opportunity for visitors to meet with the highest level of the dental profession. Chief Dental Officer England Sara Hurley and her team were on hand each day ready to discuss and answer any questions visitors had on NHS dentistry. This was a fantastic chance for GDP’s and DCP’s to engage face to face with the CDO and her team, who have never been so easily accessible to the profession.

Sara Hurley, chief dental officer England said “The show was a tremendous success for us. Having a platform in which we could directly engage with so many dental professionals face-to-face and facilitate discussion around our initiatives and their experiences in practice was invaluable. This is the perfect example of industry coming together for the good of oral health, and we’re delighted to be a part of it. We are already looking forward to 2018”.

The 150-seater Dental Update Theatre offered a balanced variety of clinical CPD and business orientated sessions led by leading experts, providing advice and guidance in each of their topics. On Thursday 19^th October, the Dental Update Theatre hosted the annual Dental Update Study Day, organised by Professor Trevor Burke. Visitors also had another chance to increase their dental knowledge and top up their CPD in the Mini Lecture Theatre, which proved extremely popular over the three days.

Ed Tranter, managing director of MA Exhibitions said “We are delighted with the show. We always strive for quality in our events, and this was no exception. We had a significant rise in visitor numbers, and the quality of those visitors was outstanding – testament to the partnership with George Warman and the diverse range of exhibiting companies and CPD sessions. In addition, exhibitors put in a huge amount of effort into their stand builds all of which looked incredible. BDIA Dental Showcase is a show that has such a strong community of companies behind it and we look forward to being a part of that in the coming years and taking the show from strength to strength”.

Stuart Thompson, managing director of George Warman Publications and BDIA council member, said “The response has been encouraging. Feedback from exhibitors and sponsors has been very positive and we are pleased with how the show went. We are delighted to be taking the show to the level the association aspired to achieve and we’re looking forward to progressing it further in the years to come”.

BDIA Dental Showcase 2018 will take place at London ExCeL, 4-6 October 2018.

The show was opened with a ribbon cutting ceremony involving the show’s new owners and its headline sponsor, Oral-B. (L-R): Stuart Thompson, managing director, George Warman Publications; Jane Kidson, UK professional oral health country manager, Oral-B; Razi Hyder, professional oral health associate director, EMEA, Oral-B; Ed Tranter, managing director, MA Exhibitions; Ben Pegram, UK market strategy and planning manager, Oral-B; Mark Allen, chairman, Mark Allen Group. Pictured above.