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One of my early posts to my digital dentistry blog was entitled “4 A * Reasons Email Marketing is still Alive!” and I looked at the reasons behind why email marketing was still so important.
Nearly 2 years later, this is still seems to be the case. One could argue it is more important than ever. In the recent eConsultancy Census, it was found that revenue from email marketing increased proportionately by 28% in 2014, and was ranked as the number 1 channel in terms of return on investment, with 68% of companies rating the channel as ‘good’ or ‘excellent’.
Email has become part of mobile marketing, it is estimated that mobile can account for up to 70% of all email opens. The banner ads or message on these emails still need to be clear and well positioned, although it’s not just the creative that is important, the sales funnel must also be fully mobile-optimised, with every page working so that they are mobile optimised and keep your customer engaged. A well designed landing page is still always an important part of the process.
We forget that with emails you are often reaching an audience that already knows you, if you have them on your list, they want to hear from you. Email requires a deeper level of engagement and trust. That is the reasons our daily digest emails remain popular. Our members are expecting them.
Therefore advertising on the GDPUK daily digest emails (sent 3 times a day) remains incredibly popular because so many people receive these daily emails to their inboxes and thousands of eyes look at the animated banners on the emails. We use these daily digest emails ourselves as an accidental marketing tool. What started as a way of communicating the latest posts on the forum to our members, has instead become a way for our members to be constantly engaged with the site and what is happening within UK dentistry. We know that not every member reads every thread or email but there is always a subject that appeals to a number of our members and that keeps our site busy and the banners receiving impressions. This means email remains incredibly important for GDPUK plus of course every big business that is online and looking for customers.
So two years after I wrote the blog piece linked above, email marketing remains an important tool for businesses of all sizes and needs to be treated as an integral part of your marketing plans, whether you are looking to reach dentists or members of the public for your practice.
We are all looking to generate leads and gain new customers, is email marketing still something you use to reach these goals or do you find other methods more effective? We look forward to hearing your thoughts, on what works for your business and what doesn’t.
Hope you enjoyed this follow up blog. Thanks!
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7156 Hits
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The second NHS Confidence Monitor - a survey designed to capture how confident the profession are in the future of NHS dentistry - is open until the end of June for dentists to take part and share their views.
So far undertaken by almost 250 dentists the survey explores the profession’s thoughts on the future of:
• Career prospects
• Remuneration levels
• Getting the balance of treatment versus prevention within the NHS right
• The ability of the team to work effectively within the NHS.
Following on from first survey, conducted at the end of 2014, the second NHS Confidence Monitor will reveal how confidence levels decline and increase as new information about the contract reforms emerges. The results will help to provide insight into dentists’ perceptions of the future of NHS dentistry.
Among other findings, the first survey revealed that almost half of dental professionals working within the NHS (44%) were less confident that practising dentistry within the NHS would offer the right balance of treatment versus prevention over a 12-month period than they were a year earlier.
Commenting on the opportunities the survey presents, Eddie Crouch, Vice Chair of the British Dental Association Principal Executive Committee, said:
‘It will be very interesting to see how confidence levels in NHS dentistry have changed, particularly in light of the General Election, and I look forward to the results. I hope to see even more NHS dentists taking part in this survey so the profession has a greater insight into the possible future effect of NHS dentistry.’
As an NHS dentist, how do you feel about the future of dentistry? To have your say and help to inform your colleagues, please visit https://www.surveymonkey.com/s/NHSConfidenceMonitor before the end of June. It will take just two minutes of your time to take part in this unique opportunity, while the results may inform the long-term future of many.
If you would like to see the results from the first survey, please visit www.practiceplan.co.uk/NHSDentistryInsights
The NHS Confidence Monitor is an independent survey commissioned by Practice Plan.
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4279 Hits
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That third letter has a lot to answer for. What DOES it stand for I wonder?
Competent?
Well, the GDC are adamant. In their role as a “Council” They are improving immensely, and have refuted the FGDP’s assertion [1] that they have not "learnt any lessons" after their 2014 ‘Annus Horribilus” [2]
Given that when you are bumping along the bottom, the only way is up, I guess we should on the one hand be grateful for small changes and perhaps acknowledge that internally , the GDC are attempting to re-configure the disaster that is FtP.
Speaking with the Dento-Legal teams, there is a sense that the peak, the height of the tide of FtP, if you will, has either passed is passing.
Complacent?
The GDC in their latest report state [3]
- 9. The triage KPI has improved and is being met in almost all instances. 99% of cases were triaged within 14 days in Q1. This has now been 97% or above for three quarters in a row.
- 10. The Hearings KPI was met in a smaller number of cases in this period. 61% of cases were heard in Q1 within 9 months of referral from IC. This has reduced from 67% in the previous quarter. However, a much larger number of hearings were held in Q1 than Q4 (66 v 37).
Add to that the pilot schemes to require that the NHS get its own house in order with matters of performance and one can see that the steam pressure in Wimpole Street is indeed reducing.
Perhaps it is wrong to regard the GDC as a Great Day for Complacency? Internally, it appears we have an organisation finally “getting it!”
On an annual basis, it appears that FtP cases may reduce by some 300 to 350.
- 756 cases were received in Q1, when as many as 825 may have been expected.
So we can expect at the very least a static ARF in December … can’t we? Too much to hope that the GDC’s success might result in an ARF reduction!!
Talking of which, I wonder what the HoC Health Select Committee report will state. It all seems so long ago now. In fact, I can even see the GDC Press release batting it away like an annoying fly in an arrogant, even corrupt sort of way. The FGDP pulled no punches for sure. [4]
Corrupt?
We could discuss whether the GDC are a corrupt body [5] – not in the fiscal sense, but in the aggressive occupation of the moral high ground. The FGDP have a point really – the GDC have utterly lost the confidence of the profession. It is a measure of their arrogance that they fail to see this. It is a measure of their insularity that they see dentists as a minority Registrant group.
I wonder what it will take for all those dentists and DCPs who partake in the FtP Process and indeed sit on the Council to withdraw their support.
Well, they might wish to consider their position on the matter of the GDC being in discussions with the Dept of Health to see how to amend the regulations to allow the new Oral Health Assessment to be undertaken by Therapists.
The well-worn phrase of Lord Acton suggests that while all power corrupts, absolute power corrupts absolutely.
I put it to you that the GDC is indeed corrupt, by throwing away its independence in its dealings with Government.
It is not acting in the best interest of the patient, it is acting in the best interest of the Minister of the day.
Correct, Competent, Campaigning
The FGDP and BDA are suddenly standing up; their heads are above the political parapets and dentists, as a profession are starting to demand to be heard, to be counted. Join one, join both, but do sit idly by.
What’s in the letter “C”? Quite a lot as you can see
Enjoy flaming June, the Cricket looks as if it could be exciting .
Ciao!!
[1] http://www.fgdp.org.uk/content/news/fgdpuk-statement-care-standards-and-fitness-to-pra.ashx
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7737 Hits