OCT
25
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Have you ever microwaved your ice cream? Find out why your patients might!

Have you ever microwaved your ice cream? Find out why your patients might!

 

GSK, manufacturers of Sensodyne®, invite you to join their webinar event – ‘How can we measure the true patient impact of sensitive teeth?’ on Thursday 10th November from 6pm.

The presentation will be delivered by Professor Peter Robinson and is based on insights from the development of the ground-breaking Dentine Hypersensitivity Experience Questionnaire (DHEQ).

To register for the webinar online visit https://engage.vevent.com/rt/gskevents/index.jsp?seid=1119     NOW!

As many as 1 in 3 patients may be suffering from Dentine Hypersensitivity (DH).1 Research using the DHEQ amongst over 900 people highlighted the impacts that patients with the condition may experience:2

·         70% consider the sensations to take the pleasure out of eating and drinking*

·         59% try to avoid pain by biting food into small pieces*

·         32% think that having sensitive teeth makes them feel old*

 

Find out more about the impacts on your patients with Dentine Hypersensitivity by joining the webinar. Register online now to ensure your place –

visit https://engage.vevent.com/rt/gskevents/index.jsp?seid=1119.

 

*pooled analysis of 7 clinical studies involving 905 participants aged 18-65 (mean 39.7 years) in Canada, Europe and USA before treatment. All participants who gave the ratings of 5, 6 or 7 (agree a little, agree, strongly agree) on a 7-point impact scale were considered to have the impact in question.

 

 

References:

1.      Addy M Int Dent J 2002; 52: 367-375

2.      GSK data on file, RH02026

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GDPUK Ltd announces sale of intellectual property to leading publisher Cogora Group

cogora

GDPUK Ltd today announces the sale of its intellectual property assets to Cogora Group, one of the UK's leading publishers of healthcare brands and educational platforms. 

The decision to sell GDPUK’s intellectual property forms part of a considered transition to ensure the long‑term stewardship and development of the brand and associated assets. Cogora brings a wealth of experience and expertise to support the continued evolution of the dentistry brand within its wide portfolio of market-leading healthcare publications. Its award-winning titles include Pulse, a long‑standing and widely recognised source of political news and clinical education for GPs, Nursing in Practice, Management in Practice, The Pharmacist, Pulse PCN and Healthcare Leader, as well as two secondary care publications – Hospital Healthcare Europe and Hospital Pharmacy Europe. The purchase will cement Cogora as the biggest publisher of primary care titles in the UK and allow it to bring its expertise in providing news, analysis, opinion and groundbreaking stories to GDPUK, as well as continue giving dentists and dental staff a voice through its website.  

“After careful consideration, we believe that Cogora is well positioned to take GDPUK’s intellectual property forward,” said Tony Jacobs, founder, editor and publisher of GDPUK.com . “This transaction provides continuity for the professional community associated with GDPUK and creates opportunities for future growth under experienced ownership.”

GDPUK Ltd has worked to ensure an orderly transfer of the intellectual property and wishes Cogora every success in its future development.

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