Enamel Prism

2 minutes reading time (380 words)

Good and bad salesmen

 

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So.. its all over. That’s it for another year.  

Farewell BDTA Showcase ....   Sadly true

Farewell BDA problems. ....   Sadly untrue

I find myself intrigued by the numbers. About 4000 dentists attend, and about 14000 ‘others’. It seems there is a massive networking opportunity here, and perfectly positioned at the centre of the country, and yet barely 20% of owner dentists attend. I wonder what would make it a “MUST” – maybe a GDC standard?

To those of you who did indeed support our industry, well done.  Your investment in the future of good dentistry, at your risk, using your money [well maybe with a little help from a finance company] speaks volumes for the ethics of dentists.  If you did not make that purchase decision, perhaps you were put off by a pushy salesman who reckoned he or she knew it all?

When the new Government contract comes around, you will be fully IT’d up … won’t you?  Do it now, build your IT Ark  BEFORE the storm.

It was also of course an opportunity for some big organisations to get down and dirty. 

The GDC stand saw a steady  passing of interested people, many of them DCPs …  I wonder if like me you feel nervous going up to them – should you be anonymous just in case?  Can they really call you to account for just ‘having a go’ at the stand? I sincerely hope not.

GDPUK of course ‘trailblazingly’ set the standard for shiny shoes - but I never did find an answer to how to get shiny white crocs in the surgery!  It was THE place to meet and chat though.  If there was a centre to the Showcase, the GDPUK stand was it.  Just like it’s the centre of open opinion now. And if you have one, about anything, please come online and jot it down.

Talking of pushy salesmen, the BDA missed a trick in Birmingham, choosing instead to simply whip up a bit of spin with their racket by issuing yet another “All part of the grand plan” statement, care of the Chief Executive and PEC Chairman.  Good on you, lads.

Dodgy salesmen eh? You can smell that reptilian oil from a mile off.

 

With thanks to Matt at The Telegraph for the image. The original may be found at http://www.telegraph.co.uk/news/matt/?cartoon=10371411&cc=10345727

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Comments 1

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Nigel Bannister on Sunday, 27 October 2013 14:44
Good and bad salesmen

Enamel Prism,

Good blog-thank you.

The Exhibition layouts need a big shake up in my humble opinion.

A good place to start-The IKEA model of their store layouts-very "follow my leader" and the sound of sheep can be heard through the aisles but it works to get the customers in front of the new products.
The new dental innovations products and services should obviously take the place of the imitation Persian rugs ,but nothing would be left to chance to stumble across that "new" product.

The Exhibition Hall in Paris actually uses the IKEA model albeit in a tower shape.

On a parting note ...Tesco never put the milk near the entrance.

Nigel

0
Enamel Prism, Good blog-thank you. The Exhibition layouts need a big shake up in my humble opinion. A good place to start-The IKEA model of their store layouts-very "follow my leader" and the sound of sheep can be heard through the aisles but it works to get the customers in front of the new products. The new dental innovations products and services should obviously take the place of the imitation Persian rugs ,but nothing would be left to chance to stumble across that "new" product. The Exhibition Hall in Paris actually uses the IKEA model albeit in a tower shape. On a parting note ...Tesco never put the milk near the entrance. Nigel

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