Part 1: Introduction
About GDPUK
As mentioned previously, 2017 marks the 20th year of GDPUK.
GDPUK.com is for dentists and dental professionals to discuss all aspects of their profession, their practice and their business, centred on the UK. Subjects dissected have been diverse, from tips on simple techniques to guidance on buying major equipment, to discussions on the various practice management software packages, and of ongoing developments in British dental politics.
Moderated in Manchester, England by Dr Tony Jacobs BDS, the Group was started in Summer 1997, and continues to grow rapidly.
GDPUK.com also publishes UK dental news, and has had many exclusive stories, as well as being able to publish the latest news relevant to dentistry before other dental news providers. In addition GDPUK blogs, both editorial and product updates are well read throughout the dental profession and industry. A unique feature is the @DentistGoneBadd visual blog.
The group now has nearly 10,000 members, and attracts interest and sponsorship from major companies involved in the dental trade.
Blog Series
To mark this anniversary, we thought we would put together a 20 (get it!) part series of blogs about online advertising and all the advantages of it. Over the next 19 blogs, I am going to look into detail at the reasons that online advertising is effective and why a medium like an online community can be perfect for your brand …. Especially If you are looking to reach a target audience.
Over the series of blogs, we will explore all the elements of online advertising from how you can be creative, the opportunity to increase brand awareness, plus the adaptability and flexibility of online advertising.
Advertising online can no longer be viewed as a new medium, it is extremely well established but we hope this series can convince the sceptics but also prove useful to anyone who is looking to do some powerful marketing of their brand or product in the year ahead. Please get in touch we any queries or questions.
Hope you enjoy this series of blogs. Thanks for reading.
Happy New Year.
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GDPUK Ltd announces sale of intellectual property to leading publisher Cogora Group
GDPUK Ltd today announces the sale of its intellectual property assets to Cogora Group, one of the UK's leading publishers of healthcare brands, events and educational platforms.
The decision to sell GDPUK’s intellectual property forms part of a considered transition to ensure the long‑term stewardship and development of the brand and associated assets. Cogora brings a wealth of experience and expertise to support the continued evolution of the dentistry brand within its wide portfolio of market-leading healthcare publications. Its award-winning titles include Pulse, a long‑standing and widely recognised source of political news and clinical education for GPs, Nursing in Practice, Management in Practice, The Pharmacist, Pulse PCN and Healthcare Leader, as well as two secondary care publications – Hospital Healthcare Europe and Hospital Pharmacy Europe. The purchase will cement Cogora as the biggest publisher of primary care titles in the UK and allow it to bring its expertise in providing news, analysis, opinion and groundbreaking stories to GDPUK, as well as continue giving dentists and dental staff a voice through its website.
“After careful consideration, we believe that Cogora is well positioned to take GDPUK’s intellectual property forward,” said Tony Jacobs, founder, editor and publisher of GDPUK.com . “This transaction provides continuity for the professional community associated with GDPUK and creates opportunities for future growth under experienced ownership.”
Tony will continue involvement in GDPUK on a consulting basis.
GDPUK Ltd has worked to ensure an orderly transfer of the intellectual property and wishes Cogora every success in its future development.