Patient Plan Direct has appointed Bernard Danquah, a long standing and successful Business Consultant previously at Denplan, as their new Head Business Development Manager South.
Bernard’s appointment signifies Patient Plan Directs’ objective to further establish itself in the mature dental payment plan market as many dentists question the value provided by other plan providers.
Bernard has recently completed a MBA at Warwick University, one of the leading business schools in the UK, specifically researching marketing within dentistry.
Simon Reynolds, Commercial Director of Patient Plan Direct, commented: “The commercial acumen Bernard encompasses, nurtured from his experience within the industry and his strong academic background, fits with our developing business strategy of offering first-class support to dental practices to improve their profitability whilst sustaining our position as the most cost effective and flexible plan provider in the market.
“Bernard will be a key influence in the strategic direction of Patient Plan Direct and will represent an excellent source of support and guidance for the practices that choose to work with us, whether launching a plan for the first time or transferring from another plan provider. I’m looking forward to working alongside Bernard and the rest of our expanding team.”
Bernard added: “Patient Plan Direct is a forward thinking and vibrant organisation that is truly flexible, growing rapidly and has all its operations and processes aligned to help dentists save money and improve their business. In a mature market where other plan providers seemingly increase their fees year on year in administering a practice’s capitation or maintenance plan, Patient Plan Direct has been able to offer a low cost, flexible and proven approach to administering a dental plan to suit any practices requirements.
“I believe Patient Plan Direct’s approach is one that fits with the needs of a modern dental practice. As the UK economy picks up so will the costs in running a dental practice and one place dentists can look to reduce their costs whilst increasing their margins is the administration fees of their payment plans.”
Patient Plan Direct is the fastest growing, most flexible and cost effective payment plan provider in the dental market.
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