The LISTERINE® Brand Supports the FDI World Dental Federation In 2014 Global Oral Health Initiative

World Oral Health Day 2014 Will Focus On Importance of Oral Care

By Celebrating Healthy Smiles

20 MARCH 2014 - UK - LISTERINE^® brand Mouthwash, part of the Johnson & Johnson Family of Consumer Companies, today announces its support of the 2014 World Oral Health Day, to be held March 20 with celebrations expected across the world from dental associations, schools and organisations. This year’s theme is “Celebrating Healthy Smiles,” to raise awareness of the importance of establishing and maintaining a proper oral care routine.

“We are proud to support the FDI World Dental Federation in its mission, which we share, to educate the global population on the importance of taking care of their teeth and mouths,” said Francesco Salvo di Pietraganzili, Assistant Brand Manager Listerine UK. “Maintaining a proper oral care routine only takes a few minutes each day but can have a lasting impact on your health.”

Worldwide, 90% of the population is at risk for some form of oral disorder, ranging from caries, periodontal diseases and tooth decay to oral cancer.[1] World Oral Health Day will help promote awareness of these oral health issues, the importance of looking after oral hygiene to everyone old and young, and how to take action and help reduce the global burden of oral disease.

The makers of LISTERINE® will offer tips for establishing healthy habits for a lifetime, which include taking a few minutes each day to brush, floss and rinse with a therapeutic mouthwash like LISTERINE®.

For more information on World Oral Health Day, visit: www.worldoralhealthday.org.

About FDI

FDI World Dental Federation serves as the principal representative body for more than one million dentists worldwide, developing health policy and continuing education programmes, speaking as a unified voice for dentistry in international advocacy, and supporting member associations in global oral health promotion activities. Over the years, it has developed programmes, initiatives, campaigns, policies and congresses, always with a view to occupying a space that no other not-for-profit group can claim.

FDI works at national and international level through its own activities and those of its member dental associations. It is in official relations with the World Health Organization (WHO) and a member of the World Health Professionals Alliance (WHPA).

For more information, visit: www.fdiworldental.org.

LISTERINE^® brand Mouthwash, part of the Johnson & Johnson Family of Consumer Companies

Dedicated to working in partnership with dental professionals to provide expert care for patients, the LISTERINE® Advanced Defence mouthwashes are scientifically proven adjuncts to professional treatment, designed to help treat and/or prevent specific oral care conditions. The range includes Advanced Defence Sensitive, Advanced Defence Cavity Guard and new Advanced Defence Gum Treatment, an alternative to chlorhexidine-based remedies, which cuts gingival bleeding by 50.9% (p<0.001) in 4 weeks when used after brushing. ²

The LISTERINE® brand is part of the Johnson & Johnson Family of Consumer Companies, which is the world’s sixth-largest consumer health company and is a segment of Johnson & Johnson, the world’s most comprehensive and broadly based manufacturer of health care products.

Media Contact:

Gemma Barker

Director, GG Communications Ltd

07595 282 678

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UK/LI/14-2697

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² Bleeding Index Reduction DOF 1 - 2013 (LAEBBA0001)