Ivoclar Vivadent’s passion to continue to introduce new products to the UK market is evident as they announce the acquisition of Wieland Dental. Successfully demonstrating Ivoclar Vivadent’s continual growth, the takeover will further strengthen their position in the field of all-ceramic product systems.
Wieland Dental, domiciled in Germany, is one of the leading suppliers in the dental technology market. With an array of products ranging from CAD/CAM materials to dental alloys, and veneering ceramics to electroplating, the company offers individual laboratory concepts and systems solutions. Wieland UK and Ireland will be concentrating on the introduction of the CAD/CAM and digital portfolio and expertise directly into the UK and Ireland markets.
The acquisition coincides perfectly with Ivoclar Vivadent’s recent UK and Ireland company restructure, and will see Leo James head up the division as Wieland Sales Manager, whilst Greg Robertson and Vicken Hatsakordzian take the role of Wieland Product Specialist for the North and South respectively.
Darryl Muff, UK and Ireland Managing Director, commented, “We are delighted to have Wieland Dental join the Ivoclar Vivadent Group. Working alongside a leading European manufacturer and their market leading brands enables us to push forward with innovative and exciting strategies and better serve the needs of all dental professionals.”
For more information on the Ivoclar Vivadent and Wieland Dental product portfolio visit stand H13 at BDTA Dental Showcase 2013, or if you are unable to attend visit www.ivoclarvivadent.co.uk or call 0116 284 7880.
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