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Published: Saturday, 21 January 2012 14:34

Written by Tony Jacobs

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Denplan's Managing Director, Steve Gates commented: “We are confident that we will benefit from the fact that Simplyhealth is solely focused on health, as well as being a UK based organisation based on mutual principles which shares the same values and ethos as Denplan.

Denplan comments ‘As the UK’s largest provider of health cash plans Simplyhealth has a rapidly growing presence in the private medical insurance market and this new relationship with Denplan gives Simplyhealth the opportunity to become better known for providing services to dentists and help more patients with their dental health’.

Des Benjamin, CEO of Simplyhealth also commented on the acquisition: “Over the past ten years, Simplyhealth has been on a path of growth and diversification. By joining with companies that share common values, we have been building a strong organisation for the future that can help more people, in more ways, to look after their health. Our goal is to become an important, high quality part of the new health system as it emerges over the next few years. The acquisition of Denplan is an important step on this journey.

Dentists and their teams have been reassured that they will still benefit from access to the resources, guidance, staff and support of Denplan’s national consumer facing brand, all from the head office in Winchester.

Steve continued: “This change also provides Denplan with some very exciting opportunities to further enhance the services and support that we can provide our dentist and patient members. As we go forward into 2012, our absolute focus will remain on supporting them.

Simplyhealth was formed in 2009 after bringing together HSA, BCWA, LHF, HealthSure and Totally Active,

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