Lego heads spearhead National Orthodontic Week
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- Published: Monday, 14 March 2011 12:34
- Written by News Editor
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Two life-size Lego models showing mouths ‘before’ and ‘after’ treatment were the centrepiece of the British Orthodontic Society’s National Orthodontic Week (NOW) at the V & A Museum of Childhood in Bethnal Green, London. The event ran for the week with events across the country as well at the museum. To mark the start of the week, a survey was undertaken by YouGov to discover the public’s view on protruding teeth.
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Chairman of the British Orthodontic Society, Dr Nigel Harradine, along with orthodontic consultant, Nikki Johnson, appeared on 15 radio stations during launch day, providing interviews and answering questions about orthodontic treatment. During the week the event reached an audience of two million listeners and were on air for a total of one hour and 40 minutes, reaching stations as far afield as Newcastle and the Channel Islands as well as specialist stations targeting both Christian and Punjabi audiences.
Practices the length and breadth of Britain put on their own National Orthodontic Week initiatives and highlights included a charity bike ride the equivalent distance of Land’s End to John O’Groats, carried out on a static exercise bike in a practice waiting room, while another held a poster design competition with an art exhibition of the winning entries displayed in the practice during NOW. One practice used puppets with large teeth as part of their public outreach initiative, while another gave out NOW branded water bottles to commuters at a local train station.
The results of the survey revealed that over 90 per cent of people would want orthodontic treatment for themselves/their children if they had significantly protruding front teeth. The same number felt it should be available on the NHS. Commenting on the survey BOS chairman Dr Nigel Harradine said: “These findings are highly significant at a time of perceived threats to NHS healthcare.”
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