National Orthodontic Week survey published

A study conducted by YouGov on behalf of British Orthodontic Society (BOS) shows that 45 per cent of adults are unhappy with the appearance of their teeth and 20 per cent would consider orthodontic treatment. The research was carried out to mark the launch the first National Orthodontic Week. The BOS fields numerous queries about the growth of orthodontic treatment in adults and with no good statistics available, it commissioned this new research.

The survey canvassed the opinions of 2,050 people split into eight categories according to sex, age, social status, geographical location, working status, marital status and number of children in the household.

The findings reveal that:
o 45 per cent of UK adults are unhappy with the appearance of their teeth.

o 20 per cent of UK adults would consider having some form of orthodontic treatment to improve the alignment and appearance of their teeth.

Of the adults who felt orthodontic treatment would be of benefit,
o 56 per cent would contemplate treatment for an improvement in appearance

o 25 per cent for an improvement in self esteem

o 18 per cent for an improvement in oral health and function.

Commenting on the survey Dr Nigel Harradine, Chairman of the British Orthodontic Society stated “We already had evidence from several studies which indicates that one third of all children assessed at the age of 12 have a significant need for orthodontic treatment, and now this survey shows that 20 per cent of adults are unhappy with the alignment and appearance of their teeth and would consider having orthodontic treatment. Such findings corroborate anecdotal evidence from orthodontists who are experiencing a significant increase in enquiries from adults who may not have had an opportunity to correct their bite and their smile earlier in life. This reflects both a change in attitude towards orthodontic treatment and recent advances in treatment techniques”.

The first National Orthodontic Week (NOW) takes place during the week of 22 - 28 March 2010 and was set up by the British Orthodontic Society (BOS), a charity which promotes the very best in education, research and care for patients. The NOW campaign has been created to focus attention on the ways the look and function of people’s teeth can impact on their lives and can be improved. It also aims to provide people with clear, trustworthy and impartial information about orthodontic treatment.


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