Pandemic: Worldwide Toothpaste Sales Rise, But Not In The UK
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- Published: Tuesday, 16 March 2021 08:19
- Written by Chris Tapper
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Attention to cross-infection issues during the pandemic has generally led to increased sales of toothpastes.
A recent market survey found that the number of consumers who bought toothpaste for ‘personal’ use exceeded sales of toothpaste bought for ‘family use.
Nikkei Asia reported that Lion, a large Japanese toiletries manufacturer, found its survey showed that the pandemic was behind the trend, since Japanese consumers are finding it more hygienic to use their own personal tube of toothpaste rather than share with family member.
As in the UK, many Japanese patients are reluctant, or unable to visit dentists for regular checkups during the pandemic. The manufacturer believes consumers have plumped for adopting better oral hygiene instead.
Nikkei Ashia speculated that the increase in toothpaste sales could also be due to self-awareness brought on by the wearing of masks. “As mask-wearing becomes part of everyday life, consumers have grown keener to improve the smell of their breath, resulting in greater sales of premium, more expensive toothpaste” it wrote.
The website Business Wire echoed the findings in Japan. It wrote, “Interestingly, the COVID-19 pandemic has doubled the emphasis on oral hygiene with dental offices around the world closed for routine consultations. This largely because the risk of COVID-19 cross infections is higher in dentistry as saliva plays a key role in human-to-human transmission.”
In stark contrast, in December, the food and drink retail magazine The Grocer found that UK toothbrush sales lost £28.5m, while toothpaste sales went down by £5m in the past year.
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