Now dentists are being blamed for fall in Prosecco sales

Now dentists are being blamed for fall in Prosecco sales

Imports of prosecco to the UK fell by 7% this year after a decade of growth and dentists are being blamed for it. An Italian farmers group put the blame on the ‘fake news’ designed to discredit the Italian drink which seems to have had an impact on sales, they said.

Last year British dentists blamed prosecco’s acidity and sugar content as a factor in damaging teeth. Professor Damien Walmsley, scientific adviser for the British Dental Association, told a newspaper then: ‘Prosecco offers a triple whammy of carbonation, sweetness and alcohol, which can put your teeth at risk, leading to sensitivity and enamel erosion.’

Luca Zaia, governor of the Veneto region, where prosecco is produced, called the reports “the umpteenth Anglo-Saxon crusade against Italian products”. The farmers group is also opposed to the traffic-light system in UK supermarkets to denote the health values of foods, which it says unjustly penalises 85% of Italian food exports.

In the first six months of this year exports to Britain of Italian sparkling wine, the vast majority of which is prosecco, stood at over 33 million bottles. The fall follows the increasing popularity of English sparkling wines, rosé, newly fashionable gins and the Italian cocktail Aperol Spritz, according to a report in The Times.

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