- Published: Monday, 06 August 2018 09:17
- Written by News Editor
- Hits: 2194
New ‘healthy’ Coco Pops are tasteless, say customers after Kellogg’s reduced the amount of sugar following government pressure. And despite the 40% reduction in sugar, disappointed consumers have noted the change has saved just one calorie per bowl. Kellogg’s are confident people will learn to love the new recipe.
The Times reports that previously, a 30g bowl of the chocolate cereal contained 9g of sugar and 116 calories. Now it contains 5.1g of sugar and 115 calories. The cereal company said the new recipe does not call for artificial sweeteners and instead uses a “more premium” cocoa.
However, hundreds of customers have hit out at Kellogg’s. Twitter user Peter complained: “They tasted so stale I had to check the date on the box, that is when I saw ‘new and improved’… they are so dead, couldn’t finish a bowl. No way I can finish the entire box.” Leona Gray agreed, tweeting: “I’m actually gutted at the new Coco Pops recipe. It just tastes wrong.”
A Kellogg’s spokesman told The Times: “We take our responsibility to public health seriously… we’re confident the small number of people who have commented on the recipe change will grow to love it – just like the millions of people who choose to buy Coco Pops each year in Britain.”
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