Chocolate bars reported to be reduced in size
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- Published: Monday, 27 February 2017 07:55
- Written by News Editor
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It has been widely reported in the press that chocolate manufacturers are planning to reduce the size of some of their best known brands by 20% in a bid to comply with new guidelines on cutting sugar. These include household name chocolate bars such as KitKats, Mars bars and Dairy Milk.
The companies such as Mars, Nestle and Cadbury plan to shrink the size of chocolate bars in order to reduce the level of sugar in them as part of a Public Health England plan to fight childhood obesity. Although other producers of other high-sugar products such as yoghurt, fizzy drinks and breakfast cereal can change their recipes to add more artificial sweeteners chocolate manufacturers have warned this would ruin the taste of the bars.
Following a meeting with PHE officials the big manufacturers have agreed to reduce the size of their bars to avoid being named and shamed in a report on childhood obesity which is due to be published next month, the Sunday Times has reported. The companies have reportedly not decided whether they will cut the prices of their products in line with the size reduction. The targets set by the PHE will come on top of reductions already made by manufacturers and are due to be laid out in the report.
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