GDC and trading standards stop sale of tooth whitening products

GDC and trading standards stop sale of tooth whitening products

The General Dental Council (GDC) and Thurrock Trading Standards have joined forces to stop a leading high street retailer from offering tooth whitening services by individuals not on the register of dental professionals. An investigation by the GDC found sales assistants in the Hair and Beauty by Regis UK concession stands in Tesco stores were offering tooth whitening services to in-store customers using kits and LED lamps.

In a separate investigation, Thurrock Trading Standards had concerns about tooth whitening products provided by the company Pearlys, which were being sold in Regis concessions in the Tesco Extra store in the Lakeside shopping centre.

The GDC and Thurrock Trading Standards have spoken with Regis UK Limited and offered advice and guidance to help them to comply with the law in relation to the sale of products and the offers to provide tooth whitening treatment by unregistered individuals. Regis has given assurances that, following the advice received it will no longer offer tooth whitening services, including within those concessions in any Tesco stores.

Katie Spears, Interim Head of Illegal Practice at the General Dental Council, said: "I am pleased that Regis has decided to stop offering tooth whitening services. Working with Thurrock Trading Standards to secure compliance in cases like these, saves the need of a lengthy and costly criminal prosecution."

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