Illegal Belfast whitener continues his business

Illegal Belfast whitener continues his business

BBC Northern Ireland has exposed the case of a man convicted of illegal teeth whitening who is still running a clinic in Belfast. Samuel Irvine-Madine was convicted in April of illegally impersonating a dental practitioner and carrying out teeth whitening and was fined £500. Despite this the BBC has discovered he has continued to treat hundreds of people since then at the HD Smile Clinic on the Shankill Road.

The clinic advertises itself as professionally run and specialises in teeth-whitening. Mr Irvine-Madine is not a registered dental practitioner and so there is no regulation over the chemicals and treatments he uses. The BBC was told by Mr Irvine-Madine that he has treated thousands of people since setting up his business and he was more than happy to talk us through the teeth-whitening treatments he offers. Irvine-Madine did not respond to the BBC’s allegation that he is still illegally practising teeth-whitening.

Francesca Keen from the General Dental Council (GDC) said that the prosecutions are a deterrent, but the level of fines imposed by the magistrate's courts are disappointing. “The harm that we have seen is damage to the face, burns to the lips and gums, and irreparable damage to the teeth," she said."In some severe cases we've seen some patients who've been hospitalised as a result of consuming the products that have been applied to their teeth."

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