Further moves to eradicate illegal tooth whitening

Further moves to eradicate illegal tooth whitening
Writing in Aesthetic Dentistry Today, Linda Greenwall has welcomed the formation of the Tooth Whitening Action Group. Meanwhile the British Dental Association (BDA) has issued a fresh call for illegal tooth whitening by non-dental professionals to be stamped out, and urged dental professionals to play their part in forcing the demise of the whitening cowboys.

The Tooth Whitening Action Group is a group which includes all dental organisations that are involved in tooth whitening that can help to tackle this problem from many angles. With this unified approach, successful outcomes can be achieved to protect the public and help them have safe whitening treatments that are predictable, effective and long lasting.

The British Dental Association (BDA) has issued a fresh call for illegal tooth whitening by non-dental professionals to be stamped out, and urged dental professionals to play their part in forcing the demise of the whitening cowboys.

Speaking at the 2013 British Dental Conference and Exhibition, Dr Stuart Johnston, a member of the BDA’s Principal Executive Committee, renewed his call for dental professionals to assist the General Dental Council and Trading Standards organisations by reporting illegal whitening treatments where they know them to be taking place.

Dr Johnston said: “The BDA has long campaigned for the menace of illegal tooth whitening to be stamped out, lobbying in Europe and encouraging the GDC to take strong action in the UK. The amendment to the UK cosmetic regulations in October 2012 was a major step forward because it made a new era of patient safety possible, but there is more to be done if the cowboys are to be shut down and we are to make that possibility a reality. I encourage dental professionals to play a full part in achieving that, both by reporting illegal whitening to the GDC and Trading Standards, and by displaying the poster produced by the BDA in their practices.”

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