OFT calls for more choice and competition in dentistry
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- Published: Tuesday, 29 May 2012 00:03
- Written by News Editor
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The Office of Fair Trading report calls for greater patient choice and competition in the dentistry market. Its recommendations include provision of clear, accurate and timely information for patients, direct patient access to dental care professionals, redesign the NHS dental contract to facilitate easier entry into the market, simplification of the complaints process and a code of practice covering the sale of dental payment plans. |
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The OFT study found that patients have insufficient information to make informed decisions about their choice of dentist and the dental treatments they receive. Alongside this, a new survey conducted as part of the study suggests that each year around 500,000 patients may be provided with inaccurate information by dentists regarding their entitlement to receive particular dental treatments on the NHS, and as a result they may pay more to receive private dental treatment.
The report also raises concerns about continued restrictions preventing patients from directly accessing dental care professionals, such as hygienists, without a referral from a dentist. The OFT considers these restrictions to be unjustified and likely to reduce patient choice and dampen competition.
The OFT also highlights concerns with the current NHS dental contracts in England. As the majority of these contracts are not time-limited, and only a small volume of new contracts are put out to tender each year, it is extremely difficult for new dental practices to be established, and successful dental practices which offer a higher quality of service to NHS patients are prevented from expanding.
Other issues of concern highlighted in the report include the complexity of the complaints process for patients and instances of potential pressure selling by dentists of dental payment plans.
The OFT has identified a package of recommendations to address its concerns, which includes:
- Provision of clear, accurate and timely information for patients - the OFT is calling on NHS commissioning bodies, the General Dental Council and the Care Quality Commission to be proactive in enforcing existing rules which require dentists and dental practices to provide timely, clear and accurate information to patients about prices and available dental treatments.
- Direct patient access to dental care professionals – the OFT urges the General Dental Council to remove restrictions preventing patients from making appointments to see dental hygienists, dental therapists and clinical dental technicians directly, as soon as possible.
- Reform of the NHS dental contract in England – the OFT is urging the Department of Health to redesign the NHS dental contract to facilitate easier entry into the market by new dental practices and allow successful practices to expand. The OFT is not convinced that indefinite contracts to supply NHS dentistry are in the best interests of patients.
- Simplification of the complaints process – the OFT considers that the current system should be reformed to make it simpler, easier and less time consuming for patients and dentists to resolve complaints.
- Sale of dental plans – following discussion with the OFT, the British Dental Association has agreed to develop a robust and effective code of practice covering the sale of dental payment plans.
First reaction...
This report is notable for its failure to grasp some of the economic restraints under which dentistry, and NHS dentistry in particular, operates. Whilst some of the recommendations are laudable (and many aren't), there is no way that dentistry, and again NHS dentistry in particular, can be made to operate as a free market under rigid and inflexible restrictions as long as there is a third party, the Government, controlling the purse strings. To ask dentists to provide more whilst keeping a tight rein on practice income is the basis for a fatally flawed market, as any marketing expert will tell you.Sadly, the UK authorities consider NHS dentistry to be the Holy Grail - it isn't.
This report is an opportunity wasted. More's the pity.
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