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Networking, The Corner and Landing Pages

Digital Dentistry
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After a busy few summer months, we will soon be entering the final quarter of 2014. I have tried to keep my digital blogs varied and I hope you have continued to find them useful.
 
BDIA Dental Showcase
 
 
The annual dental showcase will this year be held at London Excel from the 9th -11th of October 2014. Exhibitions are always a great opportunity to network with other members of the dental profession and meeting with people face to face is always a varied and interesting experience. The GDPUK team will be visiting the show, talking to dentists and of course many of our key clients who will be exhibiting. Please This email address is being protected from spambots. You need JavaScript enabled to view it. if you would like to meet up and we can discuss how we can work or build a mutually beneficial partnership together.
 
I always look forward to the exhibitions because you never know who you will meet, get introduced to or what you will learn. I am sure it will be a fascinating few days. I look forward to meeting you in a few weeks.
 
Corner banner
 
For the month of September on GDPUK you will see a little “look” image (example above) in the top right hand corner of the page. This is a new feature we have introduced that will be available for advertisers when they have a promotion or new product to offer. When your mouse "hovers" over the look sign, an advert appears. We believe it is a great method for gaining plenty of visibility and attention. Please This email address is being protected from spambots. You need JavaScript enabled to view it. if you would like further information on this new feature.
 
Landing pages
 
A few months ago, I wrote about the importance of landing pages and how they are an integral part of your advertising campaign. The blogs can be found here and here. I thought I would remind you to read the blogs, especially with how it is so closely linked to a successful marketing campaign. I am often asked about how you can get good results from advertising on GDPUK and I believe having a consitent message alongside a well constructed landing page is incredibly important. 
 
Any emails sent out or landing pages created need to be simple and not too cluttered, make sure there is a clear focus on one thing. If you are offering an incentive or promotion, you have to make sure it is available and people can find it quickly on the landing page. The main aspect is that you have to stick to a clear and direct message when looking for customers and when an offer is made, make sure you deliver on it. This will lead to a greater return on your advertising investment and growth in your business. 
 
Thanks for reading and I look forward to meeting or bumping into you at the BDIA Showcase in a few weeks. 
 
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About the author

Jonny Jacobs

Jonny Jacobs

Jonny Jacobs is the Sales & Marketing Manager at GDPUK.


GDPUK.com is the largest online community for dentists and dental professionals in the UK with 10,000 members. GDPUK publishes dental news and blogs centred on dentistry. GDPUK is also well known for its active forum, where dentists discuss, inform, learn and engage with each other every day. On average there are over 600 different contributors to the forum every month. Membership of the site is free. For more information please get in contact.

jonny@gdpuk.com
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GDPUK Ltd announces sale of intellectual property to leading publisher Cogora Group

cogora

GDPUK Ltd today announces the sale of its intellectual property assets to Cogora Group, one of the UK's leading publishers of healthcare brands, events and educational platforms.

The decision to sell GDPUK’s intellectual property forms part of a considered transition to ensure the long‑term stewardship and development of the brand and associated assets. Cogora brings a wealth of experience and expertise to support the continued evolution of the dentistry brand within its wide portfolio of market-leading healthcare publications. Its award-winning titles include Pulse, a long‑standing and widely recognised source of political news and clinical education for GPs, Nursing in Practice, Management in Practice, The Pharmacist, Pulse PCN and Healthcare Leader, as well as two secondary care publications – Hospital Healthcare Europe and Hospital Pharmacy Europe. The purchase will cement Cogora as the biggest publisher of primary care titles in the UK and allow it to bring its expertise in providing news, analysis, opinion and groundbreaking stories to GDPUK, as well as continue giving dentists and dental staff a voice through its website. 

“After careful consideration, we believe that Cogora is well positioned to take GDPUK’s intellectual property forward,” said Tony Jacobs, founder, editor and publisher of GDPUK.com . “This transaction provides continuity for the professional community associated with GDPUK and creates opportunities for future growth under experienced ownership.”

Tony will continue involvement in GDPUK on a consulting basis.

GDPUK Ltd has worked to ensure an orderly transfer of the intellectual property and wishes Cogora every success in its future development.

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