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Yo. The next chapter of Communication?

Digital Dentistry
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Yo is a relatively new app that over the last few months has been at the top of the iOS App Store.
 
Or Arbel, a thirty two year old app developer from Tel Aviv, Israel, had an idea for a new app and within eight hours he had created "YO." The app has received USD$1 million in investment from a group of investors led by Moshe Hogeg, CEO of Mobli, who had originally asked Arbel to design a single-button app to call his assistant. “It’s not just an app that says Yo,” says Mr Arbel. “It’s a whole new means of communication.”
 
You have probably heard of it over the last few months. Simple ideas often work the best and this is messaging without the messages! All you can do is send a friend a notification that says “Yo” It has really started to take off and now millions of messages have been sent, over he course of 3 months as friends experiment with and send each other a "Yo".
 
 
Already a Yo Index is building - http://www.yoindex.com/. So as a user you can subscribe to an account eg the Chelsea goal account. Every time Chelsea score, the subscriber will receive a “Yo”.
 
Jonny's top 4 uses for Yo;
  1. Let someone know you are outside their house waiting in the car. Just send them a "Yo".
  2. Thinking of that special someone, send them a "Yo".
  3. Your chinese takeaway is ready, you receive a "Yo" and go to pick it up.
  4. Tell a patient in your surgery that you are ready to see them now! Or is that taking things to far?
 
 
In the modern era, we are drowned in a range of communication tools, whether it is email, twitter or snapchat. Is this a brilliant way of cutting down on communication and getting right to the point, or will this app disappear into the wilderness? Let me know your thoughts.
 
Why don’t you download it this weekend and find out for yourself.... 
 
Further info / blogs
 
 
 
 
 
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About the author

Jonny Jacobs

Jonny Jacobs

Jonny Jacobs is the Sales & Marketing Manager at GDPUK.


GDPUK.com is the largest online community for dentists and dental professionals in the UK with 10,000 members. GDPUK publishes dental news and blogs centred on dentistry. GDPUK is also well known for its active forum, where dentists discuss, inform, learn and engage with each other every day. On average there are over 600 different contributors to the forum every month. Membership of the site is free. For more information please get in contact.

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GDPUK Ltd announces sale of intellectual property to leading publisher Cogora Group

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GDPUK Ltd today announces the sale of its intellectual property assets to Cogora Group, one of the UK's leading publishers of healthcare brands, events and educational platforms.

The decision to sell GDPUK’s intellectual property forms part of a considered transition to ensure the long‑term stewardship and development of the brand and associated assets. Cogora brings a wealth of experience and expertise to support the continued evolution of the dentistry brand within its wide portfolio of market-leading healthcare publications. Its award-winning titles include Pulse, a long‑standing and widely recognised source of political news and clinical education for GPs, Nursing in Practice, Management in Practice, The Pharmacist, Pulse PCN and Healthcare Leader, as well as two secondary care publications – Hospital Healthcare Europe and Hospital Pharmacy Europe. The purchase will cement Cogora as the biggest publisher of primary care titles in the UK and allow it to bring its expertise in providing news, analysis, opinion and groundbreaking stories to GDPUK, as well as continue giving dentists and dental staff a voice through its website. 

“After careful consideration, we believe that Cogora is well positioned to take GDPUK’s intellectual property forward,” said Tony Jacobs, founder, editor and publisher of GDPUK.com . “This transaction provides continuity for the professional community associated with GDPUK and creates opportunities for future growth under experienced ownership.”

Tony will continue involvement in GDPUK on a consulting basis.

GDPUK Ltd has worked to ensure an orderly transfer of the intellectual property and wishes Cogora every success in its future development.

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