Children’s toothpaste costs too much says newspaper

The Times reports that parents are paying huge mark-ups for children’s toothpaste when the standard product is just as effective at protecting teeth. Toothpaste marketed at children is double the price of ordinary toothpaste even though it contains the same amount of fluoride, the paper has found. The average price of 100ml of standard branded toothpaste in the big five supermarkets is £1.21 but the average price of 100ml of children’s toothpaste is £2.40.

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